1 - -------------------------------------------------------------------------------- - -------------------------------------------------------------------------------- UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 --------------------- FORM 10-Q --------------------- [X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED MARCH 31, 2000 OR [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE TRANSITION PERIOD FROM __________TO __________ COMMISSION FILE NUMBER 0-25575 --------------------- @plan.inc (Exact name of registrant as specified in its charter) TENNESSEE 62-1643381 (State or other jurisdiction (I.R.S. Employer of incorporation or organization) Identification No.) 3 LANDMARK SQUARE, SUITE 400 06901 STAMFORD, CT (Zip Code) (Address of principal executive offices) (203) 961-0340 (Registrant's telephone number, including area code) NOT APPLICABLE (Former name, former address and former fiscal year, if changed since last report) Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934 during the preceding 12 months, and (2) has been subject to such filing requirements for the past 90 days. YES [X] NO [ ] Indicate the number of shares outstanding of each of the issuer's classes of common stock of the latest practical date. CLASS OF COMMON STOCK OUTSTANDING AT APRIL 30, 2000 --------------------- ----------------------------- Voting common stock, no par value 11,231,300 shares - -------------------------------------------------------------------------------- - -------------------------------------------------------------------------------- 2 @PLAN.INC TABLE OF CONTENTS PAGE ---- Part I - Financial Information Item 1. Financial Statements Balance Sheets as of March 31, 2000 (unaudited) and 2 December 31, 1999 (audited) Statements of Operations for the three months ended March 31, 2000 and March 31, 1999 (unaudited) 3 Statements of Cash Flows for the three months ended March 31, 2000 and March 31, 1999 (unaudited) 4 Notes to Financial Statements 5 Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations 9 Item 3. Quantitative and Qualitative Disclosures about Market Risk 13 Part II. - Other Information Item 2. Changes in Securities and Use of Proceeds 14 Item 6. Exhibits and Reports on Form 8-K 14 Signatures 15 3 @PLAN.INC BALANCE SHEETS MARCH 31, DECEMBER 31, 2000 1999 ------------ ------------ (UNAUDITED) ASSETS Current Assets: Cash and cash equivalents $ 33,374,984 $ 34,817,991 Accounts receivable, net of allowance of $214,000, and $164,000, respectively: Billed 2,703,753 2,214,834 Unbilled 276,607 181,432 Prepaid expenses and other 737,442 635,356 ------------ ------------ Total current assets 37,092,786 37,849,613 Property and equipment, net 312,858 260,372 Software development costs, net 561,270 551,545 Other assets 408,497 460,823 ------------ ------------ Total assets $ 38,375,411 $ 39,122,353 ============ ============ LIABILITIES AND SHAREHOLDERS' EQUITY Current Liabilities: Accounts payable $ 741,937 $ 881,041 Accrued liabilities 903,720 956,447 Deferred revenue 2,826,882 2,452,214 ------------ ------------ Total current liabilities 4,472,539 4,289,702 ------------ ------------ Shareholders' equity (deficit): Preferred Stock, no par value, 10,000,000 shares authorized; no shares issued and outstanding, respectively -- -- Common stock, no par value, 50,000,000 shares authorized; 11,231,300 and 11,205,700 shares issued and outstanding, respectively 41,760,501 41,730,405 Additional paid-in capital 1,855,511 1,855,511 Accumulated deficit (9,713,140) (8,753,265) ------------ ------------ Total shareholders' equity 33,902,872 34,832,651 ------------ ------------ Total liabilities and shareholders' equity $ 38,375,411 $ 39,122,353 ============ ============ The accompanying notes are an integral part of these financial statements. 2 4 @PLAN.INC STATEMENTS OF OPERATIONS (unaudited) THREE MONTHS ENDED MARCH 31, ----------------------------- 2000 1999 ------------ ----------- Revenues $ 2,835,298 $ 1,337,122 Costs and expenses: Product costs 2,131,675 740,480 Selling and marketing 1,341,068 539,160 General and administrative 782,583 402,750 Compensation expense -- 30,060 ------------ ----------- Total costs and expenses 4,255,326 1,712,450 ------------ ----------- Loss from operations (1,420,028) (375,328) Interest income 478,777 36,730 ------------ ----------- Net loss before income taxes (941,251) (338,598) Income tax provision 18,624 3,300 ------------ ----------- Net loss $ (959,875) $ (341,898) ============ =========== Basic and diluted loss per share $ (0.09) $ (0.38) ============ =========== Weighted average shares outstanding 11,221,195 907,200 ============ =========== The accompanying notes are an integral part of these financial statements. 3 5 @PLAN.INC STATEMENTS OF CASH FLOWS (unaudited) THREE MONTHS ENDED MARCH 31, ----------------------------- 2000 1999 ------------ ----------- Cash flows from operating activities: Net loss $ (959,875) $ (341,898) Adjustments to reconcile net loss to net cash used in operating activities: Depreciation and amortization 173,876 139,153 Provision for doubtful accounts 50,000 75,000 Non cash charges -- 30,060 Changes in operating assets and liabilities: Increase in accounts receivable (634,094) (471,603) Increase in prepaid expenses and other (102,086) (151,133) Decrease (increase) in other assets 52,326 (6,660) (Decrease) increase in accounts payable (139,104) 29,764 Decrease in accrued liabilities (52,727) (168,911) Increase in deferred revenue 374,668 467,872 ------------ ----------- Net cash used in operating activities (1,237,016) (398,356) Cash flows from investing activities: Purchases of equipment (89,767) (16,455) Software development costs (146,320) (110,908) ------------ ----------- Net cash used in investing activities (236,087) (127,363) Cash flows from financing activities: Proceeds from issuance of common stock, net 30,096 -- ------------ ----------- Net cash provided by financing activities 30,096 -- ------------ ----------- Net change in cash and cash equivalents (1,443,007) (525,719) Cash and cash equivalents at beginning of period 34,817,991 3,682,576 ------------ ----------- Cash and cash equivalents at end of period $ 33,374,984 $ 3,156,857 ============ =========== Supplemental information: Cash paid for income taxes $ 18,624 $ 3,300 The accompanying notes are an integral part of these financial statements. 4 6 @PLAN.INC NOTES TO FINANCIAL STATEMENTS 1. BASIS OF PRESENTATION: The financial information as of March 31, 2000 and for the three months ended March 31, 1999 and 2000 is unaudited, but includes all adjustments, consisting only of normal recurring adjustments, that we consider necessary for a fair presentation of our financial position at March 31, 2000, and our operations and cash flows for the three months ended March 31, 1999 and 2000. Operating results for the three months ended March 31, 2000 are not necessarily indicative of results that may be expected for the entire year. The financial statements included herein have been prepared in accordance with generally accepted accounting principles and the instructions of Form 10-Q and Rule 10-01 of Regulation S-X. Accordingly, certain information and footnote disclosures normally included in financial statements prepared in accordance with generally accepted accounting principles have been condensed or omitted. These financial statements should be read in conjunction with our audited financial statements for the year ended December 31, 1999, which were included as part of our Annual Report on Form 10-K. 2. GENERAL: @plan.inc was incorporated in the State of Tennessee in May 1996. We provide target market research planning systems for Internet advertisers, advertising agencies, Web publishers, online retailers and consumer brand marketers. Our internally developed systems, which our clients access through our Web site, combine our databases of consumer lifestyle, product preference and demographic data with technology that enables our clients to perform queries and searches to plan campaigns and strategies. 3. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: REVENUE RECOGNITION We provide target market research planning systems to our clients on a renewable subscription basis. We recognize revenue ratably over the contract period, which is generally twelve months. We bill our clients for our services based on terms of the contracts, which may not coincide with criteria required for revenue recognition. On the accompanying balance sheets, deferred revenue represents amounts invoiced prior to rendering our services while unbilled receivables represents the value of services rendered prior to being invoiced. Substantially all of the deferred and unbilled revenue will be earned and billed, respectively, within twelve months of the respective period ends. Upon signing a contract, our sales representatives become eligible for a commission. These commissions are paid at the time of the contract signing. For financial reporting purposes, we capitalize these commissions as a component of prepaid expenses and amortize these amounts over the lives of the related contracts. CASH AND CASH EQUIVALENTS Cash and cash equivalents include cash on hand and all investments in highly liquid instruments purchased with original maturities of three months or less. Funds in excess of operating cash needs are maintained in a money market fund, which may exceed the amount insured by the Federal Deposit Insurance Corporation. 5 7 PROPERTY AND EQUIPMENT Property and equipment is stated at cost less accumulated depreciation and amortization. Property and equipment consists of computer equipment, software, furniture and fixtures and leasehold improvements. Computer equipment, software, furniture and fixtures are depreciated using the straight-line method over their useful lives that range from 3 to 5 years. Leasehold improvements are amortized over the term of the lease. SOFTWARE DEVELOPMENT COSTS We capitalize direct costs relating to our computer software development upon the establishment of technological feasibility. Until our products reach technological feasibility, all costs related to development efforts are expensed as a component of product costs. Software development costs, subsequent to technological feasibility and prior to general release, have been capitalized and are reported at the lower of unamortized cost or net realizable value. We amortize capitalized software development costs on a straight-line basis for periods ranging from one to three years. As of March 31, 2000 and December 31, 1999, software development costs are as follows: MARCH 31, DECEMBER 31, 2000 1999 ----------- ----------- (UNAUDITED) Software development costs $ 1,338,022 $ 1,191,702 Less: Accumulated depreciation (776,752) (640,157) ----------- ----------- $ 561,270 $ 551,545 =========== =========== We periodically review our software development costs and property and equipment for any potential impairments. We consider undiscounted cash flows, future operating results, trends or other relevant information in assessing whether the carrying value of our assets is recoverable. At March 31, 2000, we do not believe that any of our assets are impaired. INCOME TAXES We recognize deferred tax assets and liabilities for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. Valuation allowances are established when necessary to reduce deferred tax assets to the amount expected to be realized. STOCK-BASED COMPENSATION We account for our stock-based compensation to our employees by recognizing compensation expense for the difference between the estimated fair value of our stock at the date of grant and the exercise price of the granted stock. Stock-based grants issued to non-employees are recorded at either the fair value of the services provided or the fair value of the stock issued, as determined using the Black-Scholes model. 6 8 USE OF ESTIMATES The preparation of financial statements in conformity with generally accepted accounting principles requires us to make estimates and assumptions. These estimates and assumptions affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements. These assumptions also affect the reported amounts of revenue and expenses during the reporting periods. Actual results could differ from those estimates and assumptions. STOCK-SPLIT The accompanying financial statements give retroactive effect to a 1.8 for 1 stock-split that was approved by our Board of Directors on March 10, 1999. 4. BASIC AND DILUTED NET LOSS PER SHARE Basic loss per share amounts are computed by dividing the net loss by the weighted average number of shares of common stock outstanding during the period. Diluted loss per share is computed by dividing the net loss by the weighted average number of shares of common stock outstanding during the period plus the effects of any potentially dilutive securities. In the accompanying statements of operations, diluted loss per share does not include the effects of potentially dilutive securities for all periods presented as they would have been anti-dilutive in years in which a loss is reported. The following summarizes the securities outstanding which are excluded from the loss per share calculation as amounts would have an anti-dilutive effect. THREE MONTHS ENDED MARCH 31, 2000 1999 --------- --------- (UNAUDITED) Stock options 2,281,606 1,852,740 Warrants 200,000 -- --------- --------- Total 2,481,606 1,852,740 ========= ========= 5. EQUITY TRANSACTIONS: In May 1999, we completed an initial public offering of our common stock. We sold 2,500,000 shares of our common stock at an initial offering price of $14.00 per share resulting in proceeds of $31.7 million, net of underwriting discounts and offering expenses. In 1996 and 1997, we issued a total of 448,000 shares of Series A preferred stock and 2,016,000 shares of Series B preferred stock at a purchase price of $1.00 and $2.00 per share, respectively. In 1998, we issued 1,725,667 shares of Series C preferred stock at a purchase price of $3.00 per share. Upon the closing of the initial public offering, all outstanding shares of Series A, B and C Preferred Stock were converted into 806,400 shares, 3,628,800 shares and 3,106,200 shares of common stock, respectively. Simultaneous with the closing of our initial public offering, a director and an officer and all of the preferred shareholders received warrants to purchase an aggregate of 200,000 shares of common stock. Of these warrants, warrants to purchase 25,000 shares of common stock were granted to each of the director and officer. The preferred shareholders, including the director and officer, received a pro rata 7 9 portion of the remaining 150,000 warrants. These warrants are exercisable for seven years. We accounted for these warrants at the time of issuance as follows: - For warrants issued to the holders of our preferred stock, we recorded the value of these warrants as a dividend to these shareholders on the date of grant. This dividend increased our accumulated deficit but had no effect on reported net income (loss). The value of this dividend was $1.3 million (unaudited) which was determined by using the Black-Scholes model with the following assumptions: - risk free interest rate of 5.3%, - expected dividend yield of 0%, - expected life of 5.0 years and - expected volatility of 75%. 8 10 MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS This Management's Discussion and Analysis of Financial Condition and Results of Operations and other sections of this Quarterly Report contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, but are not limited to, statements about our plans, objectives, expectations and intentions and other statements contained in this prospectus that are not historical facts. When used, the words "expect,""anticipate," "intent,""plan," "believe," "estimate" and similar expressions are generally intended to identify forward-looking statements. These forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those expressed or implied by these forward-looking statements, including: - market acceptance of the Internet as an advertising medium; - the continued development of the electronic commerce market; - market acceptance of our products and services; - our limited operating history; - our history of losses and expectation of continued losses; - our dependence on our relationship with The Gallup Organization for the collection of data; - our ability to manage our rapid growth; - intense competition in our market; - our ability to attract, retain and train qualified sales, client service and other personnel; - our ability to timely collect, process, store and deliver accurate data; - our ability to develop and introduce new products; - the unpredictability of our financial results and expected fluctuations in our quarterly results; - variations in product or client mix; - possible technical difficulties or service interruptions; - the magnitude and timing of strategic pricing changes, marketing decisions, product development costs and possible acquisitions; - our ability and relevant third parties' ability to achieve year 2000 readiness; and - other risk factors described in the "Risk Factors" section of the Company's Registration Statement on Form S-1 (File no. 333-74507), which was filed with the Securities and Exchange Commission on May 17, 1999, and our form 10-K for the year ended December 31, 1999. OVERVIEW We were founded in May 1996. During the period from May 1996 to December 31, 1996, our inception period, we had no revenues and were primarily engaged in the development and planning of our software and survey research infrastructures. In June 1997, we introduced our first product system, the @plan Gutenberg Advertising System. Since 1997, subscribers to this system have included Internet advertisers, 9 11 advertising agencies and Web publishers and, to a lesser extent, online retailers and consumer brand marketers. During 1997, we continued to build our sales and operations staff and during 1998, our first full year of sales, we continued to grow our client subscriber base, develop new products, and opened a satellite office in San Francisco, California to service our existing West Coast clients and to expand our client base in this market. In December 1998, we introduced the @plan Kepler E-Business System specifically designed for online retailers and consumer brand marketers. In March 2000, we launched our first highly targeted vertical market research system which focuses on the automotive, travel and merchandising e-commerce sector. We derive all of our revenues from the sale of subscriptions to our systems. The subscription contracts are generally non-cancelable for a period of one year and most automatically renew unless we receive notice of termination from the client prior to the anniversary date. Clients typically pay contract fees on an annual, quarterly or monthly basis which are recorded as deferred revenue until the revenue is recognized. Revenue is recognized on a straight line basis beginning over the non-cancelable contract period, generally 12 months. Upon renewal, many of the subscription rates increase automatically in accordance with contract provisions. These automatic increases are generally higher in the first two renewal years than in subsequent renewal years where the rate adjustment is based on increases in the Consumer Price Index, or CPI. We have experienced a contract renewal rate in excess of 90% from inception through March 31, 2000. The renewal rate is not necessarily indicative of the rate of future retention of our revenue base. One measure of the volume of our business is "contract value" which represents the annualized value of all contracts in effect at a given point in time, without regard to the duration of contracts then outstanding and without deducting revenue already recognized under these contracts. Our contract value was $5.9 million at March 31, 1999 and $12.3 million at March 31, 2000. As of March 31, 2000, we have recognized $5.6 million of revenues of the $12.3 million in contract value. Our revenues and operating margins will fluctuate due, in part, to product and customer mix. Annual subscriptions to the @plan Kepler E-Business System are typically priced higher than annual subscriptions to the @plan Gutenberg Advertising System. Moreover, annual subscription pricing and renewal pricing are often negotiated and may vary based on the volume of subscriptions being sold to the client. Variations in product or client mix could cause our revenue and operating results to fluctuate on a quarterly or annual basis. Product costs consist primarily of amounts paid to The Gallup Organization for quarterly collection of data used in our market research systems. From time to time we will engage Gallup on a case-by-case basis to collect additional data. In the past, these additional engagements have caused our data collection costs to fluctuate from quarter to quarter, and we expect quarterly data collection costs to continue to fluctuate as we plan to continue to use Gallup for additional data collection. Product costs will also increase during the remainder of 2000 and in future periods as we continue to develop additional highly targeted vertical market research systems. Also included in product costs are software development costs which consist primarily of the amortization of capitalized software development costs and, to a lesser extent, other non-capitalized technology expenses such as Web site maintenance. Software development costs represent direct expenses incurred to improve or enhance our systems, including increasing access speeds, designing new user interfaces and developing new system modules. As of March 31, 2000, we had approximately $561,000 in capitalized software development costs which will be amortized and expensed as product costs over the next one to three years. See note 3 of the notes to our financial statements for an explanation of the accounting for our software development costs. We have incurred significant losses since inception and as of March 31, 2000, we had an accumulated deficit of $9.7 million. Our net losses and accumulated deficit resulted from our lack of substantial revenues and the significant costs incurred in the development of our systems and in the establishment of our operations 10 12 infrastructure. Additionally, our accumulated deficit was affected by a $1.3 million dividend in connection with warrants issued to the holders of our preferred stock upon the consummation of our initial public offering. We intend to continue to make significant investments in the development of new products, the enhancement of our current systems and in the expansion of our sales force. As a result, we expect to incur additional losses at least through December 31, 2000. RESULTS OF OPERATIONS THREE MONTHS ENDED MARCH 31, 2000 AND MARCH 31, 1999 Revenues. Total revenues increased 112% from $1.3 million for the three months ended March 31, 1999 to $2.8 million for the three months ended March 31, 2000. The increase in revenues resulted principally from an increase of approximately $933,000 in recurring revenues from the retention of existing clients. These renewals generally reflect higher subscription rates than those in place during the initial term of these contracts, in accordance with contract provisions. Additionally, we experienced increased revenues of approximately $565,000 from subscription sales to new clients, including revenues from our @plan Kepler E-Business System launched in December 1998. During the quarter, we had no revenues from our vertical system as it was not launched until March 2000. Product Costs. Product costs consist primarily of amounts paid to Gallup for quarterly collection of data used in our market research systems and software development costs. Product costs increased 188% from approximately $740,000 for the three months ended March 31, 1999 to $2.1 million for the three months ended March 31, 2000. This increase was due primarily to an increase of $1.2 million in additional data collection costs and software development costs associated with the introduction of our first vertical target market planning system. Consistent with our strategy, we are currently developing additional highly targeted vertical market research systems. As a result, we anticipate continuing to incur increased data collection and software costs during the remainder of 2000 and in future periods. Selling and Marketing. Selling and marketing costs consist primarily of the personnel expenses associated with the sale and service of our systems, including commissions, public relations costs and marketing expenses. Selling and marketing costs increased 149% from approximately $539,000 for the three months ended March 31, 1999 to $1.3 million for the three months ended March 31, 2000. This increase was due largely to the expansion of our sales force and client service team, commissions associated with increased sales, and to a lesser extent, company branding initiatives. Selling and marketing costs will increase as we continue to expand our sales force and introduce new products. General and Administrative. General and administrative expenses consist primarily of salaries and related costs for our administrative, financial and information technology personnel, professional fees, occupancy costs and general office expenses. General and administrative expenses increased 94% from approximately $433,000 for the three months ended March 31, 1999 as compared to approximately $783,000 for the three months ended March 31, 2000. This increase was primarily due to the increase in personnel needed to support our expanding operations and related costs as well as costs related to being a public company including directors' and officers' liability insurance. We anticipate hiring additional personnel and expect general and administrative expenses will increase in future periods. Interest income. Interest income consists of interest on our cash and cash equivalents. Interest income was approximately $37,000 for the three months ended March 31, 1999 as compared to $479,000 for the three months ended March 31, 2000. The increase in interest income was primarily attributable to the higher cash balances during the three months ended March 31, 2000 as a result of net proceeds from our sale of common stock in May 1999. Net loss. Our net loss increased 181% from approximately $342,000 for the three months ended March 31, 1999 to approximately $960,000 for the three months ended March 31, 2000. This increase was primarily attributable to an increase of 11 13 $1.2 million in products costs incurred during the three months ended March 31, 2000 in connection with the development of our vertical systems. Loss per share. The loss per share amounts for the three months ended March 31, 2000 was $.09. See Note 4 of Notes to Financial Statements. LIQUIDITY AND CAPITAL RESOURCES As of March 31, 2000, we had $33.4 million in cash and cash equivalents as compared to $3.2 million as of March 31, 1999. In May 1999, we consummated our initial public offering by selling 2,500,000 shares of Common Stock at a price of $14.00 per share. Net proceeds from the IPO, net of underwriting discounts and offering costs, were approximately $31.7 million. Prior to May 1999, we financed our operations primarily through the private placement of preferred stock. Net proceeds from the sale of convertible preferred stock from inception through March 31, 2000 totaled $9.6 million. Net cash used in operating activities was approximately $1.2 million for the three months ended March 31, 2000. Cash used in operating activities was primarily attributable to net losses and increases in accounts receivable offset by increases in deferred revenue. For the three months ended March 31, 1999, net cash used in operating activities was $398,000 which was primarily attributable to net operating losses and increases in accounts receivable offset partially by increases in deferred revenue and accrued expenses. Deferred revenue was $2.8 million at March 31, 2000 as compared to $1.6 million at March 31, 1999. Deferred revenue represents amounts invoiced under contract prior to our rendering of services to the client. Unbilled accounts receivable was approximately $277,000 at March 31, 2000 and approximately $241,000 at March 31, 1999. Unbilled accounts receivable represents the value of services provided prior to invoicing. Net cash used in investing activities was approximately $236,000 for the three months ended March 31, 2000 and approximately $127,000 for the three months ended March 31, 2000. Cash used in investing activities in each period was attributed to software development costs and purchases of property and equipment. Net cash provided by financing activities was approximately $30,000 for the three months ended March 31, 2000. Cash provided by financing activities was primarily attributable to the proceeds from the sale of common stock, net of issuance costs. For the three months ended March 31, 1999, there was no net cash provided by financing activities. We believe that our existing cash and cash equivalents will be sufficient to meet our working capital and capital expenditure requirements through 2001. Thereafter, we may be required to raise additional funds. If additional funds are raised through the issuance of equity securities, our shareholders may experience significant dilution. There can be no assurance that additional funding, if needed, will be available on attractive terms, or at all. If financing is not available when required or is not available on acceptable terms, we may be unable to develop or enhance our products or services. The failure to raise capital when needed could harm our business, operating results and financial condition. COMMITMENTS AND CONTINGENCIES We have no material commitments other than our lease for our corporate headquarters and obligations under our agreement with Gallup. Our agreement with Gallup provides us with initial baseline data and quarterly tracking data collection. The agreement has a one-year term with nine successive one-year renewals and is cancelable by us upon 90-days' written notice prior to an anniversary date. The annual renewal provides for CPI increases to the associated fees. During the third quarter of 1999 and the first quarter of 2000, we entered into additional agreements with Gallup to provide us with initial baseline data and quarterly tracking data collection for our targeted vertical market research systems. These 12 14 agreements extend through August 2009 and September 2006, respectively and are cancelable by us upon 90-days' written notice prior to each anniversary date. Consistent with our growth strategy, we anticipate incurring increased data collection and software costs during the remainder of 2000 and in future periods as we continue to develop additional products. YEAR 2000 COMPLIANCE Many currently installed computer systems and software products are coded to accept or recognize only two digit entries in the date code field. These systems and software products will need to accept four digit entries to distinguish 21st century dates from 20th century dates. As a result, computer systems and software may need to be upgraded to comply with Year 2000 requirements or risk system failure or miscalculations causing disruptions of normal business activities. In order to minimize or eliminate the effect of the Year 2000 risk on our business systems and applications, we identified, evaluated, implemented and tested changes to our computer systems, applications and software necessary to achieve Year 2000 compliance. Our computer systems and equipment successfully transitioned to the Year 2000 with no significant issues. We continue to monitor problems that could surface at key dates or events in the future. We do not anticipate any significant problems related to these events. We are also not aware of any material Year 2000 problems with our suppliers or vendors. We have not incurred any incremental costs in connection with identifying, evaluation or addressing Year 2000 compliance issues. Most of our expenses have related to, and are expected to continue to relate to, the operating costs associated with time spent by employees in the evaluation process and Year 2000 compliance matters generally. At this time, we do not anticipate that such expenses will be material. Item 3. QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK The carrying values of financial instruments including cash and cash equivalents, accounts receivable, accounts payable and notes payable, approximate fair value because of the short maturity of these instruments. Our results of operations, financial position, and cash flows are not materially affected by changes in the relative values of non-U.S. currencies to the U.S. dollar. We do not use derivative financial instruments to limit our foreign currency risk exposure. 13 15 Part II. OTHER INFORMATION Item 2. Changes in Securities and Use of Proceeds On May 20, 1999, our Registration Statement on Form S-1 (File No. 333-74507) was declared effective by the SEC. Pursuant to the Registration Statement we registered and sold 2,500,000 shares of Common Stock at a price of $14.00 per share. The managing underwriters were Hambrecht and Quist. The aggregate price of the amount offered and sold was $35,000,000. The following sets forth the Company's reasonable estimates of the total expenses incurred by the Company, from the effective date of the Registration Statement through March 31, 2000, in connection with the issuance and distribution of the securities registered. (i) underwriting discounts and commissions $2,450,000 (ii) other expenses 880,000 ---------- Total $3,330,000 The net offering proceeds to the Company after deducting the total expenses set forth above were approximately $31,670,000. From the effective date of the Registration Statement through March 31, 2000, we did not use the net offering proceeds to fund general operating expenses. Item 6. Exhibits and Reports on Form 8-K (a) The following exhibit is attached hereto. 27.1 Financial Data Schedule (First Quarter 2000). (b) The Company filed no current report on Form 8-K during the quarter ended March 31, 2000. 14 16 SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has caused this report to be signed on its behalf by the undersigned thereunto duly authorized. @plan.Inc. DATE: May 15, 2000 BY: /s/ Mark K. Wright ---------------------------------------- Mark K. Wright, Chairman and Chief Executive Officer (principal executive officer) DATE: May 15, 2000 BY: /s/ Nancy A. Lazaros ---------------------------------------- Nancy A. Lazaros, Senior Vice President and Chief Financial Officer (principal financial and accounting officer) 15 17 EXHIBIT INDEX Item Description - ---- ----------- 27.1 Financial Data Schedule (First Quarter 2000) 16