EXHIBIT 2.1

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                          AGREEMENT AND PLAN OF MERGER

                          dated as of February 5, 2004

                                      among

                                  GENESCO INC.,

                              HWC MERGER SUB, INC.

                                       and

                              HAT WORLD CORPORATION

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                                                      INDS01 RKIXMILLER 644669v7



         THIS AGREEMENT AND PLAN OF MERGER (together with the Schedules and
Exhibits hereto, this "AGREEMENT"), dated as of February 5, 2004, is among HWC
MERGER SUB, INC., a Delaware corporation ("NEWCO"), GENESCO INC., a Tennessee
corporation ("PARENT"), and HAT WORLD CORPORATION, a Delaware corporation (the
"COMPANY") (each sometimes referred to herein as a "PARTY" and collectively
sometimes referred to herein as the "PARTIES").

                                    RECITALS

         A.       The Board of Directors of each of the Company and Newco
believes that it is in the best interests of each company and their respective
stockholders that the Company and Newco combine into a single company through
the statutory merger of Newco with and into the Company (the "MERGER") and, in
furtherance thereof, along with Parent as the sole stockholder of Newco, have
approved the Merger.

         B.       Pursuant to the Merger, among other things, the outstanding
shares of Company Stock and any unexercised options to purchase Company Stock
will be converted into the right to receive the Merger Consideration as
determined herein.

         C.       Concurrently with the execution and delivery of this
Agreement, and as a condition and inducement to the willingness of Parent and
Newco to enter into this Agreement, each of Anderson Hat World, LLC, Robert J.
Dennis, James G. Harris, Scott A. Molander, J. Glenn Campbell, Kenneth J.
Kocher, Bluestem Capital Partners I, LLC, Bluestem Capital Partners II, LP,
Bluestem Capital Partners III, LP and Hworld Investments, L.L.C. (collectively,
the "CONTROLLING STOCKHOLDERS") has executed and delivered to Parent an
irrevocable proxy dated the date hereof (the "PROXIES") pursuant to which such
holders have agreed, among other things, to vote all his, her or its shares of
Company Stock in favor of the Merger.

         D.       The Company, Parent and Newco desire to make certain
representations and warranties and other agreements in connection with the
Merger.

         E.       Certain capitalized terms used herein as defined terms are
defined in Schedule 1 attached hereto. Additionally, Schedule 1 references the
sections of this Agreement in which other capitalized terms that are used as
defined terms are defined.

                                   AGREEMENTS

         In consideration of the premises and the mutual representations,
warranties, covenants and agreements contained herein, and for other good and
valuable consideration the receipt and sufficiency of which are hereby
acknowledged, and intending to be legally bound hereby, the parties hereby agree
as follows:

ARTICLE 1. THE MERGER

                           SECTION 1.1 THE MERGER. At the Effective Time and on
                  the terms and subject to the conditions of this Agreement,
                  Newco shall be merged with and into the Company, at which time
                  the separate corporate existence of Newco shall cease and the
                  Company shall continue as the surviving corporation after the
                  Merger. The Company as the surviving corporation after the
                  Merger is hereinafter sometimes

AGREEMENT AND PLAN OF MERGER          PAGE 2          INDS01 RKIXMILLER 644669v6



                  referred to as the "SURVIVING CORPORATION". The Surviving
                  Corporation shall continue to be governed by the laws of the
                  State of Delaware.

                           SECTION 1.2 EFFECTIVE TIME AND CLOSING. On the second
                  Business Day after the satisfaction or waiver of all of the
                  conditions to the obligations of the parties to consummate the
                  transactions contemplated hereby set forth in Article 5 (other
                  than conditions with respect to actions to be taken at the
                  Closing), the parties shall cause the Merger and other
                  transactions contemplated hereby to be consummated by (a)
                  executing and delivering to one another such agreements,
                  instruments, certificates and documents required by each of
                  them under this Agreement in order to satisfy their respective
                  obligations and conditions precedent to be satisfied by them,
                  and (b) by filing a Certificate of Merger with the Secretary
                  of State of the State of Delaware, in such form as required
                  by, and executed in accordance with the relevant provisions
                  of, Section 251(c) of the Delaware General Corporation Law
                  (the "DGCL") (the time of such filing with the Secretary of
                  the State of Delaware, or such other later time as the parties
                  mutually agree and set forth in the Certificate of Merger,
                  being the "EFFECTIVE TIME"). The consummation of the
                  transactions contemplated hereby (the "CLOSING") shall take
                  place at 10:00 a.m. at the offices of the Company's counsel,
                  Barnes & Thornburg, in Indianapolis, Indiana on the date
                  provided above, unless another date is agreed to in writing by
                  the parties (the "CLOSING DATE").

                           SECTION 1.3 EFFECT OF THE MERGER. At the Effective
                  Time, the effect of the Merger shall be as provided under the
                  DGCL and this Agreement. Without limiting the generality of
                  the foregoing, at the Effective Time all the property, rights,
                  privileges, powers and franchises of the Company and Newco
                  shall vest in the Surviving Corporation, and all debts,
                  liabilities and duties of the Company and Newco shall become
                  the debts, liabilities and duties of the Surviving
                  Corporation.

                           SECTION 1.4 CERTIFICATE OF INCORPORATION; BY-LAWS.

                  (a)      Unless otherwise determined by Parent prior to the
         Effective Time, at the Effective Time the Certificate of Incorporation
         of Newco as in effect immediately prior to the Effective Time shall be
         the Certificate of Incorporation of the Surviving Corporation until
         thereafter amended as provided by Law and such Certificate of
         Incorporation.

                  (b)      Unless otherwise determined by Parent prior to the
         Effective Time, the by-laws of Newco as in effect immediately prior to
         the Effective Time shall be the by-laws of the Surviving Corporation
         until thereafter amended.

                           SECTION 1.5 DIRECTORS AND OFFICERS. The directors and
                  committees of the Board of Directors (including the
                  composition thereof) of Newco immediately prior to the
                  Effective Time shall be the initial directors and committees
                  of the Board of Directors of the Surviving Corporation, each
                  to hold office in accordance with the Certificate of
                  Incorporation and by-laws of the Surviving Corporation, and
                  the officers of Newco immediately prior to the Effective Time
                  shall be the initial

AGREEMENT AND PLAN OF MERGER          PAGE 3          INDS01 RKIXMILLER 644669v6



                  officers of the Surviving Corporation, in each case to hold
                  office until their respective successors are duly elected or
                  appointed and qualified.

                           SECTION 1.6 WARRANTS AND OPTIONS; EFFECT OF THE
                  MERGER ON THE CAPITAL STOCK OF THE COMPANY.

                  (a)      Prior to or concurrently with the Closing, as
         provided in this Section and in Section 4.7, all warrants, options or
         other rights to acquire Company Stock, other than conversion rights
         under outstanding preferred shares of Company Stock, shall be either
         exercised or cancelled, or, in the case of unexercised options under
         the Option Plan or otherwise, other property shall be substituted for
         the Common Stock issuable upon the exercise thereof as set forth in the
         following sentence. In that regard, prior to the Closing, the Company
         will take appropriate action to elect to substitute the right to
         receive the per share Merger Consideration payable to holders of Common
         Stock, instead of the right to purchase shares of Common Stock, with
         respect to all outstanding options to purchase Common Stock granted
         under the Company's 2001 Stock Option Plan (the "OPTION PLAN") that
         have not been exercised prior to the taking of the Company's actions in
         that regard and may by agreement effect that same result with respect
         to options issued and held outside the Option Plan (in either case, the
         unexercised options as to which the per share Merger Consideration is
         substituted for the right to purchase shares of Common Stock are the
         "SUBSTITUTED OPTIONS"). Each Substituted Option will be cashed out
         rather than exercised, and the holder thereof (an "OPTION HOLDER") will
         not be obligated to pay the exercise price thereunder upon exercise
         (but may defer payment of the exercise price thereof), and upon
         submission of a Request for Payment pursuant to Section 1.10 will be
         entitled to receive the per share Merger Consideration payable to
         holders of Common Stock (excluding Dissenting Shares) as to that number
         of shares potentially acquirable under the Substituted Option (the
         "SUBSTITUTED OPTION SHARES") minus the exercise price otherwise payable
         under such Substituted Options and less any applicable tax
         withholdings. Accordingly, holders of Substituted Options will not be
         entitled to receive certificates for shares of Common Stock under those
         options but instead will be entitled after the Effective Time to share
         in the Merger Consideration with respect to each of the Substituted
         Option Shares as to which their Substituted Options have been
         exercised, net of the exercise price of such options and applicable tax
         withholdings. The Company will provide to Parent and Newco in
         accordance with Section 1.9 a current list as of the Closing of all
         Option Holders and, as to each Option Holder, the number of Substituted
         Option Shares represented by his or her Substituted Options and the
         applicable exercise price with respect thereto.

                  (b)      At the Effective Time (a) each share of Company Stock
         (other than Dissenting Shares and treasury or other shares held by the
         Company) and each Substituted Option Share will be converted into the
         right to receive, payable upon surrender of the certificates formerly
         representing shares of Company Stock by the holders thereof in the
         manner provided in Section 1.10 and, with respect to Substituted Option
         Shares, upon the submission of a Request for Payment by the Option
         Holder with respect thereto in accordance with Section 1.10, that
         portion of the Merger Consideration payable by Parent (through the
         Paying Agent and, as applicable, through the Stockholder Committee, the
         Working Capital Escrow Agent and the Indemnification Escrow Agent),

AGREEMENT AND PLAN OF MERGER          PAGE 4          INDS01 RKIXMILLER 644669v6



         without interest, to the holders thereof at the times and in the
         amounts determined pursuant to Sections 1.8, 1.9 and 1.10 hereof, (b)
         any treasury shares or other shares held by the Company or any of its
         Subsidiaries will be canceled and (c) notwithstanding anything in this
         Agreement to the contrary, no Dissenting Shares will be deemed to be
         converted into and to represent the right to receive cash as
         contemplated by this Agreement (including Sections 1.8 and 1.9) and the
         holders of Dissenting Shares, if any, will be entitled to payment,
         solely from the Surviving Corporation, of the appraised value of such
         Dissenting Shares to the extent permitted by and in accordance with the
         provisions of Section 262 of the DGCL; provided, however, that (i) if
         any holder of Dissenting Shares, under the circumstances permitted by
         the DGCL, subsequently delivers a written withdrawal of his or her
         demand for appraisal of such Dissenting Shares, (ii) if any holder
         fails to establish his or her entitlement to rights to payment as
         provided in such Section 262, or (iii) if neither any holder of
         Dissenting Shares nor the Surviving Corporation has filed a petition
         demanding a determination of the value of all Dissenting Shares within
         the time provided in such Section 262, such holder will forfeit such
         right to payment for such Dissenting Shares pursuant to such Section
         262 and, as of the later of the Effective Time or the occurrence of
         such event, such holder's certificate formerly representing shares of
         Company Stock shall automatically be converted into and represent only
         the right to receive that portion of the Merger Consideration payable
         by Parent (through the Paying Agent and, as applicable, through the
         Stockholder Committee, the Working Capital Escrow Agent and the
         Indemnification Escrow Agent) at the times and in the amounts
         determined by Sections 1.8, 1.9 and 1.10 hereof, without any interest
         thereon, upon surrender of the certificates formerly representing such
         shares of Company Stock.

                           SECTION 1.7 EFFECT OF THE MERGER ON THE CAPITAL STOCK
                  OF NEWCO. Each share of common stock of Newco issued and
                  outstanding immediately prior to the Effective Time shall, at
                  the Effective Time, be converted into one validly issued,
                  fully paid and non-assessable share of common stock of the
                  Surviving Corporation. Each stock certificate of Newco
                  evidencing ownership of any such shares shall continue to
                  evidence ownership of such shares of capital stock of the
                  Surviving Corporation.

                           SECTION 1.8 MERGER CONSIDERATION.

                  (a)      AMOUNT PAYABLE. Subject to the adjustments to be made
         pursuant to Section 1.9 with respect to any Dissenting Shares, the
         aggregate consideration payable to the holders of Company Stock and
         Substituted Options in connection with the Merger is the sum of (i) One
         Hundred Sixty-Five Million Dollars ($165,000,000), plus (ii) the
         amount, if any, by which Closing Cash exceeds Closing Debt, minus (iii)
         the amount, if any, by which Closing Debt exceeds Closing Cash, plus or
         minus, as applicable, (iv) the net effect of the estimated and final
         working capital adjustments described in Sections 1.8(b) and 1.8(c),
         and plus (v) Three Million Dollars ($3,000,000) with respect to the
         Stock Option Benefits (the "MERGER CONSIDERATION"). The Merger
         Consideration will be paid by Parent (and Parent will receive refunds
         of overpayments, if applicable) as follows:

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                           (i)      the sum of Six Million Dollars ($6,000,000)
                  will be paid by Parent at Closing to the Working Capital
                  Escrow Agent, to be received, held and disbursed pursuant to
                  the terms of the Working Capital Escrow Agreement, with any
                  balance thereof remaining upon the termination of the Working
                  Capital Escrow Agreement to be distributed pursuant to the
                  terms thereof and Sections 1.8, 1.9 and 1.10 to the former
                  holders of Company Stock (excluding Dissenting Shares) and to
                  Option Holders who have surrendered their Certificates or
                  submitted a Request for Payment pursuant to Section 1.10;

                           (ii)     the sum of Fifteen Million Dollars
                  ($15,000,000.00) will be paid by Parent at Closing to the
                  Indemnification Escrow Agent to be received, held and
                  disbursed pursuant to the terms of the Indemnification Escrow
                  Agreement, with any balance thereof remaining upon the
                  termination of the Indemnification Escrow Agreement to be
                  distributed pursuant to the terms thereof and Sections 1.8,
                  1.9 and 1.10 to the former holders of Company Stock (excluding
                  Dissenting Shares) and to Option Holders who have surrendered
                  their Certificates or submitted a Request for Payment pursuant
                  to Section 1.10;

                           (iii)    the sum of One Million Dollars ($1,000,000)
                  will be paid by Parent at Closing to the Stockholder Committee
                  (as the agent of the former holders of Company Stock
                  (excluding Dissenting Shares) and the Option Holders who have
                  surrendered their Certificates or submitted a Request for
                  Payment pursuant to Section 1.10) to be received, held and
                  disbursed pursuant to the authority of such agent described in
                  Exhibit C hereto;

                           (iv)     the sum of One Hundred Forty-Three Million
                  Dollars ($143,000,000) (the "BASE CLOSING CASH") plus (A) the
                  amount, if any, by which Closing Cash exceeds Closing Debt,
                  minus (B) the amount, if any, by which Closing Debt exceeds
                  Closing Cash, plus (C) the Estimated Working Capital Excess
                  determined pursuant to Section 1.8(b), or minus (D) the
                  Estimated Working Capital Deficiency determined pursuant to
                  Section 1.8(b), as applicable, and plus (E) Three Million
                  Dollars ($3,000,000) with respect to the Stock Option Benefits
                  (the "CLOSING MERGER CONSIDERATION"), will be paid by Parent
                  at Closing as follows: (x) an amount equal to the Stock Option
                  Withholding will be paid by Parent to the Company or retained
                  by Parent for timely payment by the Company or Parent, as
                  applicable (and Parent shall cause the Company to make such
                  payment if Parent does not make it), of the Stock Option
                  Withholding to the appropriate taxing authorities on behalf of
                  the Persons from whom such amounts are withheld (provided,
                  that the Company shall cooperate with Parent prior to the
                  Closing to assist Parent in making or causing to be made such
                  payment on the Closing Date), (y) the aggregate exercise price
                  for all Substituted Option Shares will be retained by Parent
                  and/or paid by Parent to the Surviving Corporation, as Parent
                  shall elect, and (z) the balance thereof will be paid by
                  Parent to the Paying Agent for payment to the former holders
                  of Company Stock (excluding Dissenting Shares) and to the
                  Option Holders upon surrender of their Certificates or
                  submission of a Request for Payment pursuant to Section 1.10;
                  and

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                           (v)      any Final Working Capital Excess determined
                  pursuant to Section 1.8(c) will be paid by Parent to the
                  Paying Agent within ten (10) Business Days after the amount
                  thereof has been determined for distribution to the former
                  holders of Company Stock (excluding Dissenting Shares) and to
                  the Option Holders who have surrendered their Certificates or
                  submitted a Request for Payment pursuant to Section 1.10.

                  (b)      ESTIMATED WORKING CAPITAL ADJUSTMENT. At least five
         Business Days prior to the Closing Date, the Company shall deliver to
         Parent in writing its good faith estimate of the Closing Working
         Capital, which shall include the accounts set forth on Exhibit G hereto
         (the "ESTIMATED CLOSING WORKING CAPITAL"). The Company shall make
         available to Parent all work papers and other books and records
         utilized in calculating the Estimated Closing Working Capital and shall
         use its reasonable efforts to make available to Parent the appropriate
         personnel involved in the preparation of such estimate. The amount, if
         any, by which the Estimated Closing Working Capital is less than the
         applicable Target Closing Working Capital is the "ESTIMATED WORKING
         CAPITAL DEFICIENCY", and the amount, if any, by which the Estimated
         Closing Working Capital is greater than the Target Closing Working
         Capital is the "ESTIMATED WORKING CAPITAL EXCESS". The amount
         determined under this Section 1.8(b) shall be added or subtracted, as
         applicable, to the Base Closing Cash in order to determine the cash
         amount payable by Parent at Closing under Section 1.8(a), clause (iv).

                  (c)      POST-CLOSING WORKING CAPITAL ADJUSTMENT; OTHER
         ADJUSTMENTS. As promptly as practicable, but in no event later than
         sixty (60) days after the Closing Date, the Stockholder Committee shall
         notify Parent in writing of its final determination of the Company's
         actual (rather than estimated) Closing Working Capital and of any
         disagreement with the amounts used by the parties at Closing as the
         Company's Closing Cash and Closing Debt (which notification is the
         "COMMITTEE'S REPORT"), which determination shall set forth in
         reasonable detail the Stockholder Committee's calculation of Closing
         Working Capital and, if applicable, Closing Cash and/or Closing Debt.
         The Committee's Report shall also set forth, and explain in reasonable
         detail, any differences between the Stockholder Committee's calculation
         of Closing Working Capital and the Estimated Closing Working Capital. A
         copy of all work papers and other books and records utilized in the
         preparation of the Committee's Report shall be made available to Parent
         at such time. Parent will notify the Stockholder Committee in writing
         (the "WORKING CAPITAL DISPUTE NOTICE"), within the later of (i) thirty
         (30) days after receiving the Committee's Report and (ii) sixty (60)
         days following the Closing Date, if Parent disagrees with the
         Stockholder Committee's calculation of the Closing Working Capital as
         set forth in the Committee's Report and/or if Parent disagrees with the
         accuracy of the Closing Cash or Closing Debt amounts used at Closing to
         calculate the Merger Consideration, which notice shall set forth in
         reasonable detail the basis for such disagreement(s), the amounts
         involved and Parent's calculation of the Closing Working Capital or, if
         applicable, Closing Cash and/or Closing Debt. If no Working Capital
         Dispute Notice is received by the Stockholder Committee within such
         period, the Stockholder Committee's calculation of Closing Working
         Capital as set forth in the Committee's Report and the amounts of
         Closing Cash and Closing Debt used at the Closing to calculate the
         Merger Consideration shall be final and binding upon the parties

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         hereto. The Stockholder Committee and Parent will give each other and
         their representatives reasonable access during normal business hours to
         the personnel, books and records of the Surviving Corporation to assist
         the Stockholder Committee in the preparation of the Committee's Report
         and to assist Parent in the preparation of any Working Capital Dispute
         Notice.

                  (d)      Upon receipt by the Stockholder Committee of a
         Working Capital Dispute Notice, the Stockholder Committee and Parent
         shall negotiate in good faith to resolve any disagreement with respect
         to Closing Working Capital, Closing Cash and/or Closing Debt set forth
         in the Working Capital Dispute Notice. To the extent Parent and the
         Stockholder Committee are unable to agree with respect to all such
         matters within thirty (30) days after receipt by the Stockholder
         Committee of the Working Capital Dispute Notice, Parent and the
         Stockholder Committee shall promptly submit the unresolved issues as to
         the proper amount of the Closing Working Capital, Closing Cash and/or
         Closing Debt for a binding determination to a nationally recognized
         accounting firm that is mutually acceptable to the Stockholder
         Committee and Parent. Such accounting firm may consider only items
         disputed by the Working Capital Dispute Notice and matters affected
         thereby, and its determination of the Final Closing Working Capital
         shall not be more than the Closing Working Capital set forth in
         Committee's Report or less than the Closing Working Capital set forth
         in the Working Capital Dispute Notice. The amount of the Closing
         Working Capital plus or minus, as applicable, any appropriate
         adjustments on account of changes to Closing Cash and/or Closing Debt,
         as agreed upon by the Stockholder Committee and Parent, as deemed
         agreed upon pursuant to the next-to-last sentence of Section 1.8(c), or
         as determined by such accounting firm in accordance herewith, shall be
         the "FINAL CLOSING WORKING CAPITAL". The fees and expenses of such
         accounting firm shall be paid by the party (either the Stockholder
         Committee or Parent) whose latest written offer or position as to an
         acceptable amount for the Closing Working Capital at the time the issue
         is submitted to such accounting firm is furthest away from the Final
         Closing Working Capital as determined by such accounting firm.

                  (e)      If the Final Closing Working Capital is greater than
         the Estimated Closing Working Capital, the amount equal to the
         difference between the two (the "FINAL WORKING CAPITAL EXCESS") shall
         be paid by Parent to the Paying Agent within ten (10) Business Days
         after the determination of such amount for distribution to the former
         holders of Company Stock (excluding Dissenting Shares) and to the
         Option Holders who have surrendered their Certificates or submitted a
         Request for Payment pursuant to Section 1.10. If the Final Closing
         Working Capital is less than the Estimated Closing Working Capital, the
         amount equal to the difference between the two (the "FINAL WORKING
         CAPITAL DEFICIENCY") shall be paid by the Working Capital Escrow Agent
         (and by the Indemnification Escrow Agent from the funds held by such
         agent under Indemnification Escrow if and to the extent the funds held
         by the Working Capital Escrow Agent are not sufficient) on behalf of
         the former holders of Company Stock and Substituted Options to Parent
         within ten (10) Business Days after the amount of the Final Working
         Capital Deficiency has been determined.

                  (f)      Notwithstanding anything in this Agreement to the
         contrary, the computation of Estimated Closing Working Capital, Target
         Closing Working Capital,

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         Closing Working Capital and Final Closing Working Capital shall not
         include or reflect the impact of any change to the balance sheet
         resulting from any Tax deduction or other Tax benefit to which the
         Company may be entitled as a result of the exercise by any optionee of
         any option to purchase Common Stock or as a result of the realization
         of any other benefits with respect to which the optionee is entitled
         pursuant to the Option Plan, in either case after December 31, 2003
         (collectively, the "STOCK OPTION BENEFITS"). (This Section is not
         intended to limit the Company's ability to reflect the non-Tax impact
         of the exercise of the options and issuance of shares of Common Stock
         pursuant thereto on its balance sheet.)

                  (g)      As contemplated by Section 1.9(f), Parent shall
         timely pay or shall cause the Surviving Corporation to timely pay on
         behalf of the Persons as to whom the Company has tax withholding
         obligations any applicable withholding taxes payable with respect to
         the exercise by any optionee of any option to purchase Common Stock or
         the realization of any other benefit to which the optionee is entitled
         pursuant to the Option Plan or with respect to options to purchase
         Common Stock outside the Option Plan (the "STOCK OPTION WITHHOLDING")
         and shall deduct the amount of the Stock Option Withholding from the
         Closing Merger Consideration payable to the Paying Agent pursuant to
         Section 1.8(a)(iv).

                           SECTION 1.9 ALLOCATION AND PAYMENT OF MERGER
                  CONSIDERATION.

                  (a)      At the Closing the Company will provide to Parent a
         document prepared by the Company and signed by the Chief Financial
         Officer of the Company (the "MERGER CONSIDERATION PAYMENT ALLOCATION")
         that will list all holders of Company Securities as of the Closing
         (names and addresses), that will reflect the type and number of shares
         of Company Securities held by each of them, and that will reflect, as
         determined pursuant to the Company's Certificate of Incorporation, this
         Agreement and applicable law, the amount and/or proportion, on a per
         share basis, of each component of the Merger Consideration payable or
         potentially payable to each holder of Company Securities (excluding
         Dissenting Shares but including, without limitation, Substituted Option
         Shares) by Parent, the Paying Agent, the Working Capital Escrow Agent
         and the Indemnification Escrow Agent. The provisions of this Section
         1.9 will be followed in preparing the Merger Consideration Payment
         Allocation.

                  (b)      (i) If any former holder of Company Stock delivers a
         written demand for appraisal pursuant to Section 262 of the DGCL, an
         amount allocable to the shares of Company Stock held by such holder and
         deposited pursuant to the Working Capital Escrow Agreement or the
         Indemnification Escrow Agreement or deposited with the Stockholder
         Committee or with the Paying Agent (each a "Disbursement Account")
         shall be segregated and held separate pending a determination with
         respect to whether such holder is entitled to rights to payment
         pursuant to Section 262 of the DGCL. If such holder's rights to payment
         pursuant to Section 262 of the DGCL has been forfeited pursuant to
         Section 1.6(b) of this Agreement, such funds shall no longer be
         segregated and shall be disbursed in accordance with the terms of
         Sections 1.6, 1.8 and 1.9. If it is determined that such holder is
         entitled to rights to payment as provided in Section 262 of the DGCL or
         if no such determination has been made at the time all nonsegregated

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         amounts in the applicable Disbursement Account have been or are being
         disbursed, the amounts allocable to such holder's Dissenting Shares
         shall be disbursed to the Company.

                  (ii) The amount of funds deposited into a Disbursement Account
         allocable to such a holder's shares shall be an amount equal to (A) the
         amount of funds deposited in such Disbursement Account (less any
         amounts payable from such Disbursement Account to Parent or the
         Surviving Corporation or other third parties and, in the case of funds
         deposited with the Paying Agent, the $1,000,001 preference amount
         payable to holders of Series A Preferred Stock and plus, in the case of
         the Disbursement Account with the Paying Agent, the amount of the
         exercise price for any Substituted Option and any Stock Option
         Withholding withheld therefrom by Parent or paid to Parent, the Company
         or the Surviving Corporation) divided by (B) the number of shares of
         Common Stock of the Company as of the Closing Date viewing all Company
         Securities on an as-converted, as-exercised basis (and including, for
         this purpose, all Substituted Option Shares, shares underlying
         Substituted Options and Dissenting Shares, but excluding any treasury
         shares or shares otherwise held by the Company).

                  (c)      The holders of the Company's Series A Preferred Stock
         outstanding as of the Closing as a group will be entitled to receive
         $5.27082 per share, or an aggregate total of One Million One Dollars
         ($1,000,001), of the Merger Consideration as a preferential amount
         payable to such holders under the terms of the Series A Preferred Stock
         as set forth in the Company's Certificate of Incorporation.

                  (d)      The balance of the Merger Consideration, after
         adjustment on account of Dissenting Shares (if any) and after
         subtracting the $1,000,001 preference amount payable to the holders of
         Series A Preferred Stock, will be payable prorata (subject to Section
         1.9(e) and 1.9(f)) according to their respective shares of Common Stock
         (or deemed ownership of Common Stock) to the holders of Company
         Securities as of the Closing other than Dissenting Shares, viewing all
         Company Securities on an as-exercised and as-converted basis; provided,
         however, that if the Series B-1 Liquidation Preference (as defined in
         the Company's Certificate of Incorporation) is greater than the per
         share Merger Consideration payable to the holders thereof such holders
         shall instead be entitled to receive an amount equal to the Series B-1
         Liquidation Preference for each share of Common Stock into which such
         holder's Series B-1 Preferred Stock is convertible, and if the Series
         B-2 Liquidation Preference (as defined in the Company's Certificate of
         Incorporation) is greater than the per share Merger Consideration
         payable to the holders thereof such holders shall instead be entitled
         to receive an amount equal to the Series B-2 Liquidation Preference for
         each share of Common Stock into which such holder's Series B-2
         Preferred Stock is convertible, and the amounts payable to the other
         holders of Company Securities pursuant to this Section 1.9(d) will be
         reduced accordingly. Such payment will occur at the various times and
         from the various sources (such as the Paying Agent and the escrow
         agents referred to herein) as described in this Agreement.

                  (e)      Under the Option Plan, participants who exercise
         options in anticipation of the Merger have the right to defer payment
         of the exercise price for their shares of Common Stock so acquired
         until the consummation of the Merger. The Company may grant similar
         rights to the holders of options that have been issued outside the
         Option

AGREEMENT AND PLAN OF MERGER          PAGE 10         INDS01 RKIXMILLER 644669v6



         Plan. With respect to any such participants or option holders who have
         exercised options but who have not paid the exercise price in full for
         any of their shares of Common Stock acquired from the Company, the
         Paying Agent shall, as provided on the Merger Consideration Payment
         Allocation (but only to the extent such amounts were not withheld by
         Parent from its payments to the Paying Agent), pay directly to the
         Company out of sums otherwise payable to such Persons the unpaid
         exercise price payable by them to the Company with respect to their
         shares of Common Stock and shall pay to each such Person only the net
         remaining amount payable to such Person after deducting amounts paid to
         the Company on behalf of such Person pursuant to this Section 1.9. With
         respect to the holders of Substituted Options, the amount payable to
         the holders of Substituted Option Shares shall also be only the net
         amount payable to such Persons after deducting the exercise price that
         would otherwise be payable by them with respect to their Substituted
         Option Shares.

                  (f)      The Company will have tax withholding obligations
         with respect to certain of its employees or former employees who
         exercise stock options or whose options are cashed out without being
         exercised. If, prior to the Closing, the Company has not effected such
         tax withholdings with respect to option holders who have exercised
         options or who will be receiving Merger Consideration with respect to
         Substituted Option Shares, the taxes required to be withheld from each
         of said Persons will be deducted from the Merger Consideration
         otherwise payable to them, and will be paid (or caused to be paid) by
         Parent or the Surviving Corporation to the appropriate taxing
         authorities as withheld taxes on their behalf as provided in this
         Agreement, and they will be entitled to receive the amounts of Merger
         Consideration otherwise payable to them hereunder after deducting any
         such withheld tax amounts.

                           SECTION 1.10 PAYMENT AND SURRENDER OF CERTIFICATES.

                  (a)      Simultaneous with the Effective Time, Parent will
         furnish to SunTrust Bank, N.A. (the "PAYING AGENT") sufficient funds
         for the payment of the Closing Merger Consideration, and Parent will
         cause the Paying Agent to mail or otherwise provide (i) a letter of
         transmittal (with instructions for its use) in the form attached hereto
         as Exhibit D to each record holder of outstanding Company Stock (other
         than Dissenting Shares) as of the Closing, and (ii) a Request for
         Payment of Merger Consideration in the form attached hereto as Exhibit
         E (a "REQUEST FOR PAYMENT") to each holder of Substituted Options as of
         the Closing, for each holder to use in surrendering against payment of
         the Closing Merger Consideration the certificates which represented
         his, her or its shares of Company Stock other than Dissenting Shares
         and/or in requesting payment of the per share amount of the Closing
         Merger Consideration with respect to Substituted Option Shares held by
         such holder.

                  (b)      Upon surrender to the Paying Agent of the
         certificates representing shares of Company Stock (the "CERTIFICATES")
         other than Dissenting Shares, or upon submitting to the Paying Agent a
         signed Request for Payment with respect to Substituted Option Shares
         and to certain other participants under the Option Plan who have
         previously exercised options, the Certificates so surrendered shall
         forthwith be cancelled and payment of the Closing Merger Consideration
         will be made by the Paying Agent (and any

AGREEMENT AND PLAN OF MERGER          PAGE 11         INDS01 RKIXMILLER 644669v6



         other portion of the Merger Consideration not then payable will be paid
         as contemplated hereby) to the holders of surrendered Certificates and
         to the Option Holders who submit a Request for Payment with respect to
         each Substituted Option Share designated therein in accordance with the
         terms of this Agreement, or to the Company in payment of the unpaid
         exercise price payable upon the exercise of options under the Option
         Plan and/or applicable tax withholdings in connection therewith, in the
         amounts determined under Section 1.9. Until so surrendered, each
         outstanding Certificate or right thereto shall be deemed, from and
         after the Effective Time, to represent solely the right to receive upon
         such surrender payment of the Merger Consideration, without interest,
         at the times and in the amounts determined pursuant to this Article 1.

                  (c)      If any Certificate shall have been lost, stolen or
         destroyed, upon the making of an affidavit of that fact by the Person
         claiming such Certificate to be lost, stolen or destroyed satisfactory
         to Parent and complying with any other reasonable requirements imposed
         by Parent, Parent will cause to be paid in exchange for such lost,
         stolen or destroyed Certificate the Closing Merger Consideration (and
         as applicable all other sums included in the Merger Consideration as
         such sums become payable to holders of Company Stock other than
         Dissenting Shares) for each share represented thereby; provided,
         however, that Parent may not require the owner of such lost, stolen or
         destroyed Certificate to give Parent a bond or other financial
         instrument or collateral but may require a written indemnity against
         any claim that may be made against Parent with respect to the
         Certificate alleged to have been lost, stolen or destroyed.

                           SECTION 1.11 NO FURTHER OWNERSHIP RIGHTS IN COMPANY
                  STOCK. All payments of the Merger Consideration made upon
                  surrender of Certificates for Company Stock in accordance with
                  the terms hereof shall be deemed to have been made in full
                  satisfaction of all rights pertaining to such shares of
                  Company Stock, and there shall be no further registration of
                  transfers on the records of the Surviving Corporation of
                  shares of Company Stock which were outstanding as of the
                  Closing. If, after the Closing, Certificates are presented to
                  the Surviving Corporation for any reason, they shall be
                  canceled and exchanged as provided in this Article 1.

                           SECTION 1.12 STOCKHOLDER COMMITTEE. There is hereby
                  created and established a committee of two (2) persons
                  appointed by holders of Company Stock who were stockholders of
                  the Company prior to the Effective Time (the "STOCKHOLDER
                  COMMITTEE"), one member of which shall be appointed (and may
                  be removed and replaced) by HWorld Investments, LLC, a
                  Delaware limited liability company, and one member of which
                  shall be appointed (and may be removed and replaced) by
                  Bluestem Capital Company, LLC. The Stockholder Committee shall
                  have the power and authority to act for all purposes under
                  this Agreement on behalf of all of the former stockholders of
                  the Company who as of the Closing held shares of Company Stock
                  (other than Dissenting Shares) and all Option Holders. The
                  initial members of the Stockholder Committee, who shall be
                  members thereof until they are replaced as provided herein,
                  are F. Barron Fletcher, III and Steve Kirby. Written notice of
                  a replacement of a member of the Stockholder Committee shall
                  be given by the Person entitled to appoint such member to
                  Parent and to the other Person entitled to appoint a member of
                  the Stockholder Committee. Each former

AGREEMENT AND PLAN OF MERGER          PAGE 12         INDS01 RKIXMILLER 644669v6



                  stockholder of the Company and Option Holder shall be deemed
                  at the Effective Time to have irrevocably appointed the
                  Stockholder Committee, and each of the members thereof, as
                  his, her or its attorney-in-fact and agent to act for such
                  stockholder or Option Holder within the scope of the authority
                  given to the Stockholder Committee as described in Exhibit C
                  attached hereto and made a part hereof, including, without
                  limitation, the authority to receive, invest, spend and
                  distribute the portion of the Merger Consideration payable to
                  the Stockholder Committee pursuant to Section 1.8(a), clause
                  (iii). Parent and Newco shall be entitled to rely on the
                  written instructions of the Stockholder Committee and shall be
                  protected from any liability of any kind for actions taken in
                  reliance upon such written instructions.

                           SECTION 1.13 EBITDA LOSS ADJUSTMENT.

                  (a)      As used herein:

                           (i)      "LEASE CONSENT COST" means any amount the
                  Company or any of its Subsidiaries pays or agrees to pay in
                  order to obtain a Lease Consent from a landlord under a Lease
                  other than an Excluded Lease, either prior to the Closing or
                  at any time after the Closing prior to the end of the 210th
                  day following the Closing Date (whether such amount is paid or
                  payable by the Company or any of its Subsidiaries at, prior to
                  or after the Closing). If such amount is a one time payment,
                  the Lease Consent Cost shall be the amount of such payment. If
                  such amount is more than one payment (such as increased rent),
                  the Lease Consent Cost shall be the sum of such payments
                  becoming payable during the remaining term of the Lease and,
                  if applicable, any renewal or extension periods available to
                  the tenant as a matter of right without a renegotiation of the
                  rent or other terms applicable under the Lease;

                           (ii)     "OTHER LEASE INCREASE COST" means any amount
                  the Company or any of its Subsidiaries is required to pay or
                  otherwise agrees to pay under any Lease as a result of the
                  occurrence of the Merger that (i) would not have been owed had
                  the Merger not occurred and (ii) is not a Lease Consent Cost.
                  If such amount is a one time payment, the Other Lease Increase
                  Cost shall be the amount of such payment. If such amount is
                  more than one payment (such as increased rent), the Other
                  Lease Increase Cost shall be the sum of such payments becoming
                  payable during the remaining term of the Lease and, if
                  applicable, any renewal or extension periods available to the
                  tenant as a matter of right without a renegotiation of the
                  rent or other terms applicable under the Lease; and

                           (iii)    "LOST LEASE COST" means 3.5 times the Store
                  EBITDA reflected on Exhibit H hereto with respect to any
                  Leases that (i) are terminable by the landlord thereunder as a
                  result of the Merger and (ii) are in fact so terminated by
                  such landlord not later than 210 days after the Closing Date.

                  (b)      If any Lease Consent Cost or Other Lease Increase
         Cost is paid or accrued (but as to the amount accrued only to the
         extent included as a current liability in Closing

AGREEMENT AND PLAN OF MERGER          PAGE 13         INDS01 RKIXMILLER 644669v6



         Working Capital) by the Company or any of its Subsidiaries at or prior
         to the Closing, there shall be added as an asset of the Company for
         purposes of calculating Closing Working Capital (and to Estimated
         Closing Working Capital to the extent known) an amount equal to the
         lesser of (i) the aggregate amount of such Lease Consent Costs and
         Other Lease Increase Costs paid or accrued (but as to the amount
         accrued only to the extent included as a current liability in Closing
         Working Capital) and (ii) the Excess EBITDA Amount. If the aggregate
         amount of the Lease Consent Costs and Other Lease Increase Costs paid
         or accrued by the Company or any of its Subsidiaries at or prior to the
         Closing is less than the amount of the Excess EBITDA Amount, the
         difference shall be referred to as the "Unused Excess EBITDA Amount."
         If the aggregate amount of the Lease Consent Costs and Other Lease
         Increase Costs paid or accrued by the Company or any of its
         Subsidiaries at or prior to the Closing is more than the amount of the
         Excess EBITDA Amount, the difference shall be referred to as the "Price
         Reduction Amount." If the Price Reduction Amount is more than $5
         million, Parent shall further increase the Closing Working Capital by
         such excess paid or accrued by the Company (but as to the amount
         accrued only to the extent included as a current liability in Closing
         Working Capital) and shall pay such amount to the Paying Agent at the
         time the Closing Merger Consideration is paid or, to the extent not
         then known, at the time the Final Closing Working Capital is
         determined.

                  (c)      If any Lease Consent Cost or Other Lease Increase
         Cost is not paid or accrued by the Company or any of its Subsidiaries
         at or prior to the Closing or if there is any Lost Lease Cost, Parent
         shall be entitled to reimbursement from the funds held by the
         Indemnification Escrow Agent under the Indemnification Escrow Agreement
         an amount equal to the amount by which the sum of such Lease Consent
         Costs, Other Lease Increase Costs and Lost Lease Costs exceeds any
         Unused Excess EBITDA Amount; provided, however, that the amount Parent
         may so receive shall not exceed $5 million minus the Price Reduction
         Amount. The procedures set forth in Section 6.4(a) shall apply to a
         claim for reimbursement under this Section as if it were a claim for
         indemnification to which Section 6.4(a) is applicable. (The Deductible
         limitation in Section 6.2(b) is not applicable to any such claim for
         reimbursement under this Section.)

                  (d)      The amount of any Lease Consent Cost or Other Lease
         Increase Cost shall be determined on a "cash on cash" basis.

                           SECTION 1.14 LEASE CONSENTS.

                  (a)      With respect to Leases other than Excluded Leases,
         the provisions of this Section shall be applicable in connection with
         the efforts of the parties to obtain Lease Consents.

                  (b)      Prior to the Closing the Company may obtain Lease
         Consents on such economic terms as the Company shall approve under the
         provisions of this Section and without the approval or consent of
         Parent or Newco so long as the aggregate Lease Consent Cost and Other
         Lease Increase Cost (the "AGGREGATE PRE-CLOSING CONSENT COSTS") with
         respect to those Leases as to which the Company has obtained Lease
         Consents does not exceed the Excess EBITDA Amount. If the Aggregate
         Pre-Closing

AGREEMENT AND PLAN OF MERGER          PAGE 14         INDS01 RKIXMILLER 644669v6



         Consent Costs equal or exceed (or would exceed if increased as a result
         of a proposed Lease Consent) the Excess EBITDA Amount, then the Company
         shall not incur any additional Aggregate Pre-Closing Consent Costs to
         obtain additional Lease Consents without the advance written consent of
         Parent, which consent will not be unreasonably withheld, conditioned or
         delayed by Parent. If Parent has not disapproved in writing the form
         and/or terms of any proposed Lease Consent within ten (10) days
         following written notice thereof, Parent shall be deemed to have
         consented in writing to the form and terms thereof. In addition,
         anything to the contrary herein notwithstanding, in no event shall the
         Company or any of its Subsidiaries agree to any non-economic terms or
         conditions in connection with any Lease Consents without the prior
         written consent of Parent, which consent shall not be unreasonably
         withheld, conditioned or delayed by Parent.

                  (c)      After the Closing and prior to the end of the 210th
         day following the Closing Date Parent and the Surviving Corporation may
         incur or agree to incur Lease Consent Costs and Other Lease Increase
         Costs in connection with obtaining Lease Consents only with the advance
         written approval of the Stockholder Committee (which approval shall not
         be unreasonably withheld, conditioned or delayed by the Stockholder
         Committee) and the costs so incurred shall be subject to the provisions
         of Section 1.13. If the Stockholder Committee has not disapproved in
         writing such costs within ten (10) days following written notice
         thereof, the Stockholder Committee shall be deemed to have consented in
         writing to such costs. Any such costs incurred or agreed to be incurred
         by Parent or the Surviving Corporation without the written approval of
         the Stockholder Committee shall be at the expense of Parent or the
         Surviving Corporation and shall not be subject to the provisions of
         Section 1.13.

                  (d)      In connection with obtaining Lease Consents as to
         which the advance consent or approval of the other party as to the
         terms thereof is not required under this Section, each of the Company,
         the Surviving Corporation and Parent shall exercise reasonable business
         judgment in good faith with a view toward minimizing, to the extent
         reasonably practicable, the costs to be borne by the other party (which
         after the Closing is meant to refer to the Persons entitled to share in
         the Merger Consideration being held by the Indemnification Escrow
         Agent) under Section 1.13.

                  (e)      Any damages allegedly resulting from a breach of the
         covenant made in Section 1.14(d) shall be considered an indemnification
         claim against the allegedly breaching party subject to the provisions
         of Article 6.

                  (f)      Each of the Company and Parent shall, during the
         period of time that they are obtaining Lease Consents subject to the
         provisions of this Section and Section 1.13, furnish a weekly report to
         the other party (which will be the Stockholder Committee after the
         Closing) as to the Lease Consents obtained since the prior weekly
         report and the terms agreed to in connection therewith, and shall
         otherwise furnish the other party from time to time with all other
         information reasonably requested concerning the efforts made to obtain
         Lease Consents.

ARTICLE 2. REPRESENTATIONS AND WARRANTIES OF THE COMPANY

AGREEMENT AND PLAN OF MERGER          PAGE 15         INDS01 RKIXMILLER 644669v6



         The Company hereby represents and warrants to Newco and Parent that:

                           SECTION 2.1 ORGANIZATION. The Company (i) is a
                  corporation duly incorporated, validly existing and in good
                  standing under the Laws of the State of Delaware, (ii) has all
                  requisite corporate power and authority to own, lease and
                  operate its assets and conduct its business as they are now
                  being operated and conducted, and (iii) is in good standing
                  and is duly qualified to transact business in each
                  jurisdiction in which the ownership or use of its assets or
                  the conduct of its business requires it to be so qualified
                  except where the lack of such qualifications reasonably would
                  not be expected to have a Material Adverse Effect. Except as
                  set forth in Section 2.4, the Company has no Subsidiaries or
                  equity investments in any other Person. The only U.S. states
                  in which neither the Company nor Hat World, Inc. is qualified
                  to transact business as a domestic or foreign corporation are
                  North Dakota, Montana, Idaho, Wyoming, Vermont and Utah.

                           SECTION 2.2 AUTHORIZATION. Except for the approvals
                  of the stockholders of the Company contemplated by Section 4.8
                  hereof, the Company has all requisite corporate power and
                  authority to execute and deliver this Agreement and all
                  agreements, instruments or documents contemplated herby and to
                  perform its obligations hereunder and thereunder, and to
                  consummate the transactions contemplated hereby and thereby.
                  The execution and delivery of this Agreement by the Company
                  and, subject only to the requisite approval of this Agreement
                  by the stockholders of the Company, the performance by the
                  Company of its obligations hereunder and the consummation of
                  the Merger and the other transactions provided for herein have
                  been duly and validly authorized by all necessary corporate
                  action on the part of the Company. This Agreement has been
                  duly executed and delivered by the Company and constitutes the
                  valid and legally binding obligation of the Company,
                  enforceable against the Company in accordance with its terms
                  and conditions except as enforceability may be limited by
                  applicable bankruptcy, insolvency, reorganization, moratorium
                  or other Laws relating to or affecting the rights and remedies
                  of creditors generally and to general principles of equity
                  (regardless of whether in equity or at law). Except for the
                  filing of a Certificate of Merger with the Secretary of State
                  of the State of Delaware (as contemplated by Section 1.2
                  hereof) and any required actions under the Hart-Scott-Rodino
                  Act, and except for any consents or approvals required under
                  Contracts with any Governmental Authority (all of which are
                  set forth on Schedule 2.2), and except where the failure to
                  give notice, to file, or to obtain any authorization, consent
                  or approval, reasonably would not be expected to have a
                  Material Adverse Effect, the Company need not give any notice
                  to, make any filing with, or obtain any authorization,
                  consent, or approval of any Government Authority in order to
                  consummate the transactions contemplated by this Agreement.
                  The affirmative vote of the shares of capital stock of the
                  Company owned by the Controlling Stockholders and subject to
                  the Proxies will be sufficient to approve the Merger in
                  accordance with the requirements of the DGCL and the Company's
                  Certificate of Incorporation and bylaws. The Proxies are
                  legal, valid and effective under the DGCL and the Certificate
                  of Incorporation and Bylaws of the Company.

AGREEMENT AND PLAN OF MERGER          PAGE 16         INDS01 RKIXMILLER 644669v6



                           SECTION 2.3 NONCONTRAVENTION. Except as otherwise
                  provided in Schedule 2.3 hereto, and except for such matters
                  arising solely as a result of the consummation or anticipated
                  consummation of the Merger with respect to the Leases, the
                  execution, delivery and performance by the Company of this
                  Agreement and the other instruments and documents contemplated
                  hereby to be executed and delivered by the Company, and the
                  consummation by the Company of the transactions contemplated
                  hereby and thereby, do not and will not (i) violate or
                  conflict with or result in the breach of any provision of the
                  Certificate of Incorporation or by-laws of the Company, (ii)
                  whether after the giving of notice or lapse of time or both,
                  violate or conflict with any provision of, constitute a breach
                  of or default under, or result in the (or create in any Person
                  a right of) modification, cancellation, termination or
                  acceleration of any obligation under, or require any notice
                  under, or result in the imposition or creation of any
                  Encumbrances upon the Company or its assets pursuant to, (a)
                  any agreement or contract by which the Company or any of its
                  Subsidiaries or its or their assets is bound or (b) any
                  statute, law, rule or regulation applicable to the Company or
                  any Subsidiary, except where the violation, conflict, breach,
                  default, acceleration, termination, modification,
                  cancellation, failure to give notice or Encumbrance reasonably
                  could not be expected to have a Material Adverse Effect, or
                  (iii) violate or conflict with any Legal Requirement
                  applicable to or binding on the Company or its Subsidiaries or
                  its or their assets except where such violation reasonably
                  could not be expected to have a Material Adverse Effect.

                           SECTION 2.4 SUBSIDIARIES. The Company has two
                  directly and wholly-owned Subsidiaries, Hat World, Inc.
                  ("HWI") and HatWorld.com, Inc. ("HW.COM"). HWI has one
                  wholly-owned subsidiary, Hat Zone Franchising, L.L.C.
                  ("FRANCHISING"). HWI (i) is a corporation duly incorporated,
                  validly existing and in good standing under the laws of the
                  State of Minnesota, (ii) has all requisite corporate power and
                  authority to own, lease and operate its assets and conduct its
                  business as they are now being operated and conducted, and
                  (iii) is in good standing and is duly qualified to transact
                  business in each jurisdiction in which the ownership or use of
                  its assets or the conduct of its business requires it to be so
                  qualified except where the lack of such qualification
                  reasonably would not be expected to have a material adverse
                  effect on HWI. HW.com (i) is a corporation duly incorporated,
                  validly existing and in good standing under the laws of the
                  State of South Dakota, (ii) has all requisite corporate power
                  and authority to own, lease and operate its assets and conduct
                  its business as they are now being operated and conducted, and
                  (iii) is in good standing and is duly qualified to transact
                  business in each jurisdiction in which the ownership or use of
                  its assets or the conduct of its business requires it to be so
                  qualified except where the lack of such qualification
                  reasonably would not be expected to have a material adverse
                  effect on HW.com. Franchising (i) is a limited liability
                  company duly organized, validly existing and in good standing
                  under the laws of the State of Missouri, (ii) has all
                  requisite power and authority to own, lease and operate its
                  assets and conduct its business as they are now being operated
                  and conducted, and (iii) is in good standing and is duly
                  qualified to transact business in each jurisdiction in which
                  the ownership or use of its assets or the conduct of its
                  business requires it to be so qualified except where

AGREEMENT AND PLAN OF MERGER          PAGE 17         INDS01 RKIXMILLER 644669v6



                  the lack of such qualification reasonably would not be
                  expected to have a material adverse effect on Franchising.

                           SECTION 2.5 CAPITALIZATION. As of the date of this
                  Agreement the authorized capital stock of the Company consists
                  of (a) 10,000,000 shares of Common Stock of which, 3,373,446
                  shares are issued and outstanding, (b) 189,724 shares of
                  Series A Preferred Stock of which, 189,724 shares are issued
                  and outstanding, and (c) 222,780 shares of Series B Preferred
                  Stock of which, 222,780 shares are issued and outstanding. As
                  of the date of this Agreement the holders of Common Stock,
                  Series A Preferred Stock, Series B Preferred Stock and
                  warrants to purchase Common Stock and the Option Holders, each
                  as set forth on Schedule 2.5 (collectively, the
                  "STOCKHOLDERS"), are the record and beneficial owners and
                  holders of the Company Stock, free and clear of any
                  Encumbrances thereto. As of the date of this Agreement (a) the
                  issued and outstanding Series A Preferred Stock is, in the
                  aggregate, convertible to 195,894 shares of Common Stock, and
                  (b) the issued and outstanding Series B Preferred Stock is, in
                  the aggregate, convertible to 2,227,800 shares of Common
                  Stock. All outstanding shares of capital stock of the Company
                  have been duly authorized and validly issued and are fully
                  paid and non-assessable and free of preemptive rights. As of
                  the date of this Agreement, the Company has outstanding
                  options that were granted to its employees, directors and
                  consultants to purchase shares of Common Stock that are held
                  by, and that are exercisable for the number of shares and at
                  the exercise prices, as disclosed in Schedule 2.5 hereto.
                  Additionally, the Company has outstanding certain warrants to
                  purchase shares of Common Stock that are, as of the date of
                  this Agreement, held by and exercisable for the number of
                  shares as disclosed in Schedule 2.5. All issued and
                  outstanding shares of capital stock or other ownership
                  interest in HWI, HW.com and Franchising are owned, directly or
                  indirectly, by the Company. Except as set forth in this
                  Section 2.5 and in Schedule 2.5, as of the date of this
                  Agreement there are no outstanding (i) shares of capital stock
                  or other securities of the Company or any of its Subsidiaries,
                  (ii) securities of the Company or any of its Subsidiaries
                  convertible into or exchangeable for shares of capital stock
                  or other securities of the Company or any of its Subsidiaries,
                  or (iii) options or other rights to acquire from the Company
                  or any of its Subsidiaries any capital stock or other
                  securities of the Company or any of its Subsidiaries (the
                  items in clauses (i), (ii) and (iii) being referred to
                  collectively as the "COMPANY SECURITIES"), and there are no
                  outstanding obligations of the Company or any of its
                  Subsidiaries, actual or contingent, to issue, transfer, sell
                  or deliver or to repurchase, redeem or otherwise acquire any
                  Company Securities. Except as disclosed on Schedule 2.5
                  hereto, there are no voting trusts or other agreements or
                  understandings to which the Company or any Stockholder is a
                  party with respect to the voting of capital stock of the
                  Company, other than the Proxies. At the Closing the Company
                  will furnish to Parent, pursuant to Section 1.9, the Merger
                  Consideration Payment Allocation which will contain a list of
                  all holders of Company Securities and the type and amount of
                  Company Securities held by each of them, as of the Closing,
                  which information thereon will be true, accurate and complete
                  as of the Closing.

                           SECTION 2.6 FINANCIAL STATEMENTS; CONTROLS; NO
                  UNDISCLOSED LIABILITY.

AGREEMENT AND PLAN OF MERGER          PAGE 18         INDS01 RKIXMILLER 644669v6



                  (a)      The Company has furnished Parent and Newco true and
         complete copies of (i) audited consolidated balance sheets of the
         Company and its Subsidiaries as of December 31, 2000, December 31,
         2001, January 31, 2002, December 31, 2002 and January 31, 2003 and the
         related audited consolidated statements of income and cash flows for
         the Company and its Subsidiaries for the twelve (12) month periods then
         ended, together with an opinion thereon by the Company's independent
         auditors (the "AUDITED FINANCIAL STATEMENTS"), and (ii) an unaudited
         interim consolidated balance sheet for the Company and its Subsidiaries
         as of December 31, 2003, and the related unaudited consolidated
         statement of income for the eleven month period then ended which is
         attached hereto as Schedule 2.6 (together with the Audited Financial
         Statements, the "FINANCIAL STATEMENTS"). The Financial Statements have
         been prepared in accordance with GAAP, applied consistently with prior
         periods, and present fairly in all material respects the consolidated
         financial position and consolidated results of operations of the
         Company and its Subsidiaries as of the dates and for the periods
         indicated; provided however, that the unaudited interim financial
         statements are subject to normal year-end adjustments and lack
         footnotes and other presentation items (which, if presented, would not
         differ materially from those included in the Audited Financial
         Statements).

                  (b)      The Company and its Subsidiaries maintain accurate
         books and records reflecting their assets and liabilities and maintain
         proper and adequate internal accounting controls which provide
         assurance that (i) transactions are executed with management's
         authorization; (ii) transactions are recorded as necessary to permit
         preparation of the consolidated financial statements of the Company and
         to maintain accountability for the Company's assets; (iii) access to
         the Company's and the Subsidiaries' assets is permitted only in
         accordance with management's authorization; (iv) the reporting of the
         Company's and its Subsidiaries' assets is compared with existing assets
         at regular intervals; and (v) accounts, notes and other receivables are
         recorded accurately, and proper and adequate procedures are implemented
         to effect the collection thereof on a current and timely basis.

                  (c)      Except as and to the extent of the amounts
         specifically reflected or reserved against in the most recent balance
         sheet included in the Financial Statements or disclosed in the notes
         thereto, the Company does not have any liabilities or obligations of
         any nature, whether absolute, accrued, contingent or otherwise and
         whether due or to become due (including, without limitation,
         liabilities for taxes and interest, penalties and other charges payable
         with respect thereto), that are required in accordance with GAAP to be
         disclosed in the Financial Statements, other than liabilities incurred
         since such date in the ordinary course of business.

                           SECTION 2.7 LITIGATION. Except as disclosed in
                  Schedule 2.7 hereto, there is no Action pending, or to the
                  Knowledge of the Company threatened, against the Company or
                  any of its Subsidiaries, before or by any court or other
                  Government Authority. The matters listed on Schedule 2.7 could
                  not reasonably be expected to result in a Material Adverse
                  Effect. There is no judgment, decree, injunction, rule or
                  order of any court or governmental body specifically
                  applicable to the Company or any Subsidiary. To the Knowledge
                  of the Company neither the Company nor any Subsidiary is
                  subject to any judgment, decree, injunction, rule or order of
                  any court or governmental body of general applicability, that
                  in any such case (i) would

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                  require a change in the manner in which the Company or any
                  Subsidiary presently conducts its business and (ii) which
                  change could reasonably be expected to have a Material Adverse
                  Effect. There is not pending against the Company or any of its
                  Subsidiaries any Action (i) seeking to restrain or prohibit
                  the consummation of the transactions contemplated by this
                  Agreement, or (ii) seeking to prohibit or limit the ownership
                  or operation by the Surviving Corporation of any portion of
                  the assets or business of the Company or its Subsidiaries.

                           SECTION 2.8 COMPLIANCE WITH LAWS; PERMITS; CONSENTS.

                  (a)      Except as disclosed in Schedule 2.8, the Company and
         its Subsidiaries are in compliance with all applicable Laws, except for
         such non-compliance as reasonably could not be expected to have a
         Material Adverse Effect.

                  (b)      The Company and its Subsidiaries own, or have full
         rights under, all licenses, permits and authorizations of any
         Government Authority which are necessary for the conduct of their
         business as currently conducted, except for any such licenses, permits,
         consents and authorizations that, if not so held, reasonably could not
         be expected to result in a Material Adverse Effect. Each of the
         foregoing is in full force and effect, and the Company and its
         Subsidiaries are in compliance with all of their obligations with
         respect thereto, with such exceptions as reasonably would not be
         expected to have a Material Adverse Effect.

                           SECTION 2.9 TITLE TO ASSETS. The Company and its
                  Subsidiaries have good title to, or valid and existing leases
                  or licenses for, all of the assets used by them or required
                  for use in their business operations or included in the most
                  recent Financial Statements (unless disposed of since the date
                  of the most recent Financial Statements), free and clear of
                  all Encumbrances except for (i) liens for Taxes, assessments
                  and other governmental charges which are not due and payable
                  or which may hereafter be paid without penalty, (ii) the title
                  and other interests of lessors under capital or operating
                  leases or of licensors under licenses or royalty agreements,
                  (iii) Encumbrances listed in Schedule 2.9, (iv) liens of
                  mechanics, materialmen and similar liens (provided that for
                  any of such liens that exist on the Closing Date, the
                  liability therefor will be accrued as a current liability in
                  the calculation of Closing Working Capital), and (v) such
                  minor imperfections in title as do not detract in any material
                  respect from the value or utility of the subject property in
                  the conduct of business (collectively, the "PERMITTED
                  ENCUMBRANCES").

                           SECTION 2.10 INTELLECTUAL PROPERTY. Schedule 2.10
                  sets forth a correct and complete list of (i) all patents,
                  trademarks, trade names and registered copyrights owned by the
                  Company or any of the Subsidiaries (collectively, the
                  "PROPRIETARY INTELLECTUAL PROPERTY") and (ii) all material
                  patents, trademarks, trade names, copyrights, technology and
                  processes used by the Company and the Subsidiaries in their
                  respective businesses which are used pursuant to a license or
                  other right granted by a third party pursuant to a written
                  agreement signed by the Company or any of the Subsidiaries
                  (collectively, the "LICENSED INTELLECTUAL PROPERTY", and

AGREEMENT AND PLAN OF MERGER          PAGE 20         INDS01 RKIXMILLER 644669v6


                  together with the Proprietary Intellectual Property herein
                  referred to as "INTELLECTUAL PROPERTY"). The Company and each
                  Subsidiary owns all Proprietary Intellectual Property, and the
                  consummation of the transactions contemplated hereby will not
                  alter or impair any such rights. To the Knowledge of the
                  Company, the Company and each Subsidiary has the right to use
                  pursuant to valid and effective agreements, all Licensed
                  Intellectual Property, and the consummation of the
                  transactions contemplated hereby will not alter or impair any
                  such rights. No claims are pending or, to the Knowledge of the
                  Company, threatened against the Company or any Subsidiary by
                  any person with respect to the use of any Intellectual
                  Property or challenging or questioning the validity or
                  effectiveness of any license or agreement relating to the
                  same. The current use by the Company and each Subsidiary of
                  the Proprietary Intellectual Property does not infringe on the
                  rights of any person, except for such infringements which in
                  the aggregate could not reasonably be expected to have a
                  Material Adverse Effect upon the Company's ownership or use of
                  such Proprietary Intellectual Property. To the Knowledge of
                  the Company, the current use by the Company and each
                  Subsidiary of the Licensed Intellectual Property does not
                  infringe on the rights of any Person, except for such
                  infringements which in the aggregate could not reasonably be
                  expected to have a Material Adverse Effect on the Company's
                  use of such Licensed Intellectual Property. There are no
                  pending claims or charges brought by the Company or any
                  Subsidiaries against any person with respect to the use of any
                  material Intellectual Property or the enforcement of any of
                  the Company's or any Subsidiaries' rights relating to the
                  material Intellectual Property.

                           SECTION 2.11 LABOR; EMPLOYEE BENEFITS.

                  (a)      Each of the Company and the Subsidiaries is in
         compliance in all material respects with all applicable federal and
         state Laws respecting employment and employment practices, terms and
         conditions of employment, wages and hours, and is not engaged in any
         material unfair labor or unlawful employment practice. In the past five
         (5) years, no material wage and hour claims have been brought against
         the Company or any Subsidiary by any Person and, to the Knowledge of
         the Company, there does not exist any basis for the assertion against
         the Company or any of its Subsidiaries of any material claim with
         respect to wages and hours. Except as set forth in Schedule 2.11 there
         is no: (a) unlawful employment practice discrimination charge that is
         pending before the Equal Employment Opportunity Commission (the "EEOC")
         or EEOC recognized state "referral agency" or, to the Knowledge of the
         Company, threatened, against or involving or affecting the Company or
         any of the Subsidiaries; (b) unfair labor practice charge or complaint
         against the Company or any of the Subsidiaries pending before the
         National Labor Relations Board (the "NLRB") or, to the Knowledge of the
         Company, threatened, against or involving or affecting the Company or
         any of the Subsidiaries; (c) and there has not been in the past three
         years, any organized labor strike, dispute, slowdown or stoppage
         actually pending or, to the Knowledge of the Company, threatened
         against or involving or affecting the Company or any of the
         Subsidiaries; (d) collective bargaining agreement that is binding on
         the Company or any of the Subsidiaries; or (e) material labor or
         employment-related grievance. To the Knowledge of the Company, no union
         organizational efforts are presently being made involving any

AGREEMENT AND PLAN OF MERGER          PAGE 21         INDS01 RKIXMILLER 644669v6



         of the Company's or any of the Subsidiaries' employees and, to the
         Knowledge of the Company, for the past five (5) years, none have been
         made. No union or other collective bargaining unit has been certified
         or recognized by the Company as representing any of the Company's or
         any of the Subsidiaries' employees during the past five years. To the
         Knowledge of the Company, during the past five years, no union or
         collective bargaining unit has sought such certification or
         recognition, and, to the Knowledge of the Company, no union or
         collective bargaining unit is seeking or currently contemplating
         seeking any such certification or recognition, and no written notice of
         any such attempt or contemplation has been received by the Company
         during such period.

                  (b)      Schedule 2.11 sets forth a complete and correct list
         of each employment, bonus, deferred compensation, pension, stock
         option, stock appreciation right, profit-sharing or retirement plan,
         arrangement or practice, each medical, vacation, retiree medical,
         severance pay plan, and each other similar agreement or fringe benefit
         plan, arrangement or practice, of the Company, whether legally binding
         or not, including each "employee benefit plan" within the meaning of
         Section 3(3) of ERISA, that is sponsored or maintained by the Company
         or any of its Subsidiaries, or to which the Company or any of its
         Subsidiaries contributes or is required to contribute on behalf of
         current or former Employees, directors or consultants of the Company or
         any of its Subsidiaries or their beneficiaries or dependents ("BENEFIT
         PLANS").

                  (c)      The Company has delivered to Parent complete and
         correct copies, with respect to each Benefit Plan, of the plan
         documents including any related trust, insurance contract or fund and
         any amendments (or a written description of any unwritten plan), any
         current summary plan description, and the three most recent Form 5500
         annual reports.

                  (d)      The Company has received no written notice of any,
         and to the Knowledge of the Company, there is currently no, audit or
         investigation by any Government Authority or any claim (other than
         routine claims for benefits in the ordinary course), action, suit or
         proceeding against or involving any Benefit Plan and, to the Knowledge
         of the Company, no such audit, investigation, claim, action, suit or
         proceeding is threatened.

                 (e)      To the Knowledge of the Company, each Benefit Plan
         (and each related trust, insurance contract, or fund) has been
         maintained, funded and administered, in all material respects, in
         accordance with the terms of such Benefit Plan and complies in form and
         in operation in all material respects with the applicable requirements
         of ERISA and the Code.

                  (f)      All contributions and premium payments required to
         have been paid under or with respect to any Benefit Plan have been
         timely paid or accrued.

                  (g)      Each Benefit Plan which is intended to meet the
         requirements of a "qualified plan" under Code Section 401(a) has
         received a determination letter from the Internal Revenue Service to
         the effect that it meets the requirements of Code Section 401(a).

AGREEMENT AND PLAN OF MERGER          PAGE 22         INDS01 RKIXMILLER 644669v6



                  (h)      The Company does not have any commitment, whether
         formal or informal and whether legally binding or not, (i) to create
         any additional such Benefit Plan; (ii) to modify or change any such
         Benefit Plan; or (iii) to maintain for any period of time any such
         Benefit Plan, except as accurately and completely described in Schedule
         2.11.

                  (i)      Except as disclosed in Schedule 2.11, the
         consummation of the transactions contemplated by this Agreement will
         not entitle any employee or former employee of the Company to severance
         pay, unemployment compensation or any other payment, or accelerate the
         time of payment or vesting of any stock option, stock appreciation
         right, deferred compensation or other employee benefits under any
         Benefit Plan (including vacation and sick pay).

                  (j)      Except as disclosed in Schedule 2.11, none of the
         Benefit Plans which are "welfare benefit plans," within the meaning of
         Section 3(1) of ERISA, provide for continuing benefits or coverage
         after termination or retirement from employment, except for COBRA
         rights under a "group health plan" as defined in Section 4980B(g) of
         the Code and Section 607 of ERISA.

                  (k)      Neither the Company nor any entity required to be
         aggregated with the Company under Section 414(b), (c), (m) or (o) of
         the Code ("ERISA AFFILIATE") has ever sponsored, participated in, or
         contributed to either a plan subject to Title IV of ERISA or Section
         412 of the Code or a multiemployer plan as defined in Section
         4001(a)(3) of ERISA, and neither the Company nor any ERISA Affiliate
         has ever withdrawn from such a multiemployer plan nor incurred any
         liability as a result of any partial or complete withdrawal by any
         employer from a multiemployer plan as described under Sections 4201,
         4203, or 4205 of ERISA.

                           SECTION 2.12 BROKERS, FINDERS, ETC. Except for U.S.
                  Bancorp Piper Jaffray, Inc. whose fees and expenses will be
                  paid by the Company prior to the Closing (which payment will
                  reduce Closing Cash that would otherwise exist absent such
                  payment), there is no broker, finder or investment banker that
                  is entitled to any brokerage, finder's or other fee or
                  commission in connection with this Agreement, the other
                  documents contemplated by this transaction or the transactions
                  contemplated hereby or thereby, based upon any agreements,
                  written or oral, made by or on behalf of the Company or any of
                  its Subsidiaries or the Stockholders.

                           SECTION 2.13 ENVIRONMENTAL MATTERS. Except as set
                  forth in Schedule 2.13, to the Knowledge of the Company and
                  except for such exceptions as reasonably would not be expected
                  to have a Material Adverse Effect, (a) the Company and each of
                  its Subsidiaries have complied with and are currently in
                  compliance with the provisions of all applicable Environmental
                  Laws, (b) neither the Company nor any of its Subsidiaries has
                  released any Hazardous Materials into the environment at, on
                  or from any real property owned, used or leased by the Company
                  or its Subsidiaries, (c) the Company has not assumed
                  liabilities relating to Hazardous Materials or Environmental
                  Laws of any Person, and (d) there is no past or present
                  action, activity, event, condition or circumstance that could
                  give rise

AGREEMENT AND PLAN OF MERGER          PAGE 23         INDS01 RKIXMILLER 644669v6



                  to any liability of the Company for violation of or requiring
                  remediation or investigation under any Environmental Law.

                           SECTION 2.14 ABSENCE OF CERTAIN CHANGES. Except as
                  set forth in Schedule 2.14, and except for the taking of
                  actions specifically permitted or contemplated by this
                  Agreement, since December 31, 2003, neither the Company nor
                  any Subsidiary has:

                  (a)      as of the date of this Agreement suffered any
         Material Adverse Effect, or suffered any material casualty loss
         (whether or not insured);

                  (b)      made any change in its business or operations or in
         the manner of conducting its business other than immaterial changes in
         the ordinary course of business;

                  (c)      experienced any change in any assumptions underlying
         or methods of calculating any reserves, provisions or accruals;

                  (d)      paid, discharged or satisfied any claim, lien,
         encumbrance or liability (whether absolute, accrued, contingent or
         otherwise and whether due or to become due), other than claims,
         encumbrances or liabilities (i) which are reflected or reserved against
         in the Financial Statements or (ii) which were incurred after the date
         of the Financial Statements and paid, discharged or satisfied since the
         date thereof in the ordinary course of business and consistent with
         past practice;

                  (e)      written down the value of any inventory in excess of
         $500,000 in the aggregate, or written off as uncollectible any notes or
         accounts receivable or any portion thereof in excess of $50,000 in the
         aggregate;

                  (f)      canceled any other debts or claims, or waived any
         rights of substantial value;

                  (g)      sold, transferred or conveyed any of its properties
         or assets (whether real, personal or mixed, tangible or intangible),
         except in the ordinary course of business and consistent with past
         practice;

                  (h)      disposed of or permitted to lapse, or otherwise
         failed to preserve the exclusive rights of the Company to use any
         patent, trademark, trade name, logo or copyright or any such
         application, or disposed of or permitted to lapse any license, permit
         or other form of authorization, or disposed of or disclosed to any
         person any trade secret, formula, process or know-how;

                  (i)      excluding increases in compensation to employees
         whose annual base compensation as of December 31, 2003 does not exceed
         $75,000, and excluding bonuses payable to executive management, field
         and home office employees in accordance with the bonus plans applicable
         to those three groups of employees for the year ending January 31, 2004
         (copies of which have been provided to Parent) and bonuses payable
         under employment agreements disclosed on Schedule 2.17, granted any
         increase in the compensation of any officer, director, employee or
         agent (including, without limitation, any increase pursuant to any
         bonus, pension, profit sharing or other plan or commitment) in excess
         of 10% of the prior year's compensation, or adopted or amended any such
         plan

AGREEMENT AND PLAN OF MERGER          PAGE 24         INDS01 RKIXMILLER 644669v6



         or other arrangements; and no such increase, or the adoption or
         amendment of any such plan or arrangement, is planned or required;

                  (j)      made any capital expenditures or commitments in
         excess of $3,200,000 in the aggregate for replacements or additions to
         property, plant, equipment or intangible capital assets;

                  (k)      declared, paid or made or set aside for payment or
         making, any dividend or other distribution in respect of its capital
         stock or other securities, or directly or indirectly redeemed,
         purchased or otherwise acquired any of its capital stock or other
         securities;

                  (l)      made any change in any method of accounting or
         accounting practice;

                  (m)      paid, loaned or advanced any amount to or in respect
         of, or sold, transferred or leased any properties or assets (real,
         personal or mixed, tangible or intangible) to, or entered into any
         agreement, arrangement or transaction with, any of the stockholders of
         the Company or the officers or directors of the Company, any Affiliates
         or associates of any stockholder of the Company or the Company or any
         of their respective officers or directors, or any business or entity in
         which any of such persons has any direct or material indirect interest,
         except for compensation to the officers and employees of the Company at
         rates not exceeding the rates of compensation in effect at December 31,
         2003 and pursuant to bonus plans and Benefit Plans in effect at
         December 31, 2003 and advances to employees in the ordinary course of
         business for travel and expense disbursements in accordance with past
         practice, but not in excess of $5,000 at any one time outstanding and
         lease payments pursuant to existing lease agreements disclosed on
         Schedule 2.20;

                  (n)      agreed, whether in writing or otherwise, to take any
         action described in this Section 2.14.

                           SECTION 2.15 TAXES.

                  (a)      Except as otherwise disclosed in Schedule 2.15, the
         Company and its Subsidiaries have filed all Returns which are required
         to be filed by them and paid or accrued all Taxes that are shown as due
         pursuant to such Returns, except where a failure to file or pay or
         accrue reasonably could not be expected to have a Material Adverse
         Effect, and, to the Knowledge of the Company, such Returns are true,
         complete and correct in all material respects. Except as accrued, no
         other Taxes are payable by the Company or its Subsidiaries with respect
         to items or periods covered by such Returns (whether or not shown on or
         reportable on such Returns) or with respect to any period prior to the
         date of this Agreement. There are no liens on any of the assets of the
         Company or its Subsidiaries with respect to Taxes, other than liens for
         Taxes not yet due and payable or for Taxes that the Company or a
         Subsidiary is contesting in good faith through appropriate proceedings
         and for which appropriate reserves have been established.

                  (b)      Except as otherwise disclosed in Schedule 2.15 and
         except for routine sales tax audits conducted from time to time with
         respect to the Company's retail outlets in various states, to the
         Knowledge of the Company there is no pending active audit by

AGREEMENT AND PLAN OF MERGER          PAGE 25         INDS01 RKIXMILLER 644669v6



         the IRS or other Government Authority relating to any Taxes. Except as
         disclosed on Schedule 2.15, neither the Company nor any Subsidiary does
         business in or derives income from any state, local, territorial or
         foreign jurisdiction, other than those for which Returns have been
         filed, in such a manner that would subject the Company or such
         Subsidiary to the taxing jurisdiction of such state, local, territorial
         or foreign authority.

                  (c)      The Company and its Subsidiaries have complied with
         all applicable Laws, rules and regulations with respect to the
         withholding of Taxes from Employee wages and other payments and paid
         over or accrued for payment to the proper taxing authorities all
         amounts required to be so withheld and paid over for all periods under
         all applicable Laws.

                  (d)      The Company is not a foreign person subject to
         withholding under Section 1445 of the Code and the regulations
         promulgated thereunder, and the Company will provide certification to
         that effect to Parent at the Closing if requested by Parent to do so.
         Neither the Company nor any Subsidiary has entered into any
         compensatory agreements that would result in a nondeductible expense to
         the Company or such Subsidiary pursuant to Section 280G of the Code or
         an excise tax to the recipient of such payment pursuant to Section 4999
         of the Code. The Company has not been the "distributing corporation"
         (within the meaning of Section 355(c)(2) of the Code) with respect to a
         transaction described in Section 355 of the Code within the three year
         period ending as of the date of this Agreement.

                           SECTION 2.16 INSURANCE. Schedule 2.16 lists and
                  provides a brief description (including policy numbers,
                  deductibles, carriers and effective and termination dates) all
                  insurance policies in effect with respect to the Company and
                  its Subsidiaries (including, without limitation, fire,
                  liability, workmen's compensation, health and title). All such
                  policies are in full force and effect, all premiums with
                  respect thereto have been paid to the extent due, and no
                  notice of cancellation or termination has been received with
                  respect to any such policy. All such policies will remain in
                  full force and effect at least through the respective dates
                  set forth in Schedule 2.16 without the payment of additional
                  premiums and will not in any way be affected by, or terminate
                  or lapse by reason of, the transactions contemplated by this
                  Agreement. Schedule 2.16 contains an accurate and complete
                  description of any provision contained in the policies
                  identified on Schedule 2.16 which provides for retrospective
                  premium adjustment. Schedule 2.16 identifies all risks which
                  the Company has designated as being self-insured and the
                  amount of reserves set aside by the Company to cover such
                  risks.

                           SECTION 2.17 CONTRACTS. Schedule 2.17 sets forth a
                  list as of the date of the Agreement of all written, and a
                  description of all oral, Material Contracts to which the
                  Company or any Subsidiary of the Company is a party that
                  cannot be terminated on not more than sixty (60) days' notice
                  without penalty. Except as set forth on Schedule 2.17:

                  (a)      all of the Material Contracts are in full force and
         effect and are valid and binding on and enforceable by the Company or
         its Subsidiaries (as applicable) in

AGREEMENT AND PLAN OF MERGER          PAGE 26         INDS01 RKIXMILLER 644669v6


         accordance with their terms against the other parties thereto, except
         as such enforceability may be limited by bankruptcy, insolvency,
         fraudulent conveyance, reorganization or other similar Laws affecting
         the enforcement of creditors' rights generally and except to the extent
         that injunctive or other equitable relief is within the discretion of a
         court of competent jurisdiction;

                  (b)      neither the Company nor any of its Subsidiaries, nor
         to the Knowledge of the Company any other party thereto, is in material
         breach or default under any Material Contract;

                  (c)      neither the Company nor any of its Subsidiaries has
         waived any material right under any Material Contract;

                  (d)      no event has occurred that, with the giving of notice
         or the lapse of time or both, would constitute a material breach or
         default by the Company or any of its Subsidiaries, or to the Knowledge
         of the Company by any other party thereto, under any Material Contract;
         and

                  (e)      except for such matters arising solely as a result of
         the consummation or anticipated consummation of the Merger with respect
         to the Leases (i) there are no material unresolved disputes under any
         of the Material Contracts, (ii) there are no renegotiations of or
         attempts to renegotiate, or outstanding rights to renegotiate, any
         amounts paid to or payable by the Company under any Material Contract,
         and (iii) to the Knowledge of the Company, no Person has made a demand
         for such renegotiation.

                           SECTION 2.18 TRANSACTIONS WITH AFFILIATES. Except as
                  set forth in Schedule 2.18, there are no Contracts that will
                  be in effect after the Effective Time to which any holder of
                  more than 5% of any class of Company Securities, or any such
                  stockholder's Associates or Relatives (the "INSIDERS"), is a
                  party. Except as set forth in Schedule 2.18, no Stockholder,
                  any Affiliate of the Company or any Stockholder nor any
                  Insider has any interest in any property, real or personal,
                  tangible or intangible, used in or pertaining to the business
                  of the Company. From and after the Closing, the Stockholders
                  of the Company (in their capacity as such) will not have any
                  claim or right against the Company except the right to receive
                  the Merger Consideration (and the other benefits of this
                  Agreement) pursuant to the terms and conditions of this
                  Agreement and their rights under applicable law to assert
                  appraisal rights in lieu of accepting the Merger Consideration
                  hereunder.

                           SECTION 2.19 INDEBTEDNESS. Schedule 2.19 sets forth a
                  description of all of the Company's and its Subsidiaries'
                  outstanding indebtedness for borrowed money as of the date of
                  this Agreement, whether secured or unsecured. Except as set
                  forth in Schedule 2.19, as of the date of this Agreement
                  neither the Company nor any of its Subsidiaries is a party to
                  any loan agreement or the maker or obligor under any
                  promissory note or other similar undertaking, including any
                  guaranty, for the repayment of borrowed money.

AGREEMENT AND PLAN OF MERGER          PAGE 27         INDS01 RKIXMILLER 644669v6



                           SECTION 2.20 REAL PROPERTY.

                  (a)      The Company and its Subsidiaries do not own any real
         property.

                  (b)      Schedule 2.20 sets forth the location of each parcel
         of real property leased by the Company or its Subsidiaries as of the
         date of this Agreement, and a true and complete list as of the date of
         this Agreement of all written or oral leases or rental arrangements
         (individually, a "LEASE" and collectively, the "LEASES") for each such
         parcel (including the date and name of the parties to each Lease). The
         Company has delivered to Parent and Newco a true and complete copy of
         each Lease (including all extensions, amendments and other
         modifications thereto) and, in the case of any oral Lease, a written
         summary of the material terms of such oral Lease. Except as otherwise
         disclosed on Schedule 2.20, the Company or its Subsidiaries is now in
         possession of each parcel of such real property and has not assigned or
         transferred any Lease, in whole or in part, or sublet all or part of
         such real property. Except for the rights of the subtenants with
         respect to the Leases occupied by subtenants, and except for any such
         matters arising solely as a result of the consummation or anticipated
         consummation of the Merger with respect to the Leases, neither the
         Company nor any of its Subsidiaries has received any notice or written
         threat of, nor is a party to, any Action that could reasonably be
         expected to interfere with the Surviving Corporation's quiet enjoyment
         of such real property pursuant to the terms of the Leases.

         SECTION 2.21 INVENTORY. All inventory of the Company, whether reflected
in the Financial Statements or otherwise, is of good and merchantable quality
and consists of a quantity and quality usable and saleable in the ordinary
course of business, except for items which have been written off or down in the
Financial Statements to realizable market value or for which adequate reserves
have been provided therein. Except as set forth on Schedule 2.21, the Company is
not under any liability or obligation with respect to the return of inventory or
merchandise in the possession of wholesalers, retailers or other customers in
excess of its historical experience, and there are no purchase commitments in
excess of historical experience.

         SECTION 2.22 BOOKS AND RECORDS. The books of account, minute books,
stock record books, and other records of the Company and its Subsidiaries, all
of which have been made available to Parent, are complete and correct and have
been maintained in accordance with sound business practices, and the
requirements of Section 13(b)(2) of the Securities Exchange Act of 1934, as
amended (regardless of whether or not the Company and its Subsidiaries are
subject to that Section), including the maintenance of an adequate system of
internal controls. The minute books of the Company and its Subsidiaries contain
accurate and complete records of all meetings held of, and corporate action
taken by, the stockholders, the Boards of Directors, and committees of the
Boards of Directors of the Company and the Subsidiaries, and no meeting of any
such stockholders, Boards of Directors, or committee has been held for which
minutes have not been prepared and are not contained in such minute books. At
the Closing, all of those books and records will be in the possession of the
Company and the Subsidiaries.

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ARTICLE 3. REPRESENTATIONS AND WARRANTIES OF NEWCO AND PARENT

         Each of Newco and Parent hereby represents and warrants to and for the
benefit of the Company and its stockholders as follows:

                           SECTION 3.1 INCORPORATION AND POWERS. Newco is a
                  corporation duly incorporated, validly existing and in good
                  standing under the Laws of the State of Delaware and is a
                  wholly-owed subsidiary of Parent. Parent is a corporation duly
                  incorporated, validly existing and in good standing under the
                  Laws of the State of Tennessee. Each of Newco and Parent has
                  all requisite corporate power and authority to own and operate
                  its properties and assets and conduct its business as they are
                  now being operated and conducted.

                           SECTION 3.2 AUTHORIZATION. Each of Newco and Parent
                  has all requisite corporate power and authority to execute,
                  deliver and perform this Agreement and the other instruments
                  and documents contemplated hereby to be executed by Newco or
                  Parent (as the case may be) and to consummate the transactions
                  contemplated hereby and thereby. The execution, delivery and
                  performance by Newco and Parent of this Agreement and the
                  other instruments and documents contemplated hereby to be
                  executed by Newco or Parent have been duly authorized by all
                  necessary corporate action on the part of Newco or Parent (as
                  the case may be). This Agreement has been, and the other
                  instruments and documents contemplated hereby to be executed
                  by Newco or Parent at the Closing will at the Closing have
                  been, duly executed and delivered by Newco or Parent (as the
                  case may be). This Agreement constitutes, and each other
                  instrument and document contemplated hereby to be executed by
                  Newco or Parent at the Closing will at the Closing constitute,
                  a legal, valid and binding obligation of Newco or Parent,
                  enforceable against it in accordance with its terms, except as
                  such enforceability may be limited by applicable bankruptcy,
                  insolvency, reorganization, moratorium or other Laws relating
                  to or affecting the rights and remedies of creditors generally
                  and to general principles of equity (regardless of whether in
                  equity or at law).

                           SECTION 3.3 NONCONTRAVENTION. The execution, delivery
                  and performance by Newco and Parent of this Agreement and the
                  other documents contemplated by this Agreement to which Newco
                  or Parent is a party, and the consummation by Newco and Parent
                  of the transactions contemplated hereby and thereby, do not
                  and will not (i) violate, conflict with or result in the
                  breach of any provision of the certificate of incorporation,
                  charter or by-laws of Newco or Parent or (ii) violate or
                  conflict with any Legal Requirement applicable to Newco or
                  Parent or any other restriction of any kind or character to
                  which Newco or Parent is subject, except as reasonably would
                  not be expected to have a material adverse effect on the
                  ability of Newco or Parent to perform its obligations under
                  this Agreement.

                           SECTION 3.4 CONSENTS, ETC. No filing, consent,
                  waiver, approval or authorization of any Government Authority
                  on the part of Newco or Parent is required to be obtained or
                  made by Newco or Parent in connection with the execution,
                  delivery and performance by Newco or Parent of this Agreement
                  or the

AGREEMENT AND PLAN OF MERGER          PAGE 29         INDS01 RKIXMILLER 644669v6



                  other documents contemplated by this Agreement to which Newco
                  or Parent is a party or the consummation by Newco or Parent of
                  any of the transactions contemplated hereby or thereby, other
                  than any required actions under the Hart-Scott-Rodino Act, the
                  filing of a Certificate of Merger with the Secretary of State
                  of the State of Delaware, any filings required by the
                  Securities Exchange Act of 1934 (including any Form 8-K), and
                  such other filings, consents, waivers, approvals or
                  authorizations as reasonably would not be expected to have a
                  material adverse effect on the ability of Newco or Parent to
                  perform its obligations under this Agreement.

         SECTION 3.5 BROKERS, FINDERS, ETC. Except for Banc of America
Securities LLC, whose fees and expenses will be paid by Parent, no broker,
finder or investment banker is entitled to any brokerage, finder's or other fee
or commission in connection with this Agreement, the other documents
contemplated by this Agreement or the transactions contemplated hereby and
thereby based upon any agreements, written or oral, made by or on behalf of
Newco, Parent or any of their Affiliates or by or on behalf of any director,
officer, employee or agent of Newco, Parent or any of their Affiliates.

         SECTION 3.6 FINANCING. Parent reasonably believes that it will be able
to satisfy the conditions precedent listed in the fourth paragraph of the
commitment letter from Bank of America, N.A. dated January 22, 2004, as amended
by a letter agreement dated February 4, 2004, a true and complete copy of which
has been provided to the Company, except for those conditions which relate to
(a) the business assets, liabilities (actual or contingent), operations,
condition (financial or otherwise) or prospects of the Company and the
Subsidiaries (including any condition related to Consolidated EBITDA of the
Company), (b) a material adverse change in or material disruptions in the market
for syndicated bank credit facilities, or the financial, banking or capital
markets, and (c) the Senior Credit Facilities (as defined in the commitment
letter) having received a debt rating from Moody's Investor Service, Inc. and
Standard & Poor's.

ARTICLE 4. COVENANTS

                           SECTION 4.1 CONDUCT OF BUSINESS. Except (i) as
                  otherwise specifically permitted or contemplated by this
                  Agreement, (ii) as disclosed on Schedule 4.1, or (iii) with
                  the prior written consent of Parent, from and after the date
                  of this Agreement and until the Closing Date, the Company
                  agrees that:

                  (a)      the Company and its Subsidiaries shall conduct their
         business in the ordinary course of business consistent with past
         practice;

                  (b)      the Company and its Subsidiaries shall use
         commercially reasonable efforts to preserve intact the business
         organization of the Company and its Subsidiaries, to keep available the
         services of their key employees, and to preserve the goodwill of those
         having material business relationships with the Company and its
         Subsidiaries; and

                  (c)      the Company and its Subsidiaries shall not:

AGREEMENT AND PLAN OF MERGER          PAGE 30         INDS01 RKIXMILLER 644669v6



                           (i)      change or modify in any material respect
                  existing inventory management or credit and collection
                  policies, procedures and practices with respect to accounts
                  receivable;

                           (ii)     except for working capital draws (net of
                  repayments) on its revolving line of credit in an amount not
                  exceeding $4,200,000, incur any indebtedness for borrowed
                  money or mortgage, pledge or subject to any Encumbrance (other
                  than Permitted Encumbrances) any of their assets;

                           (iii)    change any compensation or benefits or grant
                  any material new compensation or benefits payable to or in
                  respect of any Employee except (A) as may be required under
                  existing agreements or by Law, (B) pursuant to normal
                  severance policies or practices of the Company and its
                  Subsidiaries as in effect as of the date of this Agreement,
                  (C) increases in salary or wages payable or to become payable
                  in the ordinary cause of business, or (D) as set forth on
                  Schedule 4.1(c);

                           (iv)     except for dispositions of inventory in the
                  ordinary course of business or assets having an aggregate
                  value not in excess of $100,000, sell, lease or otherwise
                  transfer any assets necessary in, or otherwise material to the
                  conduct of, its or their business;

                           (v)      change its method of accounting or keeping
                  its books of account or accounting practices, except as
                  required by GAAP or applicable law;

                           (vi)     issue any Company Securities or any
                  securities of any Subsidiary or enter into any arrangement or
                  contract with respect to the issuance or sale of any Company
                  Securities or any securities of any Subsidiary, other than
                  shares of Common Stock issued upon the exercise of any
                  purchase or conversion rights under Company Securities
                  outstanding as of the date of this Agreement, or make changes
                  to the capital structure of the Company or any of its
                  Subsidiaries;

                           (vii)    amend its certificate of incorporation,
                  articles of organization, bylaws or operating agreement, as
                  applicable;

                           (viii)   acquire or enter into an agreement to
                  acquire, by merger, consolidation, or purchase of stock or
                  assets, any business or entity;

                           (ix)     except for such matters occurring in the
                  ordinary course of business, amend, modify or waive any rights
                  under any Material Contract or under any confidentiality,
                  nonsolicitation or noncompetition agreement or any agreement
                  with any party relating to the sale or possible sale of the
                  Company; or

                           (x)      declare, pay or make or set aside for
                  payment or making, any dividend or other distribution in
                  respect of its capital stock or other securities, or directly
                  or indirectly redeem, purchase or otherwise acquire any of its
                  capital stock or other securities.

AGREEMENT AND PLAN OF MERGER          PAGE 31         INDS01 RKIXMILLER 644669v6



                           SECTION 4.2 FURTHER ASSURANCES. Each party covenants
                  from the date of this Agreement to the Closing Date (and
                  subject to the other terms of this Agreement):

                  (a)      to cooperate with each other in determining whether
         filings are required to be made with or consents required to be
         obtained from any Government Authority in any jurisdiction in
         connection with the consummation of the transactions contemplated by
         this Agreement and (except for the filing of a Certificate of Merger
         with the Secretary of State of the State of Delaware (as contemplated
         by Section 1.2 hereof)) in making or causing to be made any such
         filings promptly and to obtain timely any such consents (each party
         shall furnish to the other and to the other's counsel all such
         information as may be reasonably required in order to effectuate the
         foregoing action);

                  (b)      to keep the other parties informed in all material
         respects of any material communications received by such party from, or
         given by such party to, any Government Authority in connection with the
         matters described in Section 4.2(a) and to consult with the other
         parties in advance of any meeting or conference with any Government
         Authority in connection therewith; and

                  (c)      without limiting the specific obligations of any
         party hereto under any covenant or agreement hereunder, to use
         reasonable best efforts to take all actions and do all things necessary
         in order to promptly consummate the transactions contemplated hereby on
         the terms set forth herein, including, without limitation,
         satisfaction, but not waiver, of the Closing conditions set forth in
         Article 5; provided, however, that nothing in this Agreement shall
         require Parent to pursue financing on terms materially less favorable
         to Parent than those set forth in the financing commitment of Bank of
         America N.A. provided to the Company. Notwithstanding the foregoing,
         nothing in this Agreement shall require Parent or Newco to agree to
         hold separate or to divest of any of the businesses, product lines or
         assets of Parent or the Company or any of their respective Subsidiaries
         or Affiliates or to agree to any restriction on Parent's ability to
         exercise its right as sole stockholder of the Company after the
         Effective Time.

                           SECTION 4.3 PUBLIC ANNOUNCEMENTS. Except as may
                  otherwise be required by applicable law or applicable rules of
                  the New York Stock Exchange, neither the Company, on the one
                  hand, nor Parent or Newco, on the other hand, shall issue, or
                  permit any of its agents or Affiliates to issue, any press
                  releases or otherwise make, or permit any of its respective
                  agents or Affiliates to make, any public or other statements,
                  with respect to this Agreement and the transactions
                  contemplated hereby without the prior written consent of
                  Parent or the Company, as applicable, which consent will not
                  be unreasonably withheld, conditioned or delayed.

                           SECTION 4.4 HART-SCOTT-RODINO ACT. Each of the
                  parties will file and will cause each of their Subsidiaries to
                  file all applications, notifications, reports and other
                  instruments and related material that it may be required to
                  file with the Federal Trade Commission and the Anti-Trust
                  Division of the United States Department of Justice under the
                  Hart-Scott-Rodino Act in order to consummate the transactions
                  contemplated hereby, will use reasonable efforts and will
                  cause each

AGREEMENT AND PLAN OF MERGER          PAGE 32         INDS01 RKIXMILLER 644669v6



                  of its Subsidiaries to use their reasonable efforts to obtain
                  an early termination of the applicable waiting period under
                  the Hart-Scott-Rodino Act, and will make and will cause each
                  of its Subsidiaries to make any further filings or take any
                  other actions pursuant thereto that may be necessary, proper
                  or advisable.

                           SECTION 4.5 INVESTIGATION. From the date hereof until
                  the Closing, the Company shall give Newco and Parent and their
                  representatives (including their accountants, consultants,
                  counsel, employees and authorized agents), upon reasonable
                  notice and during normal business hours, reasonable access to
                  the properties, contracts, executive officers, books, records
                  and affairs of the Company, and shall cause its officers,
                  directors, agents, representatives, accountants and counsel to
                  furnish to Parent all documents, records and information (and
                  copies thereof) as Parent may reasonably request. Parent and
                  Newco will treat and hold as confidential any information they
                  receive from the Company or any of its Subsidiaries in the
                  course of the reviews contemplated by this Section 4.5 in
                  accordance with the provisions of the agreement, dated October
                  6, 2003, between the Company and Parent (the "CONFIDENTIALITY
                  AGREEMENT"), will not use any of such information except in
                  connection with this Agreement, and, if this Agreement is
                  terminated for any reason whatsoever, will return to the
                  Company all tangible embodiments (and all copies) of such
                  information which are in their possession. Without the
                  Company's prior consent, which shall not be unreasonably
                  withheld, neither Newco nor Parent will contact, nor will they
                  permit their officers, directors, agents, employees,
                  representatives, accountants or counsel to contact, any
                  employee of the Company other than the executive officers of
                  the Company; provided that the Company shall give access to
                  Parent, its agents and representatives to such employees of
                  the Company to enable Parent to make an evaluation of the
                  assets of the Company and its Subsidiaries for accounting
                  purposes.

                           SECTION 4.6 CONFIDENTIALITY. The parties hereto shall
                  continue to observe the terms of, and perform their
                  obligations under the Confidentiality Agreement.

                           SECTION 4.7 OPTIONS AND WARRANTS. The Company shall,
                  at or prior to the Closing, take the actions described in
                  Section 1.6 with respect to all outstanding options, warrants
                  and other rights to acquire Company Securities.

                           SECTION 4.8 MEETING OF COMPANY STOCKHOLDERS. The
                  Company shall cause a special meeting of its stockholders (the
                  "SPECIAL MEETING") to be duly called and held as soon as
                  reasonably practicable, with written notice thereof to be
                  given in accordance with applicable Law, for the purpose of
                  voting on the approval and adoption of this Agreement as
                  required by applicable Law and in accordance with the
                  Certificate of Incorporation and Bylaws of the Company,
                  including, without limitation, the approval thereof by the
                  holders of a majority of the outstanding shares of Company
                  Stock (with the holders of the Series A Preferred Stock and
                  the Series B Preferred Stock voting on an "as-converted"
                  basis); provided, however, that the holders voting to approve
                  this Agreement must include the holders of a majority of the
                  outstanding shares of Series A Preferred Stock and

AGREEMENT AND PLAN OF MERGER          PAGE 33         INDS01 RKIXMILLER 644669v6



                  the holders of a majority of the outstanding shares of Series
                  B Preferred Stock. The written materials submitted to the
                  Company's stockholders will contain the affirmative
                  recommendation of the board of directors of the Company in
                  favor of the adoption of this Agreement; provided, however,
                  that no director or officer of the Company shall be required
                  to violate any fiduciary duty or other requirement imposed by
                  law in connection therewith. The Company will not take any
                  action to delay, postpone or adjourn the Special Meeting
                  without the prior written consent of Parent.

                           SECTION 4.9 NOT A REORGANIZATION. No party shall take
                  any action to treat the Merger as a reorganization under
                  Section 368 of the Code.

                           SECTION 4.10 DIRECTOR AND OFFICER INDEMNIFICATION.
                  The Surviving Corporation and/or Parent will provide each
                  individual who served as a director or officer of the Company
                  or any Subsidiary of the Company at any time prior to the
                  Effective Time with liability insurance for a period of
                  forty-eight (48) months after the Effective Time at coverage
                  limits not less than those provided by the Company as of the
                  date hereof as described on Schedule 4.10 hereto. The
                  Certificate of Incorporation and Bylaws of Newco and the
                  Surviving Corporation will contain exculpatory or
                  indemnification provisions substantially similar to those
                  contained in the Company's Certificate of Incorporation and
                  Bylaws in effect as of the Effective time (and neither Parent,
                  Newco nor the Surviving Corporation will take any action to
                  alter or impair any exculpatory or indemnification provisions
                  now existing in the Articles of Incorporation or Bylaws of any
                  Subsidiary of the Company, or that will be existing in the
                  Certificate of Incorporation or Bylaws of the Surviving
                  Corporation) applicable to and for the benefit of any
                  individual in respect of their service as a director or
                  officer of the Company or any Subsidiary of the Company at any
                  time prior to the Effective Time. The Surviving Corporation
                  will indemnify in accordance with applicable Law each
                  individual who served as a director or officer of the Company
                  or of any Subsidiary of the Company at any time prior to the
                  Effective Time from and against any and all actions, suit,
                  proceedings, hearings, investigations, charges, complaints,
                  claims, demands, injunctions, judgments, orders, decrees,
                  rulings, damages, dues, penalties, fines, costs, amounts paid
                  in settlement, liabilities, obligations, taxes, liens, losses,
                  expenses and fees, including court costs and attorneys' fees
                  and expenses, resulting from, arising out of, relating to, in
                  the nature of, or caused by this Agreement or any of the
                  transactions contemplated herein.

                           SECTION 4.11 SUBSEQUENT DISCLOSURES. Not later than
                  five (5) days prior to the Closing Date (and subject to the
                  rights of Parent to terminate this Agreement under Section
                  7.1(g)), the Company by written notice to Parent shall modify
                  the representations and warranties (whether or not such
                  representations or warranties are qualified by a reference to
                  a Schedule) made by the Company herein with respect to (a) any
                  matter of which the Company has knowledge that arises
                  hereafter if, had it existed or occurred on or prior to the
                  date hereof, such matter would have been required to be listed
                  or described on a Schedule to this Agreement or would have
                  constituted a breach of a representation or warranty of the
                  Company, or (b)

AGREEMENT AND PLAN OF MERGER          PAGE 34         INDS01 RKIXMILLER 644669v6



                  any matter of which the Company has knowledge, the disclosure
                  of which is necessary to correct any information on a Schedule
                  to this Agreement or to make accurate any representation and
                  warranty of the Company contained herein; provided that Parent
                  shall remain entitled to indemnification pursuant to Article 6
                  for any matters disclosed pursuant to this Section 4.11 after
                  the date hereof.

                           SECTION 4.12 NEGOTIATIONS. From the date hereof until
                  the termination of this Agreement in accordance with its
                  terms, the Company agrees that the Company and its
                  Subsidiaries will negotiate exclusively and in good faith with
                  Newco and Parent with respect to any transaction involving the
                  sale, transfer or other disposition (by merger or otherwise)
                  of the Company or any of its Subsidiaries or its or their
                  assets and will not (i) initiate or solicit, directly or
                  indirectly, any proposal with respect to a Competing
                  Transaction; (ii) initiate, directly or indirectly, any
                  contact with any Person in an effort to or with a view towards
                  soliciting a proposal with respect to a Competing Transaction;
                  (iii) furnish information concerning the Company's business,
                  properties or assets to any Person under any circumstances
                  that could reasonably be expected to relate to a Competing
                  Transaction; or (iv) negotiate or enter into discussions,
                  directly or indirectly, with any Person with respect to any
                  actual or potential Competing Transaction. Notwithstanding the
                  foregoing, the Company may engage or participate in
                  discussions or negotiations with, or provide information to,
                  any Person in connection with any such transaction if outside
                  counsel to the Company advises the Company's Board of
                  Directors that any such action is required for the Company's
                  directors to satisfy their fiduciary duties to the Company and
                  its constituencies under applicable Law.

                           SECTION 4.13 ESCROW AGREEMENTS. Parent shall, and the
                  Company shall cause the Stockholder Committee to, prior to or
                  as of the Closing, execute and deliver each of the Working
                  Capital Escrow Agreement and the Indemnification Escrow
                  Agreement.

         SECTION 4.14 TERMINATION OF 401(K) PLAN. Unless otherwise specified by
Parent in writing prior to Closing, the Company shall terminate its 401(k) Plan
by appropriate corporate action immediately prior to Closing, and Parent shall
assume no liability therefor. However, Parent shall, or shall cause the
Surviving Corporation to, complete the termination of such 401(k) Plan and the
liquidation and distribution to the participants therein of all assets held
pursuant thereto in accordance with applicable law, all at Parent's or the
Surviving Corporation's expense.

         SECTION 4.15 PHYSICAL INVENTORY. At Parent's option and at Parent's
expense, representatives of Parent and the Company shall take a physical
inventory of the Company's assets prior to Closing.

         SECTION 4.16 CONSENTS. Prior to the Closing the Company shall use its
reasonable efforts to obtain Lease Consents with respect to each Lease other
than the Excluded Leases and to obtain all required consents under or with
respect to each license, agreement or other instrument listed on Schedule 2.3
hereto. The Company shall submit the form of the request letter to be sent to
landlords requesting Lease Consents to Parent for Parent's approval thereof,

AGREEMENT AND PLAN OF MERGER          PAGE 35         INDS01 RKIXMILLER 644669v6



which approval will not be unreasonably withheld, conditioned or delayed by
Parent. Parent shall cooperate fully with all reasonable requests of the Company
for information relating to, or the assistance of, Parent in connection with the
Company's efforts to obtain such consents and Lease Consents.

         SECTION 4.17 APPRAISAL RIGHTS EXPENSES. In the event there are
Dissenting Shares with respect to the Merger, Parent or the Surviving
Corporation shall be entitled to reimbursement of one-half of the reasonable
legal and litigation expenses (but not the liability itself for the value of
their Dissenting Shares under applicable law) incurred to resolve the liability
of the Company to the holders thereof from the funds held under the
Indemnification Escrow Agreement. The procedures set forth in Section 6.4(a)
shall apply to a claim for reimbursement under this Section as if it were a
claim for indemnification to which Section 6.4(a) is applicable. (The Deductible
set forth in Section 6.2(b) shall not be applicable to reimbursement claims
under this Section.)

         SECTION 4.18 TAX FILINGS. If the Closing has not occurred on or before
March 31, 2004, the Company shall timely file with the Internal Revenue Service
a Form 1138 to secure the carryback to the fiscal year ended January 31, 2004 of
the projected net operating loss of the short tax period for the period between
February 1, 2004 and the Closing Date.

ARTICLE 5. CONDITIONS PRECEDENT

                           SECTION 5.1 CONDITIONS PRECEDENT TO OBLIGATIONS OF
                  NEWCO AND PARENT. The obligations of Newco and Parent to
                  consummate and effect the Merger are subject to the
                  satisfaction, at or prior to the Closing, of each of the
                  following conditions (any one or more of which may be waived
                  in writing in whole or in part by Newco and Parent in their
                  sole discretion):

                  (a)      REPRESENTATIONS AND WARRANTIES. Each of the
         representations and warranties of the Company contained in this
         Agreement or in any certificate, document or instrument delivered
         pursuant to this Agreement shall be true and correct in all material
         respects on and as of the date of this Agreement and at and as of the
         Closing with the same effect as though such representations and
         warranties had been made at and as of the Closing, except for
         representations and warranties that speak as of a specific date or time
         other than the Closing (which need only be true and correct in all
         material respects as of such date or time); provided, however, that if
         any portion of any such representation or warranty is already qualified
         by materiality, for purposes of determining whether this condition has
         been satisfied with respect to such portion of such representation or
         warranty, such portion of such representation or warranty as so
         qualified shall be true and correct in all respects.

                  (b)      COVENANTS. The Company shall have performed and
         complied in all material respects with all covenants and agreements
         required by this Agreement to be performed or complied with by it at or
         prior to the Closing.

                  (c)      INJUNCTION. No order or injunction restraining or
         prohibiting the consummation of the transactions contemplated hereby
         shall have been issued by any Government Authority and be in effect.

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                  (d)      CERTIFICATES. The Company shall furnish Newco and
         Parent a certificate dated the Closing Date and signed by a senior
         executive officer of the Company to the effect that the conditions set
         forth in Section 5.1(a)-(b) have been satisfied.

                  (e)      DOCUMENTS. The Company shall have executed (as
         applicable) and delivered the certificates, instruments, contracts and
         other documents specified to be delivered by it hereunder, and all
         other documents reasonably requested by Parent or its counsel.

                  (f)      HART-SCOTT-RODINO ACT. All applicable waiting periods
         (and any extensions thereof) under the Hart-Scott-Rodino Act shall have
         expired or otherwise been terminated.

                  (g)      DISSENTING SHARES. The number of Dissenting Shares
         (on an as-converted basis with respect to any convertible Company Stock
         included therein) shall not exceed ten percent (10%) of the total
         number of shares of Company Stock (on an as-converted basis with
         respect to any convertible Company Stock) plus Substituted Option
         Shares outstanding (or subject to Substituted Options) as of the
         Closing.

                  (h)      CONSENTS. As of the Closing, Leases for retail store
         locations (including kiosks) representing in the aggregate store
         locations responsible for not less than eighty percent (80%) of the
         aggregate Store EBITDA, all as determined by reference to Exhibit H
         attached hereto, shall be included in one of the following categories
         of Leases:

                           (i)      Excluded Leases;

                           (ii)     Required Consent Leases as to which Lease
                  Consents in form and substance reasonably satisfactory to
                  Parent or its counsel shall have been obtained (in this
                  regard, the approval of a Lease Consent as to form and
                  substance by Parent or Parent's counsel shall not be
                  unreasonably withheld, conditioned or delayed); or

                           (iii)    Preferred Consent Leases as to which a
                  letter describing the pending merger and requesting a Lease
                  Consent was mailed to the landlord (or other appropriate
                  notice party) at least thirty (30) days prior to the Closing
                  and as of the Closing no negative response (which would be a
                  response indicating that a Lease Consent must be obtained)
                  shall have been received from such landlord (or other notice
                  party).

                  (i)      LITIGATION. On the date of Closing, except as set
         forth Schedule 2.7, none of Parent, the Company nor any Subsidiary
         shall be a party to, nor will there otherwise be pending or overtly
         threatened, any judicial, administrative, or other action, proceeding
         or investigation which, if adversely determined might, in the
         reasonable opinion of Parent, have a Material Adverse Effect on the
         Company, any Subsidiary, Parent or the transactions contemplated
         hereby.

                  (j)      OPINION OF COUNSEL FOR THE COMPANY. Parent shall have
         received an opinion of counsel for the Company, Barnes & Thornburg,
         dated the Closing Date, in

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         substantially the form of, and subject to the assumptions,
         qualifications and reliance provisions customarily included in,
         opinions given in similar transactions, expressing the opinions and
         assurances described in Exhibit F hereto.

                  (k)      FUNDING CONDITION. Parent and Newco shall have (i)
         received no less than $175,000,000 of debt financing as contemplated by
         the financing commitment of Bank of America, N.A., a copy of which has
         been provided to the Company, or (ii) obtained no less than such amount
         from another source on terms not materially less favorable to Parent
         and Newco than those contemplated by such commitment letter.

                  (l)      AUDIT; TAX RETURNS. Parent shall have received the
         audited consolidated balance sheets of the Company and its Subsidiaries
         as of January 31, 2004, and the related audited consolidated statements
         of income and cash flows for the twelve (12) month period then ended,
         together with an unqualified opinion thereon by KPMG LLP (the "2004
         FINANCIAL STATEMENTS"). The 2004 Financials Statements will not contain
         any adjustments which reflect any material adverse changes to the
         Company's results of operations or financial condition from those
         previously reported in the Company's financial statements for the
         eleven month period ended December 31, 2003.

                  (m)      MATERIAL ADVERSE EFFECT. The Company shall not have
         suffered any Material Adverse Effect.

                           SECTION 5.2 CONDITIONS PRECEDENT TO OBLIGATIONS OF
                  THE COMPANY. The obligation of the Company to consummate and
                  effect the Merger are subject to the satisfaction, at or prior
                  to the Closing, of each of the following conditions (any one
                  or more of which may be waived in writing in whole or in part
                  by the Company in its sole discretion):

                  (a)      REPRESENTATIONS AND WARRANTIES. Each of the
         representations and warranties of Newco and Parent contained in this
         Agreement or in any certificate, document or other instrument delivered
         pursuant to this Agreement shall be true and correct in all material
         respects on and as of the date of this Agreement and at and as of the
         Closing with the same effect as though such representations and
         warranties had been made at and as of the Closing, except for
         representations and warranties that speak as of a specific date or time
         other than the Closing (which need only be true and correct in all
         material respects as of such date or time); provided, however, that if
         any portion of any such representation or warranty is already qualified
         by materiality, for purposes of determining whether this condition has
         been satisfied with respect to such portion of such representation or
         warranty, such portion of such representation or warranty as so
         qualified shall be true and correct in all respects.

                  (b)      COVENANTS. Newco and Parent shall have performed and
         complied in all material respects with all covenants and agreements
         required by this Agreement to be performed and complied with by them at
         or prior to the Closing.

AGREEMENT AND PLAN OF MERGER          PAGE 38         INDS01 RKIXMILLER 644669v6



                  (c)      INJUNCTION. No order or injunction restraining or
         prohibiting the consummation of the transactions contemplated hereby
         shall have been issued by any Government Authority and be in effect.

                  (d)      CERTIFICATES. Newco and Parent shall furnish the
         Company a certificate dated the Closing Date and signed by senior
         executive officers of Newco and Parent to the effect that the
         conditions set forth in Section 5.2(a) and (b) have been satisfied.

                  (e)      DOCUMENTS. Newco and Parent shall have executed (as
         applicable) and delivered all the certificates, instruments, contracts
         and other documents specified to be delivered by them hereunder. and
         all other documents reasonably requested by the Company or its counsel.

                  (f)      HART-SCOTT-RODINO ACT. All applicable waiting periods
         (and any extensions thereof) under the Hart-Scott-Rodino Act shall have
         expired or otherwise been terminated.

                  (g)      STOCKHOLDER APPROVAL. The stockholders of the Company
         shall have approved this Agreement and the Merger in accordance with
         applicable law.

                  (h)      DISSENTING SHARES. The number of Dissenting Shares
         (on an as-converted basis with respect to any convertible Company Stock
         included therein) shall not exceed ten percent (10%) of the total
         number of shares of Company Stock (on an as-converted basis with
         respect to any convertible Company Stock) plus Substituted Option
         Shares outstanding (or subject to Substituted Options) as of the
         Closing.

ARTICLE 6. SURVIVAL; INDEMNIFICATION

                           SECTION 6.1 SURVIVAL. All of the representations,
                  warranties, covenants and agreements of the Company, Parent
                  and Newco contained in this Agreement or in any certificate,
                  document or other instrument delivered pursuant to this
                  Agreement shall survive (and not be affected in any respect
                  by) the Closing, but the representations and warranties of the
                  Company, Parent and Newco shall terminate on, and no claim or
                  Action with respect thereto may be brought, after the later of
                  (i) the first anniversary of the Closing Date and (ii) April
                  30, 2005. The right to indemnification, payment of Losses or
                  other remedy based on such representations, warranties,
                  covenants, and agreements will not be affected by any
                  investigation conducted with respect to, or any knowledge
                  acquired (or capable of being acquired) at any time, whether
                  before or after the Closing Date, with respect to the accuracy
                  or inaccuracy of or compliance with, any such representation
                  or warranty, covenant or agreement. The waiver of any
                  condition based on the accuracy of any representation or
                  warranty, or on the performance of or compliance with any
                  covenant or obligation, will not affect the right to
                  indemnification, payment of Losses, or other remedy based on
                  such representations, warranties, covenants, and agreements.

                           SECTION 6.2 POST-CLOSING INDEMNIFICATION.

AGREEMENT AND PLAN OF MERGER          PAGE 39         INDS01 RKIXMILLER 644669v6



                  (a)      From and after the Closing, and subject to Section
         6.1 and to this Section 6.2, including the limitations herein, Newco
         and Parent and their directors, officers, employees, agents,
         Affiliates, successor and assigns (each a "PARENT INDEMNIFIED PERSON"
         and, collectively, the "PARENT INDEMNIFIED PERSONS") will be
         indemnified and held harmless from the funds held by the
         Indemnification Escrow Agent pursuant to the Indemnification Escrow
         Agreement for, from, and against all demands, claims, actions or causes
         of action, assessments, losses, damages, liabilities, costs and
         expenses, including, without limitation, interest, penalties,
         disbursements and expenses (including any reasonable Legal Expenses)
         not otherwise paid by or recovered from an applicable policy (or
         policies) of insurance (collectively, "LOSSES") (i) arising out of the
         breach of any representation or warranty of the Company contained in or
         made pursuant to this Agreement, (ii) arising out of the breach by the
         Company of, or the failure by the Company to perform, any of the
         covenants or other agreements contained in this Agreement to be
         performed by the Company prior to or at the Closing, or (iii) relating
         to Taxes for any period ending on or before the Closing Date except
         accrued Taxes included in the calculation of Final Closing Working
         Capital. For purposes of this Section 6.2, any breach of any
         representation, warranty or covenant shall be determined without regard
         to any materiality or Material Adverse Effect qualification. With
         respect to any Losses potentially recoverable under an applicable
         policy or policies of insurance, (i) Parent or the Surviving
         Corporation will make a claim with respect thereto under the applicable
         insurance policy or policies if Parent in good faith and in its
         reasonable judgment determines that the Losses in question are covered
         in whole or in part by such insurance policy or policies, and (ii) with
         respect to any Losses for which Parent and/or the Surviving Corporation
         are indemnified pursuant to this Agreement from the funds held pursuant
         to the Indemnification Escrow Agreement, Parent and/or the Surviving
         Corporation will upon written request to do so assign to the
         Stockholder Committee, or permit the Stockholder Committee at its own
         expense to pursue in the name of Parent and/or the Surviving
         Corporation for the benefit of the former stockholders of the Company
         (other than holders of Dissenting Shares) and the holders of
         Substituted Options, any claim or claims that the Stockholder Committee
         decides it will pursue under any applicable policy or policies of
         insurance to recover some or all of such Losses.

                  (b)      If any Parent Indemnified Person becomes potentially
         entitled to any indemnification arising out of the breach of any
         representation or warranty of the Company contained or made in this
         Agreement, the breach of Section 4.11 or relating to Taxes for any
         period on or prior to the Closing Date (or any indemnification
         obligation relating to any of the foregoing) pursuant to Section 6.2(a)
         of this Agreement, the amount that such Parent Indemnified Person is
         entitled to recover in connection therewith shall nevertheless be
         limited as follows:

                           (i)      first, no Losses (A) arising out of the
                  breach of any representation or warranty of the Company
                  contained or made in this Agreement or the breach of Section
                  4.11, or (B) relating to Taxes for any period ending on or
                  prior to the Closing Date (or any indemnification obligation
                  relating to any of the foregoing), shall be payable until the
                  total of all such Losses exceeds One Million Dollars
                  ($1,000,000) (the "DEDUCTIBLE"), and then only the excess
                  amounts above the Deductible shall be payable; and

AGREEMENT AND PLAN OF MERGER          PAGE 40         INDS01 RKIXMILLER 644669v6


                           (ii)     second, the only available source of payment
                  for any Losses (A) arising out of the breach of any
                  representation or warranty of the Company contained or made in
                  this Agreement or the breach of Section 4.11, or (B) relating
                  to Taxes for any period ending on or prior to the Closing Date
                  (or any indemnification obligation relating to any of the
                  foregoing) shall be the funds held by the Indemnification
                  Escrow Agent that have not yet become distributable to the
                  former holders of Company Stock (excluding Dissenting Shares)
                  and to Option Holders under the terms hereof and/or the
                  Indemnification Escrow Agreement. The former stockholders of
                  the Company and the members of the Stockholder Committee,
                  individually or as a group, shall not have any personal
                  liability for the payment of any indemnification obligations
                  hereunder.

         SECTION 6.3 STOCKHOLDER INDEMNIFICATION.

                  (a)      From and after the Closing, and subject to Section
         6.1 and this Section 6.3, including the limitations herein, Newco and
         Parent hereby jointly and severally agree to indemnify and hold
         harmless the former stockholders of the Company and the Option Holders
         and their directors, officers and employees (each a "STOCKHOLDER
         INDEMNIFIED PERSON" and, collectively, the "STOCKHOLDER INDEMNIFIED
         PERSONS") (a Parent Indemnified Person or a Stockholder Indemnified
         Person, as applicable, are referred to herein as an "INDEMNIFIED
         PERSON") for, from and against any Losses arising out of (i) the breach
         of any representation or warranty of Newco or Parent contained in or
         made pursuant to this Agreement, (ii) the breach by Newco or Parent of,
         or the failure by Newco or Parent to perform, any of its or their
         covenants or other agreements contained in this Agreement, or (iii) any
         obligation or liability of the Company or any of its Subsidiaries which
         is included in the Financial Statements or in the calculation of Final
         Closing Working Capital. For purposes of this Section 6.3, any breach
         of any representation, warranty or covenant shall be determined without
         regard to any materiality or material adverse effect qualification.

                  (b)      If any Stockholder Indemnified Person becomes
         potentially entitled to any indemnification arising out of the breach
         of any representation or warranty of Newco or Parent contained or made
         in this Agreement (or any indemnification obligation relating thereto)
         pursuant to Section 6.3(a) of this Agreement, the amount that such
         Stockholder Indemnified Person is entitled to recover in connection
         therewith shall nevertheless be limited as follows:

                           (i)      first, no Losses arising out of the breach
                  of any representation or warranty of Newco or Parent contained
                  or made in this Agreement (or any indemnification obligation
                  relating thereto) shall be payable until the total of all such
                  Losses exceeds the Deductible, and then only the excess
                  amounts above the Deductible shall be payable; and

                           (ii)     second, the aggregate limit of Parent's and
                  Newco's liability for all Losses arising out of the breach of
                  any representation or warranty of Newco or Parent contained or
                  made in this Agreement (or any indemnification obligation
                  relating thereto) shall be limited to $15,000,000.00.

AGREEMENT AND PLAN OF MERGER         PAGE 41          INDS01 RKIXMILLER 644669v6




         SECTION 6.4 PROCEDURES.

                  (a)      An Indemnified Person that has (or believes that it
         has) a claim for indemnification under this Article 6, other than a
         claim for indemnification that involves a Third Party Claim, shall give
         written notice to Parent or the Stockholder Committee (as the
         representative of the former stockholders of the Company (other than
         Dissenting Shares) and Option Holders), as applicable (each, an
         "INDEMNIFYING PARTY", as applicable) (a "CLAIM NOTICE"), requesting
         indemnification and describing in reasonable detail to the extent then
         known the nature of the indemnification claim being asserted by the
         Indemnified Person, providing therein an estimate of the amount of
         Losses attributable to the claim to the extent feasible (which estimate
         may be but shall not necessarily be conclusive of the final amount of
         such claim), and also providing therein the basis for and factual
         circumstances surrounding the Indemnified Person's request for
         indemnification under this Article 6. The Indemnifying Person shall,
         within thirty (30) days after its receipt of a Claim Notice, notify the
         Indemnified Person in writing as to whether the Indemnifying Person
         admits or disputes the claim described in the Claim Notice. If the
         Indemnifying Person gives written notice that it admits the
         indemnification claim described in such Claim Notice, then the
         Indemnified Person shall be entitled to indemnification pursuant to the
         provisions of this Article 6, and subject to the limitations hereof,
         with respect to the estimated amount of Losses stated in the Claim
         Notice. If the Indemnifying Person notifies the Indemnified Person in
         writing that it disputes such claim for indemnification, or that it
         admits the entitlement of the Indemnified Person to indemnification
         under this Article 6 with respect thereto but disputes the amount of
         the Losses in connection therewith, or if the Indemnifying Person fails
         to notify the Indemnified Person within such thirty (30) day period
         that it either admits or disputes such claim for indemnification, then
         in either of such cases the indemnification claim described in the
         Claim Notice shall be a disputed indemnification claim that must be
         resolved by settlement between the Indemnified Person and the
         Indemnifying Person, or by proceedings commenced in an appropriate
         court of competent jurisdiction by either the Indemnifying Person or
         the Indemnified Person, or by any other mutually agreeable method.
         Payment of all amounts determined pursuant to this Section 6.4(a) to be
         owed to a Parent Indemnified Person shall be made by the
         Indemnification Escrow Agent, upon the written instruction for the
         making of such payment by both the Stockholder Committee and Parent,
         within ten (10) days after (i) the making of a binding settlement
         approved by the Stockholder Committee and Parent, or (ii) the
         expiration of all appeal rights from a final adjudication of a court of
         competent jurisdiction with respect thereto, or (iii) the final and
         nonappealable determination of such liability and amount by any other
         resolution method undertaken pursuant to the mutual written agreement
         of the Parent and the Stockholder Committee. Payment of all amounts
         determined pursuant to this Section 6.4(a) to be owed to a Stockholder
         Indemnified Person shall be made by Parent within ten (10) days after
         (i) the making of a binding settlement approved by the Stockholder
         Indemnified Person, the Stockholder Committee and Parent, or (ii) the
         expiration of all appeal rights from a final adjudication of a court of
         competent jurisdiction with respect thereto, or (iii) the final and
         nonappealable determination of such liability and amount by any other
         resolution method undertaken pursuant to the mutual written agreement
         of the Stockholder Indemnified Person, the Parent and the Stockholder
         Committee.

AGREEMENT AND PLAN OF MERGER         PAGE 42          INDS01 RKIXMILLER 644669v6




                  (b)      If a claim is asserted against an Indemnified Person
         by a person other than a party to this Agreement and is based on
         factual allegations which, if true, would entitle the Indemnified
         Person to indemnification under Section 6.2(a) and (b) taken together
         or 6.3(a) and (b) taken together (any such claim is a "THIRD PARTY
         CLAIM"), the Indemnified Person against whom the Third Party Claim is
         asserted shall give written notice (a "CLAIM NOTICE") to the
         Indemnifying Person of the assertion of such Third Party Claim,
         describing in such notice in reasonable detail to the extent then known
         the nature of the Third Party Claim and the factual basis and
         circumstances surrounding same and estimating the amount of Losses
         attributable to such Third Party Claim to the extent feasible (which
         estimate shall not be conclusive of or binding as to the final amount
         of such indemnification claim). A copy of all papers served on or
         received by the Indemnified Person with respect to such Third Party
         Claim, if any, shall be attached to the Claim Notice. The failure of an
         Indemnified Person to properly deliver a Claim Notice to the
         Indemnifying Person shall not defeat or prejudice the indemnification
         rights under this Article 6 of such Indemnified Person with respect to
         the related Third Party Claim unless and except to the extent that the
         resulting delay is materially prejudicial to the defense of the Third
         Party Claim or the amount of Losses associated therewith. Within
         fifteen (15) days after receipt of any Claim Notice with respect to a
         Third Party Claim (the "ELECTION PERIOD"), the Indemnifying Person
         shall notify the Indemnified Person who provided the Claim Notice in
         writing that the Indemnifying Person either (i) disputes the right of
         the Indemnified Person to indemnification under this Article 6 with
         respect to that Third Party Claim, or (ii) admits the right of the
         Indemnified Person to indemnification under this Article 6 with respect
         to Losses arising in connection with that Third Party Claim. The
         failure of the Indemnifying Person to respond to the Indemnified Person
         within such fifteen (15) day period after receipt of a Claim Notice by
         the shall be deemed to constitute a response by the Indemnifying Person
         that it denies the right of such Indemnified Person to indemnification
         under this Article 6 with respect to that Third Party Claim.

                  (c)      If the Indemnifying Person admits that an Indemnified
         Person is entitled to indemnification under this Article 6 with respect
         to a Third Party Claim, then in such event (i) the Indemnifying Person
         shall vigorously defend the Third Party Claim with counsel approved by
         the Indemnified Person (which approval shall not be unreasonably
         withheld), and (ii) the Indemnifying Person shall not enter into any
         settlement of the Third Party Claim unless such settlement is approved
         in writing by the Indemnified Person (which approval may not be
         unreasonably withheld or delayed). (If the Stockholder Committee is the
         Indemnifying Person defending a Third Party Claim, the costs and
         expenses of such defense shall be payable by (or the Stockholder
         Committee shall be entitled to reimbursement therefor upon demand to)
         the Indemnification Escrow Agent from the funds held pursuant to the
         Indemnification Escrow Agreement, and Parent and the Stockholder
         Committee shall each so instruct the Indemnification Escrow Agent in
         writing to that effect.) If the Indemnifying Person disputes the right
         of the Indemnified Person to indemnification under this Article 6 with
         respect to the Third Party Claim described in a Claim Notice, then in
         such event (i) the Indemnified Person may defend the Third Party Claim
         with counsel of its choice and may enter into a settlement thereof
         without seeking or obtaining approval of the Indemnifying Person as to
         counsel employed or for the making of such settlement, and (ii) the
         amount of Losses incurred by

AGREEMENT AND PLAN OF MERGER         PAGE 43          INDS01 RKIXMILLER 644669v6



         the Indemnified Person in connection with such Third Party Claim, and
         the Indemnified Person's right to indemnification under this Article 6
         with respect thereto, shall be a disputed indemnification claim to be
         resolved by settlement between the Indemnifying Person and the
         Indemnified Person, or by appropriate proceedings in any court of
         competent jurisdiction. Payment of all amounts determined pursuant to
         this subsection (c) to be owed to a Parent Indemnified Person shall be
         made by the Indemnification Escrow Agent, upon the written instruction
         for the making of such payment by both the Stockholder Committee and
         Parent, within ten (10) days after (i) the making of a binding
         settlement approved in writing by the Stockholder Committee and the
         Parent Indemnified Person, or (ii) the expiration of all appeal rights
         from a final adjudication of a court of competent jurisdiction with
         respect thereto, or (iii) the final and nonappealable determination of
         such liability and amount by any other resolution method undertaken
         pursuant to the mutual written agreement of the Stockholder Committee
         and the Parent Indemnified Person. Payment of all amounts determined
         pursuant to this subsection (c) to be owed to a Stockholder Indemnified
         Person shall be made by Parent, within ten (10) days after (i) the
         making of a binding settlement, or (ii) the expiration of all appeal
         rights from a final adjudication of a court of competent jurisdiction
         with respect thereto, or (iii) the final and nonappealable
         determination of such liability and amount by any other resolution
         method undertaken pursuant to the mutual written agreement of Parent
         and the Stockholder Indemnified Person.

         SECTION 6.5 EXCLUSIVE POST-CLOSING REMEDY. After the Closing, and
except for any non-monetary, equitable relief to which any Indemnified Person
may be entitled, the rights and remedies set forth in this Article 6 shall
constitute the sole and exclusive rights and remedies of the Indemnified Persons
under or with respect to the subject matter of this Agreement; provided,
however, that nothing in this Agreement is intended to limit any right of any
Person with respect to a common law fraud claim against another Person.

         SECTION 6.6 LIABILITY LIMITATIONS. In no event shall any Indemnified
Person be, under or in respect of this Agreement (but not with respect to
matters appropriately pursued outside of the provisions of this Agreement),
entitled to recover punitive or exemplary damages. Additionally, Parent, Newco
and the Company hereby waive as to each former officer and director of the
Company, from and after the Closing, any and all claims and any causes of action
for monetary damages under or with respect to the subject matter of this
Agreement (other than any claims or causes of action arising out of the express
provisions of this Article 6) or any breach or alleged breach of fiduciary
obligation by such officer or director to the Company that Parent, Newco or the
Company might otherwise be entitled to assert against any such former officer or
director, including under any Law.

ARTICLE 7. TERMINATION AND REMEDIES

                  SECTION 7.1 TERMINATION OF AGREEMENT. Subject to Section 8.4
         hereof, either of the Company and Parent may terminate this Agreement
         with the prior authorization of its board of directors (whether before
         or after stockholder approval) as follows:

AGREEMENT AND PLAN OF MERGER         PAGE 44          INDS01 RKIXMILLER 644669v6




         (a)      the Company, Newco and Parent may terminate this Agreement by
    mutual written consent at any time prior to the Effective Time;

         (b)      Parent may terminate this Agreement by giving written
    notice thereof to the Company at any time prior to the Effective Time (i) in
    the event the Company has breached any representation, warranty or covenant
    contained in this Agreement in any material respect, Parent has notified the
    Company in writing of such breach, and such breach has continued without
    cure for a period of thirty (30) days after the notice of breach was given
    to the Company, or (ii) if the Closing shall not have occurred on or before
    April 30, 2004, by reason of the failure of any condition precedent under
    Section 5.1 hereof unless such failure results primarily from Newco or
    Parent breaching any representation, warranty or covenant contained in this
    Agreement;

         (c)      the Company may terminate this Agreement by giving
    written notice thereof to Parent at any time prior to the Effective Time (i)
    in the event Newco or Parent has breached any representation, warranty or
    covenant contained in this Agreement in any material respect, the Company
    has notified Parent in writing of such breach, and such breach has continued
    without cure for a period of thirty (30) days after the notice of breach was
    given to Parent, or (ii) if the Closing shall not have occurred on or before
    April 30, 2004, by reason of the failure of any condition precedent under
    Section 5.2 hereof unless such failure results primarily from the Company
    breaching any representation, warranty or covenant contained in this
    Agreement;

         (d)      either the Company or Parent may terminate this
    Agreement by giving written notice to the other at any time after the
    Special Meeting, as adjourned or postponed, in the event this Agreement and
    the Merger fail to receive the required number of votes for approval thereof
    under applicable law;

         (e)      either Parent or the Company may terminate this
    Agreement by giving written notice to the other, if any court of competent
    jurisdiction or other Government Authority shall have permanently enjoined,
    restrained or otherwise prohibited the consummation of the transactions
    contemplated hereby and such injunction, restraint or prohibition shall have
    become final and nonappealable, provided that the party seeking to terminate
    this Agreement shall have used reasonable efforts to prevent and remove such
    injunction, restraint or prohibition;

         (f)      the Company may terminate this Agreement by giving
    written notice thereof to Parent if the Board of Directors of the Company
    determines that it will not recommend approval of the Merger by the
    Company's stockholders (or if such recommendation is withdrawn) based upon
    the advice of outside counsel that such action is necessary for the Board of
    Directors to comply with its fiduciary duties to stockholders under
    applicable law;

         (g)      Parent may terminate this Agreement by giving written
    notice thereof to the Company if the Company has within the five previous
    Business Days given Parent any notice pursuant to Section 4.11 and the
    matter that is the subject of the notice results in (i) the Company being in
    breach in any material respect of any covenant contained in

AGREEMENT AND PLAN OF MERGER         PAGE 45          INDS01 RKIXMILLER 644669v6



    this Agreement or (ii) the representations and warranties of the Company
    contained in this Agreement being breached in any material respect; or

         (h)      Parent may terminate this Agreement by giving written
    notice thereof to the Company if (i) the Board of Directors of the Company
    shall have determined to not recommend or shall withdraw, modify or change
    its recommendation relating to the Merger in a manner materially adverse to
    Parent, or (ii) the Board of Directors of the Company shall have recommended
    to the stockholders of the Company that they accept or approve, or the
    Company or any of its subsidiaries shall have agreed to engage in, a
    Competing Transaction.

                  SECTION 7.2 EFFECT OF TERMINATION. If any party terminates
         this Agreement pursuant to Section 7.1, except as set forth in Section
         8.4, all rights and obligations of the parties hereunder shall
         terminate without any liability of any party to any other party except
         that a party then in breach of any representation, warranty or covenant
         herein made by or applicable to such party shall not be relieved of
         liability in connection with such breach. The confidentiality
         provisions contained in Section 4.6 of this Agreement and the
         provisions of Sections 7.2, 7.3 and 8.4 of this Agreement shall survive
         any such termination.

                  SECTION 7.3 LEGAL EXPENSES. In any Action or proceeding before
         any Government Authority commenced to enforce this Agreement or any of
         the provisions hereof, or to obtain damages or other relief on account
         of the breach thereof (including without limitation redress for the
         improper assertion of an indemnification claim or other amount by an
         Indemnified Person against amounts held by the Indemnification Escrow
         Agent), the prevailing party in any such Action or proceeding shall be
         entitled, in addition to any award or relief granted, to recover its
         reasonable Legal Expenses from the non-prevailing party or parties.

ARTICLE 8. MISCELLANEOUS

                  SECTION 8.1 COUNTERPARTS. This Agreement may be executed in
         one or more counterparts, all of which shall be considered one and the
         same agreement, and shall become effective when one or more
         counterparts have been signed by a party and delivered to the other
         parties. Copies of executed counterparts transmitted by telecopy,
         telefax or other electronic transmission service shall be considered
         original executed counterparts for purposes of this Section, provided
         that receipt of copies of such counterparts is confirmed.

                  SECTION 8.2 GOVERNING LAW. This Agreement shall for all
         purposes be governed by and interpreted in accordance with the laws of
         the State of Delaware, without regard to any of its conflicts of laws
         provisions, as those laws are applied to contracts entered into and to
         be performed entirely in the State of Delaware.

                  SECTION 8.3 ENTIRE AGREEMENT; NO THIRD PARTY BENEFICIARY.
         Except for the Confidentiality Agreement, this Agreement contains the
         entire agreement between the parties with respect to the subject matter
         hereof and all prior

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         negotiations, writings and understandings relating to the subject
         matter of this Agreement are merged in and are superseded and canceled
         by, this Agreement. This Agreement is not intended to confer upon any
         Person not a party hereto (and their successors and assigns permitted
         hereby), other than the Indemnified Persons under Article 6, the
         stockholders of the Company and the Stockholder Committee on behalf of
         the stockholders of the Company any rights or remedies hereunder.

                  SECTION 8.4 EXPENSES; TERMINATION FEE. Whether or not the
         Merger is consummated, all Legal Expenses, investment banking fees and
         all other costs and expenses incurred in connection with this Agreement
         and the transactions contemplated hereby shall be paid by the party
         incurring such costs and expenses (and where the Company has agreed to
         pay and reimburse any expense of any Stockholder, the Company may do
         so); provided that all filing fees in connection with compliance with
         the Hart-Scott-Rodino Act shall be paid by Parent; and provided,
         however, that upon the termination of this Agreement by the Company
         pursuant to Section 7.1(d) or (f) hereof, or by Parent pursuant to
         Section 7.1(d) or (h) hereof, the Company shall promptly pay to Newco
         $6,000,000 in cash.

                  SECTION 8.5 NOTICES. All notices and other communications
         hereunder shall be in writing and given by certified or registered
         mail, overnight delivery service such as Federal Express, telecopy (or
         like transmission) or personal delivery to the party to whom it is
         given at such party's address or telecopier number set forth below or
         such other address or telecopier number as such party may hereafter
         specify by notice to the other parties hereto given in accordance
         herewith. Any such notice or other communication shall be deemed to
         have been given as of the date so personally delivered or transmitted
         by telecopy or like transmission, on the next business day when sent by
         overnight delivery service or five days after the date so mailed.

    If to the Company prior to the Effective Time:

    Hat World Corporation
    8142 Woodland Drive
    Indianapolis, Indiana 46278
    Fax: 317-472-8290
    Attention: Robert J. Dennis
               Chairman and Chief Executive Officer

    with a copy to:

    Barnes & Thornburg
    11 South Meridian Street
    Indianapolis, Indiana 46204
    Fax: 317-231-7433
    Attention:  Robert V. Kixmiller
    If to the Stockholder Committee:

AGREEMENT AND PLAN OF MERGER         PAGE 47          INDS01 RKIXMILLER 644669v6




    SKM Growth Investors
    500 North Akard, Suite 3950
    Dallas, Texas 75201
    Fax: 214-740-3630
    Attention:  (current HWorld Investments appointee)

    Bluestem Capital Company, LLC
    122 South Phillips Avenue, Suite 300
    Sioux Falls, South Dakota 57104
    Fax: 605-334-1218
    Attention:  (current Bluestem appointee)

    with a copy to:

    Barnes & Thornburg
    11 South Meridian Street
    Indianapolis, Indiana 46204
    Fax: 317-231-7433
    Attention:  Robert V. Kixmiller

    and a copy to:

    Jones Day
    2727 North Harwood Street
    Dallas, Texas 75201
    Fax:  214-969-5100
    Attention:  Michael Weinberg

    and a copy to:

    Hagen Wilka & Archer, P.C.
    100 South Phillips Avenue, Suite 418
    Sioux Falls, South Dakota 57104
    Fax: 605-334-4814
    Attention:  John Archer

    If to Newco or Parent:

         Genesco Inc.
         Genesco Park
         1415 Murfreesboro Road
         Nashville, TN  37217-2895
         Fax:  (615) 367-7073
         Attention:  Hal Pennington

         with copies to:

AGREEMENT AND PLAN OF MERGER         PAGE 48          INDS01 RKIXMILLER 644669v6



         Bass, Berry & Sims PLC
         315 Deaderick Street, Suite 2700
         Nashville, TN  37238
         Fax: (615) 742-2765
         Attention:  J. Allen Overby
                    Jennifer H. Noonan

                  SECTION 8.6 SUCCESSORS AND ASSIGNS. This Agreement shall be
         binding upon and inure to the benefit of the parties hereto and their
         respective successors and permitted assigns; provided, however, that no
         party hereto may assign his, her or its rights or delegate his, her or
         its obligations, in whole or in part, under this Agreement without the
         prior written consent of the other parties hereto. Any assignment in
         violation of this Agreement shall be null and void ab initio.
         Notwithstanding the foregoing, the parties hereto acknowledge and agree
         that each of Parent and the Company may pledge its respective rights
         under this Agreement and all related documents to the extent reasonably
         necessary to secure financing for the transactions contemplated by this
         Agreement.

                  SECTION 8.7 HEADINGS. The Section, Article and other headings
         contained in this Agreement are inserted for convenience of reference
         only and will not affect the meaning or interpretation of this
         Agreement.

                  SECTION 8.8 AMENDMENTS AND WAIVERS. This Agreement may not be
         modified or amended except by an instrument or instruments in writing
         signed by the party against whom enforcement of any such modification
         or amendment is sought. Any party hereto may, only by an instrument in
         writing, waive compliance by any other parties hereto with any term or
         provision hereof on the part of such other party or parties hereto to
         be performed or complied with. The waiver by any party hereto of a
         breach of any term or provision hereof shall not be construed as a
         waiver of any subsequent breach.

                  SECTION 8.9 INTERPRETATION; ABSENCE OF PRESUMPTION.

         (a)      For the purposes hereof, (i) words in the singular shall be
    held to include the plural and vice versa and words of one gender shall be
    held to include the other gender as the context requires, (ii) the terms
    "hereof," "herein," and "herewith" and words of similar import shall, unless
    otherwise stated, be construed to refer to this Agreement as a whole
    (including the Disclosure Schedule and all of the other Schedules and
    Exhibits hereto) and not to any particular provision of this Agreement, and
    Article, Section, paragraph, Exhibit and Schedule references are to the
    Articles, Sections, paragraphs, Exhibits, and Schedules to this Agreement
    unless otherwise specified, (iii) the word "including" and words of similar
    import when used in this Agreement shall mean "including, without
    limitation," unless the context otherwise requires or unless otherwise
    specified, and (iv) the word "or" shall not be exclusive. Items or
    information may be disclosed in the Disclosure Schedule which the Company is
    not required to disclose under this Agreement; disclosure of such items or
    information shall not affect (directly or indirectly) the interpretation of
    this Agreement or the scope of the disclosure

AGREEMENT AND PLAN OF MERGER         PAGE 49          INDS01 RKIXMILLER 644669v6




    obligation under this Agreement. In addition, inclusion of such information
    herein shall not be construed as an admission that such information is
    "material" for any purpose.

         (b)      With regard to each and every term and condition of this
    Agreement and any and all agreements and instruments subject to the terms
    hereof, the parties hereto understand and agree that the same have or has
    been mutually negotiated, prepared and drafted, and if at any time the
    parties hereto desire or are required to interpret or construe any such term
    or condition or any agreement or instrument subject hereto, no consideration
    shall be given to the issue of which party hereto actually prepared, drafted
    or requested any term or condition of this Agreement or any agreement or
    instrument subject hereto.

                  SECTION 8.10 SEVERABILITY. Any provision hereof which is
         invalid or unenforceable shall be ineffective only to the extent of
         such invalidity or unenforceability, without affecting in any way the
         remaining provisions hereof, provided, however, that the parties shall
         attempt in good faith to reform this Agreement in a manner consistent
         with the intent of any such ineffective provision for the purpose of
         carrying out such intent.

                  SECTION 8.11 BUSINESS DAYS. If any date provided for in this
         Agreement shall fall on a day which is not a Business Day, the date
         provided for shall be deemed to refer to the next Business Day.

                  SECTION 8.12 RELIANCE. The representations and warranties of
         the Company, Parent and Newco contained in this Agreement constitute
         the sole and exclusive representations and warranties of the Company to
         Parent and Newco and of Parent and Newco to the Company in connection
         with this Agreement and the transactions contemplated hereby, and each
         of the Company, Parent and Newco acknowledges that all other
         representations and warranties are specifically disclaimed and may not
         be relied upon or serve as a basis for the claim against the Company,
         Parent and Newco. EACH OF THE COMPANY, PARENT AND NEWCO ACKNOWLEDGES
         (I) THAT EACH OF THE COMPANY, PARENT AND NEWCO DISCLAIMS ALL WARRANTIES
         OTHER THAN THOSE EXPRESSLY CONTAINED IN THIS AGREEMENT AS TO PARENT AND
         NEWCO AND AS TO THE COMPANY AND ITS SUBSIDIARIES AND THEIR RESPECTIVE
         BUSINESSES, ASSETS, LIABILITIES, FINANCIAL CONDITION, RESULTS OF
         OPERATIONS AND PROSPECTS, EITHER EXPRESS OR IMPLIED, INCLUDING ANY
         WARRANTY OF MERCHANTABILITY OR WARRANTY OF FITNESS FOR A PARTICULAR
         PURPOSE AND (II) THAT NO REPRESENTATION OR WARRANTY HAS BEEN GIVEN BY
         ANY STOCKHOLDER OF THE COMPANY.

                  SECTION 8.13 SUBMISSION TO JURISDICTION. Each of the parties
         submits to the jurisdiction of any state or federal court sitting in
         New York City, New York, in any action or proceeding arising out of or
         relating to this Agreement and agrees that all claims in respect of the
         action or proceeding may be heard and determined in any such court.
         Each party also agrees not to bring any action or proceeding

AGREEMENT AND PLAN OF MERGER         PAGE 50          INDS01 RKIXMILLER 644669v6




         arising out of or relating to this Agreement in any other court. Each
         of the parties waives any defense of inconvenient forum to the
         maintenance of any action or proceeding so brought.

                  SECTION 8.14 JURY TRIAL WAIVER. Each of the parties, after
         consulting or having had the opportunity to consult with counsel,
         knowingly, voluntarily, intentionally, irrevocably and unconditionally
         waives any right such party may have to a trial by jury in any action
         or proceeding based upon or arising out of this Agreement or any of the
         transactions contemplated hereby, and each of the parties agrees that
         it will not seek to consolidate by counterclaim or otherwise any action
         in which a jury trial has been waived with any other action in which a
         jury trial cannot be or has not been waived. The provisions of this
         Section shall not be deemed to have been modified in any respect or
         relinquished by any party except by a written instrument executed by
         all of the parties to this Agreement.

                [REMAINDER OF THIS PAGE INTENTIONALLY LEFT BLANK]

AGREEMENT AND PLAN OF MERGER         PAGE 51          INDS01 RKIXMILLER 644669v6



         IN WITNESS WHEREOF, this Agreement has been signed by or on behalf of
each of the parties as of the day first above written.

                                       HWC MERGER SUB, INC.


                                       By: /s/ Hal N. Pennington
                                          ------------------------------------
                                          Hal N. Pennington
                                          President and Chief Executive Officer


                                                          NEWCO

                                       GENESCO INC.


                                       By: /s/ Hal N. Pennington
                                          ------------------------------------
                                          Hal N. Pennington
                                          President and Chief Executive Officer


                                                         PARENT

                                       HAT WORLD CORPORATION


                                       By: /s/ Robert J. Dennis
                                          --------------------------------------
                                            Robert J. Dennis
                                            Chairman and Chief Executive Officer

                                                       THE COMPANY

AGREEMENT AND PLAN OF MERGER         PAGE 52          INDS01 RKIXMILLER 644669v6



                         LIST OF SCHEDULES AND EXHIBITS

Schedule 1           Definitions
Schedule 2.2         Governmental Contracts
Schedule 2.3         Noncontravention Exceptions
Schedule 2.5         Holders of Company Securities
Schedule 2.6         Financial Statements
Schedule 2.7         Litigation
Schedule 2.8         Violations of Law
Schedule 2.9         Encumbrances
Schedule 2.10        Intellectual Property
Schedule 2.11        Employee Benefit Plans
Schedule 2.13        Environmental Matters
Schedule 2.14        Recent Changes
Schedule 2.15        Taxes
Schedule 2.16        Insurance
Schedule 2.17        Contracts
Schedule 2.18        Affiliate Transactions
Schedule 2.19        Indebtedness
Schedule 2.20        Real Property
Schedule 2.21        Inventory Obligations
Schedule 4.1         Permitted Actions
Schedule 4.1(c)      Compensation and Benefit Increases
Schedule 4.10        D&O Coverage Amounts

Exhibit A            Working Capital Escrow Agreement
Exhibit B            Indemnification Escrow Agreement
Exhibit C            Authority of Stockholder Committee
Exhibit D            Letter of Transmittal
Exhibit E            Request for Payment
Exhibit F            Opinion of Company Counsel
Exhibit G            Closing Working Capital Accounts
Exhibit H            Store EBITDA List
Exhibit I            Required Consent Leases

AGREEMENT AND PLAN OF MERGER         PAGE 53          INDS01 RKIXMILLER 644669v6




                                   SCHEDULE 1
                                   DEFINITIONS

         "ACTION" means any suit, action, claim, proceeding, or investigation.

         "AFFILIATE" (and, with a correlative meaning, "AFFILIATED") means, with
respect to any Person, any other Person that directly, or through one or more
intermediaries, controls or is controlled by or is under common control with
such first Person. As used in this definition, "control"" (including, with
correlative meanings, "controlled by"" and "under common control with"") shall
mean possession, directly or indirectly, of power to direct or cause the
direction of management or policies (whether through ownership of securities or
partnership or other ownership interests, by contract or otherwise).

         "ASSOCIATE" of a specified Person means (a) a corporation or other
organization of which such Person is a director, officer or partner or is,
directly or indirectly, the beneficial owner of 5% or more of any class of
equity securities, (b) any trust or other estate in which such Person has such a
substantial beneficial interest or as to which such Person serves as trustee or
in a similar capacity and (c) any Relative of such Person who has the same home
as such Person.

         "BUSINESS DAY" means a day other than Saturday, Sunday or any other day
on which commercial banks in Indianapolis, Indiana are authorized or required by
law to close.

         "CLOSING CASH" means the total of the cash and cash equivalents (plus
an amount equal to the aggregate exercise price of all options to buy Common
Stock outstanding as of the date of this Agreement to the extent that such
exercise price has not been paid to the Company (and therefore already reflected
in the calculation of Closing Cash) prior to the Closing, regardless of whether
such options are actually exercised or are otherwise cashed out in connection
with the Merger) of the Company and its Subsidiaries on a consolidated basis as
of the opening of business on the Closing Date.

         "CLOSING DEBT" means the total indebtedness (principal and accrued
interest) for borrowed money of the Company and its Subsidiaries on a
consolidated basis (including capitalized lease obligations) as of the opening
of business on the Closing Date as determined in accordance with GAAP.

         "CLOSING WORKING CAPITAL" means, as of the opening of business on the
Closing Date, the resulting amount calculated by subtracting (a) the Company's
total current liabilities less its Closing Debt from (b) the Company's total
current assets (including any amount to be added pursuant to Section 1.13) less
its Closing Cash, all as determined for the Company and its Subsidiaries on a
consolidated basis as of the opening of business on the Closing Date and in
accordance with GAAP consistently applied with the Company's audited financial
statements for its year ended January 31, 2004 except as otherwise provided in
(and such amount shall be calculated after giving effect to the provisions of)
Section 1.8(f) of the Agreement.

         "CODE" means the Internal Revenue Code of 1986, as amended, and any
successor thereto.

         "COMMON STOCK" means the Company's common stock, par value $.0001 per
share.

AGREEMENT AND PLAN OF MERGER         PAGE 54          INDS01 RKIXMILLER 644669v6



         "COMPANY STOCK" means, collectively, the Common Stock, Series A
Preferred Stock and Series B Preferred Stock.

         "COMPETING TRANSACTION" means any of the following involving the
Company or any of its Subsidiaries: (i) any merger, consolidation, share
exchange, business combination or other similar transaction except for such of
the foregoing as to which the only parties are the Company or one or more
Subsidiaries of the Company or (ii) any sale, transfer or other disposition of
the assets of the Company or any of its Subsidiaries constituting 50% or more of
the consolidated assets of the Company or accounting for 50% or more of the
consolidated revenues of the Company in a single transaction or series of
related transactions involving any Person other than the Company or one or more
Subsidiaries of the Company.

         "CONTRACT" means any written or oral agreement, contract or
understanding to which the Company or any of its Subsidiaries is a party.

         "DISSENTING SHARES" means shares of Company Stock held by a stockholder
of the Company who has properly demanded his, her or its appraisal rights under,
and otherwise complied with the provisions of, Section 262 of the Delaware
General Corporation Law with respect to the Merger (see Section 1.6(b) for
additional relevant terms).

         "EMPLOYEES" means all current employees, directors and consultants,
former employees, directors and consultants and retired employees, directors and
consultants of the Company and its Subsidiaries.

         "ENCUMBRANCES" means mortgages, liens, security interests and other
encumbrances.

         "ENVIRONMENTAL LAWS" means all U.S., state and local statutes, codes,
regulations, rules, ordinances, policies, decrees, guidelines, guidances,
policies, orders or decisions, including the common law, relating to (a)
emissions, discharges, releases or threatened releases of any Hazardous Material
into the environment (including ambient air, surface water, ground water, land
surface or subsurface strata) or (b) the manufacture, processing, distribution,
use, generation, treatment, storage, disposal, transport or handling of any
Hazardous Material.

         "EBITDA" means for a relevant period the Company's consolidated
earnings before interest, taxes, depreciation and amortization, excluding any
non-recurring items, board monitoring fees, store closure expenses, expenses or
accruals not exceeding $600,000 for sales or use taxes, and expenses in
connection with the Merger, as determined in accordance with GAAP consistently
applied.

         "ERISA" means the Employee Retirement Income Security Act of 1974, as
amended, and any successor thereto.

         "EXCESS EBITDA" means the amount (if any) by which the Company's EBITDA
for the fiscal year ended January 31, 2004, exceeds Twenty-Three Million Six
Hundred Thousand Six Hundred Twenty-Six Dollars ($23,600,626):

         "EXCESS EBITDA AMOUNT" means the Excess EBITDA multiplied by seven (7).

AGREEMENT AND PLAN OF MERGER         PAGE 55          INDS01 RKIXMILLER 644669v6



         "EXCLUDED LEASES" means Leases as to which the Company and Parent have
agreed in writing (which agreement may be evidenced by emails and need not
necessarily be signed) that it shall not be necessary to request or obtain a
Lease Consent.

         "GAAP" means generally accepted accounting principles in the United
States as in effect from time to time.

         "GOVERNMENT AUTHORITY" means any foreign or United States federal or
state (or any subdivision thereof), agency, authority, bureau, commission,
department or similar body or instrumentality thereof, or any governmental court
or tribunal.

         "HART-SCOTT-RODINO ACt" means the Hart-Scott-Rodino Antitrust
Improvements Act of 1976, as amended.

         "HAZARDOUS MATERIALS" means all pollutants, contaminants, chemicals,
wastes, and any other carcinogenic, ignitable, corrosive, reactive, flammable,
explosive, toxic, radioactive or otherwise hazardous substances or materials
(whether solids, liquids or gases).

         "INDEMNIFICATION ESCROW AGENT" means Chicago Title Insurance Company.

         "INDEMNIFICATION ESCROW AGREEMENT" means the Escrow Agreement to be
made as of or prior to the Closing among the Stockholder Committee, Parent and
the Indemnification Escrow Agent substantially in the form of Exhibit B hereto.

         "IRS" means the Internal Revenue Service.

         "KNOWLEDGE", when used with respect to the Company or any Subsidiary,
means the actual knowledge of or knowledge a reasonable person would have
following inquiry of Robert Dennis, Chief Executive Officer of the Company,
James Harris, President and Chief Operating Officer of the Company, Kenneth J.
Kocher, Chief Financial Officer of the Company., Scott A. Molander, Executive
Vice President - Real Estate of the Company and J. Glenn Campbell, Executive
Vice President/General Merchandise Manager of the Company.

         "LAW" or "LAWS" means all statutes, codes, ordinances, decrees, rules,
and regulations binding on or affecting the Person referred to in the context in
which such word is used.

         "LEASE CONSENT" means, as applicable with respect to a particular
Lease, a written consent of the landlord thereunder to the consummation of the
Merger (and to the effect thereof on the voting control of the Company and Hat
World, Inc.) or a written waiver by such landlord of any right to terminate the
Lease or of any default arising or occurring (or that would arise or occur) as a
result of the consummation of the Merger (and any resultant change of voting
control with respect to the Company or Hat World, Inc.).

         "LEGAL EXPENSES" means the fees, costs and expenses of any kind
incurred by any Person indemnified herein or of the "prevailing party" as such
term is used in Section 7.3, and its counsel in investigating, preparing for,
defending against or providing evidence, producing documents or taking other
action with respect to any threatened or asserted claim or any action or
proceeding.

AGREEMENT AND PLAN OF MERGER         PAGE 56          INDS01 RKIXMILLER 644669v6



         "LEGAL REQUIREMENT" means any applicable Law, judgment, decree, writ,
ruling, arbitration award, injunction, order or other requirement of any
Government Authority.

         "MATERIAL ADVERSE EFFECT" means a material adverse effect on the (i)
business, results of operation or, financial condition or prospects of the
Company and its Subsidiaries taken as a whole, or (ii) ability of the Company to
perform its obligations under this Agreement, except that any adverse effect on
the business of the Company and its Subsidiaries that (a) arises from general
business or economic conditions, or (b) is cured by the Company or its
Subsidiaries before the earlier of (A) the Closing Date, and (B) the date on
which this Agreement is terminated pursuant to Section 7.1 hereof, shall not
constitute a Material Adverse Effect.

         "MATERIAL CONTRACTS" means:

                  (i)      any partnership, joint venture or other similar
         agreement or arrangement;

                  (ii)     any agreement relating to an obligation to repay
         borrowed money or any agreement, indenture or other instrument which
         contains restrictions with respect to payment of dividends or any other
         distribution in respect of capital stock of the Company or any of its
         Subsidiaries;

                  (iii)    any agreement that limits the freedom of the Company
         or any of its Subsidiaries to compete in any line of business,
         geographic area or with any Person;

                  (iv)     excluding the Company's 401(k) Plan and the benefit
         plans disclosed on Schedule 2.11, any management, employment,
         consulting, deferred compensation, severance, bonus, retirement or
         other similar agreement or plan and entered into or adopted by the
         Company or any Subsidiary of the Company, on the one hand, and any
         director or officer of the Company or any other employee of or
         consultant to the Company or any Subsidiary of the Company, on the
         other hand, providing for annual compensation of $75,000 or more;

                  (v)      any agreement or contract contemplating remaining
         payments by or to the Company or any Subsidiary of the Company of more
         than $75,000 in any consecutive 12-month period or more than $200,000
         over the remaining term of the agreement or contract;

                  (vi)     the Leases;

                  (vii)    any agreement or contract that was not entered into
         in the ordinary course of business; and

                  (viii)   any license agreement to which the Company is a
         party, either as licensor or licensee.

         "PERSON" means any individual, corporation, partnership, joint venture,
trust, unincorporated organization, limited liability company, other form of
business or legal entity or Government Authority.

AGREEMENT AND PLAN OF MERGER         PAGE 57          INDS01 RKIXMILLER 644669v6



         "PREFERRED CONSENT LEASES" means all Leases other than Excluded Leases
and Required Consent Leases.

         "RELATIVE" of a Person means such Person's spouse, such Person's
parents, sisters, brothers, children and the spouses of the foregoing and any
member of the immediate household of such Person.

         "REQUIRED CONSENT LEASES" means those Leases identified on Exhibit I
hereto.

         "RETURNS" means all tax returns, declarations, statements, forms or
other documents required to be filed with or supplied to any Taxing Authority.

         "SECURITIES EXCHANGE ACT OF 1934" means the United States Securities
Exchange Act of 1934, as amended, or any successor Law, and regulations and
rules issued by the United States Securities and Exchange Commission pursuant to
that act or any successor Law.

         "SERIES A PREFERRED STOCK" means the Company's Series A Preferred
Stock, par value $.01 per share.

         "SERIES B PREFERRED STOCK" means the Company's Series B-1 Preferred
Stock and the Company's Series B-2 Preferred Stock, par value $.0001 per share.

         "SUBSIDIARY", as it relates to any Person, means any Person of which
such Person (a) directly or indirectly through one or more Subsidiaries,
beneficially owns capital stock or other equity interests having in the
aggregate 50% or more of the total combined voting power, without giving effect
to any contingent voting rights, in the election of directors (or Persons
fulfilling similar functions or duties) of such owned Person or (b) is a general
partner.

         "TARGET CLOSING WORKING CAPITAL" means the amount determined in
accordance with the following:

                  (a)      If the Closing occurs on or before February 29, 2004,
the Target Closing Working Capital shall be $8,809,698.

                  (b)      If the Closing occurs after February 29, 2004 but
before March 31, 2004, the Target Closing Working Capital shall be decreased
from $8,809,698 by $64,835 each day after February 29, 2004 until the Closing
Date.

                  (c)      If the Closing occurs on March 31, 2004, the Target
Closing Working Capital shall be $6,799,815.

                  (d)      If the Closing occurs after March 31, 2004 but before
April 30, 2004, the Target Closing Working Capital shall be increased from
$6,799,815 by $1,941 each day after March 31, 2004 until the Closing Date.

                  (e)      If the Closing occurs on April 30, 2004, the Target
Closing Working Capital shall be $6,858,058.

AGREEMENT AND PLAN OF MERGER         PAGE 58          INDS01 RKIXMILLER 644669v6



         "TAX" or "TAXES" means (a) all taxes (whether federal, state, county or
local), fees, levies, customs duties, assessments or charges of any kind
whatsoever, including gross income, net income, gross receipts, profits,
windfall profits, sales, use, occupation, value-added, ad valorem, transfer,
license, franchise, withholding, payroll, employment, excise, estimated, stamp,
premium, capital stock, production, net worth, alternative or add-on minimum,
environmental, business and occupation, disability, severance, or real or
personal property taxes imposed by any Taxing Authority together with any
interest, penalties, or additions to tax imposed with respect thereto and (b)
any obligations under any tax sharing, tax allocation, or tax indemnity
agreements or arrangements with respect to any Taxes described in clause (a)
above.

         "TAXING AUTHORITY" means any Government Authority having jurisdiction
over the assessment, determination, collection, or other imposition of any Tax.

         "WORKING CAPITAL ESCROW AGENT" means Chicago Title Insurance Company.

         "WORKING CAPITAL ESCROW AGREEMENT" means the Escrow Agreement to be
made as of or prior to the Closing among the Stockholder Committee, Parent and
the Working Capital Escrow Agent substantially in the form of Exhibit A hereto.

AGREEMENT AND PLAN OF MERGER         PAGE 59          INDS01 RKIXMILLER 644669v6



References to Terms Defined Elsewhere in Agreement:

Term                                                   Section

2004 Financial Statements                              5.1(l)
Aggregate Pre-Closing Consent Costs                    1.14(b)
Agreement                                              Preamble
Audited Financial Statements                           2.6 (a)
Base Closing Cash                                      1.8(a)
Benefit Plans                                          2.11(b)
Certificates                                           1.10(b)
Claim Notice                                           6.4(a) and (b)
Closing                                                1.2
Closing Date                                           1.2
Closing Merger Consideration                           1.8(a)
Committee's Report                                     1.8(c)
Company                                                Preamble
Company Securities                                     2.5
Confidentiality Agreement                              4.5
Controlling Stockholders                               Recitals
Deductible                                             6.2(b)
DGCL                                                   1.2
EEOC                                                   2.11(a)
Effective Time                                         1.2
Election Period                                        6.4(b)
ERISA Affiliate                                        2.11(k)
Estimated Closing Working Capital                      1.8(b)
Estimated Working Capital Deficiency                   1.8(b)
Estimated Working Capital Excess                       1.8(b)
Final Closing Working Capital                          1.8(d)
Final Working Capital Deficiency                       1.8(e)
Final Working Capital Excess                           1.8(e)
Financial Statements                                   2.6(a)
Franchising                                            2.4
HW.com                                                 2.4
HWI                                                    2.4
Indemnified Person                                     6.3(a)
Indemnifying Party                                     6.4(a)
Insiders                                               2.18
Intellectual Property                                  2.10
Lease(s)                                               2.20(b)
Lease Consent Cost                                     1.13(a)
Licensed Intellectual Property                         2.10
Losses                                                 6.2(a)
Lost Lease Cost                                        1.13(a)
Merger                                                 Recitals

AGREEMENT AND PLAN OF MERGER         PAGE 60          INDS01 RKIXMILLER 644669v6



Merger Consideration                                   1.8(a)
Merger Consideration Payment Allocation                1.9(a)
Newco                                                  Preamble
NLRB                                                   2.11(a)
Other Lease Increase Cost                              1.13(a)
Parent                                                 Preamble
Parent Indemnified Person(s)                           6.2(a)
Option Holder                                          1.6(a)
Option Plan                                            1.6(a)
party (parties)                                        Preamble
Paying Agent                                           1.10(a)
Permitted Encumbrances                                 2.9
Post-Closing EBITDA Losses                             1.13(c)
Pre-Closing EBITDA Losses                              1.13(b)
Proprietary Intellectual Property                      2.10
Proxies                                                Recitals
Request for Payment                                    1.10(a)
Special Meeting                                        4.8
Stock Option Benefits                                  1.8(f)
Stock Option Withholding                               1.8(g)
Stockholders                                           2.5
Stockholder Committee                                  1.12
Stockholder Indemnified Person(s)                      6.3(a)
Substituted Option Shares                              1.6(a)
Substituted Options                                    1.6(a)
Surviving Corporation                                  1.1
Third Party Claim                                      6.4(b)
Working Capital Dispute Notice                         1.8(c)

AGREEMENT AND PLAN OF MERGER         PAGE 61          INDS01 RKIXMILLER 644669v6