1 UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 11-K (Mark One) [X] ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE YEAR ENDED DECEMBER 31, 2000 OR [ ] TRANSITION REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Transition Period From ________ to _________ Commission File Number 0-22163 A. Full title of the Plan and the address of the Plan, if different from that of the issuer named below: AMERITRADE HOLDING CORPORATION ASSOCIATES 401(k) PROFIT SHARING PLAN B. Name of issuer of the securities held pursuant to the Plan and the address of its principal executive office: AMERITRADE HOLDING CORPORATION 4211 SOUTH 102nd STREET OMAHA, NE 68127-1031 2 AMERITRADE HOLDING CORPORATION ASSOCIATES 401(k) PROFIT SHARING PLAN TABLE OF CONTENTS - -------------------------------------------------------------------------------- PAGES INDEPENDENT AUDITORS' REPORT 1 FINANCIAL STATEMENTS AS OF AND FOR THE YEARS ENDED DECEMBER 31, 2000 AND 1999: Statements of Net Assets Available for Benefits 2 Statements of Changes in Net Assets Available for Benefits 3 Notes to Financial Statements 4-6 SUPPLEMENTAL SCHEDULE AS OF DECEMBER 31, 2000: Form 5500, Schedule H, Part IV, Line 4(i) - Schedule of Assets Held for Investment Purposes at End of Year 7 Schedules not filed herewith are omitted because of the absence of the conditions under which they are required. 3 INDEPENDENT AUDITORS' REPORT Ameritrade Holding Corporation Associates 401(k) Profit Sharing Plan Omaha, Nebraska We have audited the accompanying statements of net assets available for benefits of the Ameritrade Holding Corporation Associates 401(k) Profit Sharing Plan (the Plan) as of December 31, 2000 and 1999, and the related statements of changes in net assets available for benefits for the years then ended. These financial statements are the responsibility of the Plan's management. Our responsibility is to express an opinion on these financial statements based on our audits. We conducted our audits in accordance with auditing standards generally accepted in the United States of America. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion. In our opinion, the financial statements referred to above present fairly, in all material respects, the net assets available for benefits of the Plan at December 31, 2000 and 1999, and the changes in net assets available for benefits for the years then ended in conformity with accounting principles generally accepted in the United States of America. Our audits were conducted for the purpose of forming an opinion on the basic financial statements taken as a whole. The supplemental schedule listed in the table of contents is presented for the purpose of additional analysis and is not a required part of the basic financial statements, but is supplementary information required by the Department of Labor's Rules and Regulations for Reporting and Disclosure under the Employee Retirement Income Security Act of 1974. This schedule is the responsibility of the Plan's management. Such schedule has been subjected to the auditing procedures applied in our audit of the basic 2000 financial statements and, in our opinion, is fairly stated in all material respects when considered in relation to the basic financial statements taken as a whole. /s/DELOITTE & TOUCHE LLP Omaha, Nebraska June 15, 2001 4 AMERITRADE HOLDING CORPORATION ASSOCIATES 401(k) PROFIT SHARING PLAN STATEMENTS OF NET ASSETS AVAILABLE FOR BENEFITS DECEMBER 31, 2000 AND 1999 - -------------------------------------------------------------------------------- ASSETS 2000 1999 CASH $ 93,811 $ 116,901 INVESTMENTS, at fair value (Note 3) 95,756,985 221,302,063 ------------ ------------ Total assets 95,850,796 221,418,964 ------------ ------------ LIABILITIES ACCOUNTS PAYABLE 48,513 - ------------ ------------ Total liabilities 48,513 - ------------ ------------ NET ASSETS AVAILABLE FOR BENEFITS $ 95,802,283 $221,418,964 ============ ============ The accompanying notes are an integral part of the financial statements. 2 5 AMERITRADE HOLDING CORPORATION ASSOCIATES 401(k) PROFIT SHARING PLAN STATEMENTS OF CHANGES IN NET ASSETS AVAILABLE FOR BENEFITS FOR THE YEARS ENDED DECEMBER 31, 2000 AND 1999 - -------------------------------------------------------------------------------- 2000 1999 ADDITIONS TO (SUBTRACTIONS FROM) NET ASSETS ATTRIBUTED TO: Investment income: Net appreciation (depreciation) of fair value of investments (Note 3) $(119,513,939) $ 393,634,395 Mutual fund dividends and gain distributions 1,914,714 1,454,334 Interest income 450,955 776,275 ------------- ------------- Net investment income (loss) (117,148,270) 395,865,004 Participant contributions 6,883,493 3,104,187 ------------- ------------- Total additions (subtractions) (110,264,777) 398,969,191 DEDUCTIONS FROM NET ASSETS ATTRIBUTED TO: Distributions to plan participants 14,941,684 270,523,564 Administrative fees (Note 4) 398,387 237,358 Interest expense 11,833 8,337 ------------- ------------- Total deductions 15,351,904 270,769,259 TRANSFER OF NET ASSETS FROM AMERITRADE HOLDING CORPORATION ASSOCIATES 401(k) PLAN (Note 7) - 4,907,790 NET INCREASE (DECREASE) (125,616,681) 133,107,722 NET ASSETS AVAILABLE FOR BENEFITS: Beginning of year 221,418,964 88,311,242 ------------- ------------- End of year $ 95,802,283 $ 221,418,964 ============= ============= The accompanying notes are an integral part of the financial statements. 3 6 AMERITRADE HOLDING CORPORATION ASSOCIATES 401(k) PROFIT SHARING PLAN NOTES TO FINANCIAL STATEMENTS FOR THE YEARS ENDED DECEMBER 31, 2000 AND 1999 - -------------------------------------------------------------------------------- 1. DESCRIPTION OF PLAN The following description of the Ameritrade Holding Corporation Associates 401(k) Profit Sharing Plan (the Plan) (formerly the Ameritrade Holding Corporation Associates Profit Sharing Plan) provides only general information. Participants should refer to the Plan document for a more complete description of the Plan's provisions. GENERAL - The Plan is a defined contribution profit sharing and 401(k) plan covering employees of Ameritrade Holding Corporation (the Company) who meet eligibility requirements. The Plan covers employees who are 21 years old or older. The Plan is subject to the provisions of the Employee Retirement Income Security Act of 1974 (ERISA), as amended. CONTRIBUTIONS - Participants may contribute up to 15% of their compensation on a salary deferral basis, subject to limitations specified in the Internal Revenue Code. The Company makes matching contributions to the Plan at its discretion. No discretionary contributions were made during the years ended December 31, 2000 and 1999. PARTICIPANT ACCOUNTS - Each participant's account is credited with the participant's contributions, the Company discretionary contribution (if any) and an allocation of the Plan's earnings (or losses), and charged with an allocation of administrative fees. The benefit to which a participant is entitled is the benefit that can be provided from the participant's vested account. VESTING - Company contributions and earnings thereon vest 20% after the second year of continuous service and vest an additional 20% each year, with 100% vesting occurring for all participants after six years of service. Participants immediately vest in their contributions plus actual earnings thereon. PARTICIPANT LOANS - Participants may borrow from their fund accounts the lesser of 50% of their account balance or $50,000. The loans are secured by the balance in the participant's account and bear interest at prime plus one percent, determined as of the date of the loan. Principal and interest is paid ratably through payroll deductions. PAYMENT OF BENEFITS - On termination of service, a participant may elect to receive either a lump-sum payment or installment payments. FORFEITED ACCOUNTS - Forfeited accounts are used to reduce Company discretionary contributions. If no Company discretionary contributions are made during the Plan year in which forfeitures occur, forfeitures are allocated to the participants remaining in the Plan. 2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES BASIS OF ACCOUNTING - The accompanying financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America. The financial statements were prepared in accordance with the financial reporting requirements of ERISA as permitted by the Securities and Exchange Commission's amendments to Form 11-K adopted during 1990. 4 7 USE OF ESTIMATES - The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of net assets available for benefits and changes therein. Actual results could differ from those estimates. The Plan utilizes various investment instruments. Investment securities, in general, are exposed to various risks, such as interest rate, credit, and overall market volatility. Due to the level of risk associated with certain investment securities, it is reasonably possible that changes in the values of investment securities will occur in the near term and that such changes could materially affect the amounts reported in the statements of net assets available for benefits. INVESTMENT VALUATION - Investments are valued as follows: - Ameritrade Holding Corporation Class A Common Stock - The Class A common stock is stated at fair value as determined by quoted market prices. The Company effected two-for-one stock splits in August 1998 and February 1999 and a three-for-one stock split in July 1999. All per share amounts presented have been adjusted for these splits. - Mutual Funds - Mutual funds are stated at fair value as determined by quoted net asset value. - Participant Loans - Loans to participants are carried at the principal amount outstanding, which approximates fair value. The loans mature from January 2001 to December 2005 and bear interest at 9.25% to 10.5%. INCOME RECOGNITION - Security transactions are recorded as of the trade date. Dividends are recorded on the ex-dividend date. Interest income is recorded on the accrual basis. Net appreciation (depreciation) in fair value of investments is determined using the beginning of the year fair value or purchase price if acquired during the year. ADMINISTRATIVE COSTS - The Company pays certain administrative costs for the Plan. Only costs paid by the Plan are reflected in the Plan's financial statements. PAYMENT OF BENEFITS - Benefits are recorded when paid. 3. INVESTMENTS The following table presents investments as of December 31, 2000 and 1999. Investments that represent 5% or more of the Plan's net assets are separately identified. DECEMBER 31, 2000 1999 INVESTMENTS AT FAIR VALUE: Investments at fair value as determined by quoted market price: Ameritrade Holding Corporation Class A common stock $ 55,221,915 $169,265,906 Intrust Money Market Fund 6,227,077 17,096,712 PIMCO Total Return Bond Fund 12,758,321 12,314,211 Federated Max Cap Institutional Fund 5,150,697 5,720,264 Other 16,398,975 16,904,970 ------------ ------------ $ 95,756,985 $221,302,063 ============ ============ 5 8 During 2000 and 1999, the Plan's investments (including investments bought, sold and held during the year) appreciated (depreciated) in value by $(119,513,939) and $393,634,395, respectively, as follows: YEAR ENDED DECEMBER 31, 2000 1999 NET CHANGE IN FAIR VALUE: Investments at fair value as determined by quoted market price: Ameritrade Holding Corporation Class A common stock $(117,741,904) $ 391,483,524 Mutual funds (1,772,035) 2,150,871 ------------- ------------- Net Appreciation (Depreciation) in Fair Value of Investments $(119,513,939) $ 393,634,395 ============= ============= 4. PARTIES-IN-INTEREST The Plan holds shares of Ameritrade Holding Corporation Class A common stock. Ameritrade Holding Corporation is the Plan sponsor. Certain Plan investments are shares of mutual funds managed by Intrust Bank, N.A. Intrust Bank, N.A. is the trustee as defined by the Plan. In addition, certain administrative fees are paid to Intrust Bank, N.A. These transactions qualify as party-in-interest transactions. 5. TAX STATUS The Plan is a prototype standardized profit sharing plan with cash or deferred arrangement. The prototype plan obtained a tax determination letter dated September 1998, in which the Internal Revenue Service stated that the Plan, as then designed, was in compliance with the applicable requirements of the Internal Revenue Code. The Plan has been amended since the prototype plan received the determination letter. Plan management believes that the Plan is in compliance with the applicable requirements of the Internal Revenue Code. Therefore, no provision for income taxes has been included in the Plan's financial statements. 6. PLAN TERMINATION Although it has not expressed any intent to do so, the Company has the right under the Plan to discontinue its contributions at any time and to terminate the Plan subject to the provisions of ERISA. In the event of Plan termination, participants will become 100% vested in their accounts. 7. PLAN MERGER Effective July 1, 1999, the Ameritrade Holding Corporation Associates 401(k) Plan was merged into the Ameritrade Holding Corporation Associates 401(k) Profit Sharing Plan. As a result of the merger, the trustee of the Plan was changed from J. Joe and Marlene Ricketts to Intrust Bank, N.A. The net assets of the Ameritrade Holding Corporation Associates 401(k) Plan, amounting to $4,907,790 at July 1, 1999, were transferred to the Ameritrade Holding Corporation Associates 401(k) Profit Sharing Plan. 6 9 AMERITRADE HOLDING CORPORATION ASSOCIATES 401(k) PROFIT SHARING PLAN SUPPLEMENTAL SCHEDULE FORM 5500, SCHEDULE H, PART IV, LINE 4(i) - SCHEDULE OF ASSETS HELD FOR INVESTMENT PURPOSES AT END OF YEAR DECEMBER 31, 2000 - -------------------------------------------------------------------------------- COLUMN B COLUMN C COLUMN E DESCRIPTION OF INVESTMENT INCLUDING COLLATERAL, IDENTITY OF ISSUE, BORROWER, RATE OF INTEREST, MATURITY CURRENT LESSOR OR SIMILAR PARTY DATE, PAR OR MATURITY VALUE VALUE *Ameritrade Holding Corporation Class A common stock, 7,888,845 shares $55,221,915 American Advantage Funds American Independence Money Market Fund, 1,008 shares 1,008 *Intrust Bank, N.A. Intrust Money Market Fund, 6,227,077 shares 6,227,077 Federated Investors, Inc. Federated Stock Fund, 111,595 shares 3,790,868 Federated Investors, Inc. Federated Max Cap Institutional Fund, 192,047 shares 5,150,697 Franklin Resources, Inc. Franklin Small Cap Growth Fund, 120,269 shares 4,730,175 *Intrust Bank, N.A. Nestegg Capital Preservation Fund, 1,462 shares 14,579 *Intrust Bank, N.A. Nestegg 2010 Fund, 144,383 shares 1,487,143 *Intrust Bank, N.A. Nestegg 2020 Fund, 59,360 shares 619,121 *Intrust Bank, N.A. Nestegg 2030 Fund, 42,056 shares 448,734 *Intrust Bank, N.A. Nestegg 2040 Fund, 40,270 shares 430,082 Lazard Feres & Co. Lazard International Equity Fund, 163,308 shares 2,192,645 Mass Mutual MAS Advisor Mid Cap Growth Fund, 96,305 shares 2,357,540 Franklin Resources, Inc. Templeton Developing Markets Fund, 16,528 shares 175,032 PIMCO Advisors, L.P. PIMCO Total Return Bond Fund, 1,227,942 shares 12,758,321 *Loans to Participants Maturing from January 2001 to December 2005, interest range: 9.25% to 10.5% 152,048 ----------- $95,756,985 =========== * Represents a party-in-interest 7 10 SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the members of the Ameritrade Holding Corporation Associates 401(k) Profit Sharing Plan Employee Benefit Plan Administrative Committee have duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. AMERITRADE HOLDING CORPORATION ASSOCIATES 401(k) PROFIT SHARING PLAN DATE JUNE 21, 2001 BY /s/ JOHN R. MACDONALD --------------- --------------------- JOHN R. MACDONALD AMERITRADE HOLDING CORPORATION VICE PRESIDENT AND CHIEF FINANCIAL OFFICER 8 11 INDEPENDENT AUDITORS' CONSENT We consent to the incorporation by reference in Registration Statement Numbers 333-40633, 333-40631 and 333-77573 of Ameritrade Holding Corporation and subsidiaries on Form S-8 and Registration Statement Numbers 333-87999 and 333-59968 on Form S-3 of our report dated June 15, 2001 appearing in this Annual Report on Form 11-K of the Ameritrade Holding Corporation Associates 401(k) Profit Sharing Plan for the year ended December 31, 2000. /s/DELOITTE & TOUCHE LLP Omaha, Nebraska June 15, 2001