EXHIBIT 99.1


PRESS RELEASE                                      Source: Market Central, Inc.
MARKET CENTRAL, INC., FORMERLY PALADYNE CORP., COMPLETES SALE OF MAJORITY
INTEREST

Wednesday February 5, 11:36 am ET

NAME CHANGE REFLECTS VISION OF NEW MAJORITY OWNERS

JACKSONVILLE, N.C.--(BUSINESS WIRE)--Feb. 5, 2003--Market Central, Inc. (OTC BB:
MKTE) announced today that it has completed the sale of a majority interest in
the Company. Today the Company consummated the issuance and sale of 8,880,740
shares (on a post-split basis) to the investors. The number of shares represents
70% of the fully diluted post-reverse split shares outstanding, giving effect to
the issuance of shares to the three investors. The new majority owners are WAG
Holdings, LLC, a Georgia limited liability company of which William A. Goldstein
is the sole member; Glen H. Hammer; and A. Randall Barkowitz. The purchasers are
Atlanta, Georgia-based entrepreneurs who have assisted in the formation and
growth of several successful companies. Currently, Mr. Hammer controls several
companies involved in insurance, warranty administration and real estate
development. Mr. Barkowitz is an associate of Mr. Hammer. Mr. Goldstein is the
founder and current Chairman and CEO of J & C Nationwide, Inc., a leading
medical staffing company based in Atlanta. Mr. Goldstein has also founded and
acted as Chairman of several start-up ventures in a variety of industries,
including technology and other service industries.

Messrs. Hammer and Goldstein were also appointed to the Board of Directors of
the Company to replace Kenneth H. Horn and William E. Willis, Jr., who resigned
their board seats upon the effectiveness of the stock purchase.

According to Terrence J. Leifheit, President and CEO of the Company, the name
change to Market Central, Inc. reflects the vision of the Company's new majority
ownership group, which intends to develop the Company into a full service
provider of marketing and Customer Relationship Management (CRM) services to
both B2B and B2C clients.

"The name change reflects our business strategy moving forward," said Mr.
Leifheit. "We will focus on our core Customer Relationship Management expertise
via our technologically advanced contact center. These services will include
list and data base management, deployment of CRM applications, fulfillment and
other services appropriate to our clients' needs."

Mr. Leifheit noted the synergies between the new Market Central and the
companies now owned by Messrs. Hammer and Goldstein. "We hope to leverage the
combination of their multiple contact centers and our advanced technology for
superior performance," he said. Mr. Leifheit indicated that the company will
also look to expand its scope of CRM offerings through acquisitions. "We will
seek to acquire companies that will not only add to the services we already
provide, but increase top line and most importantly the bottom line performance.
Delivering quality services and shareholder value are our primary goals,"
Leifheit added. "We have already experienced the strength and capabilities of
our new partners. They have introduced us to several opportunities from the many
contacts they have cultivated over years of operations within our industry.
Their reputations have opened doors which were previously unavailable to us."

In the next few days, the Company will send Transmittal Materials to all
shareholders for use in exchanging their current pre-split Paladyne stock
certificates for new post-split Market Central




certificates. No fractional shares will be issued as a result of the reverse
split; rather, any fractional share interest will be adjusted to the nearest
whole share.

The Company urges shareholders not to send in their stock certificates at this
time, but to wait for the Transmittal Materials to do so.

The Company is an outsource provider of telemarketing and customer support
with a suite of CRM (Customer Relationship Management) services that maximize
the effectiveness of customer support and contact through the intelligent use
of customer data. Its clients include SurePay (a First Data Company), Aramark,
Crescent-Friedman Jewelers, cable companies Cox and Time-Warner, Earthlink and
a number of other ISPs.

This news release contains forward-looking statements or predictions relating to
the Company's future business plans and the benefits the Company expects to
derive from its new majority owners. There are various risks and uncertainties
that could cause actual results to differ from those contained in these
forward-looking statements. These "safe harbor" statements are made in
accordance with the Private Securities Litigation Reform Act of 1995 and no
assurances can be given that the future results such as the future success of
CRM, customer support or telemarketing services will be achieved. The Company
undertakes no obligation to publicly update or revise the forward-looking
statements, whether as a result of new information, future events, or otherwise.