EXHIBIT 10.1

                                 FIRST AMENDMENT

         This First Amendment, dated as of September 15, 2004 among PERFORMANCE
FOOD GROUP COMPANY, a Tennessee corporation, (the "Borrower"), the Lenders party
to the Credit Agreement referenced below (the "Lenders") and WACHOVIA BANK,
NATIONAL ASSOCIATION, as administrative agent (the "Administrative Agent"), for
the Lenders. All capitalized terms used but not otherwise defined herein shall
have the meanings assigned to them in the Credit Agreement.

                              STATEMENT OF PURPOSE:

         The Lenders agreed to extend certain credit facilities to the Borrower
pursuant to an Amended and Restated Credit Agreement dated as of April 28, 2003
by and among the Borrower, the Lenders and the Administrative Agent (as amended,
restated, supplemented, or otherwise modified from time to time, the "Credit
Agreement").

         The Borrower desires to prepay and redeem in full, in cash, the
Convertible Subordinated Notes by payment of the amount of approximately
$207,575,086.25, (which amount includes a call premium in the amount of
approximately $6,325,086.25) (the "Redemption Amount") to Bank One Trust
Company, N.A., as trustee under the Indenture dated October 16, 2001 under which
the Convertible Subordinated Notes were issued (such prepayment and redemption,
the "Redemption"), such Redemption Amount to be paid by means of a Revolving
Credit Loan under the Credit Agreement.

         Section 10.11 of the Credit Agreement permits redemption of the
Convertible Subordinated Notes only under limited circumstances and restricts
cash redemption of the Convertible Subordinated Notes to the amount of
$12,500,000.

         The Borrower has requested that the Administrative Agent and the
Lenders (i) amend certain provisions of the Credit Agreement to permit the
Redemption and (ii) amend certain other provisions of the Credit Agreement.

         The Administrative Agent and the Required Lenders are willing, solely
upon the terms and conditions set forth below, to so amend the terms of the
Credit Agreement to the extent set forth herein.

         NOW, THEREFORE, for good and valuable consideration, the receipt and
adequacy of which are hereby acknowledged, the Borrower, the Administrative
Agent and the Required Lenders hereby agree as follows:

         1.       Amendments.

                  (a)      Section 9.1 of the Credit Agreement is hereby amended
                           by deleting the existing text of such Section and by
                           substituting the following text in lieu thereof:

                  "SECTION 9.1 Senior Leverage Ratio As of any fiscal quarter
           end, permit the ratio of (a) Senior Debt on such date to (b) EBITDAR
           for the period of four (4) consecutive fiscal quarters ending on or
           immediately prior to such date to be greater than 3.25 to 1.00."


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                  (b)      Section 4.1(c) of the Credit Agreement is hereby
                           amended by deleting the existing pricing grid of such
                           Section in its entirety and by substituting the
                           following pricing grid in lieu thereof:


       
       
                                                                    Applicable Margin Per Annum
                                                                    ----------------------------
       Level         Senior Leverage Ratio                          Base Rate         LIBOR Rate
       -----         ---------------------                          ---------         ----------
                                                                             
       1             Greater than 3.0 to 1.00                       0.00%             1.50%
       2             Greater than 2.5 to 1.00                       0.00%             1.25%
                     but less than or equal to 3.0 to 1.00
       3             Greater than 2.0 to 1.00                       0.00%             1.00%
                     but less than or equal to 2.5 to 1.00

       4             Greater than 1.5 to 1.00                       0.00%             0.75%
                     but less than or equal to 2.0 to 1.00

       5             Less than or equal to 1.5 to 1.00              0.00%             0.50%
       


                  (c)      Section 10.11 of the Credit Agreement is hereby
                           amended by (i) deleting the word "and" at the end of
                           clause "(b)" and by substituting a comma in its place
                           and stead and (ii) adding the following clause "(c)"
                           immediately after the end of existing clause "(b)":

         ", and (c) notwithstanding any term or provision of this Section 10.11
         or Section 2.9 of this Agreement to the contrary, at any time during
         the period commencing on September 15, 2004 and ending on December 31,
         2004, call the Convertible Subordinated Notes for redemption and redeem
         the Convertible Subordinated Notes in full, in cash, for an amount not
         to exceed $215,000,000.00 in the aggregate (including any call premium
         or prepayment premium), provided no Event of Default shall exist at the
         time of such redemption or shall result therefrom."

         2.       Conditions to Effectiveness. This First Amendment shall only
                  be effective on the date that each of the following conditions
                  has been satisfied:

                  (a)      The Administrative Agent shall have received
                           counterparts of this First Amendment executed by the
                           Borrower and the Required Lenders;

                  (b)      The Administrative Agent shall have received payment
                           from the Borrower of (i) an amendment fee (for the
                           benefit of itself and each of the Lenders who approve
                           this First Amendment by delivery to the
                           Administrative Agent of their respective executed
                           signature page to this First Amendment before 5:00
                           P.M. on September 15, 2004) equal to (a) 0.125% times
                           (b) the Commitment, as of the date hereof, of each
                           such approving Lender, and (ii) the fees and expenses
                           described in Paragraph 4.


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                  (c)      The Administrative Agent shall have received and
                           approved such other instruments, documents and
                           certificates as the Administrative Agent shall
                           reasonably request in connection with the
                           transactions described herein.

                  (d)      By its execution hereof, the Borrower hereby
                           certifies that each of the representations and
                           warranties set forth in the Credit Agreement and the
                           other Loan Documents is true and correct as of the
                           date hereof (other than representations and
                           warranties which speak as of a specific date pursuant
                           to the Credit Agreement, which representations and
                           warranties shall have been true and correct as of
                           such specific dates) as if fully set forth herein and
                           that as of the date hereof no Default or Event of
                           Default has occurred and is continuing.

         3.       Effect of First Amendment.  The amendments granted herein are
                  specific and limited only to the sections of the Credit
                  Agreement referred to in Paragraph 1 above and shall not be
                  construed as (i) a waiver of the Borrower's compliance with
                  any provision of the Credit Agreement or a waiver of any
                  Default or Event of Default under the Credit Agreement, the
                  Loan Documents or any other document or instrument entered
                  into in connection therewith or (ii) an amendment of the
                  Credit Agreement or any of the Loan Documents or a
                  modification, acceptance or waiver or a future modification,
                  acceptance or waiver of the provisions set forth therein,
                  except to the extent specifically set forth in Paragraph 1.

         4.       Fees and Expenses. The Borrower shall pay all reasonable
                  out-of-pocket fees and expenses of the Administrative Agent in
                  connection with the preparation, execution and delivery of
                  this First Amendment, including, without limitation, the
                  reasonable fees and disbursements of counsel for the
                  Administrative Agent.

         5.       Governing Law. This First Amendment shall be governed by and
                  construed in accordance with the laws of the State of North
                  Carolina, without reference to the conflicts or choice of law
                  provisions thereof.

         6.       Counterparts. This First Amendment may be executed in separate
                  counterparts, each of which when executed and delivered is an
                  original but all of which taken together constitute one and
                  the same instrument.

         7.       Facsimile Transmission. A facsimile, telecopy or other
                  reproduction of this First Amendment may be executed by one or
                  more parties hereto, and an executed copy of this First
                  Amendment may be delivered by one or more parties hereto by
                  facsimile or similar instantaneous electronic transmission
                  device pursuant to which the signature of or on behalf of such
                  party can be seen, and such execution and delivery shall be
                  considered valid, binding and effective for all purposes. At
                  the request of any party hereto, all parties hereto agree to
                  execute an original of this First Amendment as well as any
                  facsimile, telecopy or other reproduction hereof.


                            [Signature Pages Follow]



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IN WITNESS WHEREOF, the parties hereto have caused this First Amendment to be
duly executed as of the date and year first above written.


                                         BORROWER:

                                         PERFORMANCE FOOD GROUP COMPANY,
                                         as Borrower

                                         By:
                                            ---------------------------------
                                                Name:
                                                      -----------------------
                                                Title:
                                                      -----------------------





                                         WACHOVIA BANK, NATIONAL ASSOCIATION,
                                         as Administrative Agent and Lender

                                         By:
                                            ---------------------------------
                                                Name:
                                                      -----------------------
                                                Title:
                                                      -----------------------








                                         -----------------------------------,
                                         as Lender

                                         By:
                                            ---------------------------------
                                                Name:
                                                      -----------------------
                                                Title:
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