<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
DECEMBER 31,1996 CONSOLIDATED BALANCE SHEET AND CONSOLIDATED STATEMENT OF
INCOME AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL
STATEMENTS.
</LEGEND>
<CIK> 0000770949
<NAME> REEBOX INTERNATIONAL LTD.
<MULTIPLIER> 1,000
<CURRENCY> U.S. DOLLARS
       
                             
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               DEC-31-1996
<EXCHANGE-RATE>                                      1
<CASH>                                         232,365
<SECURITIES>                                         0
<RECEIVABLES>                                  634,031
<ALLOWANCES>                                    43,527
<INVENTORY>                                    544,522
<CURRENT-ASSETS>                             1,463,088
<PP&E>                                         357,434
<DEPRECIATION>                                 172,142
<TOTAL-ASSETS>                               1,786,184
<CURRENT-LIABILITIES>                          516,961
<BONDS>                                        887,989
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                           926
<OTHER-SE>                                     380,308
<TOTAL-LIABILITY-AND-EQUITY>                 1,786,184
<SALES>                                      3,478,604
<TOTAL-REVENUES>                             3,482,929
<CGS>                                        2,144,422
<TOTAL-COSTS>                                2,144,422
<OTHER-EXPENSES>                             1,073,228
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              42,246
<INCOME-PRETAX>                                223,033
<INCOME-TAX>                                    84,083
<INCOME-CONTINUING>                            138,950
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   138,950
<EPS-PRIMARY>                                     2.00
<EPS-DILUTED>                                     2.00