Exhibit 10.1

                            STOCK OPTION CERTIFICATE
                               (Non-Transferable)

Stock Option #9800xxxx                                          For x,xxx Shares

                             Issued Pursuant to the
                             1998 Incentive Plan of
                                ACTIVISION, INC.


     THIS CERTIFIES that on ________________ (the "Issuance Date") ____________
(the "Holder") was granted an option (the "Option") to purchase at the option
price of $xx.xxx per share, all or any part of ________ fully paid and
non-assessable shares ("Shares") of the Common Stock (no par value) of
ACTIVISION, INC., a Delaware corporation (the "Company"), upon and subject to
the following terms and conditions:

     (a) Terms of the Plan. The Option is granted pursuant to, and is subject to
the terms and conditions of, the 1998 Incentive Plan of the Company (the
"Plan"), the terms, conditions and definitions of which are hereby incorporated
herein as though set forth at length, and the receipt of a copy of which the
Holder hereby acknowledges by his signature below. Capitalized terms used herein
shall have the meanings set forth in the Plan, unless otherwise defined herein.

     (b) Expiration. This Option shall expire on _____________, unless extended
or earlier terminated in accordance herewith.

     (c) Exercise. This Option may be exercised or surrendered during the
Holder's lifetime only by the Holder or his/her guardian or legal
representative. THIS OPTION SHALL NOT BE TRANSFERABLE BY THE HOLDER OTHERWISE
THAN BY WILL OR BY THE LAWS OF DESCENT AND DISTRIBUTION, SUBJECT TO THE TERMS
AND CONDITIONS OF THE PLAN.

     This Option shall vest and be exercisable as follows:

                                                             Cumulative Shares
   Vesting Date         Shares Vested at Vesting Date     Vested at Vesting Date
   ------------         -----------------------------     ----------------------



     This Option shall be exercised by the Holder (or by his or her executors,
administrators, guardian or legal representative) as to all or part of the
Shares, by the giving of written notice of exercise to the Company, specifying
the number of Shares to be purchased, accompanied by payment of the full
purchase price for the Shares being purchased. Full payment of such purchase
price shall be made at the time of exercise and shall be made (i) in cash or by
certified check or bank check, (ii) with the consent of the Company, by
tendering previously acquired Shares (valued at its Fair Market Value (as
defined in the Plan), as determined by the Company as of the date of tender), or
(iii) with the consent of the Company, combination of (i) and (ii). Such notice
of exercise, accompanied by such payment, shall be delivered to the Company at
its principal business office or such other office as the Company may from time
to time direct, and shall be in such form, containing such further provisions as
the Company may from time to time prescribe. In no event may this Option be
exercised for a fraction of a Share. The Company shall effect the transfer of
Shares purchased pursuant to an Option as soon as practicable, and, within a
reasonable time thereafter, such transfer shall be evidenced on the books of the
Company. No person exercising this Option shall have any of the rights of a
holder of Shares subject to this Option until certificates for such Shares shall
have been issued following the exercise of such Option. No adjustment shall be
made for cash dividends or other rights for which the record date is prior to
the date of such issuance.

     (d) Termination of Employment. In the event of the termination of
employment or separation from service of the Holder for any reason (other than
death or disability as provided below), this Option, to the extent not
previously exercised or expired, shall be deemed cancelled and terminated 30
days after the day of such termination or separation.

     (e) Death. In the event the Holder dies while employed by the Company or
any of its subsidiaries or affiliates, or during his term as a Director of the
Company or any of its subsidiaries or affiliates, as the case may be, this
Option, to the extent not previously expired or exercised, shall, to the extent
exercisable on the date of death, be exercisable by the estate of the Holder or
by any person who acquired this Option by bequest or inheritance, at any time
within one year after the death of the Holder, unless earlier terminated
pursuant to its terms, provided, however, that if the term of this Option would
expire by its terms within six months after the Holder's death, the term of this
Option shall be extended until six months after the Holder's death.

     (f) Disability. In the event of the termination of employment of the Holder
or the separation from service of a Director who is a Holder due to total
disability, the Holder, or his or her guardian or legal representative, shall
have the unqualified right to exercise any portion of this Option which has not
been previously exercised or expired and which the Holder was eligible to
exercise as of the first date of total disability (as determined by the
Company), at any time within one year after such termination or separation,
unless earlier terminated pursuant to its terms, provided, however, that if the
term of such Option would expire by its terms within six months after such
termination or separation, the term of such Option shall be extended until six
months after such termination or separation. The term "total disability" shall,
for purposes of this Option Certificate, be defined in the same manner as such
term is defined in Section 22(e)(3) of the Internal Revenue Code of 1986, as
amended.

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     (g) Change of Control. If the Holder is an active employee of the Company
or any of its subsidiaries at the time there occurs a "Change of Control" of the
Company (as defined below) and the Holder's employment is terminated by the
Company or any of its subsidiaries other than for Cause (as defined below)
within twelve (12) months following such Change of Control, or such longer
period as the Committee may determine, the portion, if any, of this Option with
respect to which the right to exercise has not yet accrued, shall immediately
vest and be exercisable in full, effective upon such termination, for a period
of 30 days thereafter, or such longer period as the Committee may determine. For
purposes of this Option, a "Change of Control" of the Company shall be deemed to
occur if:

          (i) there shall have occurred a Change of Control of a nature that
     would be required to be reported in response to Item 6(e) of Schedule 14A
     of Regulation 14A promulgated under the Securities Exchange Act of 1934, as
     amended (the "Exchange Act"), as in effect on the date hereof, whether or
     not the Company is then subject to such reporting requirement, provided,
     however, that there shall not be deemed to be a Change of Control of the
     Company if immediately prior to the occurrence of what would otherwise be a
     Change of Control of the Company (a) the Holder is the other party to the
     transaction (a "Control Event") that would otherwise result in a Change of
     Control of the Company or (b) the Holder is an executive officer, trustee,
     director or more than 5% equity holder of the other party to the Control
     Event or of any entity, directly or indirectly, controlling such other
     party;

          (ii) the Company merges or consolidates with, or sells all or
     substantially all of its assets to, another company (each, a
     "Transaction"), provided, however, that a Transaction shall not be deemed
     to result in a Change of Control of the Company if (a) immediately prior
     thereto the circumstances in (i)(a) or (i)(b) above exist, or (b) (1) the
     shareholders of the Company, immediately before such Transaction own,
     directly or indirectly, immediately following such Transaction in excess of
     fifty percent (50%) of the combined voting power of the outstanding voting
     securities of the corporation or other entity resulting from such
     Transaction (the "Surviving Corporation") in substantially the same
     proportion as their ownership of the voting securities of the Company
     immediately before such Transaction and (2) the individuals who were
     members of the Company's Board of Directors immediately prior to the
     execution of the agreement providing for such Transaction constitute at
     least a majority of the members of the board of directors or the board of
     trustees, as the case may be, of the Surviving Corporation, or of a
     corporation or other entity beneficially directly or indirectly owning a
     majority of the outstanding voting securities of the Surviving Corporation;
     or

          (iii) the Company acquires assets of another company or a subsidiary
     of the Company merges or consolidates with another company (each, an "Other
     Transaction") and (a) the shareholders of the Company, immediately before
     such Other Transaction own, directly or indirectly, immediately following
     such Other Transaction 50% or less of the combined voting power of the
     outstanding voting securities of the corporation or other entity resulting
     from such Other Transaction (the "Other Surviving Corporation") in
     substantially the same proportion as their ownership of the voting
     securities of the Company immediately before such Other Transaction or (b)
     the individuals who were

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     members of the Company's Board of Directors immediately prior to the
     execution of the agreement providing for such Other Transaction constitute
     less than a majority of the members of the board of directors or the board
     of trustees, as the case may be, of the Other Surviving Corporation, or of
     a corporation or other entity beneficially directly or indirectly owning a
     majority of the outstanding voting securities of the Other Surviving
     Corporation, provided, however, that an Other Transaction shall not be
     deemed to result in a Change of Control of the Company if immediately prior
     thereto the circumstances in (i)(a) or (i)(b) above exist.

     For purposes of this Option, "Cause" shall mean (unless a different
definition is used in the Holder's written employment agreement with the
Company, if any, in which case such different definition shall apply to the
Holder) any of the following:

          (i) material breach by the Holder of his or her employment agreement,
     if any, or material failure by the Holder to perform his or her duties
     (other than as a result of incapacity due to physical or mental illness)
     during his or her employment with the Company after written notice of such
     breach or failure and the Holder failed to cure such breach or failure to
     the Company's reasonable satisfaction within five (5) days after receiving
     such written notice;

          (ii) material breach by the Holder of his or her Employee Proprietary
     Information Agreement or other similar arrangement entered into by the
     Holder in connection with his or her employment by the Company; or

          (iii) any act of fraud, misappropriation, misuse, embezzlement or any
     other material act of dishonesty in respect of the Company or its funds,
     properties, assets or other employees.

     (h) Employment Violation. In consideration of the granting of this Option,
the Holder hereby agrees that the terms of this paragraph (h) shall apply to the
Option. The Holder acknowledges and agrees that each exercise of this Option and
each written notice of exercise delivered to the Company and executed by the
Holder shall serve as a reaffirmation of and continuing agreement by the Holder
to comply with the terms contained in this paragraph (h).

     The Company and the Holder acknowledge and agree that if the Holder is or
shall become subject to an employment agreement with the Company and the Holder
materially breaches his or her employment agreement (it being understood that
any breach of the post-termination obligations contained therein shall be deemed
to be material) for so long as the terms of such employment agreement shall
apply to the Holder (each, an "Employment Violation"), the Company shall have
the right to require (i) the termination and cancellation of the unexercised
portion of this Option, if any, whether vested or unvested, and (ii) payment by
the Holder to the Company of the Recapture Amount (as defined below). The
Company and the Holder further agree that such termination of unexercised
Options and payment of the Recapture Amount, as the case may be, shall be in
addition to, and not in lieu of, any other right or remedy available to the
Company arising out of or in connection with any such Employment Violation
including,

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without limitation, the right to terminate the Holder's employment if not
already terminated, seek injunctive relief and additional monetary damages.

     For purposes of this Option, the "Recapture Amount" shall mean the gross
gain realized or unrealized by the Holder upon each exercise of this Option
during the period beginning on the date which is twelve (12) months prior to the
date of the Holder's Employment Violation and ending on the date of computation
(the "Look-back Period"), which gain shall be calculated as the sum of:

          (i) if the Holder has exercised any portion of this Option during the
     Look-back Period and sold any of the Shares acquired on exercise
     thereafter, an amount equal to the product of (x) the sales price per Share
     sold less the exercise price per Share times (y) the number of Shares as to
     which this Option was exercised and which were sold at such sales price;
     plus

          (ii) if the Holder has exercised any portion of this Option during the
     Look-back Period and not sold any of the Shares acquired on exercise
     thereafter, with respect to each of such Shares an amount equal to the
     product of (x) the greatest of the following: (1) the Fair Market Value per
     Share on the date of exercise, (2) the arithmetic average of the per Share
     closing sales prices as reported on NASDAQ for the thirty (30) trading day
     period ending on the trading day immediately preceding the date of the
     Company's written notice of its exercise of its rights under this paragraph
     (h), or (3) the arithmetic average of the per Share closing sales prices as
     reported on NASDAQ for the thirty (30) trading day period ending on the
     trading day immediately preceding the date of computation, minus the
     exercise price per Share times (y) the number of Shares as to which this
     Option was exercised and which were not sold;

provided, however, in lieu of payment by the Holder to the Company of the
Recapture Amount determined pursuant to clause (ii) above, the Holder, in his or
her discretion, may tender to the Company the Shares acquired upon exercise of
this Option during the Look-back Period and not sold and the Holder shall not be
entitled to receive any consideration from the Company in exchange therefor.

     (i) Adjustments. In the event that the Company shall determine that any
dividend or other distribution (whether in the form of cash, shares of common
stock of the Company, other securities, or other property), recapitalization,
stock split, reverse stock split, reorganization, merger, consolidation,
split-up, spin-off, combination, repurchase, or exchange of shares of common
stock of the Company or other securities, the issuance of warrants or other
rights to purchase shares of common stock of the Company, or other securities,
or other similar corporate transaction or event affects the Shares, such that an
adjustment is determined by the Company to be appropriate in order to prevent
dilution or enlargement of the benefits or potential benefits intended to be
made available to the Holder, then the Company shall, in such manner as the
Company may deem equitable, adjust any or all of (i) the number and type of
shares of common stock of the Company subject to this Option, and (ii) the grant
or exercise price with respect to this Option, or, if deemed appropriate, make
provision for a cash payment to the Holder.

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     (j) Delivery of Share Certificates. Within a reasonable time after the
exercise of this Option, the Company shall cause to be delivered to the person
entitled thereto a certificate for the Shares purchased pursuant to the exercise
of this Option. If this Option shall have been exercised with respect to less
than all of the Shares subject to this Option, the Company shall also cause to
be delivered to the person entitled thereto a new Option Certificate in
replacement of this Option Certificate if surrendered at the time of the
exercise of this Option, indicating the number of Shares with respect to which
this Option remains available for exercise, or the Company shall make a notation
in its books and records to reflect the partial exercise of this Option.

     (k) Withholding. In the event that the Holder elects to exercise this
Option or any part thereof, and if the Company or any subsidiary or affiliate of
the Company shall be required to withhold any amounts by reasons of any federal,
state or local tax laws, rules or regulations in respect of the issuance of
Shares to the Holder pursuant to this Option, the Company or such subsidiary or
affiliate shall be entitled to deduct and withhold such amounts from any
payments to be made to the Holder. In any event, the Holder shall make available
to the Company or such subsidiary or affiliate, promptly when requested by the
Company or such subsidiary or affiliate, sufficient funds to meet the
requirements of such withholding; and the Company or such subsidiary or
affiliate shall be entitled to take and authorize such steps as it may deem
advisable in order to have such funds available to the Company or such
subsidiary or affiliate out of any funds or property due or to become due to the
Holder.

     (l) Reservation of Shares. The Company hereby agrees that at all times
there shall be reserved for issuance and/or delivery upon exercise of this
Option such number of Shares as shall be required for issuance or delivery upon
exercise hereof.

     (m) Rights of Holder. Nothing contained herein shall be construed to confer
upon the Holder any right to be continued in the employ of the Company and/or
any subsidiary or affiliate of the Company or derogate from any right of the
Company and/or any subsidiary or affiliate of the Company to retire, request the
resignation of, or discharge the Holder at any time, with or without cause. The
Holder shall not, by virtue hereof, be entitled to any rights of a shareholder
in the Company, either at law or in equity, and the rights of the Holder are
limited to those expressed herein and are not enforceable against the Company
except to the extent set forth herein.

     (n) Exclusion from Pension Computations. By acceptance of the grant of this
Option, the Holder hereby agrees that any income realized upon the receipt or
exercise hereof, or upon the disposition of the Shares received upon its
exercise, is special incentive compensations and, to the extent permissible
under applicable law, shall not be taken into account as "wages", "salary" or
"compensation" in determining the amount of any payment under any pension,
retirement, incentive, profit sharing, bonus or deferred compensation plan of
the Company or any of its subsidiaries or affiliates.

     (o) Registration; Legend. The Company may postpone the issuance and
delivery of Shares upon any exercise of this Option until (a) the admission of
such Shares to listing on any stock exchange or exchanges on which Shares of the
Company of the same class are then listed

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and (b) the completion of such registration or other qualification of such
Shares under any state or federal law, rule or regulation as the Company shall
determine to be necessary or advisable. The Holder shall make such
representations and furnish such information as may, in the opinion of counsel
for the Company, be appropriate to permit the Company, in light of the then
existence or non-existence with respect to such Shares of an effective
Registration Statement under the Securities Act of 1933, as amended, to issue
the Shares in compliance with the provisions of that or any comparable act.

     The Company may cause the following or a similar legend to be set forth on
each certificate representing Shares or any other security issued or issuable
upon exercise of this Option unless counsel for the Company is of the opinion as
to any such certificate that such legend is unnecessary:

          THE SECURITIES REPRESENTED BY THIS CERTIFICATE MAY NOT BE OFFERED FOR
          SALE, SOLD OR OTHERWISE TRANSFERRED EXCEPT PURSUANT TO AN EFFECTIVE
          REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933, AS AMENDED
          (THE "ACT"), OR PURSUANT TO AN EXEMPTION FROM REGISTRATION UNDER THE
          ACT, THE AVAILABILITY OF WHICH IS ESTABLISHED BY AN OPINION FROM
          COUNSEL TO THE COMPANY.

     (p) Amendment. The Company may, with the consent of the Holder, at any time
or from time to time amend the terms and conditions of this Option, and may at
any time or from time to time amend the terms of this Option.

     (q) Notices. Any notice which either party hereto may be required or
permitted to give to the other shall be in writing, and may be delivered
personally or by mail, postage prepaid, or overnight courier, addressed as
follows: if to the Company, at its office at 3100 Ocean Park Blvd., Santa
Monica, California 90405, Attn: General Counsel, or at such other address as the
Company by notice to the Holder may designate in writing from time to time; and
if to the Holder, at the address shown below his or her signature on this Option
Certificate, or at such other address as the Holder by notice to the Company may
designate in writing from time to time. Notices shall be effective upon receipt.

     (r) Interpretation. A determination of the Company as to any questions
which may arise with respect to the interpretation of the provisions of this
Option and of the Plan shall be final and binding. The Company may authorize and
establish such rules, regulations and revisions thereof as it may deem
advisable.

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<page>

     IN WITNESS WHEREOF, the parties have executed this Option Certificate as of
the date set forth above.


ACTIVISION, INC.


By:
   ------------------------------------------

Dated:
      ---------------------------------------

Attest:
       --------------------------------------


ACCEPTED:


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Address


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City            State                Zip Code


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Social Security Number

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