SCHEDULE 14A
                                 (RULE 14A-101)
                     INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION

                    Proxy Statement Pursuant to Section 14(a)
                     of the Securities Exchange Act of 1934

                           FILED BY THE REGISTRANT [X]

                 FILED BY A PARTY OTHER THAN THE REGISTRANT [ ]

Check the appropriate box:

[ ]  Preliminary Proxy Statement
[ ]  Confidential, for Use of the Commission Only
       (as permitted by Rule 14a-6(e)(2))
[ ]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[X]  Soliciting Material Under Rule 14a-12

                              ECOMETRY CORPORATION
             ------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)

    (Name of Persons(s) Filing Proxy Statement, if Other Than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X] No fee required.
[ ] Fee computed on the table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

    (1) Title of each class of securities to which transaction applies:
    (2) Aggregate number of securities to which transaction applies:
    (3) Per unit price or other underlying value of transaction computed
        pursuant to Exchange Act Rule 0-11 (set forth the amount on which
        the filing fee is calculated and state how it was determined):
    (4) Proposed maximum aggregate value of transaction:
    (5) Total fee paid:

[ ] Fee paid previously with preliminary materials.

[ ] Check box if any part of the fee is offset as provided by Exchange Act
    Rule 0-11(a)(2) and identify the filing for which the offsetting fee was
    paid previously. Identify the previous filing by registration statement
    number, or the Form or Schedule and the date of its filing.

         (1)   Amount previously paid:
         (2)   Form, Schedule or Registration Statement No.:
         (3)   Filing Party:
         (4)   Date
         (5)   Filed:



[ECOMETRY CORPORATION LOGO]

Contact: Martin K. Weinbaum
         Vice President, Finance & Chief Financial Officer
         Phone: (561) 265-2700
         Fax:   (561) 454-4801

                ECOMETRY CORPORATION ANNOUNCES MANAGEMENT BUYOUT

DELRAY BEACH, FL.- October 25, 2001--Ecometry Corporation (Nasdaq:ECOM), a
leading provider of integrated software solutions for multi-channel commerce,
today announced that an Independent Committee of the Board of Directors has
accepted an offer, subject to shareholder approval, from SG Merger Corporation
to purchase all of the shares of the Company's outstanding common stock for
$2.70 per share. SG Merger Corp. is wholly owned by Wilburn W. Smith, the
Company's Chairman and Executive Vice President of Sales, and Allan J. Gardner,
a director of the Company and its Chief Technology Officer. Smith and Gardner
are the co-founders of the Company and currently own approximately 35% of the
Company's common stock.

SG Merger and Smith and Gardner signed an agreement and plan of merger with the
Company today pursuant to which SG Merger would acquire all of the shares of
common stock of the Company (other than shares held by SG Merger and Smith and
Gardner) in a cash merger after the Company obtains shareholder approval. The
merger is subject to the condition that holders of a majority of the common
stock not held by SG Merger Corp. and Smith and Gardner vote in favor of the
merger. The merger would result in Smith and Gardner owning all of the
outstanding common stock of the Company.

"Although my confidence in the long-term prospects of this Company has never
wavered, the past year has presented challenges for our industry as well as for
our Company," said Wilburn Smith. "It is clear that the public markets do not
view our sector favorably, and given the current economic climate, it is
unlikely that this situation will improve in the near term."

Allan Gardner added, "We think that our offer to pay an 80% premium to today's
closing price gives the public a fair price for its shares. It will also allow
me, Mr. Smith and our management team time to focus our efforts on long-term
strategic initiatives rather than the quarter-to-quarter results that Wall
Street demands."

Prior to the consummation of this transaction, the Company will file a proxy
statement with the United States Securities and Exchange Commission (SEC).
Shareholders are urged to read the proxy statement when it becomes available to
learn important information about the Company and the proposed transaction.
Shareholders will be able




to obtain copies of these documents when they become available, along with other
documents filed with the SEC, free of charge, through the web site maintained by
the SEC at  http://www.sec.gov.  Shareholders  can also obtain,  free of charge,
copies  of the  proxy  statement  when it  becomes  available,  along  with  any
documents the Company has filed with the SEC by contacting  the Company at (561)
265-2700.  The Company,  Wilburn  Smith,  Allan Gardner and the Company's  other
directors may be deemed to be participants in the  solicitation of the Company's
shareholders  in favor of the  merger.  Information  concerning  the  direct  or
indirect  interests,  by security  holdings or  otherwise,  of these  persons is
contained in the Company's proxy  statement  relating to its 2001 annual meeting
of shareholders filed with the SEC on March 22, 2001.

ABOUT ECOMETRY CORPORATION

Ecometry is a leading provider of multi-channel commerce solutions worldwide.
The Ecometry family of products ensures customer satisfaction throughout the
multi-channel shopping and buying experience. Its flagship product, Ecometry
Retail Enterprise (TM), is a customer-centric, high volume suite of business
applications designed to completely automate front-end and back-end operations
across multiple channels. It enables retailers to acquire, retain and manage
customers, suppliers and partners from one centralized database. Headquartered
in Delray Beach, Florida, Ecometry's client roster includes industry-leading
retailers such as Nordstrom, Time Life, Brookstone, Zales, Hickory Farms,
MicroWarehouse, KBKids.com, Nine West, Coldwater Creek, Hallmark, Urban
Outfitters and RedEnvelope.com.

SAFE HARBOR

This press release contains forward-looking statements including statements made
about the merger and statements made about the prospects of the Company. These
forward-looking statements involve a number of risks and uncertainties that
could cause actual results to differ materially from those indicated by such
forward-looking statements, including the risk that the conditions to the
merger, including the requirement to obtain shareholder approval of the merger,
will not be satisfied and the merger will not be completed. Other factors
associated with our business that may affect our operations are discussed in our
Annual Report on Form 10-K, filed on March 16, 2001, and our other filings with
the SEC.