<ARTICLE> 5
<LEGEND>

THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
COMPANY'S CONSOLIDATED BALANCE SHEET AT MARCH 29, 1997 AND FROM THE CONSOLIDATED
STATEMENT OF OPERATIONS FOR THE THREE MONTHS ENDED MARCH 29, 1997 CONTAINED IN 
THE COMPANY'S QUARTERLY REPORT ON FORM 10-Q FOR THE THREE MONTHS ENDED MARCH 29,
1997 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH QUARTERLY REPORT ON
FORM 10-Q.
</LEGEND>
<CIK> 0000910721
<NAME> DM MANAGEMENT COMPANY
<MULTIPLIER> 1,000
<CURRENCY> U.S. DOLLARS
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-27-1997
<PERIOD-START>                             DEC-29-1996
<PERIOD-END>                               MAR-29-1997
<EXCHANGE-RATE>                                      1
<CASH>                                             383
<SECURITIES>                                     3,846
<RECEIVABLES>                                        0
<ALLOWANCES>                                         0
<INVENTORY>                                     12,379
<CURRENT-ASSETS>                                24,941
<PP&E>                                           7,081
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                                  39,950
<CURRENT-LIABILITIES>                           13,841
<BONDS>                                          4,311
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                            45
<OTHER-SE>                                      21,753
<TOTAL-LIABILITY-AND-EQUITY>                    39,950
<SALES>                                         24,543
<TOTAL-REVENUES>                                24,543
<CGS>                                           10,852
<TOTAL-COSTS>                                   14,762
<OTHER-EXPENSES>                                 8,833
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                  61
<INCOME-PRETAX>                                    887
<INCOME-TAX>                                       346
<INCOME-CONTINUING>                                541
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                       541
<EPS-PRIMARY>                                     0.11
<EPS-DILUTED>                                     0.11