EXHIBIT 10.17

                           RESTRICTED STOCK AGREEMENT

          This AGREEMENT (the "Agreement") is made as of January 4, 2004 (the
"Date of Grant") by and between FLOWERS FOODS, INC., a Georgia corporation (the
"Company"), and George E. Deese (the "Grantee").

1.          GRANT OF RESTRICTED STOCK. Subject to and upon the terms,
         conditions, and restrictions set forth in this Agreement and in the
         Company's 2001 Equity and Performance Incentive Plan (the "Plan"), the
         Company hereby grants to the Grantee as of the Date of Grant 50,000
         Shares of Restricted Stock. The Restricted Stock shall be fully paid
         and nonassessable and shall be represented by a certificate registered
         in the name of the Grantee and bearing a legend referring to the
         restrictions hereinafter set forth.

2.          RESTRICTIONS ON TRANSFER OF RESTRICTED STOCK. The Restricted Stock
         may not be transferred, sold, pledged, exchanged, assigned or otherwise
         encumbered or disposed of by the Grantee, except to the Company, until
         they have become nonforfeitable in accordance with Section 3. Any
         purported transfer, encumbrance or other disposition of the Restricted
         Stock that is in violation of this Section 2 shall be null and void,
         and the other party to any such purported transaction shall not obtain
         any rights to or interest in the Restricted Stock.

3.          VESTING OF RESTRICTED STOCK. (a) On the fourth anniversary of the
         Date of Grant, the Restricted Stock shall become nonforfeitable,
         subject to the Grantee's remaining in the continuous employ of the
         Company until said date. For purposes of this Agreement, Grantee's
         employment with the Company will be deemed to have ceased as of the
         last day worked. In the case of a Grantee's receiving short term
         disability benefits, employment will be deemed to have cased on the
         last day for which such short term benefits are paid.

         (b)                  (i)       Notwithstanding the provisions of
                    Section 3(a), all of the Restricted Stock shall immediately
                    become nonforfeitable in the event of a Change in Control;
                    and,

                              (i)       in the event that Grantee's employment
          with the Company shall terminate prior to the fourth anniversary of
          the Date of Grant because of:

                              (A)       early, normal or delayed retirement in
                                        accordance with the provisions of the
                                        Flowers Foods, Inc. Retirement Plan No.
                                        1 or the Flowers Foods, Inc. 401(k)
                                        Retirement Savings Plan (or any
                                        successor plan);

                              (B)       disability which is determined by the
                                        Committee to be permanent and total with
                                        respect to services rendered by the
                                        Grantee immediately prior to incurring
                                        said disability; or

                              (C)       death.





4.                  FORFEITURE OF RESTRICTED STOCK. Subject to Section 3(b), any
          Restricted Stock that has not theretofore become nonforfeitable shall
          be forfeited if the Grantee ceases to be continuously employed by the
          Company at any time prior to the applicable vesting date.

5.                  DIVIDEND, VOTING AND OTHER RIGHTS. Except as otherwise
          provided herein, the Grantee shall have all of the rights of a
          stockholder with respect to the Restricted Stock, including the right
          to vote such Stock and receive any dividends that may be paid thereon;
          provided, however, that any additional Stock of Common Stock or other
          securities that the Grantee may become entitled to receive pursuant to
          a stock dividend, stock split, combination of Stock, recapitalization,
          merger, consolidation, separation or reorganization or any other
          change in the capital structure of the Company shall be subject to the
          same restrictions as the Restricted Stock.

6.                  RETENTION OF STOCK CERTIFICATE(s) BY THE COMPANY. The
          certificate(s) representing the Restricted Stock shall be issued in
          book entry form and held in a separate restricted account from all
          other shares registered in the name of the Grantee by the Company's
          stock transfer agent or shall be held in custody by the Secretary of
          the Company, together with a stock power endorsed in blank by the
          Grantee with respect thereto, until those Stock have become
          nonforfeitable in accordance with Section 3. In order for the Grant
          under this Agreement to be effective, the Grantee must sign and return
          the attached stock powers to the attention of the Secretary of the
          Company.

7.                  NO EMPLOYMENT CONTRACT. Nothing contained in this Agreement
          shall confer upon the Grantee any right with respect to continuance of
          employment by the Company, nor limit or affect in any manner the right
          of the Company to terminate the employment or adjust the compensation
          of the Grantee.

8.                  TAXES AND WITHHOLDING. If the Company shall be required to
          withhold any federal, state, local or foreign tax in connection with
          the issuance or vesting of any Restricted Stock or other amounts
          pursuant to this Agreement, and the amounts available to the Company
          for such withholding are insufficient, the Grantee shall pay the tax
          or make provisions that are satisfactory to the Company for the
          payment thereof. The Grantee may elect to satisfy all or any part of
          any such withholding obligation by surrendering to the Company a
          portion of the nonforfeitable shares of Common Stock that are issued
          or transferred to the Grantee hereunder, and the shares of Common
          Stock so surrendered by the Grantee shall be credited against any such
          withholding obligation at the Market Value per Share of such shares on
          the date of such surrender.

9.                  COMPLIANCE WITH LAW. The Company shall make reasonable
          efforts to comply with all applicable federal and state securities
          laws; provided, however, notwithstanding any other provision of this
          Agreement, the Company shall not be obligated to issue any restricted
          or nonrestricted shares of Common Stock or other securities pursuant
          to this Agreement if the issuance thereof would result in a violation
          of any such law.





10.                 RELATION TO OTHER BENEFITS. Any economic or other benefit to
          the Grantee under this Agreement shall not be taken into account in
          determining any benefits to which the Grantee may be entitled under
          any profit-sharing, retirement or other benefit or compensation plan
          maintained by the Company and shall not affect the amount of any life
          insurance coverage available to any beneficiary under any life
          insurance plan covering employees of the Company.

11.                 AMENDMENTS. Any amendment to the Plan shall be deemed to be
          an amendment to this Agreement to the extent that the amendment is
          applicable hereto; provided, however, that no amendment shall
          adversely affect the rights of the Grantee under this Agreement
          without the Grantee's consent.

12.                 SEVERABILITY. In the event that one or more of the
          provisions of this Agreement shall be invalidated for any reason by a
          court of competent jurisdiction, any provision so invalidated shall be
          deemed to be separable from the other provisions hereof, and the
          remaining provisions hereof shall continue to be valid and fully
          enforceable.

13.                 RELATION TO PLAN. This Agreement is subject to the terms and
          conditions of the Plan. In the event of any inconsistent provisions
          between this Agreement and the Plan, the Plan shall govern.
          Capitalized terms used herein without definition shall have the
          meanings assigned to them in the Plan. The Compensation Committee
          acting pursuant to the Plan, as constituted from time to time, shall,
          except as expressly provided otherwise herein, have the right to
          determine any questions which arise in connection with this grant.

14.                 SUCCESSORS AND ASSIGNS. The provisions of this Agreement
          shall inure to the benefit of, and be binding upon, the successors,
          administrators, heirs, legal representatives and assigns of the
          Grantee, and the successors and assigns of the Company.

15.                 GOVERNING LAW. The interpretation, performance, and
          enforcement of this Agreement shall be governed by the laws of the
          State of Georgia, without giving effect to the principles of conflict
          of laws thereof.

16.                 NOTICES. Any notice to the Company provided for herein shall
          be in writing to the Company, marked Attention: Corporate Secretary,
          and any notice to the Grantee shall be addressed to said Grantee at
          his or her address currently on file with the Company. Except as
          otherwise provided herein, any written notice shall be deemed to be
          duly given if and when delivered personally or deposited in the United
          States mail, first class registered mail, postage and fees prepaid,
          and addressed as aforesaid. Any party may change the address to which
          notices are to be given hereunder by written notice to the other party
          as herein specified (provided that for this purpose any mailed notice
          shall be deemed given on the third business day following deposit of
          the same in the United States mail).


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         IN WITNESS WHEREOF, the Company has caused this Agreement to be
executed on its behalf by its duly authorized officer and Grantee has also
executed this Agreement in duplicate, as of the day and year first above
written.

                                     FLOWERS FOODS, INC.


                                     By: /s/ Stephen R. Avera
                                        --------------------------------------
                                         Title:  Secretary and General Counsel
                                                ------------------------------




                                     Grantee  /s/ George E. Deese

                                     Address: 206 Spring Lake Road
                                             ---------------------------------
                                              Thomasville, GA 31792
                                     -----------------------------------------

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