EXHIBIT 99.3

ASSURANCEAMERICA CORPORATION ANNOUNCES SENIOR VICE PRESIDENT/GENERAL
COUNSEL/SECRETARY APPOINTMENT

ATLANTA, GEORGIA --- August 19, 2005

Atlanta (Business Wire) ASSURANCEAMERICA CORPORATION (OTC BB: ASAM.OB), an
Atlanta-based insurance enterprise with operation in Georgia, South Carolina,
Florida, and Alabama, announced today it has hired Mark H. Hain as its Senior
Vice President, General Counsel, and Secretary.

Mr. Hain has been the General Counsel for two NYSE listed companies. He has over
sixteen years experience in the insurance business including three years as
General Counsel for the Oklahoma Insurance Department, eleven years as counsel
for a NYSE listed insurance holding company, and two years as General Counsel
for a privately held company with insurance agency and captive insurance company
management operations. Most recently, Mr. Hain was General Counsel for a private
technology company.

Lawrence (Bud) Stumbaugh, President and CEO of AssuranceAmerica Corporation
commented, "As a result of our goal to rapidly expand to new states, all
requiring attention to a myriad of regulatory details, and because we plan
stepped up acquisition activity in the immediate future, we needed someone
internally to focus on and manage our legal affairs. We are fortunate to have
Mark join our company as he meets these needs through a wonderful combination of
public company experience, insurance regulatory credentials and
merger/acquisition expertise."

AssuranceAmerica focuses on the specialty automobile insurance marketplace,
primarily in Florida, Georgia, Alabama and South Carolina. Its principal
operating subsidiaries are TrustWay Insurance Agencies, which sells personal
automobile insurance policies through its 32 retail agencies, AssuranceAmerica
Managing General Agency, and AssuranceAmerica Insurance Company.

This press release includes statements that may constitute "forward-looking"
statements. These statements are made pursuant to the safe harbor provisions of
the Private Securities Litigation Reform Act of 1995. Forward-looking statements
inherently involve risks and uncertainties that could cause actual results to
differ materially from the forward-looking statements, as discussed in the
Company's filings with the U.S. Securities Exchange Commission (SEC).


Contact:
AssuranceAmerica Corporation
Atlanta, Georgia
Renee A. Pinczes
770-952-0200 Ext. 105
770-984-0173 - Fax
RPinczes@aainsco.com