Exhibit 24.4

                                POWER OF ATTORNEY



         KNOWN ALL MEN BY THESE PRESENTS, that the undersigned hereby
constitutes and appoints each of Robert K. Kretzman and Michael T. Sheehan or
either of them, each acting alone, his true and lawful attorney-in-fact and
agent, with full power of substitution, for him and his name, place and stead,
in any and all capacities, in connection with the REVLON CONSUMER PRODUCTS
CORPORATION (the "Corporation") Annual Report on Form 10-K for the year ended
December 31, 2002 (the "Form 10-K") under the Securities Exchange Act of 1934,
as amended, including, without limiting the generality of the foregoing, to sign
the Form 10-K in the name and on behalf of the Corporation or on behalf of the
undersigned as a director or officer of the Corporation, and any amendments to
the Form 10-K and any instrument, contract, document or other writing, of or in
connection with the Form 10-K or amendments thereto, and to file the same, with
all exhibits thereto, and other documents in connection therewith, including
this power of attorney, with the Securities and Exchange Commission and any
applicable securities exchange or securities self-regulatory body, granting unto
said attorneys-in-fact and agents, each acting alone, full power and authority
to do and perform each and every act and thing requisite and necessary to be
done in and about the premises, as fully to all intents and purposes as he might
or could do in person, hereby ratifying and confirming all that said
attorneys-in-fact and agents, each acting alone, or his substitute or
substitutes, may lawfully do or cause to be done by virtue hereof.

         IN WITNESS WHEREOF, the undersigned has signed these presents this 27th
day of March, 2003.



                                                    /s/ Edward J. Landau
                                                    ------------------------
                                                        EDWARD J. LANDAU