EXHIBIT 23.2

                         CONSENT OF INDEPENDENT AUDITORS

We  hereby  consent  to the  incorporation  by  reference  in  the  Registration
Statement on Forms S-3/A (No. 333-42258) and S-8 (No.  333-15033,  333-34680 and
333-100227) of Summit America Television,  Inc. (formerly known as Shop At Home,
Inc.)  of our  report  dated  September  12,  2001,  relating  to the  financial
statements  and financial  statement  schedule,  which is  incorporated  in this
Report on Form 10-K.

/s/ PricewaterhouseCoopers LLP

Knoxville, Tennessee
March 15, 2004