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                                                                    EXHIBIT 99.3

Company Contacts:       Keith A. Istre                   Rod Rackley
                        Chief Financial Officer          Investor Relations
                        (504) 926-1000                   (504) 926-1000

              Lamar Advertising Announces Extension of Tender Offer

         Baton Rouge, LA -- Wednesday, November 13, 1996 -- Lamar Advertising
Company announced today that, in connection with its tender offer for, and its
consent solicitation with respect to, all of its $100,000,000 outstanding 11%
Senior Secured Notes due May 15, 2003, it is extending the Expiration Date,
which is currently scheduled for November 19, 1996, to 12:00 midnight, New York
City time, November 25, 1996. Because this represents an extension of longer
than three business days, the Price Determination Date, currently scheduled for
November 14, 1996, is being changed to November 20, 1996. All other terms of the
Offer remain unchanged.

         In excess of a majority in principal amount of the Notes have been
tendered pursuant to the Offer.