1
                                                                   Exhibit 3.3.1

                          CERTIFICATE OF INCORPORATION

                                       OF

                              BONNEAU GENERAL, INC.


         The undersigned, a natural person, for the purpose of organizing a
corporation for conducting the business and promoting the purposes hereinafter
stated, under the provisions and subject to the requirements of the laws of the
State of Delaware (particularly Chapter 1, Title 8 of the Delaware Code and the
acts amendatory thereof and supplemental thereto, and known, identified and
referred to as the "General Corporation Law of the State of Delaware" or the
"General Corporation Law"), hereby certifies that:

         FIRST: The name of the corporation (hereinafter referred to as the
"Corporation") is:

                              Bonneau General, Inc.

         SECOND: The address, including street, number, city and county, of the
registered office of the Corporation in the State of Delaware is 32 Loockerman
Square, Suite L-100, City of Dover, 19904, County of Kent; and the name of the
registered agent of the Corporation in the State of Delaware is The
Prentice-Hall Corporation System, Inc.

         THIRD: The purpose of the Corporation is to engage in any lawful act or
activity for which Corporations may be organized under the General Corporation
Law of the State of Delaware.

         FOURTH: The total number of shares of stock which the Corporation shall
have authority to issue is One Thousand Five Hundred (1,500) shares, par value
$.001 per share. All such shares are of one class and are shares of Common
Stock.

         FIFTH: The name and the mailing address of the incorporator is as
follows:

         NAME                             MAILING ADDRESS
         ----                             ---------------
         Robert L. Lawrence               c/o Kane Kessler, P.C.
                                          1350 Avenue of the Americas, 26th Fl.
                                          New York, New York 10019

         SIXTH: The Corporation is to have perpetual existence.

         SEVENTH: Whenever a compromise or arrangement is proposed between this
Corporation and its creditors or any class of them and/or between this
Corporation and its stockholders or any class of them, any court of equitable
jurisdiction within the State of Delaware 



   2



may, on the application in a summary way of this Corporation or of any creditor
or stockholder thereof or on the application of any receiver or receivers
appointed for this Corporation under the provisions of Section 291 of Title 8 of
the Delaware Code or on the application of any receiver or receivers appointed
for this Corporation under Section 279 of Title 8 of the Delaware Code order a
meeting of the creditors or class of creditors, and/or of the stockholders or
class of stockholders of this Corporation, as the case may be, to be summoned in
such manner as the said court directs. If a majority in number representing
three-fourths in value of the creditors or class of creditors, and/or the
stockholders or class of stockholders of this Corporation, as the case may be,
agree to any compromise or arrangement and to any reorganization of this
Corporation as a consequence of such compromise or arrangement, the said
compromise or arrangement and the said reorganization shall, if sanctioned by
the court to which the said application has been made, be binding on all the
creditors or class of creditors, and/or on all the stockholders or class of
stockholders of this Corporation, as the case may be, and also on this
Corporation.

         EIGHTH: For the management of the business and for the conduct of the
affairs of the Corporation, and in further definition, limitation and regulation
of the powers of the Corporation and of its directors and of its stockholders or
any class thereof, as the case may be, it is further provided:

                  1. The management of the business and the conduct of the
         affairs of the Corporation shall be vested in its Board of Directors.
         The number of directors which shall constitute the whole Board of
         Directors shall be fixed by, or in the manner provided in, the By-Laws.
         The phrase "whole Board" and the phrase "total number of directors"
         shall be deemed to have the same meaning to wit, the total number of
         directors which the Corporation would have if there were no vacancies.
         No election of directors need be by written ballot.

                  2. After the original or other By-laws of the Corporation have
         been adopted, amended, or repealed, as the case may be, in accordance
         with the provisions of Section 109 of the General Corporation Law of
         the State of Delaware, and, after the Corporation has received any
         payment for any of its stock, the power to adopt, amend, or repeal the
         By-laws of the Corporation may be exercised by the Board of Directors
         of the Corporation; provided, however, that any provision for the
         classification of Directors of the Corporation for staggered terms
         pursuant to the provisions of subsection (d) of Section 141 of the
         General Corporation Law of the State of Delaware shall be set forth in
         an initial By-laws or in a By-law adopted by the stockholders entitled
         to vote of the Corporation unless provisions for such classification
         shall be set forth in this Certificate of Incorporation.

                  3. Whenever the Corporation shall be authorized to issue only
         one class of stock, each outstanding share shall entitle the holder
         thereof to notice of, and the right to vote at, any meeting of
         stockholders. Whenever the Corporation shall be authorized to issue
         more than one class of stock, no outstanding share of any class of
         stock which is denied voting power under the provisions of the


                                       2

   3


         certificate of incorporation shall entitle the holder thereof to the
         right to vote at any meeting of stockholders except as the provisions
         of paragraph (2) of subsection (b) of Section 242 of the General
         Corporation Law of the State of Delaware shall otherwise require;
         provided, that no share of any such class which is otherwise denied
         voting power shall entitle the holder thereof to vote upon the increase
         or decrease in the number of authorized shares of said class.

         NINTH: The personal liability of the directors of the Corporation is
hereby eliminated to the fullest extent permitted by paragraph (7) of subsection
(b) of Section 102 of the General Corporation Law of the State of Delaware, as
the same may be amended and supplemented.

         TENTH: The Corporation shall, to the fullest extent permitted by the
General Corporation Law, as the same may be amended and supplemented, indemnify
any and all persons whom it shall have the power to indemnify under the General
Corporation Law from and against any and all of the expenses, liabilities or
other matters referred to in or covered by the General Corporation Law, and the
indemnification provided for herein shall not be deemed exclusive of any other
rights to which those indemnified may be entitled under any By-Law, agreement,
vote of stockholders or disinterested directors or otherwise, both as to action
in his official capacity and as to action in another capacity while holding such
office, and shall continue as to a person who has ceased to be a director,
officer, employee or agent and shall inure to the benefit of the heirs,
executors and administrators of such a person.

         ELEVENTH: From time to time any of the provisions of this Certificate
of Incorporation may be amended, altered or repealed, and other provisions
authorized by the laws of the State of Delaware at the time in force may be
added or inserted in the manner and at the time prescribed by said laws, and all
rights at any time conferred upon the stockholders of the Corporation by this
Certificate of Incorporation are granted subject to the provisions of this
Article ELEVENTH.


Signed on December 21, 1994.



                                         /s/ Robert L. Lawrence
                                         -------------------------------------
                                         ROBERT L. LAWRENCE, Incorporator




                                       3