Exhibit 99.1

[BUCKLE LOGO]                                                   THE BUCKLE, INC.

                                             2407 W. 24th St. Kearney, NE  68845

                                           P.O. Box 1480 Kearney, NE  68848-1480

                                                            PHONE:  308-236-8491

                                                              FAX:  308-236-4493

FOR IMMEDIATE RELEASE:  June 1, 2004                        WEB:  www.buckle.com

CONTACT:  Karen B. Rhoads, Chief Financial Officer
          THE BUCKLE, INC.
          308/236-8491

                                                           FOR IMMEDIATE RELEASE


                                THE BUCKLE, INC.
                           REPORTS QUARTERLY DIVIDEND


KEARNEY, NE, June 1, 2004 -- The Buckle, Inc. (NYSE/ BKE) announced that at its
quarterly meeting of the Board of Directors, held on May 28, 2004, the Board
authorized a $.10 per share quarterly dividend payment to be paid to
shareholders of record at the close of business on July 15, 2004 and payable on
July 27, 2004.

Headquartered in Kearney, Nebraska, The Buckle, Inc. is a retailer of casual
apparel, footwear and accessories for young men and women. It currently operates
323 retail stores in 38 states.


SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF
1995; All forward looking statements made by the Company involve material risks
and uncertainties and are subject to change based on factors which may be beyond
the Company's control. Accordingly, the Company's future performance and
financial results may differ materially from those expressed or implied in any
such forward-looking statements. Such factors include, but are not limited to,
those described in the Company's filings with the Securities and Exchange
Commission. The Company does not undertake to publicly update or revise any
forward-looking statements even if experience or future changes make it clear
that any projected results expressed or implied therein will not be realized.

       News releases and other information about The Buckle, Inc., can be
                     found on the Internet at www.buckle.com
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