1
                 Exhibit 23 - Consent of Independent Auditors



We consent to the incorporation by reference in the Registration Statements
(Form S-8) effective March 12, 1993 and May 25, 1994 pertaining to the Saga
Communications, Inc. 1992 Stock Option Plan and in the related Prospectus of
our report dated February 14, 1997 with respect to the consolidated financial
statements and schedule of Saga Communications, Inc. included in this Annual
Report on Form 10-K for the year ended December 31, 1996.


                                                /s/ Ernst & Young LLP

Detroit, Michigan
March 26, 1997