<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from 
Toy Biz, Inc. Condensed Consolidated Balance Sheets and Statements of
Income and is qualified in its entirety by reference to such financial
statements.
</LEGEND>
<CIK>                                       0000933730
<NAME>                                   TOY BIZ, INC.
<MULTIPLIER>                                     1,000
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-END>                               MAR-31-1997
<CASH>                                           5,203
<SECURITIES>                                         0
<RECEIVABLES>                                   91,245
<ALLOWANCES>                                    12,523
<INVENTORY>                                     24,605
<CURRENT-ASSETS>                               123,518
<PP&E>                                          31,277
<DEPRECIATION>                                  11,341
<TOTAL-ASSETS>                                 166,927
<CURRENT-LIABILITIES>                           27,254
<BONDS>                                              0
<PREFERRED-MANDATORY>                            1,704
<PREFERRED>                                          0
<COMMON>                                           277
<OTHER-SE>                                     137,692
<TOTAL-LIABILITY-AND-EQUITY>                   166,927
<SALES>                                         34,414
<TOTAL-REVENUES>                                34,414
<CGS>                                           19,901
<TOTAL-COSTS>                                   19,901
<OTHER-EXPENSES>                                13,748
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                  75
<INCOME-PRETAX>                                    792
<INCOME-TAX>                                       317
<INCOME-CONTINUING>                                475
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                       475
<EPS-PRIMARY>                                    $0.02
<EPS-DILUTED>                                        0