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                                                                    EXHIBIT 99.1

                                [INTEGRITY LOGO]



For Immediate Release


INTEGRITY REPURCHASES 818,897 WARRANTS
(13.2% OF THE COMPANY) FROM BANK AUSTRIA

TRANSACTION IS CONSISTENT WITH COMPANY'S LONG-TERM STRATEGY FOR ENHANCEMENT OF
SHAREHOLDER VALUE

MOBILE, Alabama (September 26, 2001) - Integrity Incorporated (NASDAQ: "ITGR"),
a media/communications company that produces, publishes and distributes
Christian music and related products, today announced that it has repurchased
818,897 common stock purchase warrants from Bank Austria for approximately $3.4
million in cash. The warrants could have been exercised for common stock
equivalent to a 13.2% equity position in the Company.

"This transaction was consistent with our efforts to enhance the long-term value
of the Company for Integrity shareholders," commented P. Michael Coleman, Chief
Executive Officer of Integrity Incorporated. "The warrant repurchase should have
a positive impact upon Integrity's diluted earnings per share on a
`going-forward' basis, and we consider it an attractive use of available funds.
We believe that it was in the best long-term interests of our shareholders to
repurchase the warrants and thereby eliminate the dilution of ownership to
existing shareholders that would occur upon future exercise of the warrants."

"Given our strong cash flows, and in light of the fact that Integrity has paid
down its outstanding bank debt from $18.3 million to approximately $2.5 million
during the past five years, we concluded that repurchase of the warrants could
be accomplished while maintaining a strong balance sheet," observed Don
Ellington, Chief Financial Officer of the Company. "This transaction was also
timely in light of the termination of our banking relationship with Bank Austria
earlier this year and the coincident signing of a $20 million bank credit
facility with LaSalle Bank, N.A."

Integrity Incorporated is a media/communications company that produces,
publishes and distributes Christian music and related products. It is a producer
and publisher of Christian lifestyle products developed to facilitate worship,
entertainment and education. Integrity's products are sold primarily through
retail stores and direct to consumers throughout the United States and
internationally in 162 other countries worldwide. The Company is headquartered
in Mobile, Alabama, and its common stock is listed on The Nasdaq SmallCap Market
under the symbol "ITGR". Information about Integrity, including financial and
operating performance, also is available at the company's Web site,
www.integritymusic.com/company/indexinv.html.

Some of the statements contained in this press release, particularly those
anticipating future financial performance, business prospects, growth and
operating strategies, new products and similar matters, are forward-looking
statements that involve a number of risks and uncertainties. For those
statements, the Company claims the protection of the safe harbor for
forward-looking statements contained in the Private Securities Litigation Reform
Act of 1995. The repurchase of the warrants is being funded by borrowings under
the Company's credit facility, which will increase its interest expense and
reduce the amount available under the facility for future borrowing. If
Integrity experiences a significant reduction in its net revenues as a result of
changing economic uncertainties, or otherwise, the Company may be required to
increase the borrowings under its credit facility. As a result of this warrant
repurchase, additional borrowing capacity may not be available under the credit
facility, and in any event such additional borrowings, coupled with the
repurchase of these warrants, could result in a significant increase in the


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Company's interest expense which could have an adverse effect on its financial
condition and results of operations., The Company also refers the reader to the
risks identified from time to time in Integrity's SEC reports, including, but
not limited to, the report on Form 10-K for the year ended December 31, 2000.
Any forward-looking statements represent our estimates only as of the date of
this release and should not be relied upon as representing our estimates as of
any subsequent date. While we may elect to update forward-looking statements at
some point in the future, we specifically disclaim any obligation to do so, even
if our estimates change.


                   For additional information, please contact:

           Don Ellington,CFO of Integrity Incorporated (334) 633-9000
                                       or
               RJ Falkner & Company, Investor Relations Counsel at
              (800) 377-9893 or via e-mail at info@rjfalkner.com.


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