EXHIBIT 10.1

                                QUIKSILVER, INC.

                              ANNUAL INCENTIVE PLAN

1.       PURPOSE

         The Quiksilver, Inc. Annual Incentive Plan (the "AIP") is designed to
promote the interests of the Company and its stockholders by stimulating the
efforts of the executive officers on behalf of the Company by establishing a
direct relationship between the payment of cash bonuses to such executive
officers and the profitability of the Company.

2.       CALCULATION OF BONUS AMOUNT

         Under the AIP, an annual cash bonus is paid to participants only if a
targeted increase in pre-tax income over the prior year has been met for the
year. In the case of officers of the Company, such bonus is based on the
Company's pre-tax income. Each participant shall receive a cash bonus equal to a
percentage of such participant's base salary, ranging from 0% to 300% of base
salary. The maximum amount payable to any officer in any fiscal year is
$3,000,000. Prior to the beginning of each fiscal year, the Compensation
Committee of the Board of Directors shall establish (i) the pre-tax income
growth goals for the upcoming year, (ii) the bonus, as a percentage of base
salary, payable upon achievement of these goals and (iii) the executives
eligible to participate. At the end of the year, the Committee shall certify in
writing whether the pre-tax income growth goals have been met for the year and
that the amount of bonus to be paid to each participant is correct. The
Compensation Committee does not have the discretion to increase the maximum
bonus percentage of 300% of base salary or the $3,000,000 maximum bonus payable
to any one participating executive for any fiscal year.

3.       ELIGIBLE PARTICIPANTS

         Individuals who are eligible to participate in the AIP include the
executive officers and certain other key employees of the Company as may be
determined by the Compensation Committee of the Board of Directors.

4.       ADMINISTRATION

         The AIP shall be administered by the Compensation Committee of the
Board of Directors.

5.       TERM; AMENDMENT

         The AIP will continue in effect until terminated by the Committee. The
Committee may amend, modify, suspend or terminate the AIP for the purpose of
meeting or addressing any changes in legal requirements or for any other purpose
permitted by law. The Committee will seek stockholder approval of any amendment
determined to require stockholder approval or advisable under the regulations of
the Internal Revenue Service or other applicable laws or regulations.

Approved by Board: February 4, 2005

Approved by Stockholders: March 24, 2005