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                                                                    EXHIBIT 10.1


                               SECOND AMENDMENT
                                    TO THE
            AMERICAN BUSINESS PRODUCTS, INC. 1991 STOCK OPTION PLAN
                                       

                 This Second Amendment to the American Business Products, Inc.
1991 Stock Option Plan (the "Plan") is made and entered into this 26th day of
April 1995, by American Business Products, Inc. (the "Company").

                 WHEREAS, at its meeting on February 8, 1995, the Board of
Directors of the Company (the "Board") determined to amend the Plan: (i) to
change the name of the Plan to the "American Business Products, Inc. 1991 Stock
Incentive Plan"; (ii) to permit the Committee to grant restricted stock awards
to certain key employees who have exhibited extraordinary performance or who
have met certain long-term performance goals which have been established by the
Committee before the performance period begins; and (iii) to increase the
number of shares reserved for issuance under the Plan by 500,000 shares; and

                 WHEREAS, the Board authorized the registration and listing of
the additional shares reserved for issuance under the Plan; and

                 WHEREAS, Section 10 of the Plan provides that the Company may
amend the Plan upon Board approval;

                 NOW, THEREFORE, the Plan is hereby amended as follows:


         1.      The name of the Plan is hereby changed to the "American
Business Products, Inc. 1991 Stock Incentive Plan.

         2.      Section 3 of the Plan is hereby amended by changing the number
"300,000" to "950,000."

         3.      A new Section 6A is hereby inserted in the Plan, following
Section 6 and before Section 7 of the Plan, to read as follows:

        "6A.     Restricted Stock.
         
                 Restricted Stock may be awarded to key employees from time to
         time and at such times as may be authorized by the Committee.  At its
         discretion, the Committee may appoint a subcommittee composed only of
         outside directors of the Company to administer the awards of
         Restricted Stock.  The Committee (or its appointed subcommittee) shall
         have the sole discretion to award Restricted Stock to a key employee
         either (i) as recognition of extraordinary performance on the
         Company's behalf, or (ii) as recognition for attainment of specified,
         objective, long-term performance goals.

                 The Committee (or its appointed subcommittee) may establish,
         in writing, certain objective, long-term performance goals for
         specified key employees, and upon attainment of those goals, may grant
         Restricted Stock (in an amount stated in the preestablished goals) to
         reward those key employees for their long-term performance.  Long-
         term goals will be considered for





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         performance periods of not less than three years.  The Committee shall
         establish the objective, long-term performance goals and communicate
         such goals to the applicable key employees prior to the beginning of
         the performance period to be measured.  As soon as practicable after
         the end of the performance period, the Committee shall ascertain
         whether such specified goals were met and, if so, shall certify in
         writing by approved minutes of its meeting that the performance goals
         were met, and shall then make an award of the prespecified number of
         shares of Restricted Stock to the key employee.  The Committee may not
         increase the number of shares of Restricted Stock to be granted upon
         the attainment of the preestablished long-term performance goals;
         however, the Committee may, in its discretion, decrease or eliminate
         the award of Restricted Stock upon the attainment of the goals.

                 An award of Restricted Stock shall provide a key employee with
         immediate rights of ownership in the shares of Common Stock underlying
         the award, but such shares shall be subject to such restrictions as
         the Committee shall specify and shall be subject to forfeiture by the
         key employee until the earlier of (i) the time such restrictions lapse
         or are satisfied, or (ii) the time such shares are forfeited.  In its
         authorization of an award of Restricted Stock hereunder, the Committee
         shall specify the name of the key employee, the number of shares of
         Restricted Stock to be awarded and the restrictions to which such
         Restricted Stock shall be subject.  The Committee then shall prepare a
         written agreement, executed and dated by the Company, evidencing such
         terms of the award (the "Restriction Agreement").  The Committee shall
         present such Restriction Agreement to the key employee.  The failure
         of the key employee to execute the Restriction Agreement within 30
         days after the date of the receipt of same shall render the
         Restriction Agreement and the underlying award of Restricted Stock
         null and void ab initio.  Restriction Agreements and the Restricted
         Stock awarded thereby shall comply with and be subject to the
         following terms and conditions:

                          (a)     Key Employee and Number of Shares.  Each
                 Restriction Agreement shall state the name of the key employee
                 and the total number of shares of the Common Stock to which it
                 pertains.

                          (b)     Restrictions on Stock.  The vesting of
                 complete ownership rights in any Restricted Stock awarded
                 pursuant to this Section shall be subject to such terms and
                 conditions as the Committee may determine in its sole
                 discretion; provided, no key employee shall be required to pay
                 any consideration in the form of cash or other property as a
                 condition to acquiring the Restricted Stock.  A key employee
                 shall vest and obtain a nonforfeitable interest in the
                 Restricted Stock as of the date that the last of such terms
                 and conditions is satisfied; provided, if such terms and
                 conditions are not satisfied by the deadline, if any,
                 designated by the Committee and specified in the Restriction
                 Agreement, the portion of Restricted Stock still subject to
                 such terms and conditions shall be forfeited and returned to
                 the Company.  The Committee, in its sole discretion, may
                 provide for the lapse of the terms and conditions to which
                 Restricted Stock is subject in installments, and may provide
                 for different terms and conditions and/or a different
                 restriction period with respect to each award, or any portion
                 of an award, of Restricted Stock.

                          (c)     Delivery of Restricted Stock.

                                  (i)      The Company shall make delivery of
                          the shares of Restricted Stock within a reasonable
                          period of time




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                          after execution of a Restriction Agreement; provided,
                          if any law or regulation requires the Company to take
                          any action (including, but not limited to, the filing
                          of a registration statement under the 1933 Act and
                          causing such registration statement to become
                          effective) with respect to such shares before the
                          issuance thereof, then the date of delivery of such
                          shares shall be extended for the period necessary to
                          take such action.

                                  (ii)     Unless the certificates representing
                          shares of the Restricted Stock are deposited with a
                          custodian pursuant to Paragraph (iii) of this
                          subsection, if applicable, each such certificate
                          shall bear the following legend (in addition to any
                          other restrictive legends required pursuant to
                          Section 9):

                                  "The transferability of this certificate and
                                  the shares of stock represented hereby are
                                  subject to the restrictions, terms and
                                  conditions (including forfeiture and
                                  restrictions against transfer) contained in
                                  the American Business Products, Inc. 1991
                                  Stock Incentive Plan and a Restriction
                                  Agreement, dated _________, 19___, between
                                  __________________________________________
                                  ____________________________ and American
                                  Business Products, Inc.  The Plan and
                                  Restriction Agreement are on file in the
                                  office of the Secretary of American Business
                                  Products, Inc."

                          Such legend shall be removed from any certificate
                          evidencing such shares of Restricted Stock as of the
                          date that such shares become nonforfeitable.

                                  (iii)    As an alternative to delivering a
                          stock certificate to the key employee pursuant to
                          paragraph (ii) of this subsection, any certificate
                          evidencing Restricted Stock may be deposited by the
                          Company with a custodian to be designated by the
                          Committee.  The Company shall cause the custodian to
                          issue to the key employee a receipt for any
                          Restricted Stock deposited with it in accordance with
                          this subsection.  Such custodian shall hold the
                          deposited certificates and deliver the same to the
                          key employee in whose name the shares of Restricted
                          Stock evidenced thereby are registered only after
                          such shares become nonforfeitable.

                                  (iv)     A key employee shall pay in cash (or
                          have withheld from his or her compensation) an amount
                          equal to the amount, if any, which the Company is
                          required at any time to withhold under the income tax
                          withholding provisions of the




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                          Code and of the income tax laws of the state of the
                          key employee's residence.

                          (d)     Termination of Employment.  Except as
                 otherwise determined by the Committee and set forth in a
                 Restriction Agreement, in the event that the employment of a
                 key employee to whom Restricted Stock has been granted is
                 terminated for any reason (including a termination by the
                 Company whether or not for good cause and a termination by
                 reason of the death, disability or retirement of the key
                 employee) before satisfaction of the terms and conditions to
                 which the Restricted Stock is subject, all shares of
                 Restricted Stock still subject to restriction shall be
                 forfeited and shall be reacquired by the Company.

                          (e)     Transfer.  No shares of Restricted Stock
                 shall be sold, exchanged, transferred, pledged, hypothecated
                 or otherwise disposed of while such shares are still subject
                 to restriction, except that, subject to Section 6A(d), such
                 Restricted Stock may be bequeathed by will or transferred by
                 operation of the laws of descent and distribution.

                          (f)     Waiver of Restrictions.  If the Committee
                 determines that, in cases of death, disability, retirement, or
                 other circumstances determined by the Committee, a waiver of
                 any or all remaining restrictions with respect to a key
                 employee's Restricted Stock would be desirable, it may elect
                 in its sole discretion to waive such remaining restrictions.

                          (g)     Rights as a Shareholder.  Upon delivery of
                 Restricted Stock to the key employee (or the custodian, if
                 any), the key employee shall, except as set forth in Section
                 6A(e), have all of the rights of a shareholder with respect to
                 the Restricted Stock, including the right to vote the shares
                 of Restricted Stock and receive all dividends or other
                 distributions paid or made with respect to the Restricted
                 Stock.  Until such delivery, the key employee shall have no
                 rights as a shareholder."

         4.      The effective date of this Second Amendment to the Plan shall
be February 8, 1995.

         5.      Except as specifically set forth herein, the terms of the Plan
shall remain in full force and effect.


         IN WITNESS WHEREOF, the Company has caused this Second Amendment to
the Plan to be executed by its duly authorized officer as of the date first
above written.


                                        AMERICAN BUSINESS PRODUCTS, INC.



                                        By:     /S/ Thomas R. Carmody
                                                ----------------------------

                                        Title:  Chairman and Chief Executive
                                                Officer




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