EXHIBIT 99.1








                            STOCKHOLDERS AGREEMENT

                   STOCKHOLDERS AGREEMENT, dated as of November 17, 1996, by
         and among Mattel, Inc., a Delaware corporation ("Parent"), Corporate
         Partners, L.P., a Delaware limited partnership ("Corporate
         Partners"), Corporate Offshore Partners, L.P., a Bermuda limited
         partnership ("Offshore Partners"), The State Board Administration of
         Florida, a body corporate organized under the constitution of the
         State of Florida (the "State Board", and together with Corporate
         Partners and Offshore Partners, the "Stockholders"), and Corporate
         Advisors, L.P., a Delaware limited partnership ("Corporate
         Advisors").


                                  WITNESSETH:

                   WHEREAS, the Stockholders collectively beneficially own
         Shares of capital stock ("Company Shares") of Tyco Toys, Inc., a
         Delaware corporation (the "Company"), as set forth on Schedule I
         hereto; and

                   WHEREAS, Parent and Company have entered into an Agreement
         and Plan of Merger, dated as of the date hereof (the "Merger
         Agreement"), pursuant to which, among other things, a subsidiary of
         Parent will be merged with and into the Company (the "Merger"); and

                   WHEREAS, as a condition to its willingness to enter into
         the Merger Agreement, Parent has required that the Stockholders
         agree, and the Stockholders have agreed, to enter into and abide by
         the terms of this Stockholders Agreement;

                   NOW, THEREFORE, in consideration of the premises, the
         mutual covenants and agreements set forth herein and other good and
         valuable consideration, the sufficiency of which is hereby
         acknowledged, the parties hereto agree as follows:

                   1.   OWNERSHIP OF COMPANY SHARES.  Each Stockholder
         represents and warrants that such Stockholder has or shares the
         right to vote and dispose of the number of Company Shares set
         forth opposite such Stockholder's name on Schedule I hereto,
         subject to such restrictions as may be applicable under law and
         the Stock Purchase Agreement for Series B Voting Convertible
         Exchangeable Preferred Stock dated April 15, 1994 between the
         Stockholders and Tyco Toys, Inc. (the "Stock Purchase Agree-
         ment").




    












                   2.   AGREEMENTS OF THE STOCKHOLDERS.  Each Stock-
         holder covenants and agrees that during the term of this Stock-
         holders Agreement:

                        (a) such Stockholder shall, at any meeting of the
                   Company's stockholders called for such purpose (including
                   at any postponements and adjournments thereof), vote, or
                   cause to be voted, all Company Shares, together with any
                   other shares of capital stock of the Company acquired after
                   the date hereof and prior to the termination hereof, in
                   which such stockholder has the right to vote in favor of
                   approval and adoption of the Merger Agreement;

                        (b) except as otherwise expressly permitted hereby and
                   except as may be required by the Company Certificate of
                   Designation, such Stockholder shall not, prior to the
                   Effective Date (as defined in the Agreement) or the earlier
                   termination of the Merger Agreement in accordance with its
                   terms, sell, pledge, transfer or otherwise dispose of such
                   Stockholder's Company Shares; and

                        (c) such Stockholder shall not in its capacity as a
                   stockholder of the Company directly or indirectly encourage
                   or solicit or hold discussions or negotiations with, or
                   provide any information to, any person, entity or group
                   (other than Parent or an affiliate thereof) concerning any
                   Acquisition Proposal (as defined in the Merger Agreement)
                   (and other than Company in connection with the Merger);
                   provided that this clause (c) shall not be binding on the
                   State Board to the extent that Corporate Advisors does not
                   have the authority to act for the State Board with respect
                   to the subject matter of this clause (c).

                   3. TREATMENT OF SERIES B SHARES. (a) Subject to the terms
         and conditions of this Stockholders Agreement, each Stockholder and
         Parent agree that on the Effective Date as part of the Merger each
         share of the Series B Voting Convertible Exchangeable Preferred
         Stock, par value $.10 per share ("Series B Shares") beneficially
         owned by such Stockholder shall be converted into or exchanged for
         one share of a series of preferred stock of Parent having economic
         terms as nearly equivalent as possible to, and with the same voting
         and other rights as, the Series B Stock, including the right to
         convert into common stock of Parent (the "Parent Series B Stock", and
         such conversion or exchange hereby referred to as the "Series B
         Shares Treatment"), and each Stockholder hereby waives any rights
         such



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         Stockholder might otherwise have pursuant to Section 3 or Section 4
         of the Certificate of Designation for the Series B Shares in effect
         as of the date hereof (the "Certificate of Designation") with respect
         to such shares solely as a result of the Merger, other than to
         receive such Parent Series B Stock.

                   (b) In the event that the Series B Treatment is deemed or
         considered to be, or is determined to require, an amendment to the
         Certificate of Designation or to the Restated Certificate of
         Incorporation of Company, as amended as of the date hereof (the
         "Certificate of Incorporation"), each Stockholder hereby agrees to
         vote all of its Company Shares in favor of any amendment to the
         Certificate of Designation or the Certificate of Incorporation as may
         be necessary to effectuate the Series B Shares Treatment.

                   (c) From and after the Effective Date, Parent agrees to pay
         any and all dividends and distributions on the Parent Series B Shares
         (including accrued and unpaid dividends on the Series B Shares) when
         due (or, if past due as of the Effective Date, then on the Effective
         Date).

                   4. AUTHORITY OF CORPORATE ADVISORS TO ACT FOR THE STATE
         BOARD. (a) Subject to Section 7(b), the State Board and Corporate
         Advisors each represents to Parent that Corporate Advisors has full
         power and authority, pursuant to the provisions of an Investment
         Management Agreement, dated as of June 17, 1988 (the "Management
         Agreement"), to act on behalf of the State Board in connection with
         the transactions contemplated by this Stockholders Agreement (except
         as set forth in the proviso in Section 2(c) hereof) and that Parent
         can rely on any action taken by Corporate Advisors in connection
         therewith as if such action were taken by the State Board.

                   (b) Subject to Section 7(b), so long as the Management
         Agreement remains in effect without amendment of the provisions
         granting Corporate Advisors the authority to act on behalf of the
         State Board, any and all actions that are required or permitted to be
         taken by the State Board pursuant to this Stockholders Agreement may
         be taken by Corporate Advisors on behalf of the State Board and any
         and all notices required to be given by Parent to the State Board
         pursuant to this Stockholders Agreement may be given to Corporate
         Advisors in lieu of giving such notice to the State Board; provided,
         however, that the provisions of this sentence shall not relieve the
         State Board of any of its obligations pursuant to this Stockholders
         Agreement. Parent shall be entitled to assume that, and to act in
         reliance on the assumption that, the Management Agreement remains in
         effect without amendment of any



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         such provisions unless and until it receives written notice from the
         State Board to the contrary.

                   5. SUCCESSORS AND ASSIGNS. A Stockholder may not sell,
         pledge, transfer, convert or otherwise dispose of its Company Shares
         except to another Stockholder without the prior written consent of
         Parent, which consent shall be granted or withheld in Parent's sole
         discretion.

                   6.(A) REPRESENTATIONS AND WARRANTIES OF PARENT. Par-
         ent makes the following representations and warranties to each
         Stockholder:

                   (i) Parent has all requisite corporate power and authority
         to enter into this Stockholders Agreement and the Merger Agreement
         and to consummate the transactions contemplated hereby and thereby.
         The execution and delivery of this Stockholders Agreement and the
         Merger Agreement and the consummation of the transactions
         contemplated hereby and thereby have been duly authorized by all
         necessary corporate action on the part of Parent. Parent has duly
         executed and delivered this Stockholders Agreement and the Merger
         Agreement and this Stockholders Agreement and the Merger Agreement
         constitute its legal, valid and binding obligations enforceable
         against it in accordance with their respective terms except as may be
         limited by bankruptcy, insolvency or other similar laws affecting the
         enforcement of creditors' rights generally and except that the
         availability of equitable remedies, including specific performance,
         is subject to the discretion of the court before which any proceeding
         therefor may be brought.

                   (ii) Parent is not subject to or obligated under (A) any
         charter, by-law, indenture or other loan document provision (other
         than the Credit Agreement dated as of March 10, 1995, among Parent,
         the Banks named therein and Bank of America National Trust and
         Savings Association, as amended (the "Parent Credit Agreement")) or
         (B) any other contract, license, franchise, permit, order, decree,
         concession, lease, instrument, judgment, statute, law, ordinance,
         rule or regulation applicable to Parent or any of its subsidiaries or
         their respective properties or assets, which would be breached or
         violated, or under which there would be a default (with or without
         notice or lapse of time, or both), or under which there would arise a
         right of termination, cancellation or acceleration of any obligation
         or the loss of a material benefit, by execution and delivery of this
         Stockholders Agreement and the Merger Agreement, and the consummation
         of the transactions contemplated hereby and thereby (including the
         issuance of the Parent Series B Stock, the issuance of shares of
         common stock of Parent upon the conversion and the compliance by
         Parent with the terms of

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         such securities (collectively, the "Securities")) other than, in the
         case of clause (B) only, (X) any breaches, violations, defaults,
         terminations, cancellations, accelerations or losses which, either
         singly or in the aggregate, will not have a Parent Material Adverse
         Effect (as defined in the Merger Agreement) or prevent the
         consummation of the transactions contemplated hereby or thereby,
         including the issuance of such Securities and compliance by Parent
         with the terms thereof and (Y) the laws and regulations referred to
         in the next sentence. Except as referred to herein or in connection,
         or in compliance, with the provisions of the Hart-Scott-Rodino
         Antitrust Improvements Act of 1933, as amended (the "Securities
         Act"), the Securities Exchange Act of 1934, as amended (the "Exchange
         Act"), and other governmental approvals required under the applicable
         laws of any foreign jurisdiction ("Foreign Laws") and the
         environmental, corporation, securities or blue sky laws or
         regulations of the various states, no filing or registration with, or
         authorization, consent or approval of, any public body or authority
         is necessary for the consummation by Parent of the Merger or the
         other transactions contemplated by this Merger Agreement (including
         the issuance of the Securities), other than filings, registrations,
         authorizations, consents or approvals the failure of which to make or
         obtain would not have a Parent Material Adverse Effect or prevent the
         consummation of the transactions contemplated hereby or thereby,
         including the issuance of the Securities and compliance by Parent
         with the terms thereof.

                   (iii) Status of Shares. The shares of Parent Series B Stock
         will be, prior to the Effective Date, duly authorized by all
         necessary corporate action on the part of Parent and upon their
         issuance will be validly issued and outstanding, fully paid and
         nonassessable and free and clear of any liens. The shares of common
         stock of Parent issuable upon conversion or exchange of the shares of
         Parent Series B Stock or the Parent Notes will be, prior to the
         Effective Date validly reserved for issuance, and upon issuance upon
         such conversion or exchange will be validly issued and outstanding,
         fully paid and nonassessable, and free and clear of any liens. The
         notes of Parent issuable upon exchange of the Shares (the "Parent
         Notes") will be, prior to issuance thereof, duly authorized by all
         necessary corporate action on the part of Parent, and when issued and
         exchanged for shares of Parent Series B Stock, will constitute valid
         and binding obligations of Parent, enforceable in accordance with
         their term except as may be limited by bankruptcy, insolvency or
         other similar laws affecting the enforcement of creditors' rights
         generally and except that the availability of equitable remedies,
         including specific performance, is subject to the discretion of the
         court before which any proceeding therefor may be brought. The shares
         of common stock of


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         Parent issuable upon conversion or exchange of the Series B Shares
         will be authorized for listing upon notice of issuance on the
         principal trading market on which shares of common stock of Parent
         are traded at such time. The issuance of the Parent Series B Shares
         in the Merger will not be subject to any pre-emptive rights.

                   (B) REPRESENTATIONS OR WARRANTIES OF THE STOCKHOLD-
         ERS.  Each Stockholder makes the following representations, on
         its own behalf, to Parent:

                   (i) Stockholder has all requisite power and authority to
         enter into this Stockholders Agreement. The execution and delivery of
         this Stockholders Agreement and the consummation of the transactions
         contemplated hereby are duly authorized by all necessary partnership
         or other action on the part of Stockholder. Stockholder has duly
         executed and delivered this Stockholders Agreement and this
         Stockholders Agreement constitutes its legal, valid and binding
         obligations enforceable against it in accordance with their
         respective terms except as may be limited by bankruptcy, insolvency
         or other similar laws affecting the enforcement of creditors' rights
         generally and except that the availability of equitable remedies,
         including specific performance, is subject to the discretion of the
         court before which any proceeding therefor may be brought.

                   (ii) Stockholder is not subject to or obligated under (A)
         any charter, by-law, partnership agreement, indenture or other loan
         document provision or (B) any other contract, license, franchise,
         permit, order, decree, concession, lease, instrument, judgment,
         statute, law, ordinance, rule or regulation applicable to Stockholder
         or any of its affiliates or their respective properties or assets,
         which would be breached or violated, or under which there would be a
         default (with or without notice or lapse of time, or both), or under
         which there would arise a right of termination, cancellation or
         acceleration of any obligation or the loss of a material benefit, by
         execution and delivery of this Stockholders Agreement and the
         consummation of the transactions contemplated hereby other than, in
         the case of clause (B) only, the Stock Purchase Agreement (for which
         the Company has pursuant hereto given its consent to the execution of
         and the consummation of the transactions contemplated by this
         Stockholders Agreement) any breaches, violations, defaults,
         terminations, cancellations, accelerations or losses which, either
         singly or in the aggregate, will not prevent the consummation of the
         transactions contemplated by this Stockholders Agreement.

                   7.   OTHER AGREEMENTS.  (a) Registration Rights.
         Parent agrees with Stockholders that on the Effective Date,

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         Parent shall, pursuant to a writing satisfactory to the Stockholders,
         assume and be bound by all obligations of the Company under the
         Registration Rights Agreement dated April 15, 1994 between the
         Stockholders and Company, and Parent and Stockholders agree that such
         agreement shall be amended to pertain to the Parent Series B Stock
         (and the securities which may be issued on conversion or exchange
         thereof) in lieu of the Series B Stock.

                   (b) Exempt Voting Securities. Notwithstanding anything to
         the contrary contained in this Agreement, Parent and Shareholder
         agree that (i) the restrictions and obligations contained in Section
         2 shall not apply to any voting securities of Company acquired or
         held by the State Board with respect to which Corporate Advisors does
         not have sole or shared voting or dispositive power with respect
         thereto pursuant to the Management Agreement, which voting securities
         shall include Company Shares if such Shares are released from the
         custody account maintained by Corporate Advisors on behalf of the
         State Board pursuant to the Management Agreement, and (ii) the State
         Board shall not be bound by the obligations or prohibitions set forth
         in Section 2(c); provided, however, that the foregoing shall not be
         deemed to be a limitation of any of the obligations imposed by this
         Agreement upon Corporate Advisors, acting on behalf of the State
         Board.

                   8. TERMINATION. (a) The parties agree and intend that this
         Stockholders Agreement be a valid and binding agreement enforceable
         against the parties hereto and that damages and other remedies at law
         for the breach of this Stockholders Agreement are inadequate. This
         Stockholders Agreement may be terminated at any time prior to the
         Closing Date by mutual written consent of the parties hereto and
         shall be automatically terminated in the event that the Merger
         Agreement is terminated in accordance with its terms.

                   (b) This Stockholders Agreement may also be terminated by
         the Stockholders in their sole discretion in the event that (i) the
         Effective Date shall not have occurred on or prior to the one year
         anniversary of the date hereof, (ii) Section 3.1(d) of the Merger
         Agreement shall have been amended or modified, without the prior
         written consent of the Stockholders, if such amendment or
         modification is adverse to the interests of the Stockholders or (iii)
         any other amendment or modification of the Merger Agreement shall
         have been made without the prior written consent of the Stockholders
         which amendment is adverse to the interests of the Stockholders with
         respect to the transactions contemplated hereby or by the Merger
         Agreement.




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202456.1-KAR-11/21/96-1:30PM




    












                   9. NOTICES, ETC. All notices required by or otherwise with
         respect to this Stockholders Agreement shall be in writing and shall
         be deemed to have been duly given to any party when delivered
         personally (by courier service or otherwise), or when delivered by
         telecopy and confirmed by return telecopy, in each case to the
         applicable addresses set forth below:

                   (a)  if to Parent:

                        Mattel, Inc.
                        333 Continental Boulevard
                        El Segundo, California 90245-5012
                        Attention: Barnett Rosenberg, Esq.
                                   General Counsel
                        Telecopy:  (310) 252-2567

                        with a copy to:

                        Wachtell, Lipton, Rosen & Katz
                        51 West 52nd Street
                        New York, New York  10019
                        Attention: Andrew R. Brownstein
                        Telecopy:  (212) 403-2000
                        Telephone: (212) 403-1000

                   (b)  If to Corporate Partners, Offshore Partners,
                        Corporate Advisors or the State Board:

                        c/o Corporate Partners, L.P.
                        One Rockefeller Center
                        New York, New York  10020
                        Attention: Jonathan Kagan
                        Telecopy:  (212) 332-5581


                   with a copy to:

                        Cravath, Swaine & Moore
                        Worldwide Plaza
                        825 Eighth Avenue
                        New York, New York 10019
                        Attention: Timothy G. Massad
                        Telecopy:  (212) 474-3700
                        Telephone: (212) 474-1000

                   10.  GOVERNING LAW.  This Stockholders Agreement
         shall be governed by the laws of the State of Delaware without
         giving effect to the principles of conflicts of laws thereof.



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                   11.  COUNTERPARTS.  This Stockholders Agreement may
         be executed in one or more counterparts, all of which shall be
         considered one and the same and each of which shall be deemed
         an original.

                   12.  HEADINGS.  The Section headings contained herein
         are for reference purposes only and shall not affect in any way
         the meaning or interpretation of this Stockholders Agreement.












































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                   IN WITNESS WHEREOF, each of the undersigned, intending to
         be legally bound, has caused this Stockholders Agreement to be duly
         executed and delivered on the date first set forth above.

                             MATTEL, INC.


                             By: /s/ Ned Mansour
                                Name:   Ned Mansour
                                Title: President


                             CORPORATE PARTNERS, L.P.
                             CORPORATE OFFSHORE PARTNERS, L.P.

                             By: Corporate Advisors, L.P.,
                                 General Partner

                                  By:  LFCP Corp., General Partner


                                        By:  /s/ David B. Golub
                                           Name:  David B. Golub
                                           Title: Managing Director


                             THE STATE BOARD OF ADMINISTRATION
                               OF FLORIDA

                             By:  Corporate Advisors, L.P.,
                               Attorney-in-Fact

                                  By: LFCP Corp., General Partner

                                        By:  /s/ David B. Golub
                                          Name:  David B. Golub
                                          Title: Managing Director


                             CORPORATE ADVISORS, L.P.

                             By:  LFCP Corp., General Partner

                                  By:  /s/ David B. Golub
                                     Name:  David B. Golub
                                     Title: Managing Director





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         By executing this Stockholders Agreement in the space provided below
         the Company hereby consents to the execution, delivery and
         performance of this Stockholders Agreement by each Stockholder and
         agrees that the same shall not constitute a breach of any provision
         of the Stock Purchase Agreement and acknowledges that the
         Stockholders shall retain and be entitled to all rights under the
         Certificate of Designation in the event of the termination of this
         Stockholders Agreement prior to the occurrence of the Series B
         Treatment.


         TYCO TOYS, INC.



         By:  /s/ Harry J. Pearce
            Name:  Harry J. Pearce
            Title: Vice Chairman


































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                                                                    SCHEDULE 1





                                             Number of Shares
                                             Of Tyco Series B
                        Name                 Preferred Stock

               Corporate Partners, LP.            45,617*

               Corporate Offshore
                  Partners, L.P.                   3,249*

               State Board of Administration
                  of Florida                       4,765*



               Total                              53,631



















         ---------------------
         *    Notwithstanding the foregoing, Corporate Advisors as general
              partner of Corporate Partners and Offshore Partners, and as
              investment manager over the Shares owned by the State Board,
              which are held in a custody account, may be deemed to have the
              power to vote or to direct the vote, and to dispose or to direct
              the disposition, of the Shares.



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