Exhibit 99(b)

                                                        FOR IMMEDIATE RELEASE


BROWN-FORMAN ANNOUNCES FINAL TENDER OFFER RESULTS

         LOUISVILLE, KY, MARCH 13, 2003 - Brown-Forman Corporation (NYSE: BF/A:
BF/B) today announced the final results of its modified "Dutch Auction" self
tender offer, which expired at 12:00 midnight, New York City time on March 4,
2003.

         Based on the final count by National City Bank, which served as the
depositary for the tender offer, 470,673 shares of Class A Common Stock were
properly tendered and not withdrawn, and all of these shares have been accepted
for purchase at a price of $73.00 per share.

         National City Bank has also determined that 7.74 million shares of
Class B Common Stock were properly tendered and not withdrawn at the price of
$70.50 per share or less. Brown-Forman has accepted for purchase 7.59 million
shares of Class B Common Stock at $70.50 per share. This resulted in a proration
factor of 98.05% of the Class B shares properly tendered and not withdrawn at a
price of $70.50 per share or less. Holders of fewer than 100 Class B shares
validly tendered at $70.50 or less will not be subject to proration. Class B
shares tendered and not purchased by the Company, either due to proration or
because the shares were tendered at prices above $70.50, will be returned to the
shareholder. Payment for shares accepted for purchase, as well as the return of
all other shares tendered but not accepted, will be made promptly by National
City Bank.

         As a result of this tender offer, Brown-Forman has repurchased
approximately 2% of its


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Class A Common Stock and 19% of its Class B Common Stock outstanding before the
transaction. Based on the number of shares accepted for purchase and
Brown-Forman's anticipated cost of borrowing, this transaction is expected to
result in earnings accretion of approximately $0.03 per share in fiscal year
2003 and approximately $0.30 per share in fiscal year 2004.

IMPORTANT NOTE ON FORWARD-LOOKING STATEMENTS:

This report includes forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995. These statements are subject
to a number of important risks and uncertainties, which could cause actual
results to differ materially from those discussed in these statements. They
include but are not limited to the factors mentioned in the section entitled
"Important Information Regarding Forward-Looking Statements" on page 38 of the
Company's Annual Report to Stockholders and referred to in Part I, Item 7 of the
Company's Form 10-K for 2002 and the factors mentioned in the Company's
Quarterly Report on Form 10-Q for the quarter ended January 31, 2003, which
Brown-Forman incorporates by reference. Brown-Forman has no current intention of
updating or revising any forward-looking statements, whether as a result of new
information, future events or otherwise, except as otherwise required by law.

         Brown-Forman Corporation is a diversified producer and marketer of fine
quality consumer products, including Jack Daniel's, Southern Comfort, Finlandia
Vodka, Canadian Mist, Fetzer and Bolla Wines, Korbel California Champagnes,
Lenox, Dansk and Gorham tableware and giftware and Hartmann Luggage.


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