Exhibit 24.4

                                    ATTORNEY

         KNOWN ALL MEN BY THESE PRESENTS, that the undersigned hereby
constitutes and appoints each of Wade H. Nichols III, Robert K. Kretzman,
Laurence Winoker and Glenn P. Dickes or any of them, each acting alone, his true
and lawful attorney-in-fact and agent, with full power of substitution, for him
and his name, place and stead, in any and all capacities, in connection with the
REVLON CONSUMER PRODUCTS CORPORATION (the "Corporation") Annual Report on Form
10-K for the year ended December 31, 1999 (the "Form 10-K") under the Securities
Exchange Act of 1934, as amended, including, without limiting the generality of
the foregoing, to sign the Form 10-K in the name and on behalf of the
Corporation or on behalf of the undersigned as a director or officer of the
Corporation, and any amendments to the Form 10-K and any instrument, contract,
document or other writing, of or in connection with the Form 10-K or amendments
thereto, and to file the same, with all exhibits thereto, and other documents in
connection therewith, including this power of attorney, with the Securities and
Exchange Commission and any applicable securities exchange or securities
self-regulatory body, granting unto said attorneys-in-fact and agents, each
acting alone, full power and authority to do and perform each and every act and
thing requisite and necessary to be done in and about the premises, as fully to
all intents and purposes as he might or could do in person, hereby ratifying and
confirming all that said attorneys-in-fact and agents, each acting alone, or his
substitute or substitutes, may lawfully do or cause to be done by virtue hereof.

         IN WITNESS WHEREOF, the undersigned has signed these presents this
14th day of March, 2000.

                                            /s/ EDWARD J. LANDAU
                                            --------------------
                                                EDWARD J. LANDAU