EXHIBIT 10.1

                              EMPLOYMENT AGREEMENT

        This Employment Agreement (this "Agreement") is made as of May 22, 2007,
between Sally Frame Kasaks ("Executive") and Pacific Sunwear of California, Inc.
(the "Company").

                                    RECITALS

        A. The Company desires that Executive be employed by the Company to
carry out the duties and responsibilities described below, all on the terms and
conditions hereinafter set forth, effective as of June 4, 2007 (the "Effective
Date"), and Executive is willing to accept such employment on such terms and
conditions.

        B. This Agreement shall govern the employment relationship between
Executive and the Company from and after the Effective Date and supersedes and
negates all previous agreements and understandings with respect to such
relationship.

                                    AGREEMENT

        The parties agree as follows:

1.  DUTIES

        (a) The Company does hereby hire, engage, and employ Executive as its
Chief Executive Officer for the Term (as defined in Section 2). Executive does
hereby accept and agree to such hiring, engagement, and employment. Executive
shall serve the Company in such position in conformity with the provisions of
this Agreement and the general direction of the Board of Directors of the
Company (the "Board"). Executive shall have duties and authority consistent with
Executive's position as Chief Executive Officer. Subject to her election to the
Board from time to time, Executive shall continue to serve on the Board as its
Chairperson during her employment hereunder; provided, however, that the Board
may appoint an independent non-executive Chairperson if the Board determines in
good faith (after consultation with Executive) such appointment is required by
law or reasonably necessary for corporate governance purposes. Executive shall
not receive additional compensation for such Board service.

        (b) Throughout her employment, Executive shall devote her time, energy,
and skill to the performance of her duties for the Company, vacations and other
leave authorized under this Agreement excepted. During her employment hereunder,
and except for her service on the board of directors of The Children's Place,
Inc. ("TCPI") (on which Executive may continue to serve so long as such service
does not materially interfere with Executive's performance of her duties for the
Company), Executive shall not serve on the board of any other publicly traded
company without first receiving the written consent of the Board. In the event
that Executive ceases to serve on the board of directors of TCPI, the Board
shall not unreasonably withhold its consent to Executive serving on another
board of a public company that does not compete with the Company. The foregoing
notwithstanding, Executive shall be permitted to continue to serve on the board
of directors of Crane and Company, to engage in charitable, civic, educational,
professional, industry and community affairs, to serve on the boards of
directors of non-profit




organizations, and to manage Executive's passive personal investments,  provided
that  such  activities  do not  materially  interfere  with the  performance  of
Executive's duties hereunder.

        (c) Executive hereby represents to the Company that she has forwarded to
the Company a copy of her prior agreement with Ann Taylor Stores Corporation
dated February 1, 1994 (the "Ann Taylor Agreement"). Executive here represents
to the Company that, other than the Ann Taylor Agreement, she is not subject to
any employment, confidentiality, trade secret or similar agreement which
reasonably could interfere with the performance of her duties for the Company.

2.  TERM

        The term of employment under this Agreement (the "Term") shall commence
on the Effective Date and shall terminate on the last day of the fiscal year
ending on or about January 31, 2010 (the "Termination Date"). Notwithstanding
the foregoing, the Term is subject to earlier termination as provided below in
this Agreement.

3.  COMPENSATION

        (a) Base Salary. Executive's base salary as increased from time to time
(the "Base Salary") shall be paid in accordance with the Company's regular
payroll practices in effect from time to time, but not less frequently than in
monthly installments. Executive's Base Salary shall initially be at an
annualized rate of One Million Two Hundred Fifty Thousand Dollars ($1,250,000).
Executive will be eligible for an annual performance and salary review (with the
first such review to occur following the conclusion of the Company's fiscal year
ending on or about January 31, 2008), with any corresponding increase in
Executive's Base Salary to be determined by the Compensation Committee of the
Board (the "Compensation Committee"), which will consider such increase in good
faith and with consideration of the performance of Executive and the Company
during the just-concluded fiscal year. In no event, however, shall Executive's
Base Salary be reduced from its then-current level at any time.

        (b) Annual Bonus. For each fiscal year of the Company that ends during
the Term, Executive will be eligible to participate in and receive a bonus under
the Company's annual bonus plan (the "Annual Bonus"). Executive's target Annual
Bonus will be 100% of Base Salary with a maximum Annual Bonus of 200% of Base
Salary if the Company reaches its established stretch target for the applicable
fiscal year; provided, however, that Executive's Annual Bonus with respect to
the fiscal year ending on or about January 31, 2008 shall not be less than Five
Hundred Thousand Dollars ($500,000). The Annual Bonus amount shall be determined
by the Company's Compensation Committee based upon the Company's achievement of
financial performance criteria to be established each fiscal year by the
Compensation Committee. The Annual Bonus payment, if any, shall be made in or
around April of the fiscal year following the fiscal year for which the bonus is
earned, provided that in all events (except as provided in Sections 5(b), 6(b)
and Section 7, or upon termination on or after the Termination Date) Executive
must be employed by the Company through the date on which the bonus is paid in
order to be eligible to receive any payment of the bonus.


                                       2


        (c) Sign-on Bonus. In consideration for Executive's entering into this
Agreement, Executive shall be entitled to a bonus payment in the amount of Four
Hundred Thousand Dollars ($400,000), such payment to be made in cash in a lump
sum within ten (10) business days following the Effective Date.

        (d) Equity Compensation. The Compensation Committee has approved the
grant to Executive of the following awards under the Company's 2005 Performance
Incentive Plan (the "Plan"):

                (1)     An award of stock appreciation rights ("SARs") with
                        respect to 250,000 shares of the Company's common stock,
                        such award to be effective as of May 24, 2007 (the
                        "Grant Date"). The per share base price of such SARs to
                        be the closing market price of a share of the Company's
                        common stock on the Grant Date. The expiration date of
                        such SARs will be the day before the seventh anniversary
                        of the Grant Date (subject to earlier termination as
                        provided in the applicable award agreement). Such SARs
                        will vest and become exercisable in three substantially
                        equal installments on January 31, 2008, January 31,
                        2009, and January 31, 2010, in each case subject to
                        Executive's employment by the Company through that date,
                        and such award will be evidenced by a stock appreciation
                        rights agreement in the form attached hereto as Exhibit
                        A and be subject to such other terms as are provided
                        therein and in the Plan. Notwithstanding the foregoing,
                        (x) upon Executive's termination of employment by the
                        Company without Cause or by Executive for Good Reason,
                        the SARs granted to Executive pursuant to this Section
                        3(d), to the extent unvested as of the date of such
                        termination, shall become fully vested on the date of
                        such termination, and shall remain exercisable for a
                        period of two years following the date of such
                        termination (subject, however, to earlier termination on
                        the original expiration date of the SAR grant or as
                        provided in Section 7.4 of the Plan); and (y) if
                        Executive continues to be employed by or provide
                        services to the Company through the Termination Date,
                        the SARs granted to Executive pursuant to this Section
                        3(d), to the extent outstanding and vested as of the
                        date of termination of Executive's employment or
                        services for any reason (other than a termination by the
                        Company for Cause), shall remain exercisable for a
                        period of two years following the date of such
                        termination (subject, however, to earlier termination on
                        the original expiration date of the SAR grant or as
                        provided in Section 7.4 of the Plan); and

                (2)     An award of 100,000 restricted stock units ("RSUs")
                        effective as of the Grant Date, such RSUs to vest on
                        January 31, 2010, subject (except as provided in Section
                        6(b)) to Executive's employment by the Company through
                        that date, and to be paid, no later than seventy five
                        (75) days after the vesting date, in an equal number of
                        shares of the Company's common stock. Notwithstanding
                        the foregoing, upon Executive's termination of
                        employment by the Company without Cause or by Executive
                        for Good Reason, the RSUs granted to Executive pursuant
                        to this Section 3(d), to



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                        the extent unvested as of the date of such termination,
                        shall become fully vested on the date of such
                        termination, and be paid, subject to Section 29(c)
                        hereof, as soon as practicable after the vesting date,
                        in an equal number of shares of the Company's common
                        stock. Such award will be evidenced by a restricted
                        stock unit award agreement in the form attached hereto
                        as Exhibit B and be subject to such other terms as are
                        provided therein and in the Plan.

        During the Term, Executive shall be eligible to participate in, and
receive additional grants commensurate with her position under, the Company's
equity compensation plans. The parties anticipate that Executive will receive
additional equity-based awards in future years; provided, however, that the
amount, timing, and other terms of any future grant shall be determined by the
Board (or the Compensation Committee) in its good-faith discretion. Without
limiting the generality of the foregoing, the parties anticipate that future
annual award grants would be at lower levels than the foregoing grants being
made in connection with this Agreement and that nothing in this Section 3(d)
constitutes a commitment by the Company to make any future grants of RSUs to
Executive.

4.  BENEFITS

        (a) Health, Welfare And Pension. During the Term, Executive shall be
entitled to participate, on no less favorable terms than those generally
applicable to other senior executives of the Company, in all health and welfare
benefit plans and programs and all retirement, deferred compensation and similar
plans and programs generally available to other executives or employees of the
Company as in effect from time to time, subject to any legally required
restrictions specified in such plans and programs. Without limiting the
generality of the foregoing, during the Term, the Company shall provide term
life insurance for Executive in a face amount of $2,000,000, subject to all
necessary medical information and qualifying tests as are required by the
insurance provider in order to secure such coverage.

        (b) Vacation And Other Leave. During the Term, Executive shall receive
five (5) weeks paid vacation per year. Such vacation shall be scheduled and
taken in accordance with the Company's standard vacation policies applicable to
Company executives. Executive shall also be entitled to all other holiday and
leave pay generally available to other executives of the Company.

        (c) Expense Reimbursements. During the Term, the Company shall, pursuant
to the Company's expense reimbursement policies, promptly reimburse Executive
for reasonable expenses incurred in connection with the performance of her
duties for the Company.

        (d) Automobile Allowance. During the Term, Executive shall be paid a car
allowance in the gross amount of $12,000 per year, paid on a bi-weekly basis. In
addition, the Company shall reimburse Executive for costs associated with gas,
auto repairs, auto maintenance and auto insurance.

        (e) Ann Taylor Annuity Offset. The parties acknowledge that Executive is
currently receiving a supplemental retirement benefit, in the amount of One
Hundred Forty-Nine



                                       4


Thousand, Seven Hundred Twenty-Two and 44/100 Dollars ($149,722.44) payable each
year for the remainder of her life (with survivor benefits for her spouse), in
connection with her previous employment with Ann Taylor Stores Corporation ("Ann
Taylor"), as provided in the Ann Taylor Agreement. Executive had requested a
consent from Ann Taylor to her employment by the Company pursuant to the
procedures for Ann Taylor not to unreasonably withhold consent to certain
employment by Executive and not to have such employment cause ceasing of payment
of the benefit from Ann Taylor, although neither Executive nor the Company
acknowledge that any such consent was or is necessary. To the extent that Ann
Taylor ceases to pay all or any portion of the supplemental retirement benefit
to Executive (and/or her spouse) as a result of Executive's employment with the
Company, the Company agrees to pay Executive (or her beneficiaries) the amount
of such benefit (or, in the event such benefit is reduced, the amount of such
reduction) on substantially the same schedule and terms as the benefit would
have otherwise been paid by Ann Taylor (subject to the Company's withholding
obligations with respect to such payment), plus a lump-sum amount payable prior
to the end of calendar year 2007 in an amount equal to the FICA taxes Executive
has to pay on the amount payable to her by the Company under this Section 4(e)
as a replacement for the amount forfeited to Ann Taylor, fully grossed up so
that Executive has no after-tax cost therefor. The Company shall have such right
against Ann Taylor as Executive has and Executive shall have no obligation to
pursue any action against Ann Taylor (but shall cooperate with the Company in
any action it pursues). Notwithstanding the foregoing, if an event that
constitutes a change in ownership or effective control of the Company (within
the meaning of Section 409A of the Code and regulations and other guidance of
the Internal Revenue Service promulgated thereunder) occurs, a lump sum shall be
paid to Executive or her spouse, as the case may be, equal to the actuarial
equivalent (using such factors as would be used by the PBGC to value such
amounts) within thirty (30) days thereafter.

5.  DEATH OR DISABILITY

        (a) Definition of Permanently Disabled and Permanent Disability. For
purposes of this Agreement, the terms "Disabled" or "Disability" shall mean
Executive's inability, because of physical or mental illness or injury, to
perform the essential functions of her customary duties pursuant to this
Agreement, even with a reasonable accommodation, and the continuation of such
disabled condition for a period of one hundred eighty (180) continuous days, or
for not less than two hundred ten (210) days during any continuous twenty-four
(24) month period.

        (b) Termination Due To Death Or Disability. If Executive dies during the
Term, Executive's employment shall automatically cease and terminate as of the
date of Executive's death. If Executive becomes Disabled during the Term, the
Company may terminate Executive's employment upon thirty (30) days notice to
Executive. In the event of the termination of employment hereunder due to
Executive's death or Disability, Executive or her estate shall be entitled to
receive:

                (i)     a lump sum cash payment, payable on the termination of
                        Executive's employment, equal to the sum of (x) any
                        accrued but unpaid Base Salary as of the date of
                        Executive's termination of employment hereunder, and (y)
                        any accrued but unused vacation time in accordance with
                        Company policy;



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                (ii)    a payment equal to any earned but unpaid Annual Bonus in
                        respect of the most recently completed fiscal year
                        preceding Executive's termination of employment
                        hereunder payable at the same time bonuses are paid for
                        such completed fiscal year to other senior executives of
                        the Company, but in no event later than 75 days
                        following the end of such completed fiscal year.

                (iii)   a "Pro Rata Portion of the Bonus," meaning an amount
                        equal to any Annual Bonus to which Executive would have
                        been entitled had Executive remained an employee for the
                        balance of the Company's fiscal year in which her
                        employment terminated multiplied by a fraction, the
                        numerator of which is the number of days from February 1
                        of such fiscal year through the date of Executive's
                        termination, and the denominator of which is 365. Such
                        Pro Rata Portion of the Bonus, if any, shall be paid to
                        Executive in a single payment at the same time bonuses
                        are paid for the fiscal year of termination to other
                        senior executives of the Company, but within the first
                        75 days following the end of such fiscal year.

                (iv)    such employee benefits, if any, to which Executive may
                        be entitled under the employee benefit plans and
                        arrangements of the Company; and

                (v)     continued payment of any benefit being provided to
                        Executive pursuant to Section 4(e); and

                (vi)    reimbursement of any expenses incurred by Executive
                        during the Term that are reimburseable by the Company in
                        accordance with Section 4(c) (the amounts described in
                        clauses 5(b)(i) through (vi) are collectively referred
                        to herein as the "Accrued Obligations").

6.  TERMINATION BY THE COMPANY

        (a) Termination For Cause. The Company may, by providing written notice
to Executive, terminate the Term and Executive's employment hereunder for Cause
at any time. The term "Cause" for purpose of this Agreement shall mean:

                (i)     Executive's conviction of, or entrance of a plea of
                        guilty or nolo contendere to, a felony; or

                (ii)    fraudulent conduct by Executive in connection with the
                        business affairs of the Company; or

                (iii)   theft, embezzlement, or other criminal misappropriation
                        of funds by Executive from the Company (other than good
                        faith expense account disputes or de minimis amounts);
                        or

                (iv)    Executive's bad faith refusal to (A) perform the duties
                        of Chief Executive Officer, or (B) follow the lawful
                        orders of the Board; or



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                (v)     Executive's willful misconduct, which has, or would if
                        generally known, materially adversely affect the good
                        will, business, or reputation of the Company; or

                (vi)    Executive's material breach of this Agreement.

        Any determination of Cause by the Company will be made by a resolution
approved by a majority of the members of the Board, provided that no such
determination may be made until Executive has been given written notice
detailing the specific Cause event and a period of thirty (30) days following
receipt of such notice to cure such event (if susceptible to cure), and, if such
event is not curable or is not cured, a reasonable opportunity to appear before
the full Board with legal counsel to discuss the specific circumstances alleged
to constitute a Cause event. Subject to Executive's right to cure and/or appear
before the Board, if Executive's employment is terminated for Cause, the
termination shall take effect on the effective date of such termination as
specified in the written notice of such termination delivered to Executive.

        In the event of the termination of Executive's employment hereunder due
to a termination by the Company for Cause, then Executive shall be entitled to
receive payment of the Accrued Obligations (excluding the Pro Rata Portion of
the Bonus and any obligation to Executive pursuant to Section 4(e)) and the
Company shall have no further obligation to Executive pursuant to this
Agreement.

        If the Company attempts to terminate Executive's employment pursuant to
this Section 6(a) and it is ultimately determined that the Company lacked Cause,
the provisions of Section 6(b) ("Termination by the Company-Termination Without
Cause") shall apply and Executive shall be entitled to receive the payments
called for by Section 6(b) ("Termination by the Company-Termination Without
Cause").

        (b) Termination Without Cause. The Company may, with or without reason,
terminate Executive's employment hereunder without Cause at any time, by
providing Executive thirty (30) days written notice of such termination. Such
notice shall specify the effective date of the termination of Executive's
employment. In the event of the termination of Executive's employment hereunder
due to a termination by the Company without Cause (other than due to Executive's
death or Disability), then Executive shall be entitled to:

                (i)     payment of Accrued Obligations;

                (ii)    subject to the provisions of Section 29(c), continued
                        payment of Executive's Base Salary, in the Company's
                        normal payroll cycle for the greater of (x) twelve (12)
                        months and (y) the remainder of the Term;

                (iii)   with respect to the SARs and RSUs granted to Executive
                        by the Company pursuant to Section 3(d) hereof, the
                        accelerated vesting and, in the case of the SARs,
                        post-termination exercise period as provided therein and
                        as set forth in the applicable award agreements; and

                (iv)    (A) with respect to any SARs that may be granted
                        hereafter to Executive by the Company, to the extent any
                        such SARs are outstanding and



                                       7


                        unvested as of the date of Executive's termination, full
                        acceleration of vesting of such SARs and a period of two
                        years in which to exercise such SARs following
                        Executive's termination (subject to earlier termination
                        on the expiration date of such SARs or in connection
                        with certain corporate transactions as provided in the
                        applicable award agreement or in the equity compensation
                        plan under which the SARs are awarded); and (B) with
                        respect to any RSUs that may be granted hereafter to
                        Executive by the Company, to the extent any such RSUs
                        are outstanding and unvested as of the date of
                        Executive's termination, prorated vesting of such
                        outstanding and unvested RSUs (or, in the case of an RSU
                        grant that vests in more than one installment, prorated
                        vesting of the outstanding and unvested RSUs scheduled
                        to vest on the next scheduled vesting date following the
                        date of Executive's termination) based on the total
                        number of days Executive is employed by the Company
                        during the applicable vesting period (with any RSUs
                        remaining unvested after giving effect to such prorated
                        vesting to terminate as of the date of Executive's
                        termination), and payment of such RSUs shall be made as
                        soon as administratively practicable, subject to Section
                        29(c) hereof.

In no event shall Executive be obligated to seek other employment or take any
other action by way of mitigation of the amounts payable to Executive under any
of the provisions of this Agreement, nor shall the amount of any payment
hereunder be reduced by any compensation earned by Executive as a result of
subsequent employment. In addition, the Company's obligation to make any
severance payment provided in this Agreement shall not be subject to set-off,
counterclaim or recoupment of amounts owed by Executive to the Company or its
affiliates under this Agreement or otherwise.

7.  TERMINATION BY EMPLOYEE

        Executive shall have the right to terminate Executive's employment
hereunder at any time with or without "Good Reason" (as defined below) by
providing sixty (60) days written notice of such termination to the Company. In
the event of the termination of Executive's employment hereunder by Executive
without Good Reason, then Executive shall be entitled to receive payment of the
Accrued Obligations (excluding the Pro Rata Portion of the Bonus and any
obligation to Executive pursuant to Section 4(e)) and the Company shall have no
further obligation to Executive pursuant to this Agreement. In the event of the
termination of Executive's employment hereunder by Executive for Good Reason,
then Executive shall be entitled to receive all of the severance payments and
benefits provided for in the case of a termination by the Company without Cause
under Section 6(b) hereof.

        For purposes hereof, the term "Good Reason" shall mean:

                (i)     a reduction in Executive's title or a material reduction
                        of Executive's authorities, duties or responsibilities
                        as an executive or officer of the Company;



                                       8


                (ii)    the Company's requiring Executive to be based at a
                        location in excess of fifty (50) miles from the location
                        of Executive's principal job location or office on the
                        Effective Date; except for required travel on the
                        Company's business to an extent substantially consistent
                        with Executive's then present business travel
                        obligations;

                (iii)   a reduction by the Company of Executive's Base Salary or
                        target bonus percentage as in effect from time to time;

                (iv)    the removal of Executive as Chairperson of the Board by
                        the Company or the failure to nominate Executive for
                        re-election to serve as Chairperson of the Board (in
                        each case, other than for Cause or Disability and except
                        for a removal as Chairperson in the circumstances set
                        forth in Section 1(a)); or

                (v)     a material breach by the Company of its obligations
                        hereunder which is not remedied by the Company within
                        fifteen (15) calendar days of receipt of written notice
                        of such breach delivered by Executive to the Company.

8.  EXPIRATION OF TERM

        In the event Executive's employment has not otherwise been terminated
pursuant to this Agreement, Executive's employment shall terminate effective on
the Termination Date. In such event, Executive shall be entitled to receive
payment of the Accrued Obligations.

9.  EFFECT OF TERMINATION ON BOARD MEMBERSHIP.

        Executive agrees that any termination of Executive's employment
hereunder by either Executive or the Company shall, unless otherwise agreed in
writing by Executive and the Company, effect a resignation of Executive from the
Board concurrent with the termination date.

10.  CHANGE IN CONTROL.

        (a) Change in Control Severance Benefits. Executive shall be entitled to
participate in the Company's change in control severance plan if and when
adopted on terms no less favorable than applicable to any other executive of the
Company. For purposes of clarity, in the event Executive is otherwise entitled
to benefits under this Agreement and such a plan, Executive shall be entitled to
the cash severance provided under this Agreement or such plan (whichever is
greater), but not both, and any cash severance benefits otherwise payable shall
be subject to offset as provided in such plan to avoid a duplication of benefits
in such circumstances.

        (b) Section 280G Gross-Up Payment.

                (i)     Subject to Section 10(b)(ii) below, in the event that
                        Executive shall become entitled to payments and/or
                        benefits provided by this Agreement or any other amounts
                        in the "nature of compensation" (whether pursuant to the
                        terms of any plan, arrangement or agreement with the
                        Company, any person whose actions result in a change of
                        ownership or effective



                                       9


                        control covered by Section 280G(b)(2) of the Internal
                        Revenue Code of 1986, as amended (the "Code") or any
                        person affiliated with the Company or such person) as a
                        result of such change in ownership or effective control
                        (collectively, the "Company Payments"), and such Company
                        Payments will be subject to the tax (the "Excise Tax")
                        imposed by Section 4999 of the Code (and any similar tax
                        that may hereafter be imposed by any taxing authority)
                        as a result of a change in ownership or effective
                        control of the Company, the Company shall pay to
                        Executive at the time specified in Section 10(b)(v)
                        hereof an additional amount (the "Gross-Up Payment")
                        such that the net amount retained by Executive, after
                        deduction of any Excise Tax on the Company Payments and
                        any U.S. federal, state, and local income or payroll tax
                        upon the Gross-Up Payment provided for by this Section
                        10(b)(i), but before deduction for any U.S. federal,
                        state, and local income or payroll tax on the Company
                        Payments, shall be equal to the Company Payment.

                (ii)    Notwithstanding anything contained in Section 10.1(b)(i)
                        or any other provision of this Agreement to the
                        contrary, if a reduction in the amount of the Company
                        Payments by an amount up to but not in excess of one
                        hundred thousand dollars ($100,000) would avoid the
                        imputation of any Excise Tax on the remaining Company
                        Payments (after such reduction), then the Company
                        Payments shall be reduced (but not below zero) so that
                        the maximum amount of the Company Payments (after
                        reduction) shall be one dollar ($1.00) less than the
                        amount which would cause the Company Payments to be
                        subject to the Excise Tax. Unless Executive shall have
                        given prior written notice to the Company to effectuate
                        a reduction in the Company Payments if such a reduction
                        is required, the Company shall reduce or eliminate the
                        Company Payments by first reducing or eliminating any
                        cash severance benefits, then by reducing or eliminating
                        any accelerated vesting of stock options or stock
                        appreciation rights, then by reducing or eliminating any
                        accelerated vesting of other equity-based awards, then
                        by reducing or eliminating any other remaining Company
                        Payments.

                (iii)   For purposes of determining whether any of the Company
                        Payments will be subject to the Excise Tax and, in such
                        event, whether a Gross-Up Payment or a reduction in
                        Company Payments is required pursuant to Sections
                        10(b)(i) and 10(b)(ii) (the Company Payments and, if
                        applicable, any Gross-Up Payment being collectively
                        referred to hereinafter as the "Total Payments"), (A)
                        the Total Payments shall be treated as "parachute
                        payments" within the meaning of Section 280G(b)(2) of
                        the Code, and all "parachute payments" in excess of the
                        "base amount" (as defined under Section 280G(b)(3) of
                        the Code) shall be treated as subject to the Excise Tax,
                        unless and except to the extent that, in the opinion of
                        the Company's independent certified public accountants
                        appointed prior to any change in ownership (as defined
                        under Section 280G(b)(2) of the Code) or tax counsel
                        selected by such accountants or the Company (the
                        "Accountants")



                                       10


                        such Total Payments (in whole or in part): (1) do not
                        constitute "parachute payments," (2) represent
                        reasonable compensation for services actually rendered
                        within the meaning of Section 280G(b)(4) of the Code in
                        excess of the "base amount" or (3) are otherwise not
                        subject to the Excise Tax, and (B) the value of any
                        non-cash benefits or any deferred payment or benefit
                        shall be determined by the Accountants in accordance
                        with the principles of Section 280G of the Code. In the
                        event that the Accountants are serving as accountants or
                        auditors for the individual, entity or group effecting
                        the change in control (within the meaning of Section
                        280G of the Code), Executive may appoint another
                        nationally recognized accounting firm to make the
                        determinations hereunder (which accounting firm shall
                        then be referred to as the "Accountants" hereunder). All
                        determinations hereunder shall be made by the
                        Accountants which shall provide detailed supporting
                        calculations both to the Company and Executive at such
                        time as it is requested by the Company or Executive. The
                        determination of the Accountants shall be final and
                        binding upon the Company and Executive.

                (iv)    For purposes of determining whether a Gross-Up Payment
                        is required under this Section 10(b) and, if so, the
                        amount of any such Gross-Up Payment, Executive shall be
                        deemed to pay U.S. federal income taxes at the highest
                        marginal rate of U.S. federal income taxation in the
                        calendar year in which the Company Payments are to be
                        made and state and local income taxes at the highest
                        marginal rate of taxation in the state and locality of
                        Executive's residence for the calendar year in which the
                        Company Payments are to be made, net of the maximum
                        reduction in U.S. federal income taxes which could be
                        obtained from deduction of such state and local taxes if
                        paid in such year. In the event that it is subsequently
                        determined by the Accountants that a Gross-Up Payment
                        not properly needed to be made has been made or that the
                        Company Payments were reduced by an amount less than
                        that required by Section 10(b)(ii) (in either such case,
                        an "Overpayment"), Executive shall repay to the Company,
                        at the time that the amount of such Overpayment is
                        finally determined, the amount of such Overpayment
                        (including any portion of the Gross-Up Payment
                        attributable to the Excise Tax and U.S. federal, state
                        and local income tax imposed on the portion of the
                        Gross-Up Payment being repaid by Executive if such
                        repayment results in a reduction in Excise Tax or a U.S.
                        federal, state and local income tax deduction), plus
                        interest on the amount of such repayment at the rate
                        provided in Section 1274(b)(2)(B) of the Code.
                        Notwithstanding the foregoing, in the event that any
                        Overpayment to be refunded to the Company has been paid
                        to any U.S. federal, state and local tax authority,
                        repayment thereof (and related amounts) shall not be
                        required until actual refund or credit of such portion
                        has been made to Executive, and interest payable to the
                        Company shall not exceed the interest received or
                        credited to Executive by such tax authority for the
                        period it held such portion. Executive and the Company
                        shall mutually agree upon the course of action to be
                        pursued (and the method of allocating the expense
                        thereof) if Executive's claim for refund or credit is



                                       11


                        denied. In the event that it is subsequently determined
                        by the Accountants that a Gross-Up Payment properly
                        should have been made that was not made (including by
                        reason of any payment the existence or amount of which
                        cannot be determined at the time of the Gross-Up
                        Payment), or that a reduction in Company Payments was
                        made that should not have been made (in either such
                        case, an "Underpayment"), the Company shall pay
                        Executive the amount of such Underpayment (plus any
                        interest or penalties payable with respect to such
                        excess) promptly after the amount of such Underpayment
                        is finally determined.

                (v)     In the event that Executive is entitled to a Gross-Up
                        Payment hereunder, the Gross-Up Payment or portion
                        thereof provided for in Section 10(b)(iv) shall be paid
                        not later than the thirtieth (30th) day following an
                        event occurring which subjects Executive to the Excise
                        Tax; provided, however, that if the amount of such
                        Gross-Up Payment or portion thereof cannot be finally
                        determined on or before such day, the Company shall pay
                        to Executive on such day an estimate, as determined in
                        good faith by the Accountants, of the minimum amount of
                        such payments and shall pay the remainder of such
                        payments (together with interest at the rate provided in
                        Section 1274(b)(2)(B) of the Code), subject to further
                        payments pursuant to Section 10(b)(iv), as soon as the
                        amount thereof can reasonably be determined, but in no
                        event later than the ninetieth (90th) day after the
                        occurrence of the event subjecting Executive to the
                        Excise Tax. Subject to Sections 10(b)(iv) and 10(b)(ix)
                        hereof, in the event that the amount of the estimated
                        payments exceeds the amount subsequently determined to
                        have been due, such excess shall constitute a loan by
                        the Company to Executive, payable on the fifth (5th) day
                        after demand by the Company (together with interest at
                        the rate provided in Section 1274(b)(2)(B) of the Code).

                (vi)    In the event of any controversy with the Internal
                        Revenue Service (or other taxing authority) with regard
                        to the Excise Tax, Executive shall permit the Company to
                        control issues related to the Excise Tax (at its
                        expense), provided that such issues do not potentially
                        materially adversely affect Executive, but Executive
                        shall control any other issues. In the event that the
                        issues are interrelated, Executive and the Company shall
                        in good faith cooperate so as not to jeopardize
                        resolution of either issue, but if the parties cannot
                        agree, Executive shall make the final determination with
                        regard to the issues. In the event of any conference
                        with any taxing authority as to the Excise Tax or
                        associated income taxes, Executive shall permit the
                        representative of the Company to accompany Executive,
                        and Executive and Executive's representative shall
                        cooperate with the Company and its representative.

                (vii)   The Company shall be responsible for all charges of the
                        Accountants.



                                       12


                (viii)  The Company and Executive shall promptly deliver to each
                        other copies of any written communications, and
                        summaries of any verbal communications, with any taxing
                        authority regarding the Excise Tax covered by this
                        Section 10(b).

                (ix)    Nothing in this Section 10(b) is intended to violate the
                        Sarbanes-Oxley Act of 2002 and to the extent that any
                        advance or repayment obligation hereunder would do so,
                        such obligation shall be modified so as to make the
                        advance a nonrefundable payment to Executive and the
                        repayment obligation null and void.

                (x)     The provisions of this Section 10(b) shall survive the
                        termination of Executive's employment with the Company
                        for any reason and any amount payable under this Section
                        10(b) shall be subject to the provisions of Section 29.

11.  NON-COMPETITION.

        Executive acknowledges and recognizes the highly competitive nature of
the businesses of the Company and its affiliates and accordingly agrees as
follows:

        (a) During her employment, Executive will not, directly or indirectly,
(i) engage in any business for Executive's own account that competes with the
business of the Company or its affiliates (including, without limitation,
businesses which the Company or its affiliates have specific plans to conduct in
the future and as to which Executive is aware of such planning), (ii) enter the
employ of, or render any services to, any person engaged in any business that
competes with the business of the Company or its affiliates, (iii) acquire a
financial interest in any person engaged in any business that competes with the
business of the Company or its affiliates, directly or indirectly, as an
individual, partner, shareholder, officer, director, principal, agent, trustee
or consultant, or (iv) interfere with business relationships (whether formed
before or after the date of this Agreement) between the Company or any of its
affiliates and customers, suppliers, partners, members or investors of the
Company or its affiliates. Without limiting the generality of the foregoing,
Executive agrees that any designer, manufacturer, wholesaler or retailer which
designs, manufactures, markets or sells specialty apparel, clothing or
accessories to the age groups between eleven (11) and twenty-five (25) and where
such designer, manufacturer, wholesaler or retailer operates stores within
seventy-five (75) miles of any store location of the Company or any subsidiary
or affiliate, would be "in competition with the business of the Company" or its
subsidiaries or affiliates.

        (b) Notwithstanding anything to the contrary in this Agreement,
Executive may, directly or indirectly, own, solely as an investment, securities
of any person engaged in the business of the Company or its affiliates which are
publicly traded on a national or regional stock exchange or on an
over-the-counter market, or an interest in a mutual fund, hedge fund or pooled
investment account, if Executive (i) is not a controlling person of, or a member
of a group which controls, such person, fund or account and (ii) does not,
directly or indirectly, own five percent (5%) or more of any class of securities
of such person, fund or account.



                                       13


12.  ANTISOLICITATION.

        Executive promises and agrees that during her employment, and for a
period of one (1) year thereafter, she will not influence or attempt to
influence vendors, or business partners of the Company or any of its present or
future subsidiaries, either directly or indirectly, to divert from the Company
their business to any individual, partnership, firm, corporation or other entity
then in competition with the business of the Company or any subsidiary of the
Company.

13.  SOLICITING EMPLOYEES.

        Executive promises and agrees that during her employment, and for a
period of one (1) year thereafter, she will not directly or indirectly solicit
any of the Company employees to work for any business, individual, partnership,
firm, corporation, or other entity then in competition with the business of the
Company or any subsidiary or affiliate of the Company. This Section 13 shall not
be violated by (a) general advertising or recruiting not specifically targeted
at Company employees, (b) Executive serving as a professional reference for any
employee of the Company, or (c) actions taken by any person or entity that
Executive is associated with if Executive is not personally involved in any
manner in the matter and has not identified such employee for soliciting.

14.  CONFIDENTIALITY.

        Executive promises and agrees that she will not at any time (whether
during or after her employment with the Company), unless compelled by lawful
process, disclose or use for her own benefit or purposes or the benefit or
purposes of any other person, firm, partnership, joint venture, association,
corporation or other business organization, entity or enterprise other than the
Company and any of its subsidiaries or affiliates, any trade secrets, or other
confidential data or information relating to customers, design programs, costs,
marketing, sales activities, promotion, credit and financial data, financing
methods, or plans of the Company or of any subsidiary or affiliate of the
Company; provided that the foregoing shall not apply to information which is not
unique to the Company or which is generally known to the industry or the public
other than as a result of Executive's breach of this covenant. Executive agrees
that upon termination of her employment with the Company for any reason, or upon
the request of the Company, she will return to the Company immediately all
memoranda, books, papers, plans, information, letters and other data, and all
copies thereof or therefrom, in any way relating to the business of the Company
and its affiliates. Executive further agrees that she will not retain or use for
her account at any time any trade names, trademark or other proprietary business
designation used or owned in connection with the business of the Company or its
affiliates. Notwithstanding the foregoing, Executive may retain Executive's
rolodex, address books, information relating to Executive's compensation or
relating to reimbursement of expenses, documents relating to Executive's
participation in employee benefit plans or programs of the Company, any
agreement between Executive and the Company relating to Executive's employment
with the Company, and other personal property provided that such items do not
contain any confidential information of the Company.



                                       14


15.  INJUNCTIVE RELIEF; EFFECT ON ANN TAYLOR BENEFIT.

        It is expressly agreed that the Company will or would suffer irreparable
injury if Executive were to breach any of Sections 11 through 14 above and that
the Company would by reason of such conduct be entitled, in addition to any
other remedies, to injunctive relief. Without limiting any remedy or relief
otherwise available to the Company, in the event Executive were to breach any of
Sections 11 through 14 above, or in the event Executive engages in activity
after the Term that would have violated clause (a)(i) or (a)(ii) of Section 11
had it occurred during the Term, the Company shall have no further obligation to
Executive pursuant to Section 4(e); provided, however, that this sentence shall
not apply if such breach or violation consisted solely of Executive's commencing
service as a member of the board of directors of a company, the stock of which
is publicly traded (including a company that is in competition with the business
of the Company" or its subsidiaries or affiliates as defined in Section 11(a)
above), at any time that is more than six (6) months after the termination of
Executive's employment hereunder.

16.  ASSIGNMENT

        This Agreement is personal in its nature and neither of the parties
hereto shall, without the consent of the other, assign or transfer this
Agreement or any rights or obligations hereunder; provided, however, that, in
the event of a merger, consolidation, or transfer or sale of all or
substantially all of the assets of the Company with or to any other
individual(s) or entity, this Agreement shall, subject to the provisions hereof,
be binding upon and inure to the benefit of such successor and such successor
shall discharge and perform all the promises, covenants, duties, and obligations
of the Company hereunder. The Company shall be required to cause such successor
to expressly assume and agree to perform this Agreement, in the same manner and
to the same extent that the Company would be required to perform it if no such
succession had taken place.

17.  GOVERNING LAW

        This Agreement and the legal relations hereby created between the
parties hereto shall be governed by and construed under and in accordance with
the internal laws of the State of California, without regard to conflicts of
laws principles thereof.

18.  ENTIRE AGREEMENT

        This Agreement (together with the forms of award agreements attached
hereto) embodies the entire agreement of the parties hereto respecting the
matters within its scope. This Agreement supersedes all prior agreements of the
parties hereto on the subject matter hereof. Any prior negotiations,
correspondence, agreements, proposals, or understandings relating to the subject
matter hereof shall be deemed to be merged into this Agreement and to the extent
inconsistent herewith, such negotiations, correspondence, agreements, proposals,
or understandings shall be deemed to be of no force or effect. There are no
representations, warranties, or agreements, whether express or implied, or oral
or written, with respect to the subject matter hereof, except as set forth
herein.



                                       15


19.  MODIFICATIONS

        This Agreement shall not be modified by any oral agreement, either
express or implied, and all modifications hereof shall be in writing and signed
by the parties hereto.

20.  WAIVER

        Failure to insist upon strict compliance with any of the terms,
covenants, or conditions hereof shall not be deemed a waiver of such term,
covenant, or condition, nor shall any waiver or relinquishment of, or failure to
insist upon strict compliance with, any right or power hereunder at any one or
more times be deemed a waiver or relinquishment of such right or power at any
other time or times.

21.  NUMBER AND GENDER

        Where the context requires, the singular shall include the plural, the
plural shall include the singular, and any gender shall include all other
genders.

22.  SECTION HEADINGS

        The section headings in this Agreement are for the purpose of
convenience only and shall not limit or otherwise affect any of the terms
hereof.

23.  ARBITRATION

        Any controversy arising out of or relating to this Agreement, its
enforcement or interpretation, or because of an alleged breach, default, or
misrepresentation in connection with any of its provisions, or any other
controversy arising out of Executive's employment, including, but not limited
to, any state or federal statutory claims, shall be submitted to arbitration in
Orange County, California, before a sole arbitrator selected from Judicial
Arbitration and Mediation Services, Inc., Orange County, California, or its
successor ("JAMS"), or if JAMS is no longer able to supply the arbitrator, such
arbitrator shall be selected from the American Arbitration Association, and
shall be conducted in accordance with the provisions of California Code of Civil
Procedure Sections 1280 et seq. as the exclusive forum for the resolution of
such dispute. Pursuant to California Code of Civil Procedure Section 1281.8,
provisional injunctive relief may, but need not, be sought by either party to
this Agreement in a court of law while arbitration proceedings are pending, and
any provisional injunctive relief granted by such court shall remain effective
until the matter is finally determined by the Arbitrator. Final resolution of
any dispute through arbitration may include any remedy or relief which the
Arbitrator deems just and equitable, including any and all remedies provided by
applicable state or federal statutes. At the conclusion of the arbitration, the
Arbitrator shall issue a written decision that sets forth the essential findings
and conclusions upon which the Arbitrator's award or decision is based. Any
award or relief granted by the Arbitrator hereunder shall be final and binding
on the parties hereto and may be enforced by any court of competent
jurisdiction. The parties acknowledge and agree that they are hereby waiving any
rights to trial by jury in any action, proceeding or counterclaim brought by
either of the parties against the other in connection with any matter whatsoever
arising out of or in any way connected with this Agreement or Executive's
employment. The parties agree that (i) the Company shall be responsible for
payment of the



                                       16


forum costs of any arbitration hereunder, including the Arbitrator's fee, and
(ii) each party hereto shall be responsible for its own costs and expenses,
including, without limitation, its own legal fees and expenses, in connection
with any proceeding to enforce the terms of this Agreement.

24.  SEVERABILITY

        In the event that a court of competent jurisdiction determines that any
portion of this Agreement is in violation of any statute or public policy, then
only the portions of this Agreement which violate such statute or public policy
shall be stricken, and all portions of this Agreement which do not violate any
statute or public policy shall continue in full force and effect. Furthermore,
any court order striking any portion of this Agreement shall modify the stricken
terms as narrowly as possible to give as much effect as possible to the
intentions of the parties under this Agreement.

25.  NOTICES

        All notices under this Agreement shall be in writing and shall be either
personally delivered or mailed postage prepaid, by certified mail, return
receipt requested:

        (a)    if to the Company:

               Pacific Sunwear of California, Inc.
               Attention: Lead Outside Director
               3450 East Miraloma Avenue
               Anaheim, California 92806

                      with copies to:

                      Pacific Sunwear of California, Inc.
                      Attention: Chief Financial Officer
                      3450 East Miraloma Avenue
                      Anaheim, California 92806

                      and

                      O'Melveny & Myers LLP
                      Attention: Jeffrey W. Walbridge, Esq.
                      610 Newport Center Drive, Suite 1700
                      Newport Beach, California 92660

        (b)    if to Executive:

               At the address on file with the Company


Notice shall be effective when personally delivered, or five (5) business days
after being so mailed. Any party may change its address for purposes of giving
future notices pursuant to this



                                       17


Agreement by notifying the other party in writing of such change in address,
such notice to be delivered or mailed in accordance with the foregoing.

26.  COUNTERPARTS

        This Agreement may be executed in any number of counterparts, each of
which shall be deemed an original and all of which together shall constitute one
and the same instrument.

27.  INDEMNIFICATION

        The Company hereby agrees to indemnify Executive and hold Executive
harmless to the maximum extent provided under the By-Laws or other
organizational documents of the Company and applicable law against and in
respect of any and all actions, suits, proceedings, claims, demands, judgments,
costs, expenses (including reasonable attorney's fees), losses, and damages
resulting from Executive's good faith performance of Executive's duties and
obligations with the Company. This obligation shall survive the termination of
Executive's employment with the Company.

28.  LIABILITY INSURANCE

        The Company shall cover Executive under directors and officers liability
insurance both during and, while potential liability exists, after the term of
this Agreement in the same amount and to the same extent as the Company covers
its other officers and directors (except in no event shall the Company be
required to maintain such coverage for a period of more than six years after the
last day that the Executive served as an employee of the Company or a member of
the Board).

29.  TAX MATTERS

        (a) Tax Withholding. The Company may withhold from any amounts payable
under this Agreement such federal, state and local taxes as may be required to
be withheld pursuant to any applicable law or regulation.

        (b) Section 409A Compliance. The intent of the parties is that payments
and benefits under this Agreement comply with Internal Revenue Code Section 409A
and the regulations and guidance promulgated thereunder (collectively "Code
Section 409A") and, accordingly, to the maximum extent permitted, this Agreement
shall be interpreted to be in compliance therewith. If Executive notifies the
Company (with specificity as to the reason therefore) that Executive believes
that any provision of this Agreement (or of any award of compensation, including
equity compensation or benefits) would cause Executive to incur any additional
tax or interest under Code Section 409A, the Company shall, after consulting
with Executive, reform such provision to try to comply with Code Section 409A
through good faith modifications to the minimum extent reasonably appropriate to
conform with Code Section 409A. To the extent that any provision hereof is
modified in order to comply with Code Section 409A, such modification shall be
made in good faith and shall, to the maximum extent reasonably possible,
maintain the original intent and economic benefit to Executive and the Company
of the applicable provision without violating the provisions of Code Section
409A.



                                       18


        (c) Six-Month Delay for "Specified Employees". Notwithstanding any
provision to the contrary in this Agreement, if Executive is deemed on the date
of termination to be a "specified employee" within the meaning of that term
under Code Section 409A(a)(2)(B), then with regard to any payment or the
provision of any benefit that is specified as subject to this Section, such
payment or benefit shall not be made or provided prior to the earlier of (i) the
expiration of the six (6)-month period measured from the date of Executive's
"separation from service" (as such term is defined under Code Section 409A), and
(ii) the date of Executive's death (the "Delay Period"). Upon the expiration of
the Delay Period, all payments and benefits delayed pursuant to this Section
29(c) (whether they would have otherwise been payable in a single sum or in
installments in the absence of such delay) shall be paid or reimbursed to
Executive in a lump sum, and any remaining payments and benefits due under this
Agreement shall be paid or provided in accordance with the normal payment dates
specified for them herein.

30.  LEGAL FEES

        Upon presentation of appropriate documentation, the Company shall pay
Executive's reasonable counsel fees incurred in connection with the negotiation
and documentation of this Agreement; provided, however, that in no event shall
the Company's payment obligations pursuant to this Section 30 exceed Twenty Five
Thousand Dollars ($25,000) in the aggregate.


                  [REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]



                                       19


        IN WITNESS WHEREOF, the Company and Executive have executed this
Employment Agreement as of the date first above written.



                                    THE COMPANY:
                                    PACIFIC SUNWEAR OF CALIFORNIA, INC.


                                    By: /s/ GERALD M. CHANEY
                                       -------------------------------

                                    Name: Gerald M. Chaney

                                    Title:  Senior Vice President, Chief
                                            Financial Officer


                                    EXECUTIVE:
                                    SALLY FRAME KASAKS

                                    /s/ SALLY FRAME KASAKS
                                    ----------------------------------



                                       20


                                                                       EXHIBIT A

                    STOCK APPRECIATION RIGHTS AWARD AGREEMENT





                                                                       EXHIBIT B

                      RESTRICTED STOCK UNIT AWARD AGREEMENT