99                Press Release of Brady Corporation, dated May 21, 2004.

Brady Corporation Announces Completion of EMED Co. Acquisition


MILWAUKEE, Wis. & BUFFALO, N.Y.--(BUSINESS WIRE)--May 21, 2004--Brady
Corporation (NYSE:BRC), a world leader in identification solutions, announced
today that, subsequent to receiving regulatory approval, it has completed its
acquisition of EMED Co., Inc, a direct marketer and manufacturer of
identification and safety products, headquartered in Buffalo, NY. EMED had 2003
sales of $55 million and employs about 200 people.

"We are delighted to welcome EMED and its employees to the Brady family of
businesses and look forward to working together to offer customers the absolute
best in safety and facility identification products and services," said Tom
Felmer, Brady vice president for direct marketing-EMED.

Brady Corporation is an international manufacturer and marketer of complete
identification solutions, with products including labels, software, printing
systems, label-application and data-collection systems, signs, safety devices
and specialty materials for manufacturing, electrical, electronic,
telecommunications and a variety of other markets. Founded in 1914, Brady is
headquartered in Milwaukee and employs more than 3,500 people in operations in
the United States, Europe, Asia/Pacific, Latin America and Canada. It reported
fiscal 2003 sales of $555 million.

More information about the companies is available on the Internet at
www.bradycorp.com and www.emedco.com


CONTACT: Brady Corporation
         Barb Bolens, 414-438-6940

SOURCE: Brady Corporation