EXHIBIT 10.18

                              CONSULTING AGREEMENT


          This Agreement, made and entered into by and between Amos R.
McMullian, a resident of Thomasville, Georgia (hereinafter referred to as
"McMullian"), and FLOWERS FOODS, INC., a Georgia corporation with its principal
place of business in Thomasville, Georgia (hereinafter referred to as the
"Company"), as of the 4th day of January, 2004.

                                   WITNESSETH:

          WHEREAS, McMullian has served as a Director of and has been employed
by the Company since 1963, and has during that period developed substantial
expertise in the baked goods industry, and has, over the years, provided
valuable services to the Company in various executive capacities, including the
capacity of Chief Executive Officer of the Company and has been elected and
currently serves as Chairman of the Board of the Company;

          WHEREAS, McMullian has retired from the employment of the Company
effective January 3, 2004; and

          WHEREAS, the Company wishes to retain the services of McMullian in the
capacity of an independent consultant for the purposes more fully described
below, and McMullian desires to provide services from time to time in said
capacity;

          NOW, THEREFORE, in consideration of the premises and the mutual
promises contained herein, the receipt and sufficiency of which are hereby
acknowledged, McMullian and the Company agree as follows:

1.                  The Company hereby retains the services of McMullian for a
          period from the date hereof through December 31, 2004, in the capacity
          of an independent consultant for the purpose of advising the Company
          and its subsidiaries as to various matters including the strategic
          direction of the Company, governmental and community relations and
          attraction of new customers and maintenance of existing ones, from
          time to time. McMullian shall be available, on reasonable notice, to
          administer special projects assigned to him by the Chief Executive
          Officer or the Board of Directors.

         It is recognized that the provision of said services is not amenable to
the establishment of a routine or schedule, and that McMullian will provide said
services in the manner he deems best, based upon his own experience and
judgment, and shall consult with the Chief Executive Officer of the Company, as
required, concerning said services. McMullian will not be subject to the control
or direction of the Company as to the means to be employed by him in the
accomplishment of his tasks, nor shall he be required to work any particular
number of hours or according to a schedule during the term of this Agreement. It
is not anticipated that McMullian shall devote his full time to the provision of
said services; however, McMullian agrees to be available to provide services for
at least 13 weeks during the year, and the Company agrees that McMullian cannot
be asked to provide such services more than 26 weeks during the year without his
consent.





         It is acknowledged by the parties that, at the time of execution of
this Agreement, McMullian is serving as Chairman of the Board of Directors of
the Company and it is anticipated that McMullian may be reelected to said
position from time to time in the future. The duties assigned to McMullian
pursuant to this Agreement are separate and distinct from those of the Chairman
of the Board of Directors, whose duties are described in the Company's By-laws,
and which include presiding at meetings of the Board and of the shareholders.
For service as a Director or as Chairman of the Board of Directors, McMullian
shall receive such compensation as is provided by the Company's Board of
Directors pursuant to its By-Laws, inasmuch as he is not an employee or a
salaried officer of the company. If the Chairman of the Board is provided an
office and administrative services by the Company, McMullian may use said office
and services for purposes of his consulting services as well.

2.                  In exchange for the provision of those services described in
          Section 1 above, the Company agrees to pay McMullian the annual amount
          of Two Hundred Fifty Thousand and no hundredth dollars ($250,000.00).
          Said amount shall be paid in equal monthly installments during the
          term hereof. The Company shall reimburse McMullian for his expenses
          reasonably incurred in the provision of said services. As a consultant
          and independent contractor, McMullian shall not be entitled to
          participate in any benefit or incentive plans maintained by the
          Company for its employees. McMullian may, however, participate in said
          plans in the manner that other retired employees, officers or
          directors are entitled to participate.

3.                  McMullian shall be free to perform the services required
          hereby at any location he desires, consistent with the goals to be
          accomplished. McMullian will specifically not be required to maintain
          an office at the Company's headquarters for his consulting services
          although office facilities may be made available to him from time to
          time at said location if in the discretion of the Company said
          provision will facilitate the accomplishment of said goals; McMullian
          shall not be required to use said facilities. McMullian shall be
          permitted to hire others, at his own expense, to assist him in the
          provision of the services to be rendered hereunder, although it is
          acknowledged by the parties that it is McMullian's personal knowledge
          and abilities which are the primary subject of this Agreement.
          McMullian shall treat all information which he receives in his
          capacity as a consultant, and which is not generally available to the
          public, as confidential, and shall insure that any such employees of
          his shall also respect the confidentiality of such information which
          is shared with them.

4.                  McMullian shall be free to consult with and render services
          to other companies during the term of this Agreement; provided,
          however, that McMullian shall not consult for any other business
          entity the business of which is in direct competition with the primary
          businesses of the Company.

5.                  In the event of McMullian's death or disability (as
          determined in good faith by the Company's Board of Directors) prior to
          the expiration of the term of this Agreement, this Agreement shall
          terminate and no further payments shall be payable hereunder by the
          Company, except that any payments accrued for prior services rendered
          shall be paid to McMullian or to his estate.


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6.                  Payments provided for hereunder are independent of any
          payments to which McMullian, his estate or designated beneficiaries
          may be entitled pursuant to any employee benefit plan maintained by
          the Company during McMullian's prior employment thereby.

7.                  This Agreement shall be binding upon and shall inure to the
          benefit of the parties hereto and any successor or successors to the
          business of the Company; provided, however, that McMullian shall not
          be entitled to commute, encumber, sell and otherwise dispose of his
          right to receive the payments provided for in this Agreement, which
          payments and the right thereto are expressly declared to be
          non-assignable and non-transferable. In the event of any attempted
          assignment or transfer of said rights, the Company shall have no
          further liability under this Agreement.

8.                  This Agreement may be terminated or amended by either party
          upon sixty (60) days' written notice. If the Company terminates this
          Agreement, other than as a result of McMullian's failure to perform
          his duties hereunder (after receipt of written notice of said failure
          and a period of thirty (30) days in which to cure said failure), the
          Company shall immediately pay McMullian the remaining payments called
          for hereunder through the full term hereof.

9.                  This Agreement shall be construed according to the laws of
          the State of Georgia. If any part of this Agreement shall be deemed
          unenforceable under law, the remaining provisions hereof shall
          continue to be in force without regard to said part.

10.                 This Agreement is executed in two counterparts, each which
          shall take effect as an original and both of which shall evidence one
          and the same Agreement.

         IN WITNESS WHEREOF, the parties have hereunto set their hands and
caused their seals to be affixed the day and year first above written



                                /s/ Amos R. McMullian                     (SEAL)
                                ------------------------------------------
                                AMOS R. MCMULLIAN


                                FLOWERS FOODS, INC.


                                BY:  /s/ George E. Deese
                                     -------------------------------------
                                     President


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