EXHIBIT (A)(10)

FOR MORE INFORMATION, CONTACT:

     Ben Deutsch
     The Coca-Cola Company
     404-676-2683

                  THE COCA-COLA COMPANY LAUNCHES TENDER OFFER
                               FOR ODWALLA, INC.

     ATLANTA (November 6, 2001)--The Coca-Cola Company (NYSE: KO) today
announced that its wholly owned subsidiary has commenced a previously announced
tender offer for all the outstanding shares of common stock of Odwalla, Inc. at
$15.25 per share, net to the seller, in cash. The tender offer is being made
pursuant to an Agreement and Plan of Merger, dated as of October 29, 2001. The
tender offer will expire at 12:00 midnight, San Francisco time, on Thursday,
December 6, 2001, unless extended. The offer is conditioned upon, among other
things, there being validly tendered and not withdrawn a number of shares which
equals at least 90.1% of the outstanding shares of Odwalla on a fully diluted
basis. If more than 50% of the outstanding shares but fewer than 90.1% of the
outstanding shares on a fully diluted basis are tendered, The Coca-Cola Company
may, under certain circumstances, reduce the number of shares subject to the
offer to 49.9% of the outstanding shares and subsequently pursue a merger with
Odwalla. The offer is also subject to the receipt of customary regulatory
approvals and the satisfaction or waiver of other customary closing conditions.
EquiServe Trust Company, N.A. is the Depositary for the tender offer, Morgan
Stanley is the Dealer Manager and Innisfree M&A Incorporated is the Information
Agent.

                            ------------------------

     This announcement is neither an offer to purchase nor a solicitation of an
offer to sell shares of Odwalla, Inc. The Coca-Cola Company is filing a tender
offer statement today with the Securities and Exchange Commission (SEC) and
Odwalla is filing a solicitation/recommendation statement with respect to the
offer. Odwalla shareholders are advised to read the tender offer statement
regarding the acquisition of Odwalla referenced in this press release, and the
related solicitation/recommendation statement. The tender offer statement
(including an offer to purchase, letter of transmittal and related tender
documents) and the solicitation/recommendation statement contain important
information which should be read carefully before any decision is made with
respect to the offer. These documents will be made available to all stockholders
of Odwalla at no expense to them. These documents will also be available at no
charge on the SEC's web site at www.sec.gov.

ABOUT ODWALLA

     Odwalla, Inc., the nation's leading branded super-premium beverage company,
delivers nourishment coast to coast with the Odwalla and Samantha lines of
all-natural juices, smoothies, dairy-free shakes, pure spring water and natural
food bars. Its products are sold and distributed in over 5,000 retail locations,
including supermarkets, specialty retailers, natural food stores, warehouse
outlets, convenience stores, on-line grocers and food service operators through
a direct-store-delivery system. Principal shareholders include Bain Capital,
Catterton-Simon Partners and U.S. Equity Partners LP, a private equity fund
controlled by Wasserstein & Co. To learn more about the Odwalla and Samantha
brands, visit www.odwalla.com or www.freshsamantha.com.

ABOUT THE MINUTE MAID COMPANY

     The Minute Maid Company is an operating unit of The Coca-Cola Company, the
world's leading marketer of juices and juice drinks. The Company sells products
under a number of brands, including Minute


Maid, Simply Orange, Hi-C and Disney Beverages. To learn more about The Minute
Maid Company and its products, visit www.minutemaid.com or
www.simplyorangejuice.com.

ABOUT THE COCA-COLA COMPANY

     The Coca-Cola Company is the world's largest beverage company and is the
leading producer and marketer of soft drinks. Along with Coca-Cola, recognized
as the world's best-known brand, the Company markets four of the world's top
five soft drink brands, including diet Coke, Fanta and Sprite. Through the
world's largest distribution system, consumers in nearly 200 countries enjoy the
Company's products at a rate of more than 1 billion servings each day. For more
information about The Coca-Cola Company, please visit its website at
www.coca-cola.com.

This press release contains statements, estimates or projections, not historical
in nature, that may constitute "forward-looking statements" as defined under
U.S. federal securities laws. These statements, which speak only as of the date
given, are subject to certain risks and uncertainties that could cause actual
results to differ materially from Coca-Cola's or Odwalla's historical experience
and their present expectations or projections. These risks include, but are not
limited to, their ability to finance expansion plans, share repurchase programs
and general operating activities; changes in the non-alcoholic beverages
business environment, including actions of competitors and changes in consumer
preferences; regulatory and legal changes; fluctuations in the cost and
availability of raw materials; interest rate and currency fluctuations; changes
in economic and political conditions; their ability to penetrate developing and
emerging markets; the effectiveness of their advertising and marketing programs;
litigation uncertainties; adverse weather conditions; and other risks discussed
in Coca-Cola's and Odwalla's filings with the SEC, including their Annual
Reports on Form 10-K, which filings are available from the SEC. Neither
Coca-Cola nor Odwalla undertakes any obligation to publicly update or revise any
forward-looking statements.