Exhibit 24.4

                               POWER OF ATTORNEY



     KNOWN ALL MEN BY THESE PRESENTS, that the undersigned hereby constitutes
and appoints each of Wade H. Nichols III, Robert K. Kretzman, Lawrence E.
Kreider and Joram C. Salig or any of them, each acting alone, his true and
lawful attorney-in-fact and agent, with full power of substitution, for him and
his name, place and stead, in any and all capacities, in connection with the
REVLON CONSUMER PRODUCTS CORPORATION (the "Corporation") Annual Report on Form
10-K for the year ended December 31, 1997 (the "Form 10-K") under the
Securities Exchange Act of 1934, as amended, including, without limiting the
generality of the foregoing, to sign the Form 10-K in the name and on behalf of
the Corporation or on behalf of the undersigned as a director or officer of the
Corporation, and any amendments to the Form 10-K and any instrument, contract,
document or other writing, of or in connection with the Form 10-K or amendments
thereto, and to file the same, with all exhibits thereto, and other documents
in connection therewith, including this power of attorney, with the Securities
and Exchange Commission and any applicable securities exchange or securities
self-regulatory body, granting unto said attorneys-in-fact and agents, each
acting alone, full power and authority to do and perform each and every act and
thing requisite and necessary to be done in and about the premises, as fully to
all intents and purposes as he might or could do in person, hereby ratifying
and confirming all that said attorneys-in-fact and agents, each acting alone,
or his substitute or substitutes, may lawfully do or cause to be done by virtue
hereof.

     IN WITNESS WHEREOF, the undersigned has signed these presents this 2nd day
of March, 1998.


                                                     /s/ HOWARD GITTIS
                                                     ------------------------
                                                     HOWARD GITTIS