EXHIBIT 99.1


                   CERTIFICATION OF ANNUAL REPORT ON FORM 10-K
                            OF PRIVATE BUSINESS, INC.
                      FOR THE YEAR ENDED DECEMBER 31, 2002

The undersigned hereby certifies, pursuant to 18 U.S.C. Section 906 of the
Sarbanes-Oxley Act of 2002, that, to the undersigned's best knowledge and
belief, the Annual Report on Form 10-K for Private Business, Inc. ("Issuer") for
the period ending December 31, 2002 as filed with the Securities and Exchange
Commission on the date hereof (the "Report"):

          a)   fully complies with the requirements of section 13(a) or 15(d) of
               the Securities Exchange Act of 1934; and

          b)   the information contained in the Report fairly presents, in all
               material respects, the financial condition and results of
               operations of the Issuer.

         This Certification accompanies the Annual Report on Form 10-K of the
Issuer for the year period ended December 31, 2002.

         This Certification is executed as of April 11, 2003.



                                            /s/ Henry M. Baroco
                                            -----------------------------------
                                            Henry M. Baroco
                                            Chief Executive Officer




A signed original of this written statement required by Section 906 has been
provided to Private Business, Inc. and will be retained by Private Business,
Inc. and furnished to the Securities and Exchange Commission or its staff upon
request.