1 EXHIBIT 99.2 LAMAR ADVERTISING COMPANY UNAUDITED PRO FORMA CONDENSED CONSOLIDATED FINANCIAL STATEMENTS The following sets forth unaudited pro forma condensed consolidated financial information for the Company. The unaudited pro forma condensed consolidated statements of earnings for the year ended October 31, 1996 and for the six month period ended June 30, 1997 give effect to (i) the acquisitions of FKM Advertising Co., Inc. ("FKM"), Outdoor East, L.P. ("Outdoor East") and Penn Advertising, Inc. ("Penn") (the "Recent Acquisitions"), (ii) the Company's initial public equity offering in August 1996 (the "IPO") and the application of the net proceeds therefrom, (iii) the Company's November 1996 public offerings of 2,530,000 shares of Class A Common Stock and $255 million of 9.625% Senior Subordinated Notes due 2006 (the "1996 Notes") and the application of the net proceeds therefrom, (iv) the tender offer that retired in November 1996 approximately $98.8 million of the $100 million outstanding 11% Senior Secured Notes due 2003 (the "Transactions"), (v) the 3M Acquisition and (vi) the issuance in September 1997 (the "1997 Note Offering") of $200 million of 8.625% Senior Subordinated Notes due 2007 (the "1997 Notes"), as if each had occurred on November 1, 1995. For purposes of the pro forma financial information (i) the statement of earnings (loss) of the Company for its fiscal year ended October 31, 1996 has been combined with the statements of earnings of Outdoor East and FKM for the twelve months ended September 30, 1996, the statement of earnings of Penn for its fiscal year ended December 31, 1996 and the statement of revenues and direct expenses for the assets acquired in the 3M Acquisition for the twelve month period ended December 31, 1996, (ii) the statement of earnings of the Company for the six months ended June 30, 1997 has been combined with the statement of earnings of Penn for the three months ended March 31, 1997 (the period prior to the acquisition) and the statement of revenues and direct expenses for the assets acquired in the 3M Acquisition for the six month period ended June 30, 1997 and (iii) the balance sheet of the Company as of June 30, 1997 has been combined with the statement of assets acquired and liabilities assumed in the 3M Acquisition and the application of net proceeds of the 1997 Note Offering. The unaudited pro forma condensed consolidated financial statements give effect to the Recent Acquisitions and the 3M Acquisition under the purchase method of accounting. The unaudited pro forma condensed consolidated financial statements have been prepared by the Company's management. The unaudited pro forma data are not designed to represent and do not represent what the Company's results of operations or financial position would have been had the aforementioned transactions been completed on or as of the dates assumed, and are not intended to project the Company's results of operations for any future period or as of any future date. The unaudited pro forma condensed consolidated financial statements should be read in conjunction with the notes thereto. 2 LAMAR ADVERTISING COMPANY UNAUDITED PRO FORMA CONDENSED CONSOLIDATED STATEMENT OF EARNINGS (LOSS) YEAR ENDED OCTOBER 31, 1996 (dollars in thousands, except per share data) RECENT ACQUISITIONS IPO AND THE ------------------------------------ ACQUISITION LAMAR TRANSACTIONS PENN FKM O/D EAST ADJUSTMENTS ---------- ------------ --------- ------------ -------- ----------- Revenues Outdoor advertising, net $ 119,900 $ $ 32,814 $ 7,376 $ 12,142 $ (3,405)(4) Other income 702 47 109 100 (209)(4)(5) ---------- --------- --------- --------- --------- --------- 120,602 0 32,861 7,485 12,242 (3,614) ---------- --------- --------- --------- --------- --------- Direct advertising expenses 41,184 9,575 2,214 3,942 2,671 (4)(6) General and administrative expenses 29,466 10,730 1,632 3,510 (6,768)(4)(6) Depreciation and Amortization 15,549 125 (1) 3,221 2,453 2,941 8,398 (7) ---------- --------- --------- --------- --------- --------- 86,199 125 23,526 6,299 10,393 4,301 ---------- --------- --------- --------- --------- --------- Operating income 34,403 (125) 9,335 1,186 1,849 (7,915) ---------- --------- --------- --------- --------- --------- Other expense (income) Interest income (240) 0 (24)(4) Interest expense 15,441 11,740 (2)(3) 4,360 1,965 2,672 (5,450)(8) Loss on disposition of assets 1,012 0 4 281 (4) Other expenses 242 1,064 10 985 (1,780)(4)(11) ---------- --------- --------- --------- --------- --------- 16,455 11,740 5,424 1,979 3,657 (6,973) ---------- --------- --------- --------- --------- --------- Earnings (loss) before income taxes 17,948 (11,865) 3,911 (793) (1,808) (942) Income tax expense (benefit) 7,099 (4,746)(12) 1,117 (157) 0 1,339 (12) ---------- --------- --------- --------- --------- --------- Net earnings (loss) $ 10,849 $ (7,119) $ 2,794 $ (636) $ (1,808) $ (2,281) ========= ========= ========= ========= ========= Preferred stock dividends 365 ---------- Net earnings (loss) applicable to common stock $ 10,484 ========== Net earnings (loss) per common share $0.38 ========== Weighted average number of shares outstanding 27,562,564 5,843,543 ========== ========= PRO FORMA 3M COMBINED ADJUSTMENTS PRO FORMA PRO FORMA ACQUISITION AS ADJUSTED FOR 1997 NOTE COMBINED COMBINED 3M ADJUSTMENTS FOR 3M OFFERING AS ADJUSTED ---------- --------- ----------- ----------- ------------- ------------ Revenues Outdoor advertising, net $ 168,827 $ 23,303 $ $ 192,130 $ $ 192,130 Other income 749 749 749 ---------- --------- --------- ---------- --------- ---------- 169,576 23,303 0 192,879 0 192,879 ---------- --------- --------- ---------- --------- ---------- Direct advertising expenses 59,586 16,038 (3,271)(15) 72,353 72,353 General and administrative expenses 38,570 1,389 (1,389)(15) 38,570 38,570 Depreciation and Amortization 32,687 1,333 7,701 (16) 41,721 525 (10) 42,246 ---------- --------- --------- ---------- --------- ---------- 130,843 18,760 3,041 152,644 525 153,169 ---------- --------- --------- ---------- --------- ---------- Operating income 38,733 4,543 (3,041) 40,235 (525) 39,710 ---------- --------- --------- ---------- --------- ---------- Other expense (income) Interest income (264) (264) (264) Interest expense 30,728 8,550 (17) 39,278 5,251 (9) 44,529 Loss on disposition of assets 1,297 1,297 1,297 Other expenses 521 521 521 ---------- --------- --------- ---------- --------- ---------- 32,282 0 8,550 40,832 5,251 46,083 ---------- --------- --------- ---------- --------- ---------- Earnings (loss) before income taxes 6,451 4,543 (11,591) (597) (5,776) (6,373) Income tax expense (benefit) 4,652 (2,819)(12) 1,832 (2,310)(12) (478) ---------- --------- --------- ---------- --------- ---------- Net earnings (loss) $ 1,799 $ 4,543 $ (8,772) $ (2,429) $ (3,466) $ (5,895) ========= ========= ========= Preferred stock dividends 365 365 365 ---------- ---------- ---------- Net earnings (loss) applicable to common stock $ 1,434 $ (2,794) $ (6,260) ========== ========== ========== Net earnings (loss) per common share $ 0.04 $ (0.08) $ (0.19) ========== ========== ========== Weighted average number of shares outstanding 33,406,107 33,406,107 33,406,107 ========== ========== ========== 3 LAMAR ADVERTISING COMPANY UNAUDITED PRO FORMA CONDENSED CONSOLIDATED STATEMENT OF EARNINGS (LOSS) SIX MONTHS ENDED JUNE 30, 1997 (DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA) ACQUISITION PRO FORMA LAMAR PENN ADJUSTMENTS COMBINED 3M ---------- ---------- ----------- ---------- ---------- Revenues Outdoor advertising, net $ 87,644 $ 6,480 $ (639)(4) $ 93,485 $ 10,560 Other income 311 20 (4)(4) 327 ---------- ---------- ---------- ---------- ---------- 87,955 6,500 (643) 93,812 10,560 ---------- ---------- ---------- ---------- ---------- Direct advertising expenses 28,950 2,412 488 (4)(6) 31,850 7,364 General and administrative expenses 20,081 2,240 (1,195)(4)(6) 21,126 533 Depreciation and Amortization 17,727 727 1,709 (7) 20,163 738 ---------- ---------- ---------- ---------- ---------- 66,758 5,379 1,002 73,139 8,635 ---------- ---------- ---------- ---------- ---------- Operating income 21,197 1,121 (1,645) 20,673 1,925 ---------- ---------- ---------- ---------- ---------- Other expense (income) Interest income (1,421) 1,045 (4)(13) (376) Interest expense 15,404 976 (93)(8) 16,287 Loss on disposition of assets 742 0 3 (4) 745 Other expenses 177 287 (287)(4) 177 ---------- ---------- ---------- ---------- ---------- 14,902 1,263 668 16,833 0 ---------- ---------- ---------- ---------- ---------- Earnings (loss) before income taxes 6,295 (142) (2,313) 3,840 1,925 Income tax expense (benefit) 3,414 (50) (483)(12) 2,881 ---------- ---------- ---------- ---------- ---------- Net earnings (loss) $ 2,881 $ (92) $ (1,830) $ 959 $ 1,925 ========== ========== ========== Preferred stock dividends 274 274 ---------- ---------- Net earnings (loss) applicable to common stock $ 2,607 $ 685 ========== ========== Net earnings (loss) per common share $ 0.08 $ 0.02 ========== ========== Weighted average number of shares outstanding 31,840,641 31,840,641 ========== ========== PRO FORMA 3M COMBINED ADJUSTMENTS PRO FORMA ACQUISITION AS ADJUSTED FOR 1997 NOTE COMBINED ADJUSTMENTS FOR 3M OFFERING AS ADJUSTED ---------- ----------- ----------- ----------- Revenues Outdoor advertising, net $ $ 104,045 $ $ 104,045 Other income 327 327 ---------- ---------- ---------- --------- 0 104,372 0 104,372 ---------- ---------- ---------- --------- Direct advertising expenses (1,539)(15) 37,675 37,675 General and administrative expenses (533)(15) 21,126 21,126 Depreciation and Amortization 3,817 (16) 24,718 262 (10) 24,980 ---------- ---------- ---------- --------- 1,745 83,519 262 83,781 ---------- ---------- ---------- --------- Operating income (1,745) 20,853 (262) 20,591 ---------- ---------- ---------- --------- Other expense (income) Interest income (376) (376) Interest expense 4,275 (17) 20,562 1,770 (9) 22,332 Loss on disposition of assets 745 745 Other expenses 177 177 ---------- ---------- ---------- --------- 4,275 21,108 1,770 22,878 ---------- ---------- ---------- --------- Earnings (loss) before income taxes (6,020) (255) (2,032) (2,287) Income tax expense (benefit) (1,638)(12) 1,243 (813)(12) 430 ---------- ---------- ---------- --------- Net earnings (loss) $ (4,382) $ (1,498) $ (1,219) $ (2,717) ========== ========== ========== ========= Preferred stock dividends 274 274 ---------- --------- Net earnings (loss) applicable to common stock $ (1,772) $ (2,991) ========== ========= Net earnings (loss) per common share $ (0.06) $ ($0.09) ========== ========== Weighted average number of shares outstanding 31,840,641 31,840,641 ========== ========== 4 LAMAR ADVERTISING COMPANY UNAUDITED PRO FORMA CONDENSED CONSOLIDATED BALANCE SHEET JUNE 30, 1997 (DOLLARS IN THOUSANDS) ADJUSTMENTS PRO FORMA PRO FORMA PRO FORMA FOR 1997 NOTE COMBINED AS LAMAR 3M ADJUSTMENTS COMBINED OFFERING ADJUSTED ------- -------------- ----------- --------- ------------- ----------- Cash $ 7,748 $ $(4,000)(18) $ 3,748 $ (574)(18) $ 3,174 Net receivables 25,840 2,550 28,390 28,390 Other current assets 8,757 1,958 10,713 10,713 -------- ------- ------- -------- ------- -------- Total current assets 42,345 4,506 (4,000) 42,851 (574) 42,277 -------- ------- ------- -------- ------- -------- Property, plant and equipment, net 280,603 13,516 13,932 (19) 308,051 308,051 -------- ------- ------- -------- ------- -------- Investment securities 870 870 870 Intangibles 195,874 86,522 (20) 282,396 5,250(20) 287,646 Other assets 5,093 456 5,549 5,549 -------- ------- ------- -------- ------- -------- Total assets $524,785 $18,478 $96,454 $639,717 $ 4,676 $644,393 ======== ======= ======= ======== ======= ======== Current maturities of long-term debt $ 4,161 $ $ $ 4,161 $ $ 4,161 Other current liabilities 19,431 932 20,363 20,363 -------- ------- ------- -------- ------- -------- 23,592 932 0 24,524 0 24,524 -------- ------- ------- -------- ------- -------- Long-term debt 412,982 114,000 (21) 526,982 4,676(21) 531,658 Deferred income - Long term 827 827 827 Other liabilities 2,147 2,147 2,147 Deferred tax liability 19,498 19,498 19,498 -------- ------- ------- -------- ------- -------- Total Liabilities 459,046 932 114,000 573,978 4,676 578,654 -------- ------- ------- -------- ------- -------- Net assets acquired 17,546 (17,546)(22) -------- ------- ------- -------- ------- -------- Stockholders' equity 65,739 65,739 65,739 -------- ------- ------- -------- ------- -------- Total liabilities and stockholders' equity $524,785 $18,478 $96,454 $639,717 $ 4,676 $644,393 ======== ======= ======= ======== ======= ======== 5 NOTES TO UNAUDITED PRO FORMA CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (dollars in thousands) For purposes of determining the pro forma effect of the Transactions, the Recent Acquisitions, the 3M Acquisition and the 1997 Note Offering on the Company's unaudited Condensed Consolidated Statements of Earnings for the year ended October 31, 1996 and the six months ended June 30, 1997, the following adjustments have been made: YEAR ENDED SIX MONTHS OCTOBER 31, 1996 JUNE 30, 1997 ---------------- ------------- (1) To record the net effect on amortization expense related to the debt issuance fees for the November 1996 Note Offering and the elimination of amortization expense related to the November 1996 Tender Offer $ 125 (2) To eliminate historical interest expense related to the Senior Secured Notes and record interest expense on the 1996 Notes: Interest expense on 1996 Notes 24,544 Interest expense related to Senior Secured Notes (10,870) 13,674 ------- (3) To record incremental interest expense on the $20 million ten-year subordinated notes issued to existing shareholders at the time of the IPO in order to give effect as if the transaction had taken place at the beginning of the period and eliminate historical interest expense related to the Company's credit facility that was paid off at the time of the IPO (1,934) (4) To reclassify amounts in order to conform to the Company's presentation: Outdoor advertising, net $(3,405) $(639) Other income (109) (4) Direct expenses 2,946 559 General and administrative expenses (5,653) (914) Interest income (24) (4) Loss on disposition of assets 281 3 Other expenses (1,064) (287) (5) To eliminate management fee income on Outdoor East historical financial statements that would not have been earned had the Outdoor East acquisition been consummated on November 1, 1995 (100) (6) To eliminate management fees charged by Penn's former parent company included in the historical financial statements that would not have existed had the transaction taken place in the beginning of the period: Direct expenses (275) (71) General and administrative (1,115) (281) 6 (7) Represents incremental amortization and depreciation due to the application of purchase accounting in recording the Recent Acquisitions. Depreciation and amortization are calculated using accelerated and straight line methods over the estimated useful lives of the assets $8,398 $1,709 (8) Represents the net effect on interest expense resulting from (i) additional borrowings assumed in the acquisitions and (ii) the elimination of interest expense on debt not assumed in the acquisitions (5,450) (93) (9) To eliminate historical interest expense under the Senior Credit Facility and to record interest expense on the Notes at an effective rate of 8.725%: Interest expense on the Initial Offering 17,334 8,667 Interest expense under the Senior Credit Facility (12,083) (6,897) 5,251 1,770 ------- ------ (10) The increase in amortizing debt issuance costs associated with the 1997 Note Offering 525 262 (11) To eliminate costs associated with the sale and reorganization of Outdoor East which would not have been incurred had the Outdoor East acquisition been consummated on November 1, 1995 (716) (12) To record the tax effect on pro forma statements for: The Transactions (4,746) Recent Acquisitions 1,339 (483) 3M Acquisition (2,819) (1,638) The 1997 Note Offering (2,310) (813) (13) To eliminate interest income on the Company's historical financial statements that would not have existed had the Recent Acquisitions taken place at the beginning of the period 1,049 (14) The accompanying pro forma results of operations do not give effect to the extraordinary loss on the extinguishment of debt of $9,526, net of income tax benefit of $6,351 for the year ended October 31, 1996 (15) To record (a) a decrease in payroll and payroll related costs in direct advertising and general and administrative expense categories due to the termination of employees in the following functions; and (b) the elimination of general corporate allocations not considered attributable to assets acquired as follows. Direct Advertising: Elimination of production and sales overhead functions and corporate overhead allocations (2,077) (1,053) Elimination of national sales and marketing costs (1,194) (486) ------ ------ Total direct advertising (3,271) (1,539) ====== ====== General and Administrative: Elimination of national office function, accounting and administrative personnel and corporate allocations (1,389) (533) ====== ====== 7 (16) Represents incremental amortization and depreciation due to the application of purchase accounting in recording the 3M acquisition. 7,701 3,817 ======= ========= (17) Represents the incremental interest expense resulting from the borrowing of $114 million used to finance the 3M Acquisition, as if the transaction had taken place at the beginning of the period. 8,550 4,275 ======= ========= For purposes of determining the pro forma effect of the 3M Acquisition and the 1997 Note Offering on the Company's unaudited Condensed Consolidated Balance Sheet as of June 30, 1997, the following adjustments have been made: ADJUSTMENTS PROFORMA FOR THE ADJUSTMENTS 1997 NOTE OFFERING ----------- ------------------ (18) Cash: Net proceeds from the 1997 Note Offering $ 193,426 To record cash used to pay off loans under the Senior Credit Facility (194,000) --------- (574) ========= To record cash used to finance the 3M Acquisition (4,000) ======= (19) Property, Plant and Equipment, net To record the increase in property, plant and equipment from the allocation of the purchase price of the 3M Acquisition 13,932 ======= (20) Intangibles: To record capitalized fees of the Initial Offering 5,250 ========= To record intangibles resulting from the allocation of the purchase price of the 3M Acquisition 86,522 ======= (21) Long-term debt: To record payoff of loans under the Senior Credit Facility (194,000) To record effect of the issuance of the 1997 Notes 198,676 --------- 4,676 ========= To record the borrowings under the senior credit facility used to finance the 3M Acquisition. 114,000 ======= (22) Net assets acquired: To eliminate historical net assets of 3M. (17,546) =======