<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE SWISHER
INTERNATIONAL, INC. AND SUBSIDIARIES CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
FOR JANUARY 31, 2000 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>

                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          OCT-31-2000
<PERIOD-START>                             NOV-01-1999
<PERIOD-END>                               JAN-31-2000
<CASH>                                          53,049
<SECURITIES>                                         0
<RECEIVABLES>                                3,208,746
<ALLOWANCES>                                   419,686
<INVENTORY>                                     22,923
<CURRENT-ASSETS>                             4,081,886
<PP&E>                                       1,586,576
<DEPRECIATION>                                 927,200
<TOTAL-ASSETS>                               8,756,102
<CURRENT-LIABILITIES>                        5,042,892
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                        22,083
<OTHER-SE>                                   4,728,395
<TOTAL-LIABILITY-AND-EQUITY>                 8,756,102
<SALES>                                      2,141,222
<TOTAL-REVENUES>                             4,077,238
<CGS>                                        1,822,676
<TOTAL-COSTS>                                4,029,159
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              58,943
<INCOME-PRETAX>                                 48,079
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                                  0
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    48,079
<EPS-BASIC>                                       0.02
<EPS-DILUTED>                                     0.02