<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE JOHN
NUVEEN COMPANY'S FORM 10-Q AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>
       
                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-START>                             JAN-01-1997
<PERIOD-END>                               SEP-30-1997
<CASH>                                          26,866
<SECURITIES>                                    60,594
<RECEIVABLES>                                   39,254
<ALLOWANCES>                                         0
<INVENTORY>                                          0
<CURRENT-ASSETS>                               135,018
<PP&E>                                          37,522
<DEPRECIATION>                                 (23,294)
<TOTAL-ASSETS>                                 430,470
<CURRENT-LIABILITIES>                                0
<BONDS>                                              0
<PREFERRED-MANDATORY>                           45,000
<PREFERRED>                                          0
<COMMON>                                           387
<OTHER-SE>                                     259,492
<TOTAL-LIABILITY-AND-EQUITY>                   430,470
<SALES>                                              0
<TOTAL-REVENUES>                               192,243
<CGS>                                                0
<TOTAL-COSTS>                                        0
<OTHER-EXPENSES>                               101,093
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               2,485
<INCOME-PRETAX>                                 88,665
<INCOME-TAX>                                    34,553
<INCOME-CONTINUING>                             54,112
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    54,112
<EPS-PRIMARY>                                     1.57
<EPS-DILUTED>                                     1.53