1
                                                                   Exhibit 10.17


                  DATED                                   1996
                  --------------------------------------------




                McCarthy, Cristani & Maffei (Europe) Limited (1)

                                     - and -

                             Laurette Freda Gell (2)

                                     - and -

                               MCM Group, Inc. (3)






                  --------------------------------------------

                                SERVICE AGREEMENT

                  --------------------------------------------

                               as Service Director














                              Lovell White Durrant
                         37 Avenue Pierre ler de Serbie
                                   75008 Paris

                                  PARIS/JC/DWT
   2
                                    CONTENTS



CLAUSE                                                              PAGE NO
                                                                 
1.       APPOINTMENT AND TERM                                             1

2.       DUTIES                                                           2

3.       REMUNERATION                                                     3

4.       PENSION AND INSURANCE BENEFITS                                   3

5.       EXPENSES                                                         4

6.       MOTOR CAR                                                        4

7.       HOLIDAYS AND HOLIDAY PAY                                         4

8.       SICKNESS/INCAPACITY                                              5

9.       CONFIDENTIAL INFORMATION                                         5

10.      RESTRICTIVE COVENANTS                                            5

11.      TERMINATION ON THE HAPPENING OF CERTAIN EVENTS                   7

12.      OBLIGATIONS UPON TERMINATION OF EMPLOYMENT                       8

13.      OTHER TERMS AND CONDITIONS                                       9

14.      STOCK PURCHASES AND OPTIONS                                     10

15.      DEFINITIONS                                                     11

16.      MISCELLANEOUS                                                   11

   3
                                SERVICE AGREEMENT


THIS AGREEMENT made the            day of                    1996


BETWEEN:


(1)      McCarthy, Cristani & Maffei (Europe) Limited (Registered Number
         3094797) whose registered office is at 21 Holborn Viaduct, London EC1A
         2DY (the "Company"); and

(2)      Laurette Freda Gell of 31, Culmstock Road, Clapham Common Westside,
         London SW11 6LY (the "Executive"); and

(3)      MCM Group, Inc., a company organised and existing under the laws of the
         State of Delaware ("MCM").


WHEREAS:


(1)      The Company wishes to employ the Executive and the Executive has agreed
         to serve the Company on the terms and conditions set out in this
         Agreement.

(2)      MCM is the ultimate parent company of the Company.


IT IS AGREED:

                                     PART I

1.       APPOINTMENT AND TERM

         The Company shall employ the Executive and the Executive shall serve
         the Company as Service Director or in such other capacity as the
         Company may reasonably require with effect from the continuation of his
         previous employment with McCarthy, Cristani & Maffei, Incorporated
         which began on 24th February 1986. Either the Executive or the Company
         may terminate the employment at any time by giving to the other not
         less than 3 calendar months' notice in writing. The Company reserves
         the right to terminate the Executive's employment by payment in lieu of
         notice.


                                        1
   4
2.       DUTIES

2.1      During his employment hereunder the Executive shall:

         (a)      perform the duties and exercise the powers and functions which
                  from time to time may reasonably be assigned to or vested in
                  him by the Board of Directors (the "Board") in relation to the
                  Company and any Associated Company (as herein defined) at such
                  place or places both within and outside the United Kingdom as
                  the Board shall determine;

         (b)      during working hours devote the whole of his time, attention
                  and ability to his duties hereunder and shall faithfully and
                  loyally serve the Company to the best of his ability and use
                  his utmost endeavours to promote its interests in all
                  respects;

         (c)      comply with all reasonable requests, instructions and
                  regulations given or made by the Board (or by anyone
                  authorised by it) and promptly provide such explanations,
                  information and assistance as to his activities or the
                  business of the Company as the Board may reasonably require;

         (d)      comply with all group policies and compliance procedures
                  insofar as relevant to his duties hereunder. For this purpose
                  the "group" includes MCM and its Associated Companies as
                  defined in clause 14;

         (e)      not engage in any activities which would detract from the
                  proper performance of his duties hereunder, nor without the
                  prior written consent of the Board in any capacity including
                  as director, shareholder, principal, consultant, agent,
                  partner or employee of any other company, firm or person (save
                  as the holder for investment of securities which do not exceed
                  three per cent (3%) in nominal value of the share capital or
                  stock of any class of any company quoted on a recognised stock
                  exchange) engage or be concerned or interested directly or
                  indirectly in any other trade, business or occupation
                  whatsoever.

2.2      Notwithstanding the provisions of clause 2.1 the Company shall:

         (a)      be entitled at any time to appoint another person or persons
                  to act jointly with the Executive;

         (b)      have the right to require the Executive at any time to carry
                  out such special projects or functions commensurate with his
                  abilities as the Company shall in its absolute discretion
                  determine.


                                        2
   5
3.       REMUNERATION

3.1      As remuneration for his services hereunder the Company shall pay to the
         Executive a salary composed of two elements: (a) a base salary at the
         rate of ninety six thousand seven hundred and thirty pounds per annum
         (which shall be deemed to accrue from day to day) and (b) a bonus in
         respect of revenues generated from sales of subscriptions to the
         services of the Group (meaning MCM and its Associated Companies) as
         outlined in the statement attached as Annex A hereto as amended from
         time to time payable as to the base salary in (a) by equal monthly
         installments on or about the 15th of each month and the bonus element
         in (b) quarterly in arrears such salary being inclusive of any fees to
         which the Executive may be entitled as a director of the Company or of
         any Associated Company. The said salary shall be reviewed by the Board
         from time to time and the rate thereof may be increased with effect
         from any such review date. In addition, the Executive shall be entitled
         to annual or other bonuses at the absolute discretion of the Company in
         accordance with the Company's policy as communicated from time to time
         to the Executive.

3.2      For the purposes of the Wages Act 1986 and otherwise the Executive
         hereby consents to the deduction of any sums owing by him to the
         Company in respect of monies advanced to him by the Company at any time
         from his salary or any other payment due from the Company to the
         Executive and the Executive hereby also agrees to make any payment to
         the Company of any sums owed by him to the Company upon demand by the
         Company at any time.

4.       PENSION AND INSURANCE BENEFITS

4.1      The Executive shall be entitled to be a member of the MCM Group
         Personal Pension Plan (the "Scheme"), particulars of which may be
         obtained from the Company Secretary. The Executive's membership of the
         Scheme shall be subject to the provisions thereof as amended from time
         to time.

4.2      The Company shall provide the Executive with private medical insurance,
         income protection in the event of long term disablement and life
         assurance, particulars of which may be obtained from the Company
         Secretary. The Company shall have the right to change its arrangements
         for the provision of such benefits as it sees fit from time to time.

5.       EXPENSES

         The Company shall reimburse to the Executive all travelling, hotel,
         entertainment and other expenses properly and reasonably incurred by
         him in the performance of his duties hereunder and properly claimed and
         vouched


                                        3
   6
         for in accordance with the Company's expense reporting procedure in
         force from time to time.

6.       MOTOR CAR

         The Company shall not be obliged to provide the Executive with a motor
         car. However, in lieu thereof the Company shall pay to the Executive as
         additional salary, an allowance towards the cost and maintenance of a
         motor car of (pound) 600 per month (to be paid at the same time as
         salary). This shall terminate if the Executive shall cease to own or
         lease a motor car suitable to his status or if the Executive ceases for
         any reason to hold a valid driving licence.

7.       HOLIDAYS AND HOLIDAY PAY

7.1      In addition to the normal Bank and public holidays the Executive shall
         be entitled to 25 working days' paid holiday during each calendar year
         to be taken at such time or times as may be agreed with the Board. The
         Executive may not without the consent of the Board carry forward more
         than one week in total any unused part of his holiday entitlement to a
         subsequent calendar year.

7.2      For the calendar year during which the Executive's employment hereunder
         commences or terminates he shall be entitled to such proportion of his
         annual holiday entitlement as the period of his employment in each such
         year bears to one calendar year. Upon termination of his employment for
         whatever reason he shall if appropriate either be entitled to salary in
         lieu of any outstanding holiday entitlement or be required to pay to
         the Company any salary received in respect of holiday taken in excess
         of his proportionate holiday entitlement, in either case adjusted to
         take account of items falling within clause 3.2.

8.       SICKNESS/INCAPACITY

8.1      If the Executive shall be prevented by illness, accident or other
         incapacity from properly performing his duties hereunder he shall
         report this fact forthwith to the Company Secretary's office and if he
         is so prevented for more than seven consecutive days (including
         weekends) he shall if required by the Company provide an appropriate
         doctor's certificate.

8.2      If the Executive shall be absent from his duties hereunder owing to
         illness, accident or other incapacity duly certified in accordance with
         the provisions of clause 8.1 he shall be paid his full remuneration for
         the first three months of such absence and thereafter subject to the
         provisions of clause 11 such remuneration as the Board shall in its
         discretion allow PROVIDED THAT there shall be deducted from such
         remuneration any Statutory Sick Pay or any social


                                        4
   7
         security or other benefits payable to the Executive including any sums
         recoverable from a third party and any sums payable to the Executive
         under the permanent health insurance arrangement referred to in clause
         4.2 above.

9.       CONFIDENTIAL INFORMATION

         The Executive shall not during his employment hereunder (save in the
         proper course thereof) or at any time after its termination for any
         reason whatsoever disclose to any person whatsoever or otherwise make
         use of any confidential or secret information which he has or may have
         acquired in the course of his employment concerning, but not limited
         to, the business, affairs, finance, customers or trade connections of
         the Company or any Associated Company or any of its or their suppliers,
         agents, distributors or customers and shall use his best endeavours to
         prevent the unauthorised publication or disclosure of any such
         confidential or secret information.

10.      RESTRICTIVE COVENANTS

10.1     Since the Executive will in the course of his employment hereunder have
         dealings with customers and obtain knowledge of the trade secrets and
         other confidential information in regard to the business of the Company
         and its Associated Companies, the Executive hereby agrees and
         undertakes with the Company for itself and as trustee for its
         Associated Companies that he shall not without the prior written
         consent of the Board (such consent to be withheld only so far as may be
         reasonably necessary to protect the legitimate interests of the Company
         or any Associated Company):

         (a)      during the period of his employment and for a period of 12
                  months after the termination for whatever reason of his
                  employment hereunder be engaged or interested (whether as a
                  director, shareholder, principal, consultant, agent, partner
                  or employee) in any business concern (of whatever kind) which
                  shall be in competition with the Company or with any
                  Associated Company in the provision of services of a kind with
                  which the Executive was concerned to a material extent during
                  the period of one year prior to the termination of his
                  employment with the Company;

         (b)      during the period of his employment and for a period of 12
                  months after the termination for whatever reason of his
                  employment hereunder either on his own behalf or on behalf of
                  any other person, firm or company in respect of any services
                  of a kind provided by the Company and/or any Associated
                  Company in respect of the provision of which the Executive may
                  have been engaged during his employment with the Company or
                  any Associated Company:


                                        5
   8
                  (i)      canvass, solicit or approach or cause to be
                           canvassed, solicited or approached for orders; or

                  (ii)     directly or indirectly deal with any person, firm or
                           company who at the date of the termination of this
                           Agreement or within one year prior to such date is or
                           was a client or customer of the Company or any
                           Associated Company or was in the habit of dealing
                           under contract with the Company or any Associated
                           Company and with whom or which the Executive had
                           contact during the said period; and

         (c)      during the period of his employment and for a period of 12
                  months after the termination for whatever reason of his
                  employment hereunder either on his own behalf or on behalf of
                  any other person, firm or company directly or indirectly
                  solicit or entice or endeavour to solicit or entice away from
                  the Company or from any Associated Company any employee of
                  executive or managerial status engaged in its or their
                  business

         Provided that (unless termination is by reason of the default of the
         Executive entitling the Company to terminate this contract under clause
         11(c) or (e) or if the Executive resigns) the provisions of this clause
         shall only apply after the "Compensated Period" so long as the Company
         continues to pay the Executive his base salary at the same level as at
         the moment immediately prior to termination taking effect. The
         "Compensated Period" means a period equal to the number of weeks by
         reference to which any payment under Clause 12.2 is calculated
         commencing with the date of termination of the Executive's employment
         (or, in the event that the Executive is not required to work out any
         notice period) from the time the Executive actually ceased working for
         the Company.

10.2     Whilst each of the restrictions in clauses 10.1(a), 10.1(b) and 10.1(c)
         are considered by the parties to be reasonable in all the circumstances
         as at the date hereof it is hereby agreed and declared that if any one
         or more of such restrictions shall be found by a court of competent
         jurisdiction to be void as going beyond what is reasonable in all the
         circumstances for the protection of the interests of the Company and/or
         any Associated Company but would be valid if words were deleted
         therefrom the said restrictions shall be deemed to apply with such
         modifications as may be necessary to make them valid and effective and
         any such modification shall not thereby affect the validity of any
         other restriction contained herein.


                                        6
   9
10.3     INJUNCTIVE RELIEF WITH RESPECT TO COVENANTS

         The Executive acknowledges and agrees that the covenants and
         obligations of the Executive contained in this clause relate to
         special, unique and extraordinary matters and that a breach of any of
         the terms of such covenants and obligations will cause the Company
         damage for which damages may not be an adequate remedy. Therefore, the
         Executive agrees that the Company shall be entitled to seek an
         injunction, restraining order or such other relief as a court of
         competent jurisdiction may deem necessary or appropriate to restrain
         the Executive from committing any breach of the covenants and
         obligations contained in this Clause 10. These injunctive remedies are
         cumulative and in addition to any other rights and remedies the Company
         may have.

11.      TERMINATION ON THE HAPPENING OF CERTAIN EVENTS

         The Company without prejudice to any remedy which it may have against
         the Executive for the breach or non-performance of any of the
         provisions of this Agreement may by notice in writing to the Executive
         forthwith terminate this Agreement and the Executive's employment if
         the Executive shall:

         (a)      become bankrupt or become the subject of an interim order
                  under the Insolvency Act 1986 or make any arrangement or
                  composition with his creditors; or

         (b)      become a patient as defined in the Mental Health Act 1983; or

         (c)      be convicted of any criminal offence (other than an offence
                  under road traffic legislation in the United Kingdom or
                  elsewhere unless a custodial sentence is imposed); or

         (d)      be prevented by illness or otherwise from performing his
                  duties hereunder for a consecutive period of six calendar
                  months or for an aggregate period of six calendar months in
                  any period of 12 calendar months; or

         (e)      be guilty of any serious misconduct, any conduct tending to
                  bring the Company or himself into disrepute, or any material
                  or persistent breach or non-observance of any of the
                  provisions of this Agreement or shall neglect, fail or refuse
                  without reasonable excuse to carry out duties properly
                  assigned to him hereunder.


                                        7
   10
12.      OBLIGATIONS UPON TERMINATION OF EMPLOYMENT

12.1     Upon the termination of his employment hereunder for whatever reason
         the Executive shall:

         (a)      forthwith tender his resignation as a Director of the Company
                  and of any Associated Company without compensation. To secure
                  his obligation under this Agreement the Executive irrevocably
                  appoints the Company to be his attorney in his name and on his
                  behalf to sign any documents and do any things necessary to
                  give effect thereto, if the Executive shall fail to sign or do
                  the same himself;

         (b)      deliver up to the Company all vehicles, keys, credit cards,
                  correspondence, documents, specifications, reports, papers and
                  records (including any computer materials such as discs or
                  tapes) and all copies thereof and any other property (whether
                  or not similar to the foregoing or any of them) belonging to
                  the Company or any Associated Company which may be in his
                  possession or under his control, and (unless prevented by the
                  owner thereof) any such property belonging to others which may
                  be in his possession or under his control and which relates in
                  any way to the business or affairs of the Company or any
                  Associated Company or any supplier, agent, distributor or
                  customer of the Company or any Associated Company, and he
                  shall not without written consent of the Board retain any
                  copies thereof;

         (c)      if so requested send to the Company Secretary a signed
                  statement confirming that he has complied with clause 12(b);
                  and

         (d)      not at any time represent himself still to be connected with
                  the Company or any Associated Company.

12.2     On termination (otherwise than by virtue of default of the Executive
         entitling the Company to terminate this contract under clause 11(c) or
         (e) or in a case where the Executive resigns) the Executive shall be
         entitled to six weeks' remuneration plus two weeks' remuneration for
         each complete year of service with the Company or Associated Companies.
         For this purpose "remuneration" means the base salary set out in Clause
         3.1(a) based on the last complete calendar year. Any period of paid
         notice actually given and not worked shall count towards any obligation
         to make payment under this clause.


                                        8
   11
13.      OTHER TERMS AND CONDITIONS

13.1     The provisions of the Company's standard terms and conditions of
         employment shall apply to the Executive's employment hereunder except
         so far as inconsistent herewith.

13.2     The following particulars are given in compliance with the requirements
         of section 1 Employment Protection (Consolidation) Act 1978:

         (a)      the Executive's normal place of work is Mill House, Mill
                  Street, London SE1 but he may be required to work at any other
                  office or location in the UK as may be directed by the Board
                  from time to time;

         (b)      the Executive shall also be required to travel on the
                  Company's business at all reasonable times and in particular
                  shall be obliged to make himself available in other locations
                  in which the group (as defined in clause 2.1(d)) is present at
                  all reasonable times.

         (c)      the Executive's continuous employment began on 24th February
                  1986. No employment of the Executive with a previous employer
                  counts as part of the Executive's continuous employment with
                  the Company;

         (d)      the Executive's hours of work shall be the normal hours of
                  work of the Company which are from 9.00 am to 6.00 p.m.
                  together with such additional hours as may be necessary for
                  the proper discharge of his duties hereunder to the
                  satisfaction of the Board;

         (e)      any grievance or other dissatisfaction should in the first
                  instance be discussed with the Board;

         (f)      contracting-out certificate pursuant to the provisions of
                  Pension Schemes Act 1993 is in force in respect of the
                  Executive's employment hereunder; and

         (g)      save as otherwise herein provided there are no terms or
                  conditions of employment relating to hours of work or to
                  normal working hours or to entitlement to holiday (including
                  public holidays) or holiday pay or to incapacity for work due
                  to sickness or injury or to pensions or pension schemes.


                                        9
   12
                                     PART II


14.      STOCK PURCHASES AND OPTIONS

14.1     The Executive shall be given the opportunity to purchase up to 1,750
         shares (the "Shares") of the Class C Common Stock of MCM, par value
         US$.01 per share (the "Common Stock"), at a purchase price of US$100
         per share, but in no event shall MCM be required to offer to sell or to
         sell any Shares to the Executive at any time at which making such an
         offer or selling any such Shares would violate any applicable
         securities law. The terms and conditions of the Executive's purchase of
         any Shares, including the right of first refusal of MCM with respect to
         such Shares, the right of MCM to purchase such Shares from the
         Executive under certain circumstances and the right of the Executive to
         require MCM to purchase such Shares under certain circumstances, shall
         be set forth in a separate Management Stock Subscription Agreement,
         substantially in the form attached hereto as Annex B, to be entered
         into by MCM and the Executive.

14.2     Upon the purchase of the Shares pursuant to Clause 14.1, the Executive
         shall be granted nonqualified stock options to purchase additional
         shares of the Common Stock, each such option to be granted pursuant to
         the terms of the MCM Stock Option Plan (the "Stock Option Plan") and to
         have a ten year term, as follows: (i) the Executive shall be granted
         options to purchase up to an aggregate of 4,236 shares of Common Stock
         (or, if less, a number of Shares purchased by the Executive pursuant to
         Clause 14.1, multiplied by (y) 2.42) (the "Options"), (ii) one-half of
         the Options shall be granted at an exercise price per share equal to
         US$100 (the "Initial Value Options") and the remaining one-half of such
         Options shall be granted at an exercise price of US$143.60 (the
         "Premium Options"), (iii) one-half of the Initial Value Options and
         one-half of the Premium Options shall generally become exercisable in
         five equal annual installments on each of the first five anniversaries
         of the date of grant and (iv) the remaining one-half of the Initial
         Value Options and the remaining one-half of the Premium Options shall
         generally become exercisable (A) as of third anniversary of the date of
         grant, if and only if MCM and its subsidiaries shall have achieved the
         maximum EBITDA target provided for under the terms of the Option
         Agreement (as defined below), provided that if MCM and its subsidiaries
         shall have achieved EBITDA as of such anniversary date greater than the
         minimum EBITDA target specified in the Option Agreement but less than
         the maximum EBITDA target so specified, a proportionate share of the
         Performance Options shall become exercisable as of such date, or (B)
         nine years following the date of grant, subject, in the case of (iii)
         and (iv) above, to the Executive's continuous employment through the
         applicable vesting date. The terms and conditions of the Options
         (including those described therein)


                                       10
   13
         shall be set forth in the Stock Option Plan and a separate Management
         Stock Option Agreement substantially in the form attached hereto as
         Annex C, to be entered into by the Executive and MCM (the "Option
         Agreement").


                                    PART III


15.      DEFINITION

         In this Agreement an "Associated Company" means any company which for
         the time being is:

         (h)      a holding company (as defined by s 736 Companies Act 1985) of
                  the Company; or

         (i)      any subsidiary (as defined by s 736 Companies Act 1985) of any
                  such holding company or of the Company; or

         (j)      a company over which the Company has control within the
                  meaning of s 840 Income and Corporation Taxes Act 1988.

16.      MISCELLANEOUS

16.1     Part I of this Agreement constitutes the entire agreement between the
         Company and the Executive and replaces all and any prior agreements
         relating to the employment of the Executive with the Company or any
         Associated Company. This Agreement may only be modified in writing
         signed by the Company and the Executive.

16.2     Part I of this Agreement shall be governed by and construed in
         accordance with the laws of England. Part II shall be governed by the
         laws of the State of New York. The provisions of Part III shall be
         deemed incorporated into each of Part I and Part II.

16.3     SEVERABILITY

         In the event that any one or more of the provisions of this Agreement
         shall be or become invalid, illegal or unenforceable in any respect,
         the validity, legality and enforceability of the remaining provisions
         contained herein shall not be affected thereby.


                                       11
   14
16.4     NOTICES

         Any notice or other communication required or permitted to be delivered
         under this Agreement shall be (i) in writing, (ii) delivered
         personally, by courier service or by registered mail, first-class
         postage prepaid and return receipt requested, (iii) deemed to have been
         received on the date of delivery or (if sent by post) on the third
         business day after the mailing thereof, and (iv) addressed to the
         intended recipient at the address set out at the head of this Agreement
         (or such other address as is notified for the purpose);

16.5     COUNTERPARTS

         This Agreement may be executed in counterparts, each of which shall be
         deemed an original and all of which together shall constitute one and
         the same instrument.

16.6     HEADINGS

         The section and other headings contained in this Agreement are for the
         convenience of the parties only and are not intended to be a part
         hereof or to affect the meaning or interpretation hereof.

IN WITNESS whereof this deed has been duly executed and delivered the day and
year first before written.


Executed as a deed by                                 )
McCarthy, Cristani and Maffei (Europe) Limited        )
acting by                                             )


/s/ illegible
- -----------------------------
Director


/s/ illegible
- -----------------------------
Director/Secretary



Signed as a deed by                                   )
L.F. Gell                                             )
in the presence of:                                   )


                                       12
   15

/s/ Erica Francis Martin
- ---------------------------------------
Erica Francis Martin
Witness's name and signature


8 Stratton Ave, Enfield, Middx, ENZ 9AP 
- ---------------------------------------
Witness's address



Executed as a deed by                                 )
MCM Group, Inc.                                       )
acting by                                             )


/s/ illegible
- --------------------------------------
Authorised signatory



                                       13

   16
                                                                      Exhibit A


     See Exhibit A to Exhibit 10.14
   17

                                                                     Exhibit B


     See Exhibit B to Exhibit 10.14.
   18



                                   ANNEX A





                Annex A filed as Annex A to Exhibit 10.14.
















   19
                                                                        Annex B


BONUS

Bonus is based on the achievement of annual budgeted revenue from the
Europe/Africa/Gulf (EAG) region.

BONUS CALCULATION


    PERFORMANCE RANGE                                BONUS AWARD
    -----------------                                -----------
120% or greater of objective                   150% of year-end salary
115% to 119.9% of objective                    135% of year-end salary
110% to 114.9% of objective                    120% of year-end salary
105% to 109.9% of objective                    110% of year-end salary
100% to 104.9% of objective                    100% of year-end salary
90% to 99.9% of objective                      90% of year-end salary
80% to 89.9% of objective                      60% of year-end salary
70% to 79.9% of objective                      30% of year-end salary
Below 70%                                      0% of year-end salary


PAYMENT

Bonus payments will be made on a quarterly basis based on the following
calculation;


1st quarter award      50% of earned amount
2nd quarter award      50% of earned amount plus balance of 1st quarter 
3rd quarter award      50% of earned amount plus balance of 2nd quarter 
4th quarter award      earned amount plus balance of 3rd quarter