EXHIBIT 99.1
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Polo Ralph Lauren Corporation (ticker: RL, exchange: New York Stock Exchange)
News Release -5/26/04
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POLO RALPH LAUREN TO ACQUIRE CHILDRENSWEAR LICENSEE

     NEW YORK--(BUSINESS WIRE)--May 26, 2004--Polo Ralph Lauren Corporation
     (NYSE:RL) today announced that it has signed a definitive agreement to
     purchase certain assets of RL Childrenswear Company LLC, its licensee for
     childrenswear in the United States, Canada and Mexico.

     "Over the past few years, we have taken strategic steps to establish more
     direct control over our valuable brand on a worldwide basis. From our
     geographic acquisitions of our European operations and our majority
     interest in our Japanese business, to our assuming operational
     responsibility of our Lauren brand, we have been able to build our brand
     on a consistent global view. We are now adding another important business
     that we believe we can continue to expand. Since launching Polo for boys
     25 years ago, we've developed a substantial global business extending
     beyond boys to include newborns, infants, toddlers and girls," said Ralph
     Lauren, Chairman and Chief Executive Officer. "We believe we can continue
     to build our brand by introducing additional product categories,
     expanding this business through our Ralph Lauren retail stores, and
     building a larger global business."

     "Our relationship with our licensee has been a mutually rewarding one
     over the years and together we have built a sizeable childrenswear
     business in North America," said Roger Farah, President and Chief
     Operating Officer. "This transaction positions us to take advantage of
     very favorable demographics that support growth in children's apparel and
     other related product categories. Direct ownership allows us to further
     develop the brand and leverage our operational expertise to optimize the
     financial contribution to our Company."

     The purchase is a cash transaction for approximately $230 million,
     subject to final closing adjustments, with contingent and deferred
     payments, not to exceed $20 million, over the next three years. The
     transaction is expected to close in June 2004. Consummation of the
     transaction is subject to review under the provisions of the
     Hart-Scott-Rodino Antitrust Improvements Act and other customary closing
     conditions.

     The transaction is expected to be neutral to Polo Ralph Lauren's earnings
     in Fiscal 2005, after taking into account the elimination of licensing
     royalties from the children's business upon closure of the transaction.
     The Company expects wholesale revenues in the first full year of
     operation in Fiscal 2006 to be more than $200 million with earnings per
     share in the range of $0.15 to $0.20.

     RL Childrenswear Company LLC, or its affiliated company, S. Schwab
     Company, Incorporated, has been a Polo Ralph Lauren licensee since 1993,
     holding exclusive licenses to design, manufacture, merchandise and sell
     newborn, infant, toddler, and girls and boys clothing in the United
     States, Canada and Mexico. The current license agreement will terminate
     in 2013. S. Schwab Company, Incorporated, also designs, manufactures and
     distributes infants' and children's apparel under the Little Me and
     Little Tikes brands.

     UBS Investment Bank acted as the exclusive financial advisor to Polo
     Ralph Lauren with respect to this transaction.

     Although Polo Ralph Lauren Corporation and RL Childrenswear Company LLC
     have executed a definitive agreement, no assurance can be given that the
     transaction will close



     as contemplated. Certain statements including, without limitation, the
     statements made by Ralph Lauren and Roger Farah and the statements relating
     to the earnings outlook contained herein constitute "forward-looking
     statements" within the meaning of the U.S. Private Securities Litigation
     Reform Act of 1995. Such forward-looking statements are based on current
     expectations and involve certain risks and uncertainties. Actual results
     might differ materially from those projected in the forward-looking
     statements. Among the factors that could cause actual results to materially
     differ are the following: risks associated with implementing the Company's
     plans to enhance its worldwide luxury retail business, inventory management
     program and operating efficiency initiatives; risks associated with the
     start-up of the Lauren line; risks associated with changes in the
     competitive marketplace, including the introduction of new products or
     pricing changes by the Company's competitors; changes in global economic
     and political conditions; risks associated with the Company's dependence on
     sales to a limited number of large department store customers, including
     risks related to extending credit to customers; risks associated with the
     Company's dependence on its licensing partners for a substantial portion of
     its net income and risks associated with a lack of operational and
     financial control over licensed businesses; risks associated with general
     economic downturn and other events leading to a reduction in discretionary
     consumer spending; risks associated with financial distress of licensees,
     including the impact of our net income and business of one or more
     licensees reorganization; risks associated with changes in social,
     political, economic and other conditions affecting foreign operations or
     sourcing and the possible adverse impact of changes in import restrictions;
     risks related to fluctuations in foreign currency affecting our foreign
     subsidiaries; foreign licensees' results of operations and the relative
     prices at which we and our foreign competitors sell products in the same
     market and our operating and manufacturing costs outside of the United
     States; risks associated with our control by Lauren family members and the
     anti-takeover effect of multiple classes of stock; risks associated with
     consolidations, restructurings and other ownership changes in the retail
     industry; risks associated with competition in the segments of the fashion
     and consumer product industries in which the Company operates, including
     the Company's ability to shape, stimulate and respond to changing consumer
     tastes and demands by producing attractive products, brands and marketing,
     and its ability to remain competitive in the areas of quality and price;
     risks associated with uncertainty relating to the Company's ability to
     implement its growth strategies; risks associated with the Company's entry
     into new markets either through internal development activities or through
     acquisition; risks associated with the possible adverse impact of the
     Company's unaffiliated manufacturers inability to manufacture in a timely
     manner, to meet quality standards or to use acceptable labor practices and
     other factors detailed in the filings made by the Company with the
     Securities and Exchange Commission. The Company undertakes no obligation to
     publicly update or revise any forward-looking statements, whether as a
     result of new information, future events, or otherwise.

     Polo Ralph Lauren Corporation is a leader in the design, marketing and
     distribution of premium lifestyle products in four categories: apparel,
     home, accessories and fragrances. For more than 35 years, Polo's
     reputation and distinctive image have been consistently developed across
     an expanding number of products, brands and international markets. The
     Company's brand names, which include "Polo", "Polo by Ralph Lauren",
     "Ralph Lauren Purple Label", "Polo Sport", "Ralph Lauren", "Blue Label",
     "Lauren", "Polo Jeans Co.", "RL", "Chaps", and "Club Monaco" among
     others, constitute one of the world's most widely recognized families of
     consumer brands. For more information, go to http://investor.polo.com.

         CONTACT:  Polo Ralph Lauren, New York



         Investor Contact:  Denise Gillen, 212-318-7516

         Media Contact:  Nancy Murray, 212-813-7862


SOURCE:  Polo Ralph Lauren Corporation