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EXHIBIT 10.15(b)          The Ryder System, Inc. 1994 Incentive Compensation
                          Plan for President-Consumer Rental, Vehicle Leasing &
                          Services Division.
   2
RYDER

                                                           PRESIDENT
                                                           CONSUMER RENTAL
VEHICLE LEASING & SERVICES DIVISION                        BONUS PLAN SUMMARY
1994 INCENTIVE COMPENSATION PLAN                           PAGE 1


                           Supersedes 1993 President
                  Consumer Rental Incentive Compensation Plan

INTRODUCTION

The following material explains the operation and administration of the 1994
Incentive Plan for the President, Consumer Rental (Consumer), Vehicle Leasing &
Services Division (VLSD).  The plan is intended to serve as a single,
comprehensive source of information that will explain your bonus for achieving
various levels of performance.  Questions should be addressed to your
supervisor.

BONUS OPPORTUNITY

The following table summarizes the maximum bonus opportunity:

            MAXIMUM BONUS OPPORTUNITY AS A PERCENTAGE OF BASE SALARY

    RSI         COMMERCIAL         CONSUMER         INDIVIDUAL      TOTAL BONUS 
PERFORMANCE     PERFORMANCE      PERFORMANCE        PERFORMANCE    OPPORTUNITY *
    20%             20%              40%                20%            100%     
                                                                             
         *  See Special ROE Award section

BONUS PERFORMANCE MEASURES

For 1994, your bonus payout will be based on Ryder System, Inc. (RSI or the
Company) performance, Commercial performance, Consumer performance and your
performance as an individual.

RSI performance is measured based on a combination of RSI Net Earnings After
Tax (NAT) Return on Assets (ROA) performance and RSI Net Earnings Before Tax
(NBT) performance for 1994.

Commercial performance is measured based on a combination of Commercial NAT ROA
performance and Commercial NBT performance for 1994.

Consumer performance is based on Consumer NAT ROA performance and Consumer NBT
performance for 1994.

Individual performance  is determined based on a year-end assessment of your
performance against objectives that you and your supervisor agreed to at the
start of the year.  Given their importance, the objectives should be in writing
and updated during the year to adjust for priorities that may have changed.
   3
RYDER

                                                           PRESIDENT
                                                           CONSUMER RENTAL
VEHICLE LEASING & SERVICES DIVISION                        BONUS PLAN SUMMARY
1994 INCENTIVE COMPENSATION PLAN                           PAGE 2


DEFINITION OF MEASURES

Performance levels attained in the following areas determine the extent to
which participants of this bonus plan are eligible for bonus awards.

         -       RSI PERFORMANCE -- RSI performance payout is based on a grid
                 which combines RSI ROA performance and RSI NBT performance.

                 RSI ROA performance for the bonus year is calculated by
                 dividing RSI NAT by RSI average assets.

                 --       RSI NAT is defined as RSI's consolidated Net Earnings
                          After Tax for the bonus year, as certified to the
                          Board of Directors and shareholders of RSI by the
                          Company's independent auditors, including appropriate
                          accruals for all incentive awards estimated to be
                          payable for that bonus year.

                 --       RSI average assets is defined as the average of the
                          four quarters' average assets.  A quarter's average
                          assets is defined as the assets, as shown on RSI's
                          balance sheet at the beginning of each quarter plus
                          the total assets as shown on RSI's balance sheet at
                          the end of each quarter, divided by two.

                 RSI NBT is defined as RSI's consolidated Net Earnings Before
                 Tax as certified to the Board of Directors and shareholders of
                 RSI by the Company's independent auditors, net of a provision
                 for the total of all incentive awards, for the bonus year.

         -       COMMERCIAL PERFORMANCE -- Commercial performance payout is
                 based on a grid which combines Commercial -  ROA performance
                 and Commercial NBT performance.

                 Commercial - ROA performance for the bonus year is calculated
                 by dividing Commercial NAT by Commercial average assets.

                 --       Commercial - NAT is defined as Commercial -
                          consolidated Net Earnings After Tax for the bonus
                          year, as verified by the Senior Vice President and
                          Controller, RSI, including appropriate accruals for
                          all incentive awards estimated to be payable for that
                          bonus year.

                 --       Commercial - average assets is defined as the average
                          of the four quarters' average assets.  A quarter's
                          average assets is defined as the assets, as shown on
                          Commercial's balance sheet at the beginning of each
                          quarter plus the total assets as shown on
                          Commercial's  balance sheet at the end of each
                          quarter, divided by two.
   4
RYDER

                                                           PRESIDENT
                                                           CONSUMER RENTAL
VEHICLE LEASING & SERVICES DIVISION                        BONUS PLAN SUMMARY
1994 INCENTIVE COMPENSATION PLAN                           PAGE 3


                 Commercial - NBT is defined as Commercial - consolidated Net
                 Earnings Before Tax as verified by the Senior Vice President
                 and Controller, RSI, net of a provision for the total of all
                 incentive awards, for the bonus year.

         -       CONSUMER PERFORMANCE -- Consumer performance payout is based
                 on a grid which combines Consumer ROA performance and Consumer
                 NBT performance.

                 Consumer NBT is defined as Consumer's consolidated Net
                 Earnings Before Tax as verified by the Senior Vice President
                 and Controller, RSI net of a provision for the total of all
                 incentive awards, for the bonus year.

                 Consumer ROA performance for the bonus year is calculated by
                 dividing Consumer NAT by Consumer average assets.

                 --       Consumer NAT is defined as Consumer's consolidated
                          Net Earnings After Tax for the bonus year, as
                          certified to the Board of Directors and shareholders
                          of RSI by the Company's independent auditors,
                          including appropriate accruals for all incentive
                          awards estimated to be payable for that bonus year.

                 --       Consumer average assets is defined as the average of
                          the four quarters' average assets.  A quarter's
                          average assets is defined as the assets, as shown on
                          Consumer's balance sheet at the beginning of each
                          quarter plus the total assets as shown on Consumer's
                          balance sheet at the end of each quarter, divided by
                          two.

                 Consumer NBT is defined as Consumer's consolidated Net
                 Earnings Before Tax as certified to the Board and shareholders
                 of RSI by the Company's independent auditors, net of a
                 provision for the total of all incentive awards, for the bonus
                 year.

         -       INDIVIDUAL PERFORMANCE -- Individual performance is defined as
                 each participant's performance against job requirements and
                 objectives (MBOs), as agreed upon between the individual and
                 his/her management, at the beginning of the bonus year.  If
                 necessary, goals and objectives may be revised during the
                 bonus year to reflect changing business priorities.

                 Individual performance awards are separate from payments based
                 upon ROA and NBT performance, and may be paid, in part or in
                 whole, based on RSI's and VLSD's performance and/or ability to
                 pay.  Such payments are subject to the recommendation of the
                 Administrator of the plan and approval by the Board of
                 Directors of RSI.

                 NOTE: The effects of any unusual and material accounting
                 transactions may be excluded from bonus calculations with the
                 approval of the Board of Directors of RSI.
   5
RYDER

                                                           PRESIDENT
                                                           CONSUMER RENTAL
VEHICLE LEASING & SERVICES DIVISION                        BONUS PLAN SUMMARY
1994 INCENTIVE COMPENSATION PLAN                           PAGE 4


BONUS CALCULATION

Bonus awards are based on the following grids.

         1)      RSI PERFORMANCE

         RSI performance payout is based on a grid consisting of two
         performance variables: 1993 Actual RSI NBT and 1993 RSI NAT ROA.  The
         potential bonus payout percent is determined by locating the point on
         the grid where the variables intersect.  Actual performance may fall
         between the points specifically displayed on the grid, and the grid
         allows for interpolation between NBT points as shown.  No bonus awards
         will be paid for performance below threshold.  The potential bonus
         payout is expressed as a percentage of Maximum RSI Performance Bonus
         Opportunity, as shown on page 1.


  

                                              POTENTIAL RSI PERFORMANCE BONUS PAYOUT
                                   AS A PERCENTAGE OF MAXIMUM RSI PERFORMANCE BONUS OPPORTUNITY

                                                       1994 ACTUAL NBT ($MM)
                 THRESHOLD                                                                          MAXIMUM
                   209.8         218.3        232.0         245.8         251.0        256.0         265.0
   ROA(%)                                             % OF COMPANY OPPORTUNITY
                                                                          
                                                                                        
   less than 2.5            15            30           40            50            60            70           80
   2.5 - 3.0                25            40           50            60            75            85           95
   greater than 3+          35            50           60            70            80            90          100


2)       COMMERCIAL PERFORMANCE - ROA/NBT

         Commercial performance payout is based on a grid consisting of two
         performance variables: 1994 Actual Commercial - NBT and 1994
         Commercial - NAT ROA.  The potential bonus payout percent is
         determined by locating the point on the grid where the variables
         intersect.  Actual performance may fall between the points
         specifically displayed on the grid, and the grid allows for
         interpolation between NBT points as shown.  No bonus awards will be
         paid for performance below threshold.  The potential bonus payout is
         expressed as a percentage of Maximum Commercial Performance Bonus
         Opportunity, as shown on page 1.

  

                                        POTENTIAL COMMERCIAL PERFORMANCE BONUS PAYOUT AS A
                                  PERCENTAGE OF MAXIMUM COMMERCIAL PERFORMANCE BONUS OPPORTUNITY

                                                       1994 ACTUAL NBT ($MM)
                                    THRESHOLD                                                          MAXIMUM
                                      157.1          166.0       176.0       182.0       190.0          200.0
                   ROA (%)                           % OF COMPANY OPPORTUNITY
                                                                                       
                   less than 3.0        15            35           50          60          70             80
                   greater than or      25            45           60          75          90            100
                     equal to 3.0

   6
RYDER

                                                           PRESIDENT
                                                           CONSUMER RENTAL
VEHICLE LEASING & SERVICES DIVISION                        BONUS PLAN SUMMARY
1994 INCENTIVE COMPENSATION PLAN                           PAGE 5



3)       CONSUMER PERFORMANCE

         Consumer performance payout is based on a grid of 1993 Actual Consumer
         NBT.  The potential bonus payout percent is determined by locating the
         point on the grid under the 1994 Actual Consumer NBT.  Actual
         performance may fall between the points specifically displayed on the
         grid, and the grid allows for interpolation between NBT points as
         shown.  No bonus awards will be paid for performance below threshold.
         The potential bonus payout is expressed as a percentage of Maximum
         Consumer Performance Bonus Opportunity, as shown on page 1.

                POTENTIAL CONSUMER PERFORMANCE BONUS PAYOUT AS A
          PERCENTAGE OF MAXIMUM CONSUMER PERFORMANCE BONUS OPPORTUNITY

                                    1994 ACTUAL NBT ($MM)
                  THRESHOLD                                          MAXIMUM
                     5.1     10.0      15.7      17.0     18.5        20.0
    ROA (%)                        % OF COMPANY OPPORTUNITY 
less than 1.3         15      35        50        60       70          80
1.3-1.8               25      45        60        75       85          95
greater than 1.8      35      55        70        80       90         100
                                                                     
         4)      INDIVIDUAL PERFORMANCE                              

         Individual performance payout is based on a grid consisting of
         individual performance results versus objectives.  The potential bonus
         payout percent is determined by awarding a percentage within one of
         the grid ranges.  The potential bonus payout is expressed as a
         percentage of Maximum Individual Performance Bonus Opportunity, as
         shown on page 1.

                 POTENTIAL INDIVIDUAL PERFORMANCE BONUS PAYOUT
      AS A PERCENTAGE OF MAXIMUM INDIVIDUAL PERFORMANCE BONUS OPPORTUNITY




                              FAIR - SOME 
                               CRITICAL      CONSISTENT WITH      SIGNIFICANTLY
                              SHORTFALLS       EXPECTATIONS           ABOVE    
INDIVIDUAL PERFORMANCE                                            EXPECTATIONS         EXCEPTIONAL  
                                                                                    
% OF INDIVIDUAL                                                                                    
PERFORMANCE OPPORTUNITY         0-29%             30-59%             60-89%              90-100%   
                                                                            

                             
ALL PERFORMANCE GRIDS REPRESENT GUIDELINES ONLY.  ACTUAL PAYOUTS MAY BE
PRORATED DOWNWARD AT THE COMPANY'S DISCRETION.  ADDITIONAL CRITERIA MAY ADJUST
THE PERFORMANCE PORTION DOWNWARD IF SPECIFIC GOALS ARE NOT ACHIEVED.  THE GRIDS
WILL BE REVISED ANNUALLY TO ENSURE CONSISTENCY WITH COMPANY GOALS AND
OBJECTIVES.
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RYDER

                                                           PRESIDENT
                                                           CONSUMER RENTAL
VEHICLE LEASING & SERVICES DIVISION                        BONUS PLAN SUMMARY
1994 INCENTIVE COMPENSATION PLAN                           PAGE 6



BONUS CALCULATION EXAMPLE

         Total bonus would be calculated as follows given the following
information:


                                                          
                 Eligible Base Salary                               $175,000
                 1994 RSI NBT                                       $251.0MM
                 1994 RSI NAT ROA                                       2.7%
                 1994 Commercial ROA                                    3.1%
                 1994 Commercial NBT                                $182.0MM
                 1994 Consumer ROA                                      1.5%
                 1994 Consumer NBT                                  $   17MM
                 Individual Performance        Significantly Above Expectations

                 1)    RSI Performance
                       20% Maximum RSI Performance Bonus Opportunity
                       75% Potential RSI Performance Bonus Payout (from grid)

                       20% x 75% = 15% of Eligible Base Salary
                       15% x $175,000 =                                           $ 26,250

                 2)    Commercial Performance
                       20% Maximum VLSD Performance Bonus Opportunity
                       75% Potential VLSD Performance Bonus Payout (from grid)

                       20% x 75% = 15% of Eligible Base Salary
                       15% x $175,000 =                                           $ 26,250

                 3)    Consumer Performance
                       40% Maximum Consumer Performance Bonus Opportunity
                       75% Potential Consumer Performance Bonus Payout (from grid)

                       40% x 75% = 30% of Eligible Base Salary
                       30% x $175,000 =                                             52,500

                 4)    Individual Performance
                       20% Maximum Individual Performance Bonus Opportunity
                       75% Potential Individual Performance Bonus Payout (from grid)

                       20% x 75% = 15% of Eligible Base Salary
                       15% x $175,000 =                                           $ 26,250
                                                                                  --------
         TOTAL BONUS                                                              $131,250

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RYDER

                                                           PRESIDENT
                                                           CONSUMER RENTAL
VEHICLE LEASING & SERVICES DIVISION                        BONUS PLAN SUMMARY
1994 INCENTIVE COMPENSATION PLAN                           PAGE 7


BASE SALARY CALCULATION

For the purpose of bonus calculations, base salary is defined as the average
annual rate of pay for the calendar year, excluding all other compensation paid
to the employee during the year, e.g. bonus, commissions, employee benefits,
moving expenses, and imputed income from company car, insurance, and amounts
attributable to any of the Company's stock plans.

Average annual rate of pay for a participant whose base salary changes within
the bonus year is calculated as shown below.

         BASE SALARY CALCULATION EXAMPLE

         Average annual rate of pay would be calculated as follows for a
         participant who begins a bonus year with a base salary of $175,000,
         then effective June 1 receives an increase to a base salary of
         $185,000:

         January 1 thru May 31 of Bonus Year:

         31 + 28 + 31 + 30 + 31   =     151=.414 x $175,000/yr. =      $ 72,450
         ----------------------         ---                            
                 365 days               365

         June 1 thru December 31 of Bonus Year:

         365 - 151                =     214=.586 x $185,000/yr. =      $108,410
         ---------                      ---                                    
         365 days                       365

         AVERAGE ANNUAL RATE OF PAY FOR BONUS YEAR =                   $180,860

SPECIAL ROE AWARD

One and one-half percent of the RSI NAT amount in excess of that required to
reach 17% Return on Equity (ROE) will be credited to deferred compensation for
elected Officers of the Company and the Division Presidents.  This amount will
be prorated based on each individual participant's earned salary (while in the
eligible position) in relation to the sum of the earned salaries of all
participants.

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RYDER
                                                       PRESIDENT                
                                                       CONSUMER RENTAL          
VEHICLE LEASING & SERVICES DIVISION                    BONUS PLAN ADMINISTRATION
1994 INCENTIVE COMPENSATION PLAN                       PAGE 1                  


ADMINISTRATION

The Chairman, President, and Chief Executive Officer of RSI will administer
this Incentive Compensation Plan.

BONUS YEAR

The bonus year is defined as the calendar year in which bonus awards are
earned.

ELIGIBILITY

The President, Consumer Rental, if employed in good standing at the time bonus
payments are made is eligible to participate in this plan.  If the President,
Consumer Rental has an agreement which specifically provides for incentive
compensation other than that which is provided in this plan or is a participant
in any other incentive compensation plan of RSI, its subsidiaries or
affiliates, he/she is not eligible to participate in this plan.

Employees who are newly hired, promoted or transferred into or out of eligible
positions and those who move from one eligibility level to another will receive
pro rata bonus awards based on the average annual rate of pay in eligible
positions, provided they are employed in good standing at the time bonus awards
are distributed.

In addition, participants who leave the Company or VLSD during the bonus year
under any of the following conditions may be eligible for pro rata bonus
awards:

         -       retirement under the provisions of one of the Company's
                 retirement plans or the Social Security Act, or

         -       disability

Note:    The spouse or legal representative of a deceased participant may be
         eligible for pro rata bonus awards as well.

BONUS ELIGIBILITY ON CHANGE OF CONTROL

Notwithstanding anything in this plan to the contrary, in the event of a Change
of Control of the Company (as defined and adopted by the Board of Directors on
August 20, 1993), the funds necessary to pay incentive awards will be placed in
a trust administered by an outside financial institution.

The amount of each participant's incentive award will be determined in
accordance with the provisions of the plan by a "Big 6" accounting firm chosen
by the Company.  Participants will receive bonus awards for actual time
employed during the bonus year based upon: a) the greater of actual company
performance or 80% of maximum company performance opportunity plus b) the
greater of actual individual performance or 80% of maximum individual
performance opportunity.
   10
RYDER
                                                       PRESIDENT                
                                                       CONSUMER RENTAL          
VEHICLE LEASING & SERVICES DIVISION                    BONUS PLAN ADMINISTRATION
1994 INCENTIVE COMPENSATION PLAN                       PAGE 2                  
                                                                                

However, if the Company fails to verify incentive awards through a "Big 6"
accounting firm, participants will receive 100% of their maximum company and
individual performance opportunities based on actual time worked during the
bonus year.  The Company will be responsible for all legal fees and expenses
which participants may reasonably incur in enforcing their rights under the
plan in the event of a Change of Control of the Company.

Should a Change of Control occur during 1994, participants will receive
instructions regarding the collection of incentive awards.

BONUS ELIGIBILITY ON TERMINATION

Participants leaving the Company or VLSD under any conditions other than those
outlined in the Eligibility or Change of Control sections of this plan are not
eligible for bonus awards for the bonus year in which they leave, nor are they
eligible for awards for the preceding bonus year, if such awards have not yet
been distributed.

BONUS PAYMENT

Shortly after the end of the calendar year and after considering the
recommendations of the Administrator of the plan, the Compensation Committee of
the Board of Directors or the full Board of Directors of RSI will, in its sole
discretion, determine the participants, if any, who will receive bonus awards
and the amounts of such awards.  Bonus award payments will be distributed to
eligible participants following such Board or Committee approval and subsequent
to certification of consolidated financial statements by an independent
auditor.

BONUS FUNDING

Accruals for the President, Consumer Rental and all discretionary awards are
excluded from funding limitations.

Bonus payout maximums are limited by the lower of the total earned opportunity
provided under the plan or the amount of the accrual.  Should the accrual not
provide for bonus allotments under the plan, proration will be effected at the
discretion of the Chairman, President and Chief Executive Officer of RSI.
Unused monies may not be carried forward for subsequent bonus years.
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RYDER
                                                       PRESIDENT                
                                                       CONSUMER RENTAL          
VEHICLE LEASING & SERVICES DIVISION                    BONUS PLAN ADMINISTRATION
1994 INCENTIVE COMPENSATION PLAN                       PAGE 3                  


DISCRETIONARY AWARDS

With the approval of the Board of Directors of RSI, the Chairman, President,
and Chief Executive Officer of RSI has the authority to grant discretionary
bonus awards for exemplary performance to non-participants or to enhance the
awards of participants.  Discretionary awards are not subject to the funding
limitations of this plan.

While it is common to grant discretionary awards at the same time as regular
awards, it may be appropriate, on occasion, to recognize an employee off-cycle
due to extremely unusual performance.  Off-cycle discretionary awards must be
approved by the Chairman, President and Chief Executive Officer of RSI.

The total of all discretionary awards for employees under this plan, the VLSD
field bonus plans, the RSI SEVP Incentive Compensation Plan, the Headquarters
Executive Management Incentive Compensation Plan, the Ryder International
Incentive Compensation Plan, the Ryder Services Corporation Incentive
Compensation Plan, and all Division Presidents' Incentive Compensation Plans,
including those granted off-cycle, may not exceed $430,000 per year.

AMENDMENTS

The Board of Directors of RSI reviews RSI's, its subsidiaries' and
affiliates' incentive compensation plans annually to ensure equitability both
within the Company, and in relation to current economic conditions. THE BOARD
DIRECTORS RESSERVES THE RIGHT TO AMEND, SUSPEND, TERMINATE OR MAKE EXCEPTIONS
TO THIS PLAN AT ANY TIME.