EXHIBIT 99.1
(KUPPER PARKER COMMUNICATIONS LOGO)
KUPPER PARKER COMMUNICATIONS REPORTS FIRST QUARTER 2004 PROFITS
ST. LOUIS, February 26, 2004 - Kupper Parker Communications, Incorporated
(OTC/BB: KPCG.OB), a global marketing communications company, today announced
net income of $205,652 or $.04 per share, for the three months ended January 31,
2004, compared with a net income of $282,481 or $.05 per share for the first
quarter of 2003.
The first quarter results of 2004 reflect the company's seventh consecutive
quarter of operating profit, excluding the unusual item recorded in the fourth
quarter of 2002. Revenue was $2,659,646 during the first quarter of 2004,
compared with $3,096,375 in the same quarter of 2003. Operating expenses were
$2,413,544 compared with $2,766,778 in the same quarter in 2003.
"During the first quarter a year ago, we completed work on higher volume, but a
less-profitable book of business," according to Bruce Kupper, chairman and chief
executive officer of KPC. "By contrast, our strategic repositioning to focus on
higher quality business with solid operating margins is reflected in our
sustained profitability in the first quarter of 2004."
"KPC is delivering a strong array of integrated marketing communications
services to some of America's leading organizations, as well as sharing our
expertise with young, growing companies," Kupper said. "We will continue to
approach the business conservatively, in step with the economic recovery."
New Business Developments
Kupper Parker has added clients in recent months that benefit from KPC's ability
to deliver programs national in scope by leveraging its office network and
industry experience in areas such as health care, food and consumer services.
These include:
o Sinclair & Rush, the largest dip molding company in the world with
manufacturing and selling operations spanning five continents,
selected KPC to provide marketing communications services, including
print advertising and public relations.
o America's Most Wanted Foods, which selected KPC to help introduce its
first product, Texas Chili Mix, to the Midwest.
o Aqua Leisure Industries, America's leading producer of high quality,
value-priced swim gear and pool games, selected KPC as a creative
consultant to develop product line extensions and offer new product
ideas.
-MORE-
About Kupper Parker Communications
Headquartered in St. Louis, KPC provides a full range of marketing
communications services domestically and internationally through its offices and
affiliates in 14 markets in the United States and Europe. KPC's U.S. markets
include: Boston; Chicago; Kansas City, Mo.; Louisville, Ky.; Memphis, Tenn.;
Melville, NY; Oklahoma City; and St. Louis. KPC extends its services in Europe
through an ownership interest in Communications in Business, headquartered in
London with offices in Brussels, Dusseldorf, Milan, Paris and Madrid.
KPC ranks in the top 25 independent agency brands in the U.S. according to
AdWeek, and in the top 25 independent PR firms according to PRWeek.
SAFE HARBOR
Statements included in this news release may contain forward-looking statements,
including but not limited to statements of the Company's plans, objectives,
expectations or intentions, that involve risk and uncertainties. The Company's
actual results may differ significantly from those projected or suggested in any
forward-looking statement due to a variety of factors, which are discussed in
detail in the Company's filings with the Securities and Exchange Commission.
More information is located at www.kupperparker.com.
CONTACT: Mary Scholz Barber
Kupper Parker Communications
(314) 290-2013
mbarber@kupperparker.com
Three Month Table Follows
KUPPER PARKER COMMUNICATIONS, INCORPORATED AND SUBSIDIARIES
CONDENSED CONSOLIDATED INCOME STATEMENTS
(UNAUDITED)
QUARTER ENDED JANUARY 31
-------------------------------------
2004 2003 %
----------- ----------- -------
REVENUES $ 2,659,646 $ 3,096,375 (14.1)%
OPERATING EXPENSES:
Salaries and Benefits 1,821,480 2,023,909 (10.0)%
Office and General 592,064 742,869 (20.3)%
----------- -----------
Total Operating Expenses 2,413,544 2,766,778 (12.8)%
----------- -----------
Operating Income 246,102 329,597 (25.3)%
OTHER INCOME (EXPENSE):
Interest income 66 1,945 (96.6)%
Interest expense (40,516) (49,061) (17.4)%
----------- -----------
(40,450) (47,116) (14.1)%
----------- -----------
NET INCOME $ 205,652 $ 282,481 (27.2)%
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EARNINGS PER SHARE:
Basic $ 0.04 $ 0.05 (20.0)%
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Diluted $ 0.03 $ 0.05 (40.0)%
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