EXHIBIT 99.04

                               SEVERANCE AGREEMENT

         THIS AGREEMENT is entered into as of March 24, 2003 (the "Effective
Date"), by and between CHRISTINE M. MARX (the "Employee") and THE ST. JOE
Company, a Florida corporation (the "Company").

1.       TERM OF AGREEMENT

         This Agreement shall become effective on the Effective Date and, except
         to the extent provided in Section 9.6, shall terminate five (5) years
         after the Effective Date; provided, however, that if a Qualifying
         Termination of Employment occurs prior to the expiration of such five
         (5) year period, this Agreement shall remain in effect until the
         Company has met all of its obligations hereunder.

2.       DEFINITIONS

         2.1.     Cause means negligence, misconduct, a material breach of this
                  Agreement, conviction following final disposition of any
                  available appeal of a felony, or pleading guilty or no contest
                  to a felony.

         2.2      Change in Control means the occurrence of any of the following
                  events after the date of this Agreement:

                  a)       The consummation of a merger or consolidation of the
                           Company with or into another entity or any other
                           corporate reorganization if 50% or more of the
                           combined voting power, directly or indirectly, of the
                           continuing or surviving entity's securities
                           outstanding immediately after such merger,
                           consolidation or other reorganization is owned by
                           persons who were not stockholders of the Company
                           immediately prior to such merger, consolidation or
                           other reorganization;

                  b)       The sale, transfer, exchange or other disposition of
                           all or substantially all of the Company's assets;

                  c)       The liquidation or dissolution of the Company; or

                  d)       Any transaction as a result of which any person is
                           the "beneficial owner" (as defined in Rule 13d-3
                           under the Securities Exchange Act of 1934, as
                           amended), directly or indirectly, of securities of
                           the Company representing 25% or more of the total
                           voting power represented by the Company's then
                           outstanding voting securities. For purposes of this
                           Paragraph, the term "person" shall have the same
                           meaning as when used in sections 13(d) and 14(d) of
                           the Securities Exchange Act of 1934, but shall
                           exclude (1) a trustee or other fiduciary holding
                           securities under an employee benefit plan


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                           of the Company or a parent or subsidiary of the
                           Company, (2) a corporation owned directly or
                           indirectly by the stockholders of the Company in
                           substantially the same proportions as their ownership
                           of the common stock of the Company, (3) the Alfred I.
                           duPont Testamentary Trust, and (4) the Nemours
                           Foundation.

                  A transaction shall not constitute a Change in Control if its
                  sole purpose is to change the state of the Company's
                  incorporation or to create a holding company that will be
                  owned in substantially the same proportions by the persons who
                  held the Company's securities immediately before such
                  transaction. Furthermore, the Company's purchase of Company
                  stock from the Alfred I. duPont Testamentary Trust shall in no
                  event be deemed to result in a Change in Control.

         2.3      Continuation Period means the period commencing on the date
                  of the Employee's Qualifying Termination of Employment and
                  ending on the earlier of:

                  a)       The date thirty-six (36) months after the Qualifying
                           Termination of Employment; or

                  b)       The date of the Employee's death.

         2.4      Disability means the Employee's disability which constitutes
                  a long-term disability under the Company's long-term
                  disability plan then in effect.

         2.5      Good Reason means

                  a)       The Employee has experienced a demotion in title with
                           the Company from that in effect immediately prior to
                           the Change in Control which demotion results in a
                           substantial and material reduction in duties or
                           responsibilities with the Company, except that
                           placement in any meaningful transition role for a
                           period of up to one (1) year following a Change in
                           Control shall not constitute Good Reason;

                  b)       The Employee has incurred a 10% or more reduction in
                           his total compensation as an employee of the Company
                           (consisting of annual base salary and target bonus
                           percentage);

                  c)       The Employee has been notified that his principal
                           place of work as an employee of the Company will be
                           relocated, without his permission, by more than fifty
                           (50) miles; or

                  d)       A successor to the Company fails to comply with
                           Section 10.1.

                  A termination of employment by the Employee for one of the
                  reasons set forth above shall not be deemed a termination for
                  Good Reason unless, within the six


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                  (6) month period immediately following the occurrence of such
                  Good Reason event, the Employee has given written notice to
                  the Company specifying the event or events relied upon for
                  such termination and the Company has not remedied such event
                  or events within sixty (60) days of the receipt of such
                  notice.

                  The Company and the Employee, upon mutual written agreement,
                  may waive any of the foregoing provisions with respect to an
                  event that otherwise would constitute Good Reason.

         2.6.     Qualifying Termination of Employment means a termination of
                  the Employee's employment under any of the following
                  circumstances:

                  a)       The Employee resigns for Good Reason (as that term
                           is defined in Section 2.5); or

                  b)       The Company terminates the Employee's employment for
                           any reason other than Cause (as that term is defined
                           in Section 2.1), death or Disability (as that term
                           is defined in Section 2.4).

                  The determination of whether the Employee's employment has
                  terminated shall be made without regard to whether the
                  Employee continues to provide services to the Company as a
                  member of its Board of Directors or otherwise in the capacity
                  of an independent contractor. A transfer of the Employee's
                  employment from the Company to a successor of the Company
                  shall not be considered a termination of employment if such
                  successor complies with the requirements of Section 10.1.

3.       AMOUNT OF SEVERANCE PAY

         Within thirty (30) business days after a Qualifying Termination of
Employment, the Company shall pay the Employee as follows:

         3.1      If the Qualifying Termination of Employment occurs within the
                  first twenty-four (24) months after the occurrence of a
                  Change in Control, a lump sum equal to the product of two (2)
                  times the sum of:

                  a)       The Employee's base salary at the greater of (1) the
                           annual rate in effect on the date when the
                           Qualifying Termination of Employment is effective,
                           or (2) the annual rate in effect on the date of the
                           Change in Control; plus

                  b)       The Employee's annual target bonus amount for the
                           most recent year completed prior to the date when
                           the Qualifying Termination of Employment is
                           effective.

         3.2      If the Qualifying Termination of Employment does not meet the
                  requirements of Section 3.1 above, a lump sum equal to the
                  product of one (1) times the sum of:


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                  a)       The Employee's base salary at the annual rate in
                           effect on the date when the Qualifying Termination
                           of Employment is effective; plus

                  b)       The Employee's annual target bonus amount for the
                           most recent year completed prior to the date when
                           the Qualifying Termination of Employment is
                           effective.

                  For purposes of determining the Employee's annual base salary
                  and annual target bonus under Sections 3.1 and 3.2 above, any
                  reduction in annual base salary or annual target bonus that
                  would constitute Good Reason under this Agreement shall be
                  deemed not to have occurred.

4.       GROUP INSURANCE AND OUTPLACEMENT SERVICES

         4.1      Group Insurance. In the event of a Qualifying Termination of
                  Employment, during the Continuation Period the Employee (and,
                  where applicable, the Employee's dependents) shall be entitled
                  to medical and dental benefits under the Company's welfare
                  benefit plans (as that term is defined in Subsection 3(1) of
                  the Employee Retirement Income Security Act of 1974, as
                  amended) other than the Company's retiree medical plan, as if
                  the Employee were still employed during such period. Such
                  medical and dental benefits shall be provided at the same
                  level and at the same after-tax cost to the Employee as is
                  generally available to similar Company executives. The
                  Employee's salary, for purposes of such plans, shall be
                  determined using the method set forth in Section 3.1 or 3.2,
                  whichever is applicable. To the extent the Company is unable
                  or does not wish to cover the Employee under its plans during
                  the Continuation Period, the Company shall provide the
                  Employee with substantially equivalent benefits on an
                  individual basis at no additional after-tax cost to the
                  Employee. The foregoing notwithstanding, in the event the
                  Employee becomes eligible for comparable insurance coverage in
                  connection with new employment, the coverage provided by the
                  Company under this Section shall terminate immediately. Any
                  medical or dental coverage provided pursuant to this Section
                  shall be applied, to the extent permitted by law, to reduce
                  the Company's group health continuation coverage
                  responsibilities under the Consolidated Omnibus Budget
                  Reconciliation Act of 1985.

         4.2      Outplacement Services. In the event of a Qualifying
                  Termination of Employment, the Employee shall be entitled to
                  senior executive level outplacement services at the Company's
                  expense. Such services shall be provided by a firm selected by
                  the Employee from a list compiled by the Company.


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5.       EXCISE TAXES

         5.1      No Gross-Up Payment. In the event it shall be determined by an
                  Accounting Firm (within the meaning of Section 5.2 below) that
                  any payment or distribution by the Company to or for the
                  benefit of the Employee, whether paid or payable or
                  distributed or distributable pursuant to the terms of this
                  Agreement or otherwise (a "Payment"), would be subject to the
                  excise tax imposed by Section 4999 of the Internal Revenue
                  Code of 1986, as amended (or any successor thereto) or
                  comparable state or local tax or any interest or penalties
                  with respect to such excise tax or comparable state or local
                  tax (such excise tax, together with any such interest and
                  penalties, are hereinafter collectively referred to as the
                  "Excise Tax"), then the amount of the Payment due to the
                  Employee shall be reduced (but not below zero) to the extent
                  necessary that no portion thereof shall be subject to the
                  Excise Tax and no gross-up payment shall be made. If the
                  Accounting Firm determines that the total Payments are to be
                  reduced under the preceding sentence, then the Company shall
                  promptly give the Employee notice to that effect and a copy of
                  the detailed calculation thereof. The Employee may then elect,
                  in the Employee's sole discretion, which and how much of the
                  total Payments are to be eliminated or reduced (as long as
                  after such election no Excise Tax will be payable) and shall
                  advise the Company in writing of the Employee's election
                  within ten (10) days of receipt of notice. If no such election
                  is made by the Employee within such ten (10) day period, then
                  the Company may elect which and how much of the total Payments
                  are to be eliminated or reduced (as long as after such
                  election, no Excise Tax will be payable) and shall notify the
                  Employee promptly of such election. No additional payments by
                  the Company or return of payments by the Employee shall be
                  required or made if a late determination based on case law, an
                  IRS holding, or otherwise, would result in a recalculation of
                  the Excise Tax implications.

         5.2      Determination by Accountant. All determinations and
                  calculations required to be made under this Section shall be
                  made by an independent accounting firm selected by the Company
                  from among the largest six accounting firms in the United
                  States (the "Accounting Firm"), which shall provide its
                  determination (the "Determination"), together with detailed
                  supporting calculations both to the Company and the Employee
                  within fourteen (14) days of the Qualifying Termination of
                  Employment. Any Determination by the Accounting Firm shall be
                  binding upon the Company and the Employee, absent manifest
                  error.


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6.       TERMINATION UPON DEATH

         In the event of the Employee's death prior to termination of
         employment, this Agreement shall terminate and the Company shall only
         be obligated to (a) pay to the Employee's estate or legal
         representative the annual base salary to the extent earned by the
         Employee prior to the Employee's death, and (b) pay any other benefits
         to the extent required by the Company's retirement and benefits plans.
         The Company may, however, pay the estate or legal representative a
         bonus that the Employee has earned prior to his death. After making
         such payment(s) and providing such benefits, the Company shall have no
         further obligations under this Agreement. If the Employee dies after
         termination of employment but before receiving all payments to which he
         has become entitled hereunder, payment shall be made to the estate of
         Employee.

7.       DISABILITY

         In the event of the Employee's Disability (as defined in Section 2.4),
         the Company shall have the right, at its option, to terminate the
         Employee's employment. Unless and until so terminated, during any
         period of Disability during which the Employee is unable to perform the
         services required of him, the Employee's salary shall be payable to the
         extent of, and subject to, the Company's policies and practices then in
         effect with regard to sick leave and disability benefits. In the event
         of the Employee's termination due to the Employee's Disability, the
         Company shall only be obligated to (a) pay to the Employee or his
         personal representative the Employee's annual base salary to the extent
         earned by the Employee prior to the termination of employment, (b) pay
         any disability benefits as provided under the Company's long-term
         disability plan then in effect, and (c) pay any other benefits to the
         extent required by the Company's retirement and benefits plans. After
         making such payment(s) and providing such benefits, the Company shall
         have no further obligations under this Agreement; provided, however,
         that nothing contained in this Section shall restrict the Employee's
         eligibility to receive disability and other related benefits offered
         pursuant to the Company's plans, policies, or programs.

8.       TERMINATION FOR CAUSE OR WITHOUT GOOD REASON.

         In the event that the Company terminates the Employee's employment for
         Cause (as defined in Section 2.1) or the Employee terminates his
         employment without Good Reason (as defined in Section 2.5), the Company
         shall only be obligated to pay to the Employee the Employee's annual
         base salary to the extent earned by the Employee prior to the
         termination of employment. After making such payment, the Company shall
         have no further obligations under this Agreement.

9        RESTRICTIVE COVENANTS

         9.1      Confidential Information. During the period of his employment,
                  the Employee shall hold in a fiduciary capacity for the
                  benefit of the Company and its affiliates all trade secrets,
                  proprietary or confidential information, knowledge or data


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                  relating to the Company, its affiliates, and/or their
                  respective businesses, which shall have been obtained by the
                  Employee. Trade secret information includes, but is not
                  limited to, customer lists, pricing information, sales
                  reports, financial and marketing data, reserves estimation
                  processes or procedures, techniques, or processes that: (a)
                  derive independent economic value, actual or potential, from
                  not being generally known to the public or to persons who can
                  obtain economic value from their disclosure or use, and (b)
                  are the subject of reasonable efforts under the circumstances
                  to maintain their secrecy. After termination of the Employee's
                  employment with the Company, Employee shall not, without the
                  prior written consent of the Company, use, communicate or
                  divulge any such information, knowledge or data to anyone at
                  any time.

         9.2      Solicitation of Customers by the Employee. Unless waived in
                  writing by the Company, the Employee agrees that he will not,
                  directly or indirectly, during the course of employment and
                  for two (2) years after termination of his employment, solicit
                  the trade or patronage of any of the customers of the Company
                  or its affiliates, regardless of the location of such
                  customers with respect to any services, products, or other
                  matters in which the Company or its affiliates are active.

         9.3      Solicitation of Company Employees. Unless waived in writing by
                  the Company, the Employee further agrees that he will not,
                  directly or indirectly, during the course of employment and
                  for two (2) years after termination of his employment, solicit
                  or attempt to entice away from the Company or its affiliates
                  any director, agent or employee of the Company or its
                  affiliates.

         9.4      Return of Property. Upon termination of the employment
                  period, the Employee will surrender to the Company all
                  property belonging to the Company or its affiliates.

         9.5      Compliance with Business Ethics and Conflict of Interest
                  Policy. During the Employee's employment with the Company, the
                  Employee shall comply in all respects with the Company's
                  Business Ethics and Conflict of Interest Policy attached
                  hereto as exhibit "A," and as may be amended from time to
                  time.

         9.6      Survival; Injunctive Relief. The Employee agrees that Sections
                  9.1 through 9.5 shall survive the termination of this
                  Agreement and the period of his employment hereunder. The
                  Employee acknowledges that the Company and its affiliates have
                  no adequate remedy at law and would be irreparably harmed if
                  Employee breaches or threatens to breach any of the provisions
                  of this Section and, therefore, agrees that the Company and
                  its affiliates shall be entitled to injunctive relief to
                  prevent any such breach or threatened breach thereof and to
                  specific performance of the terms of this Section (in addition
                  to any other legal or equitable remedy the Company or the
                  affiliate may have). The Employee further agrees that the
                  Employee shall not, in any equity proceeding relating to the
                  enforcement of this Section, raise the defense that the
                  Company or the affiliate has an adequate


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                  remedy at law. Nothing in this Agreement shall be construed
                  as prohibiting the Company or any affiliate from pursuing any
                  other remedies at law or in equity that it may have under and
                  in respect of this Agreement or any other agreement.

10.      SUCCESSORS

         10.1     Company's Successors. The Company shall require any successor
                  (whether direct or indirect by purchase, lease, merger,
                  consolidation, liquidation or otherwise) to all or
                  substantially all of the Company's business or assets, by an
                  agreement in substance and form satisfactory to the Employee,
                  to assume this Agreement and to agree expressly to perform
                  this Agreement in the same manner and to the same extent as
                  the Company would be required to perform it in the absence of
                  a succession. For all purposes under this Agreement, the term
                  "Company" shall include any successor to the business or
                  assets of the Company which executes and delivers the
                  assumption agreement described in this Section 10.1 or which
                  becomes bound by this Agreement by operation of law.

         10.2     Employee's Successors. This Agreement and all rights of the
                  Employee hereunder shall inure to the benefit of, and be
                  enforceable by, the Employee's personal or legal
                  representatives, executors, administrators, successors,
                  heirs, distributees, devisees and legatees.

11.      LIQUIDATED DAMAGES

         The payments and benefits provided in this Agreement are intended to be
         liquidated damages for a termination of the Employee's employment by
         the Company or for the actions of the Company and its affiliates
         leading to a termination of the Employee's employment by the Employee
         for Good Reason, and shall be the sole and exclusive remedy therefor.

12.      RELEASE

         Notwithstanding any provision herein to the contrary, the Company may
         require that, prior to payment of any amount or provision of any
         benefit under this Agreement, the Employee shall have executed a
         complete release of the Company and its successors, affiliates and
         related parties in such form as is reasonably acceptable to both
         parties and any waiting periods contained in such release shall have
         expired.

13.      MISCELLANEOUS PROVISIONS

         13.1     Notice. Notices and all other communications contemplated by
                  this Agreement shall be in writing and shall be deemed to have
                  been duly given when personally delivered or when mailed by
                  U.S. registered or certified mail, return receipt requested
                  and postage prepaid. In the case of the Employee, mailed
                  notices shall be addressed to the Employee at the home address
                  that the Employee most


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                  recently communicated to the Company in writing. In the case
                  of the Company, mailed notices shall be addressed to its
                  corporate headquarters, and all notices shall be directed to
                  the attention of its Secretary.

         13.2     Waiver. No provision of this Agreement shall be modified,
                  waived or discharged unless the modification, waiver or
                  discharge is agreed to in writing and signed by the Employee
                  and by an authorized officer of the Company (other than the
                  Employee). No waiver by either party of any breach of, or of
                  compliance with, any condition or provision of this Agreement
                  by the other party shall be considered a waiver of any other
                  condition or provision or of the same condition or provision
                  at another time.

         13.3     Other Agreements; Amendment. This Agreement does not supersede
                  the Employee's employment agreement (if any) or any stock
                  option, restricted stock or other equity-based incentive
                  compensation agreement between the Employee and the Company,
                  except to the extent that the benefits provided by this
                  Agreement are greater than the severance pay and similar
                  benefits provided by such agreements. In no event shall the
                  Employee be entitled to severance pay both under this
                  Agreement and under any employment agreement following a
                  termination of employment. This Agreement may be amended only
                  in writing, by an instrument executed by both parties.

         13.4     No Setoff; Withholding Taxes. There shall be no right of
                  setoff or counterclaim, with respect to any claim, debt or
                  obligation, against payments to the Employee under this
                  Agreement. All payments made or benefits provided under this
                  Agreement shall be subject to reduction to reflect taxes
                  required to be withheld by law. The payments received under
                  this Agreement shall be in lieu of, and not in addition to,
                  any payments or benefits received in connection with the
                  Company's general severance policy then in effect. Should any
                  payment be made or benefits be provided under any such
                  severance policy, the payments and benefits provided hereunder
                  shall be correspondingly reduced by such payments and/or
                  benefits.

         13.5     Choice of Law. The validity, interpretation, construction and
                  performance of this Agreement shall be governed by the laws
                  of the State of Florida, except its choice-of-law provisions.

         13.6     Severability. The invalidity or unenforceability of any
                  provision or provisions of this Agreement shall not affect the
                  validity or enforceability of any other provision hereof,
                  which shall remain in full force and effect.

         13.7     Arbitration of Disputes and Related Claims. Any good faith
                  dispute or controversy arising under or in connection with
                  this Agreement shall be settled by binding arbitration, which
                  shall be the sole and exclusive method of resolving any
                  questions, claims or other matters arising under this
                  Agreement or, to the extent permitted by applicable law, any
                  claim that the Company has in any way violated


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                  the non-discrimination and/or other provisions of Title VII
                  of the Civil Rights Act of 1964, as amended; the Age
                  Discrimination in Employment Act of 1967, as amended; the
                  Americans with Disabilities Act; the Family and Medical Leave
                  Act, as amended; the Employee Retirement Income Security Act
                  of 1974, as amended; and, in general, any federal law or
                  state laws. Such proceeding shall be conducted in
                  Jacksonville, Florida, by final and binding arbitration
                  before a panel of one or more arbitrators in accordance with
                  the laws and rules of the American Arbitration Association in
                  effect at the time the arbitration is commenced, and as
                  subsequently amended while the arbitration is pending, and
                  under the administration of the American Arbitration
                  Association. The Federal and state courts located in the
                  United States of America are hereby given jurisdiction to
                  render judgment upon, and to enforce, each arbitration award,
                  and the parties hereby expressly consent and submit to the
                  jurisdiction of such courts. Notwithstanding the foregoing,
                  in the event that a violation of this Agreement would cause
                  irreparable injury, the Company and the Employee agree that
                  in addition to the other rights and remedies provided in this
                  Agreement (and without waiving their rights to have all other
                  matters arbitrated as provided above) the other party may
                  immediately take judicial action to obtain injunctive relief.

         13.8     Legal Fees. In the event of any controversy or claim arising
                  out of or relating to this Agreement, or the breach thereof,
                  the Company shall pay (on an as-incurred basis) the reasonable
                  fees and costs of the Employee's attorneys attributable to
                  such controversy or claim (the "Legal Fees"); provided that,
                  the Employee shall reimburse the Company for all such Legal
                  Fees if the Employee does not prevail on at least one material
                  issue arising in such controversy or claim.

         13.9     Not Compensation for Other Plans. The amounts paid and
                  benefits provided hereunder are not to be considered
                  compensation, earnings or wages for purposes of any employee
                  benefit plan of the Company or its successors, affiliates, or
                  related parties, including but not limited to the SERP, DCAP,
                  and qualified retirement plans.

         13.10    No Assignment. Except to the extent provided in Section 10,
                  the rights of any person to payments or benefits under this
                  Agreement shall not be made subject to option or assignment,
                  either by voluntary or involuntary assignment or by operation
                  of law, including (without limitation) bankruptcy,
                  garnishment, attachment or other creditor's process, and any
                  action in violation of this Section shall be void.


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PLEASE READ CAREFULLY. BY SIGNING BELOW, EMPLOYEE ACKNOWLEDGES THAT EMPLOYEE
HAS READ, AND HAS HAD THE OPPORTUNITY TO CONSULT WITH AN ATTORNEY BEFORE
SIGNING, THIS AGREEMENT.

IN WITNESS WHEREOF, each of the parties has executed this Agreement, in the case
of the Company by its duly authorized officer, as of the day and year first
above written.

EMPLOYEE                                             THE ST. JOE COMPANY



By /s/ Christine M. Marx                By /s/ Rachelle Gottlieb
  -----------------------------           -------------------------------

Title General Counsel                   Title  Vice President
  -----------------------------              ----------------------------

Date March 24, 2003                     Date  March 24, 2003
    ---------------------------             -----------------------------


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