1 EXHIBIT 10.1 LANCE, INC. 2001 ANNUAL PERFORMANCE INCENTIVE PLAN FOR OFFICERS Purposes and Introduction The primary purposes of the 2001 Annual Performance Incentive Plan for Officers are to: o Motivate behaviors that lead to the successful achievement of specific sales, financial and operations goals that support Lance's stated business strategy. o Emphasize link between participants' performance and rewards for meeting predetermined, specific goals. o Improve the competitiveness of total cash pay opportunities. o Help establish performance orientation at Lance and communicate to employees that greater responsibility carries greater rewards because more pay is "at risk." For 2001, participants will be eligible to earn incentive awards based on Company performance in Earnings Per Share (EPS), Lance Co. operating profit, Subsidiary operating profit and individual performance objectives. To achieve the maximum motivational impact, plan goals and the rewards that will be received for meeting those goals will be communicated to participants as soon as practical after the 2001 Plan is approved by the Compensation Committee of the Board of Directors. Each participant will be assigned a Target Incentive Award, stated as a percent of Base Salary. The Target Incentive Award, or a greater or lesser amount, will be earned at the end of the plan year based on the attainment of predetermined goals. Following year-end, 100% of the awards earned will be paid to participants in cash. Plan Year The period over which performance will be measured is the Company's fiscal year. Eligibility and Participation Eligibility in the Plan is limited to Officers of Lance and Presidents of its Subsidiaries who are key to Lance's success. The Compensation Committee of the Board of Directors will review and approve participants nominated by the President and CEO. 2 Participation in one year does not guarantee participation in a following year, but instead will be reevaluated and determined on an annual basis. Participants in the Plan may not participate in any other annual incentive plan (e.g., sales incentives, etc.) offered by Lance or its affiliates. Attachment A includes the list of 2001 participants approved by the Compensation Committee at its January 29, 2001 meeting. Target Incentive Awards Each participant will be assigned a Target Incentive Award expressed as a percentage of his or her Base Salary. Participants may be assigned Target Incentive Awards by position by salary level or based on other factors as determined by the President and CEO. Target Incentive Awards will be reevaluated at least every other year, if not annually. If the job duties of a position change during the year, or Base Salary is increased significantly, the Target Incentive Award shall be revised as appropriate. Attachment A lists the Target Incentive Award for each participant for the 2001 Plan Year. These Awards will be reviewed and adjusted annually by the Compensation Committee. Target Incentive Awards will be communicated to each participant as close to the beginning of the year as practicable, in writing. Final awards will be calculated by multiplying each participant's Target Incentive Award by the appropriate percentage (based on financial and individual performance for the year, as described below). Individual Performance Each Officer (other than those named in the last sentence of this paragraph and the first sentence of the next paragraph) will receive 75% of his or her Incentive Award based on Earnings Per Share. The remaining 25% of each Officer's Incentive Award will be based upon the determination by the Compensation Committee in its discretion as to the individual performance of the Officer in meeting his or her individual goals for the year. Presidents of Subsidiaries will receive 10% of his or her Incentive Award based on Earnings Per Share and 90% of the Incentive Award will be based on the operating profit of his or her Subsidiary. Performance Measures and The 2001 financial performance measure will Weightings be Earnings Per Share except that for the Vice President/President of Lance Co. the financial performance measures will be 10% Earnings Per Share and 65% Lance Co. operating profit and for the Vice President - Sales for Lance Co. the financial performance measure will be 75% Lance Co. operating profit. Specific goals and related payouts are shown below. 2 3 2001 Goals and Related Payouts --------------------------- ------------------------------ Payout as Percent Performance Measure Goal of Target Award -------------------------- --------------------------- ------------------------------ <C Corporate EPS Minimum 2001 Annual EPS: $* 50% (if met at minimum) If minimum is not met, no payouts will be earned Target 2001 Annual EPS: $* 100% (if met at target) Maximum 2001 Annual EPS: $* 200% (if met at maximum) ------------------- Lance Co. Operating Profit Minimum 2001 Annual Operating 50% (if met at minimum) Profit: $* million If minimum is not met, no payouts will be earned Target 2001 Annual Operating 100% (if met at target) Profit: $* million Maximum 2001 Annual Operating 200% (if met at maximum) Profit: $* million ------------------- Vista Operating Profit Minimum 2001 Annual Operating 50% (if met at minimum) Profit: $* million If minimum is not met, no payouts will be earned Target 2001 Annual Operating 100% (if met at target) Profit: $* million Maximum 2001 Annual Operating 200% (if met at maximum) Profit: $* million ------------------- Cape Cod Operating Profit Minimum 2001 Annual Operating 50% (if met at minimum) Profit: $* million If minimum is not met, no payouts will be earned Target 2001 Annual Operating 100% (if met at target) Profit: $* million Maximum 2001 Annual Operating 200% (if met at maximum) Profit: $* million ------------------- Tamming Operating Profit Minimum 2001 Annual Operating 50% (if met at minimum) Profit: $* million If minimum is not met, no payouts will be earned Target 2001 Annual Operating 100% (if met at target) Profit: $* million Maximum 2001 Annual Operating 200% (if met at maximum) Profit: $* million [*Targets not required to be disclosed.] 3 4 Percent of payout will be determined on a straight line basis between minimum and maximum. There will be no payouts based on EPS or operating profit unless the minimum EPS or operating profit is reached. The performance measures, specific numerical goals and the role of individual performance in determining final payouts will be communicated to each participant at the beginning of the year. Final performance awards will be calculated after the Committee has reviewed the Company's audited financial statements for 2001 and determined the performance level achieved. Minimum, Target and Maximum levels will be defined at the beginning of each year for each performance measure. The following definitions for the terms Maximum, Target and Minimum should help Lance set the goals for each year, as well as evaluate the payouts: o Maximum: Excellent; deserves an above-market bonus o Target: Normal or expected performance; deserves market level bonus o Minimum: Lowest level of performance deserving payment above base salary; deserves below market bonus o Below minimum: Deserves no additional pay beyond base salary Form and Timing of Final award payments will be made in cash Payments as soon as practicable after award amounts are approved by the Compensation Committee of the Board of Directors. All awards will be rounded to the nearest $100. Change In Status In the event that a participant changes positions during the plan year, whether due to promotion, demotion or lateral move, at the discretion of the President and CEO, awards may be prorated for the year based on the length of time in each position. An employee hired into an eligible position during the year may participate in the plan for the balance of the year on a pro rata basis. 4 5 Certain Terminations of In the event a participant voluntarily Employment terminates employment or is terminated involuntarily before the end of the year, any award will be forfeited. In the event of death, permanent disability, or normal or early retirement, the award will be paid on a pro rata basis after the end of the plan year. Awards otherwise will be calculated on the same basis as for other participants, except that any adjustment for individual performance will be based on performance prior to the termination of employment. Change In Control In the event of a Change in Control, pro rata payouts will be made at the greater of (1) Target or (2) actual results for the year-to-date, based on the number of days in the plan year preceding the Change in Control. Payouts will be made within 30 days after the relevant transaction has been completed. For this purpose, a Change in Control is defined as when any person, corporation or other entity and its affiliates (excluding members of the Van Every Family and any trust, custodian or fiduciary for the benefit of any one or more members of the Van Every Family) acquires or contracts to acquire or otherwise controls in excess of 35% of the then outstanding equity securities of the Company. For the purposes of this plan, the Van Every Family shall mean the lineal descendants of Salem A. Van Every, Sr., whether by blood or adoption, and their spouses. Withholding The Company shall withhold from award payments any Federal, foreign, state, or local income or other taxes required to be withheld. Communications Progress reports should be made to participants quarterly showing the year-to-date performance results and the percentage of target awards that would be earned if results remain at that level for the entire year. Executive Officers Notwithstanding any provisions to the contrary above, participation, Target Incentive Awards and prorations for executive officers, including the President and CEO, shall be approved by the Compensation Committee. Governance The Compensation Committee of the Board of Directors of Lance, Inc. is ultimately responsible for the administration and governance of the Plan. Actions requiring Committee approval include final determination of plan eligibility and participation, identification of performance goals and final award determination. The decisions of the Committee shall be conclusive and binding on all participants. 5 6 ATTACHMENT A Name Title Award Target ---- ----- ----- ------ P. A. Stroup, III President & CEO *% $* R. G. Tucker Vice President and *% $* President, Lance Co. L. R. Gragnani, Jr. Vice President *% $* - Information Technology/CIO E. D. Leake Vice President *% $* - Human Resources F. I. Lewis Vice President *% $* - Sales B. C. Preslar Vice President *% $* - Finance/CFO R. S. Carles Secretary/Counsel *% $* D. R. Perzinski Treasurer *% $* M. E. Wicklund Controller and *% $* Assistant Secretary H. D. Fields President, Vista Bakery, Inc. *% $* A. C. Cusano President, Cape Cod Potato *% $* Chip Company, Inc. J. D. Blair President, Tamming Foods, Ltd. *% $* [Target awards omitted for participants as targets not required to be disclosed.]