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Filed by @plan.inc
Pursuant to Rule 425 under the Securities Act of 1933
and deemed filed pursuant to Rule 14a-12 of the
Securities Exchange Act of 1934
Subject Company: @plan.inc
Commission File No. 0-25575
INVESTORS ARE URGED TO READ THE VARIOUS FILINGS OF DOUBLECLICK INC. AND
@PLAN.INC WITH THE SECURITIES AND EXCHANGE COMMISSION, INCLUDING THE
REGISTRATION STATEMENT AND THE PROXY STATEMENT/PROSPECTUS THAT HAVE BEEN FILED
(REGISTRATION NO. 333-50840) WITH RESPECT TO THE TRANSACTION DESCRIBED BELOW,
BECAUSE THEY CONTAIN IMPORTANT INFORMATION.
FOR IMMEDIATE RELEASE CONTACT: Jennifer Blum
DoubleClick (Press)
212.381.5705
jblum@doubleclick.net
Bruce Dalziel
DoubleClick (Investors)
212.683.0001
bdalziel@doubleclick.net
DOUBLECLICK ANNOUNCES FINAL TERMS OF @PLAN ACQUISITION
-- Transaction Expected to Close Tomorrow --
NEW YORK, February 1, 2001 - DoubleClick Inc. (Nasdaq: DCLK), the leading
digital marketing solutions company, today announced the final terms of its
acquisition of @plan.inc (Nasdaq: APLN), a leading provider of online market
research planning systems. As required by the terms of the merger agreement,
DoubleClick elected to pay $3.45 in cash and .2829 of a share of DoubleClick
Common Stock for each share of @plan Common Stock.
The transaction is expected to close tomorrow following the @plan shareholders'
meeting.
ABOUT DOUBLECLICK INC.
DoubleClick is building the infrastructure that makes marketing work in the
digital world. Combining media, data and technological expertise, DoubleClick
allows marketers to deliver the right message, to the right person, at the right
time, while helping Web publishers maximize their revenue and build their
business online. DoubleClick Inc. has Global headquarters in New York City and
maintains over 40 offices around the world.
ABOUT @PLAN
@plan Inc. is an online business to business exchange for optimizing Internet
advertising and merchandising strategies through its target market research
planning systems. The Company's systems are specifically designed for Internet
advertisers, advertising agencies, Web publishers, online retailers and consumer
brand marketers. The Company's internally developed systems, which clients
access through the Company's Web site, combine @plan's database of consumer
lifestyle, product preference and demographic data with powerful technology that
enables the Company's clients to perform queries and searches to plan campaigns
and strategies.
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Cautionary Note Regarding Forward-Looking Statements under the Private
Securities Litigation Reform Act of 1995: This news release contains statements
of a forward-looking nature relating to the future events or the future
financial results of DoubleClick. Investors are cautioned that such statements
are only predictions and that actual events or results may differ materially. In
evaluating such statements, investors should specifically consider the various
factors which could cause actual events or results to differ materially from
those indicated from such forward-looking statements, including the matters set
forth in DoubleClick's reports and documents filed from time to time with the
Securities and Exchange Commission.
Additional Information and Where to Find It: DoubleClick filed a Registration
Statement on Form S-4 with the Securities and Exchange Commission (Registration
No. 333-50840) and @plan filed a proxy statement with the SEC in connection with
the merger, and DoubleClick and @plan mailed a Proxy Statement/Prospectus to
shareholders of @plan containing information about the merger. Investors and
security holders are urged to read the Registration Statement and the Proxy
Statement/Prospectus carefully. The Registration Statement and the Proxy
Statement/Prospectus contain important information about DoubleClick, @plan, the
merger, the persons soliciting proxies relating to the merger, their interests
in the merger, and related matters. Investors and security holders may obtain
free copies of these documents as well as each company's other SEC filings,
through the website maintained by the SEC at http://www.sec.gov/. Free copies of
the Proxy Statement/Prospectus and DoubleClick's other SEC filings may be
obtained from DoubleClick by directing a request through the Investors Relations
portion of DoubleClick's website at http://www.doubleclick.net/ or by mail to
DoubleClick Inc., 450 West 33rd Street, New York, NY 10001, Attention: Investor
Relations, Telephone: (212) 683-0001. Free copies of the Proxy
Statement/Prospectus and @plan's other SEC filings may be obtained from @plan by
directing a request through the Investors Relations portion of @plan's website
at http://www.webplan.net/ or by mail to @plan.inc, Three Landmark Square, Suite
400, Stamford, CT 06901, Attention: Investor Relations, Telephone: (203)
961-0340.
In addition to the Registration Statement and the Proxy Statement/Prospectus,
DoubleClick and @plan file annual, quarterly and special reports, proxy
statements and other information with the SEC. You may read and copy any
reports, statements or other information filed by DoubleClick or @plan at the
SEC public reference rooms at 450 Fifth Street, N.W., Washington, D.C. 20549 or
at any of the SEC's other public reference rooms in New York, New York and
Chicago, Illinois. Please call the SEC at 1-800-SEC-0330 for further information
on the public reference rooms. DoubleClick's and @plan's filings with the SEC
are also available to the public from commercial document-retrieval services and
at the website maintained by the SEC at http://www.sec.gov.
Participants in Solicitation: @plan and DoubleClick and their respective
directors, executive officers and certain other members of management and
employees may be soliciting proxies from @plan's shareholders in favor of the
adoption of the merger agreement. A description of any interests that @plan's
and DoubleClick's directors and executive officers have in the merger is
available in the Proxy Statement/Prospectus.