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                                                                   Exhibit 23.3


                      CONSENT OF INDEPENDENT ACCOUNTANTS


We hereby consent to the use in the Prospectus constituting part of this
Registration Statement on Form S-4 of AAi.FosterGrant Inc. of our report dated
December 30, 1997, relating to the consolidated financial statements of Foster
Grant Group LP, which appears in such Prospectus. We also consent to the
reference to us under the heading "Experts" in such Prospectus.


PRICEWATERHOUSECOOPERS LLP

Dallas, Texas
August 6, 1998