CERTIFICATE OF AMENDMENT OF
                          ARTICLES OF INCORPORATION OF
                            EVENT MERCHANDISING INC.,
                            a California corporation

The undersigned certify that:

a. They are the president and secretary, respectively, of Event Merchandising
Inc., a California corporation.

b. Article IV of the Articles of Incorporation of this corporation is hereby
amended to read as follows:

                  i. Classes of Stock. The authorized capital of this
         corporation is divided into two classes, as follows:

                  (a) 5,000 shares of common stock, without par value (the
         "Common Stock"); and

                  (b) 42,500 shares of preferred stock, without par value, which
         shall be designated as Series A Preferred Stock (the "Preferred
         Stock"). The rights, privileges, conditions and restrictions granted to
         and imposed upon the Preferred Stock are set forth below.

                  ii. Preferred Stock Dividends.

                  (1) General Dividend Obligation. When, as and if declared by
         the Board of Directors of the Corporation, the Corporation shall pay to
         the holders of record of the Preferred Stock, out of the assets of the
         Corporation available for the payment of dividends under the General
         Corporation Law of the State of California, preferential dividends at
         the times and in the amounts provided for in this Section 2.

                  (2) Payments of Dividends. When declared by the Board of
         Directors of the Corporation, and out of monies legally available
         therefore, dividends on the Preferred Stock shall be payable on each
         Dividend Payment Date (capitalized terms not otherwise defined that are
         being used herein shall have the definitions set forth in Section 10)
         to the holders of Preferred Stock on the record date determined by the
         Board of Directors of the Corporation in accordance with the by-laws of
         the Corporation. Dividends shall be paid by the Corporation by wire
         transfer, pursuant to the holders' instructions from time to time, of
         immediately available funds so as to be received by such holder on the
         due date of such dividend,






                  (3) Calculation of Dividends. Dividends on each share of
         Preferred Stock shall be calculated cumulatively at the rate and in the
         manner prescribed herein from and including the date of issuance of
         such share of Preferred Stock, whether or not such dividends shall have
         been declared and whether or not there shall be (at the time such
         dividends are calculated or become payable or at any other time) funds
         or assets of the Corporation legally available for the payment of
         dividends. For purposes of this Section 2.3, the date on which the
         Corporation shall initially issue any share of Preferred Stock shall be
         deemed to be its "date of issuance" regardless of the number of times
         transfer of such share of Preferred Stock shall be made on the stock
         register maintained by or for the Corporation and regardless of the
         number of certificates which may be issued to evidence such share of
         Preferred Stock (whether by reason of transfer of such share or for any
         other reason).

                  (4) Dividend Rates. (a) On each Dividend Payment Date,
         dividends in an aggregate amount equal to eighty percent (80%) of the
         Corporation's Adjusted EBDA, for the full fiscal quarter preceding such
         Dividend Payment Date (prorated for any partial fiscal quarter
         preceding the first Dividend Payment Date), shall accrue on the
         Outstanding shares of Preferred Stock as a class. To the extent any
         accrued dividend is not paid on a Dividend Payment Date, all such
         unpaid dividends accrued on shares of Preferred Stock Outstanding
         during the period from and including the preceding Dividend Payment
         Date (or from and including the original date of issuance of such share
         in the case of the initial Dividend Payment Date after the date of
         issuance) shall be included in the Liquidation Value of such shares and
         shall remain a part thereof until such dividends are paid.

                  (b) As used herein, "Adjusted EBDA" means the sum of (i) the
         net income of the Corporation before depreciation and amortization,
         deterrnined in accordance with GAAP consistently applied. In
         calculating Adjusted EBDA: (i) expenses shall only be allowable if
         reasonable and charged on an arms-length basis; (ii) there shall be no
         deduction, for purposes of this calculation, for "Consultation Fees" of
         the type reflected in previous financial statements of the Company;
         (iii) there shall be no deduction for corporate overhead or interest
         charges or fees or other expenses of Affiliates that are not direct
         expenses of the Company; and (iv) all fees and other compensation paid
         under the Management Services Agreement, to the extent taken into
         account as expenses in determining net income of the Corporation shall
         be added back. For purposes of this Agreement, the term "Affiliate"
         with respect to any Person means (i) any Person directly, or indirectly
         through one or more intermediaries, controlling, controlled by or under
         common control with such Person; or (ii) any officer, director, partner
         or direct or indirect beneficial or legal owner of any 10% or greater
         equity or voting interest of such Person. "Person" shall mean a natural
         person or any legal, commercial or governmental entity, such as, but
         not limited to, a business association, corporation, general
         partnership, joint venture, limited partnership, limited liability
         company, trust, or any person acting in a representative capacity.





                  (5) Distribution of Dividend Payments. All dividends accrued
         on the Preferred Stock shall be payable pro rata so that an equal
         amount shall be paid with respect to each share of Preferred Stock then
         Outstanding. If at any time the Corporation shall pay a dividend to the
         holders of Preferred Stock in an amount which is less than the total
         amount of dividends then accrued on such Preferred Stock, such payment
         shall be distributed among the holders of Preferred Stock so that an
         equal amount shall be paid with respect to each share of Preferred
         Stock then Outstanding.

                  iii.     Liquidation Preferences.

                  Upon any liquidation (complete or partial), dissolution or
         winding up of the Corporation, or any similar distribution of its
         assets to its shareholders which results in a return of capital,
         whether voluntary or involuntary, the holders of the Preferred Stock
         shall be entitled, before any distribution or payment is made upon any
         Junior Securities of the Corporation, to be paid out of the assets of
         the Corporation available for distribution to its shareholders (whether
         from capital, surplus or earnings) an amount in cash equal to the
         aggregate Liquidation Value of all shares of Preferred Stock then
         Outstanding, and shall not be entitled to any further payment. Written
         notice of such liquidation, dissolution, winding up or other
         distribution of assets, stating a payment date, the amount of the
         payment and the place where the amounts distributable shall be payable,
         shall be mailed by certified or registered mail, return receipt
         requested, not less than sixty (60) days prior to the payment date
         stated therein, to each record holder of any share of Preferred Stock
         entitled thereto at the address for such record holder shown on the
         Corporation's records. Neither the consolidation nor merger of the
         Corporation into or with any other corporation or corporations, nor the
         sale or transfer by the Corporation of all or any part of its assets,
         nor the reduction of the capital stock of the Corporation, shall be
         deemed to be a liquidation, dissolution, winding up or similar
         distribution of the Corporation within the meaning of any of the
         provisions of this Section 3.

                  iv.      Redemptions of Preferred Stock.

                  (1) Redemption Price. For each share of Preferred Stock which
         is to be redeemed by the Corporation at any time and for any reason in
         a redemption pursuant to this Section 4, the Corporation shall be
         obligated on the Redemption Date, regardless of whether the Corporation
         shall be able or legally permitted to make such payment on the
         Redemption Date, to pay to the holder thereof (upon surrender by such
         holder at the Corporation's principal office of the certificate
         representing such share of Preferred Stock duly endorsed in blank or
         accompanied by an appropriate form of assignment) the Redemption Price
         for such share of Preferred Stock, in cash.

                  (2) Redeemed or Otherwise Acquired Shares Not to be Reissued.
         Any shares of Preferred Stock redeemed pursuant to this Section 4 or
         otherwise acquired by the Corporation shall not be reissued, sold or
         transferred by the Corporation and shall be





         retired.

                  (3) Determination of Number of Each Holder's Shares to be
         Redeemed. The number of shares of Preferred Stock to be redeemed from
         each holder thereof in each redemption under this Section 4 shall be
         determined by multiplying the total number of shares of Preferred Stock
         to be redeemed times a fraction, the numerator of which shall be the
         total number of shares of Preferred Stock then held by such holder and
         the denominator of which shall be the total number of shares of
         Preferred Stock then Outstanding, rounded if the result is fractional
         to the nearest whole number of shares.

                  (4) Scheduled Redemption of Preferred Stock. On any
         termination of the Management Services Agreement, the Corporation shall
         purchase and redeem all of the shares of Preferred Stock then
         Outstanding.

                  (5) Other Mandatory Redemptions. (a) In the event any
         Corporate Change is to occur, any holder of shares of Preferred Stock
         may require the Corporation to redeem all or any portion of the
         Preferred Stock owned by such holder immediately prior to the
         consummation of such Corporate Change. Written notice of any impending
         Corporate Change, and the substance and intended date of consummation
         thereof, shall be mailed by certified or registered mail, return
         receipt requested, not more than sixty (60) nor less than ten (10) days
         prior to the date of consummation thereof, to each record holder of
         shares of Preferred Stock at the address for such record holder shown
         on the Corporation's records. Each such holder shall have twenty (20)
         days from the date of receipt of such notice to request (by written
         notice to the Corporation) redemption of all or any portion of the
         Preferred Stock owned by such holder. Immediately prior to the
         consummation of such Corporate Change, the Corporation shall redeem all
         Preferred Stock as to which requests under this Section 4.5(a) have
         been made.

                  (b) "Corporate Change" means (i) a public offering of the
         Corporation's securities registered under the Securities Act of 1933,
         as amended, (ii) the sale, exchange or transfer of all or substantially
         all of the Corporation's assets, or (iii) a sale, exchange or other
         transfer of capital stock of the Corporation, including in connection
         with a merger or consolidation, in one transaction or a series of
         related transactions, as a result of which one or more persons (other
         than a shareholder on the date of the original issuance of Preferred
         Stock, or an affiliate of such a shareholder) acquire ownership of or
         control over capital stock of the Corporation (or its successor by
         merger or consolidation) having the power to elect fifty percent (50%)
         or more of the Corporation's (or such successor's) Board of Directors.

                  (6) Notice of Redemption. Except as otherwise expressly
         provided herein, notice of any redemption of Preferred Stock,
         specifying the time and place of redemption, the Redemption Price and
         the Section and paragraph pursuant to which such redemption is being
         made, shall be mailed by certified or registered mail, return receipt
         requested, to



         each holder of record of shares of Preferred Stock to be redeemed, at
         the address for such holder shown on the Corporation's records, not
         more than ninety (90) nor less than sixty (60) days (ten (10) days, in
         the case of a redemption pursuant to Section 4.5) prior to the date on
         which such redemption is to be made. The notice shall also specify the
         number of shares of Preferred Stock and the certificate numbers thereof
         which are to be redeemed. In case less than all the shares of Preferred
         Stock represented by any certificate are redeemed, a new certificate
         representing the unredeemed shares of Preferred Stock shall be issued
         to the holder thereof without cost to such holder.

                  (7) Rights After Redemption Date. Provided that the Redemption
         Price is paid in full on the applicable Redemption Date, no share of
         Preferred Stock shall be entitled to any dividends accrued after its
         Redemption Date, and on such Redemption Date, except as otherwise
         provided herein or by law, all rights of the holder of such share of
         Preferred Stock as a shareholder of the Corporation, by reason of the
         ownership of such share, shall cease, except the right to receive the
         Redemption Price of such share upon presentation and surrender of the
         certificate representing such share, and such share shall not after
         such Redemption Date be deemed to be Outstanding.

                  (8) Other Redemptions. The Corporation shall neither redeem
         nor otherwise acquire any shares of Preferred Stock except (i) as
         expressly authorized in these Articles of Incorporation, or (ii)
         pursuant to any offer of redemption made to the holders of Preferred
         Stock pro rata according to the shares held by them.

                  v. Voting Rights of Preferred Stock.

                  Except as otherwise provided by law, by agreement among the
         shareholders, or as otherwise provided in these Articles of
         Incorporation, Preferred Stock shall entitle the holders thereof to no
         voting rights.

                  vi. Registration of Transfer.

                  The Corporation shall keep at its principal office (or such
         other place as the Corporation reasonably designates) a register for
         the registration of shares of Preferred Stock. Upon the surrender of
         any certificate representing Preferred Stock at such place, the
         Corporation shall, at the request of the registered holder of such
         certificate, execute and deliver (at the Corporation's expense) a new
         certificate or certificates in exchange therefor representing the
         aggregate number of shares represented by the surrendered certificate,
         subject to the requirements of applicable securities laws. Each such
         new certificate shall be registered in such name and shall represent
         such number of shares as shall be requested by the holder of the
         surrendered certificate, shall be substantially identical in form to
         the surrendered certificate, and the holders of the shares represented
         by such new certificate shall be entitled to receive all theretofore
         payable but unpaid dividends on the shares represented by the
         surrendered certificate.





                  vii. Replacement.

                  Upon receipt of evidence reasonably satisfactory to the
         Corporation (an affidavit of the registered holder shall be
         satisfactory) of the ownership and the loss, theft, destruction or
         mutilation of any certificate evidencing one or more shares of the
         Preferred Stock and, in the case of any such loss, theft or
         destruction, upon receipt of indemnity reasonably satisfactory to the
         Corporation (provided that if the registered holder is an institutional
         investor its own agreement of indemnity, without bond, shall be
         satisfactory), or, in the case of any such mutilation, upon surrender
         of such certificate, the Corporation shall (at its expense) execute and
         deliver in lieu of such certificate a new certificate of like kind
         representing the number of shares represented by such lost, stolen,
         destroyed or mutilated certificate, and the shares represented by such
         new certificate shall be entitled, among other things, to receive all
         theretofore payable but unpaid dividends on the shares represented by
         the lost, stolen, destroyed or mutilated certificate.

                  viii. Restrictions on Corporate Action.

                  In addition to any other approvals or consents required by
         law, without the prior affirmative vote or written consent of the
         holders of at least a majority of all shares of the Preferred Stock
         Outstanding at the time:

                  (i) The Corporation shall not authorize, create or issue any
         shares, or securities convertible into such shares, of any class of
         stock having preference over, or being on a parity with, the Preferred
         Stock with respect to either the payment of dividends or rights upon
         dissolution, liquidation, winding up or similar distribution of the
         Corporation or distribution of assets to its shareholders by way of
         return of capital, whether voluntary or involuntary.

                  (ii) Subject to the provisions of applicable law, the
         Corporation shall not liquidate, dissolve or wind up its affairs.

                  (iii) The Corporation shall not sell, lease, or convey all or
         substantially all of the property or business of the Corporation, or
         effect a merger or consolidation of or with any other corporation,
         partnership, limited liability company or other entity or entities.

                  (iv) The Corporation shall not amend, alter or repeat Sections
         2 through 11 of Article IV of the Articles of Incorporaiion, nor shall
         it amend, alter or repeal any of the other provisions of the Articles
         of Incorporation or the by-laws of the Corporation in any manner which
         adversely affects the preferences and rights and the qualifications,
         limitations or restrictions of the Preferred Stock or the holders
         thereof nor shall the Corporation increase the number of shares of the
         Preferred Stock which the Corporation is authorized to issue.





                  (v) The Corporation shall not enter into any agreement which
         would by its terms prohibit or in any way restrict the Corporation from
         declaring or paying dividends on the Preferred Stock or from performing
         any other obligation to the holders of Preferred Stock imposed on the
         Corporation by these Articles of Incorporation.

                  (vi) The Corporation shall not declare or pay any dividend or
         make any other distribution on any Junior Securities, other than
         dividends or distributions payable solely in Junior Securities, or
         purchase, redeem, or otherwise acquire for any consideration, or set
         aside as a sinking fund or other fund for the redemption or repurchase
         of any Junior Securities or any warrants, rights or options to purchase
         the same.

                  ix. Closing Books.

                  The Corporation will not close its books against the transfer
of any share of Preferred Stock.

                  x. Definitions.

                  As used in these Articles of Incorporation, the following
         terms shall have the following meanings, which meanings shall be
         equally applicable to the singular and plural forms of such terms:

                  "Business Day" means any day which is not a Saturday or a
         Sunday or a day on which banks are permitted to close in New York, New
         York.

                  "Common Stock" means the common stock, without par value, of
         the Corporation, and any capital stock of any class of the Corporation
         hereafter authorized which shall not be limited to a fixed sum or
         percentage of par or stated value in respect to the rights of the
         holders thereof to participate in dividends or in the distribution of
         assets upon any liquidation, dissolution, winding up or similar
         distribution of the Corporation.

                  "Dividend Pavment Date" means, with respect to Preferred
         Stock, the fifteenth (15th) day of January, April, July and October in
         each year (or if any such day is not a Business Day the immediately
         preceding Business Day).

                  "GAAP" means generally-accepted accounting principles set
         forth in the opinions and pronouncements of the Accounting Principles
         Board of the American Institute of Certified Public Accountants and
         statements and pronouncements of the Financial Accounting Standards
         Board.

                  "Junior Security" means the Corporation's Common Stock and any
         other equity security of any kind which the Corporation or any
         Subsidiary shall at any time issue or be authorized to issue other than
         Preferred Stock.





                  "Liquidation Value" of any share of Preferred Stock as of any
         particular date means an amount equal to the accrued and unpaid
         dividends on such share of Preferred Stock.

                  "Management Services Agreement" means the Management Services
         Agreement dated as of June, 1998 between the Corporation and EMI
         Management Services Corporation (the "Manager"), as from time to time
         amended, modified or supplemented.

                  "Outstanding" when used with reference to shares of Preferred
         Stock as of any particular time shall mean shares thereof issued and
         outstanding at such time and shall not include any shares of Preferred
         Stock represented by any certificate in lieu of which a new certificate
         has been executed and delivered by the Corporation in accordance with
         Section 6 or Section 7, but shall include only those shares represented
         by such new certificate.

                  "Person" means and includes an individual, a partnership, a
         corporation, a trust, a joint venture, an unincorporated organization
         and a government or any department or agency thereof.

                  "Redemption Date" as to any share of Preferred Stock means the
         date specified in the notice of redemption delivered pursuant to
         Section 4.6; provided that for purposes of Section 4.7, the Redemption
         Date shall be the date on which the applicable Redemption Price is
         actually paid to the holder of such share of Preferred Stock.

                  "Redemption Price" as to any share of Preferred Stock means
         the Liquidation Value of such share.

                  "Subsidiary" means any corporation at least 50% of the Voting
         Stock of every class of which is, at the time as of which any
         determination is being made, owned by the Corporation either directly
         or through one or more Subsidiaries.

                  "Voting Stock" means any shares of stock having general voting
         power in electing the board of directors (irrespective of whether or
         not at the time stock of any other class or classes has or might have
         voting power by reason of the happening of any contingency).

                  xi. Miscellaneous.
                  (i) The unenforceability or invalidity of any provision or
         provisions of these Articles of Incorporation shall not render invalid
         or unenforceable any other provision or provisions herein contained.

                  (ii) Section and paragraph headings herein are for convenience
         only and shall not be construed as a part of these Articles of
         Incorporation.





                  (iii) All notices to holders of Preferred Stock required or
         permitted hereunder shall be sent by overnight courier service,
         prepaid, addressed to each such holder at the address for such holder
         shown on the books of the Corporation.


                                     ******

c. The foregoing amendment of the Articles of Incorporation has been duly
approved by the board of directors.

d. The foregoing amendment of the Articles of Incorporation has been duly
approved by the required vote of shareholders in accordance with Section 902,
California Corporations Code. The total number of outstanding shares of the
corporation is 3333 1/3. The number of shares voting in favor of the amendment
equaled or exceeded the vote required. The percentage vote required was more
than 50%.

         We further declare under penalty of perjury under the laws of the State
of California that the matters set forth in this certificate are true and
correct of our own knowledge.

Dated: June 16, 1998


                                                       /s/ H. K.
                                                       Howard Kaufman, President




                                                       /s/ S. K.
                                                       Sherry Kaufman, Secretary


                                       -9-