EXHIBIT 23.1


  CONSENT OF ERNST & YOUNG LLP, INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM


We consent to the reference to our firm under the caption "Experts" in this
Registration Statement on Form S-3 and related Prospectus of Russell Corporation
for the registration of $250,000,000 of debt securities, guarantees of debt
securities, common stock and related preferred stock purchase rights, and
warrants and to the incorporation by reference therein of our report dated
February 10, 2004, with respect to the consolidated financial statements and
schedule of Russell Corporation included in its Annual Report on Form 10-K for
the year ended January 3, 2004, filed with the Securities and Exchange
Commission.

                                                           /s/ Ernst & Young LLP
June 24, 2004
Atlanta, Georgia