<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
COMPANY'S CONSOLIDATED BALANCE SHEET AT SEPTEMBER 27, 1997 AND FROM THE
CONSOLIDATED STATEMENT OF OPERATIONS FOR THE NINE MONTHS ENDED SEPTEMBER 27,
1997 CONTAINED IN THE COMPANY'S QUARTERLY REPORT ON FORM 10-Q FOR THE NINE
MONTHS ENDED SEPTEMBER 27,1997 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO
SUCH QUARTERLY REPORT ON FORM 10-Q.
</LEGEND>
<CIK> 0000910721
<NAME> DM MANAGEMENT COMPANY
<MULTIPLIER> 1,000
<CURRENCY> U.S. DOLLARS
       
                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-27-1997
<PERIOD-START>                             DEC-29-1996
<PERIOD-END>                               SEP-27-1997
<EXCHANGE-RATE>                                      1
<CASH>                                             582
<SECURITIES>                                     3,888
<RECEIVABLES>                                        0
<ALLOWANCES>                                         0
<INVENTORY>                                     18,498
<CURRENT-ASSETS>                                33,883
<PP&E>                                           7,930
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                                  48,839
<CURRENT-LIABILITIES>                           18,531
<BONDS>                                          6,150
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                            47
<OTHER-SE>                                      24,111
<TOTAL-LIABILITY-AND-EQUITY>                    48,839
<SALES>                                         89,077
<TOTAL-REVENUES>                                89,077
<CGS>                                           39,399
<TOTAL-COSTS>                                   55,947
<OTHER-EXPENSES>                                29,049
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                  86
<INCOME-PRETAX>                                  3,995
<INCOME-TAX>                                     1,558
<INCOME-CONTINUING>                              2,437
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     2,437
<EPS-PRIMARY>                                     0.48
<EPS-DILUTED>                                     0.46