1
                                  EXHIBIT 13

                Portions of 1995 Annual Report to Shareholders
   2

MANAGEMENT'S DISCUSSION AND ANALYSIS
OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

General


                 [CHART 1: Net Income (in millions) by year:]

                                 1990 - $ 5.8
                                 1991 - $ 5.9
                                 1992 - $ 2.6
                                 1993 - $ 8.1
                                 1994 - $13.5
                                 1995 - $14.8

         [CHART 2: Pre-tax Margin as a Percent of Revenue, by year:]

                                 1990 - 11.7%
                                 1991 - 12.7%
                                 1992 -  9.1%
                                 1993 - 13.3%
                                 1994 - 20.3%
                                 1995 - 21.9%

In April of 1993, Poe & Associates, Inc., headquartered in Tampa, Florida, and
Brown & Brown, Inc., headquartered in Daytona Beach, Florida, combined to form
Poe & Brown, Inc. (the "Company"). Since that time, the Company's operating
results have steadily improved. The Company achieved pre-tax income from
operations of $23,329,000 in 1995, compared to $20,586,000 in 1994 and
$13,047,000 in 1993. Pre-tax income, as a percentage of total revenues, was
21.9% in 1995, 20.3% in 1994 and 13.3% in 1993. This trend is primarily the
result of the Company's achievement of revenue growth and operating efficiency
improvements.   
     The Company's revenues are comprised principally of commissions
paid by insurance companies, fees paid directly by clients and investment
income. Commission revenues generally represent a percentage of the premium
paid by the insured and are materially affected by fluctuations in both premium
rate levels charged by insurance underwriters and the volume of premiums
written by such underwriters. These premium rates are established by insurance
companies based upon many factors, none of which are controlled by the Company.
Beginning in 1986 and continuing through 1995, revenues have been adversely
influenced by a consistent decline in premium rates resulting from intense
competition among property and casualty insurers for expanding market share.
Among other factors, this condition of prevailing decline in premium rates,
commonly referred to as a "soft market," has generally resulted in flat to
reduced commissions on renewal business. Although some forecasts predict
premium increases, the probability of overall rate increases in 1996 is
unpredictable.
     Revenues are further impacted by the development of new and existing
proprietary programs, fluctuations in insurable exposure units and the volume
of business from new and existing clients and changes in general economic and
competitive conditions.  For example, stagnant rates of inflation in recent
years have generally limited the increase in insurable exposure units such as
property values, sales and payroll levels. Conversely, the increasing trend in
litigation settlements and awards has caused some clients to seek higher levels
of insurance coverage. Still, the Company's revenues continue to grow through
acquisitions, new business initiatives and development of new products, markets
and services. Effective March 1, 1995, the Company acquired Insurance West by
merger. This merger has been accounted for as a pooling-of-interests and,
accordingly, the Company's consolidated financial statements have been restated
for all prior periods. Also during 1995, the Company acquired four general
insurance agencies, an insurance brokerage firm and several books of business
(customer accounts) which were accounted for as purchases.
     Contingent commissions may be paid to the Company by insurance carriers
based upon the volume and profitability of the business placed with 


                  18  Poe & Brown, Inc.   1995 Annual Report
   3
           [CHART 1: Revenue Per Employee (in thousands), by year:]

                                 1990 - $ 75.1
                                 1991 - $ 79.5
                                 1992 - $ 82.4
                                 1993 - $ 97.6
                                 1994 - $102.3
                                 1995 - $102.8


                  [CHART 2: Employees at Year End, by year:]

                                 1990 - 1,100
                                 1991 - 1,073
                                 1992 - 1,111
                                 1993 - 1,002
                                 1994 -   993
                                 1995 - 1,035

such carriers by the Company, and are generally received in the first
quarter of each year. In each of the last three years, contingent commissions
have represented less than 3.5% of total revenues.
     Fee revenues are generated primarily by the Service Division of the
Company, which offers administration and benefit consulting services primarily
in the workers' compensation and employee benefit self-insurance markets.
Florida's legislative reform of workers' compensation insurance, as well as
certain market factors, have resulted in increased competition in this service
sector. In response to this increased competition, the Company has offered
value-added services that enabled it to increase 1995 fee revenues over those
recognized in 1994. For the past three years, service fee revenues have ranged
from 9.9% to 11.1% of total commissions and fees.
     Investment income consists primarily of interest earnings on premiums
and advance premiums collected and not immediately remitted to insurance
carriers, with such funds being held in a fiduciary capacity. Investment income
also includes gains and losses realized from the sale of investments, although
in 1995 such sales were minimal and realized gains and losses were immaterial.
In 1994, investment income included a $2,185,000 realized gain from the sale of
a portion of the Company's investment in Rock-Tenn Company ("Rock-Tenn"). The
Company's policy is to invest its available funds in high-quality, fixed-income
investment securities.
     In 1995, total expenses represented 78.1% of total revenues, compared to
79.7% in 1994 and 86.7% in 1993. This improving trend is primarily attributable
to continuing operational efficiencies realized from recent mergers and
acquisitions, expense initiatives resulting in lower employee benefit costs and
reductions of interest expense due to significant repayments of debt.
     The Company anticipates that results of operations for 1996 will
continue to be influenced by these competitive and economic conditions.
     The following discussion and analysis regarding results of operations and
liquidity and capital resources should be considered in conjunction with the
accompanying consolidated financial statements and related notes.


Results of Operations for the years ended December 31, 1995, 1994 and 1993

COMMISSIONS AND FEES  
Commissions and fees increased 6% in 1995, 2% in 1994 and 7% in 1993. Excluding
the effect of acquisitions, commissions and fees increased 3% in 1995 and 4% in
1993. Acquisition activity in 1994 did not have a material impact on
commissions and fees. The 1995 results reflect an increase in commissions for
each of the Company's operating divisions, mainly through new business growth.
In general, property and casualty insurance premium prices remained flat in
1995; however, there were some continued increases in premium rates for coastal
properties as a result of recent hurricanes in Florida. In addition, certain
segments and industries had some increases in insurable exposure units during
1995. Both of these factors, along with the record level of new business,
contributed to the increase in the 1995 Retail Division revenues.
     

                 19  Poe & Brown, Inc.    1995 Annual Report
     
   4
MANAGEMENT'S DISCUSSION AND ANALYSIS
OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 
 
       [CHART 1: Interest Expense as a Percentage of Revenue, by year:]

                                 1990 - 1.9%
                                 1991 - 2.3%
                                 1992 - 2.3%
                                 1993 - 1.8%
                                 1994 - 1.3%
                                 1995 - 0.8%

      [CHART 2: Operating Expense as a Percentage of Revenue, by year:]

                                 1990 - 27.0%
                                 1991 - 25.6%
                                 1992 - 27.5%
                                 1993 - 26.5%
                                 1994 - 22.5%
                                 1995 - 21.6%

INVESTMENT INCOME
Investment income decreased to $3,733,000 in 1995 compared to $5,126,000 in
1994. The 1994 results included a $2,185,000 gain from the sale of
approximately 23% of the Company's investment in the common stock of Rock-Tenn.
This sale was in conjunction with an initial public offering by Rock-Tenn of 
its common stock. The Company continues to own 509,064 shares of common stock 
of Rock-Tenn and has no current plans to sell these shares. Excluding this 
gain, investment income in 1995 increased by $792,000, or 27%, primarily due 
to increased available funds and the implementation of a consolidated cash 
management program which has resulted in improved earnings on cash and cash 
equivalents.


OTHER INCOME
Other income consists primarily of gains and losses from the sale and
disposition of assets. During 1995, gains on the sale of customer accounts were
$590,000, compared to $411,000 in 1994 and $864,000 in 1993.


EMPLOYEE COMPENSATION & BENEFITS 
Employee compensation and benefits increased 5% in 1995, remained constant in
1994 and increased less than 3% in 1993. Excluding acquisitions, employee
compensation and benefits increased 1% in 1995, remained constant in 1994 and
decreased less than 1% in 1993. Employee compensation and benefits, as a
percentage of total revenue, remained constant in 1995 and 1994 at 52%, down
from 54% in 1993. As of December 31, 1995, the Company had 1,035 full-time
equivalent employees, compared to 993 at the beginning of the year. The
increase in personnel in 1995 is primarily related to acquisitions. The 1995
increase in compensation and employee benefits of $2,519,000 is primarily
attributable to the addition of personnel through acquisitions, additional
commission expense as a result of the increased commission and fee revenues,
and additional expense due to the acceleration of vesting of benefits under
certain terminated deferred compensation arrangements effective July 1, 1995.


OTHER OPERATING EXPENSES 
Other operating expenses remained constant in 1995, compared to a decrease of
12% in 1994, as compared to 1993. Excluding acquisitions, operating expenses 
decreased 3% in 1995 and 12% in 1994. The 1994 decrease is primarily 
attributable to approximately $2,500,000 of non-recurring merger and 
combination costs related to the Poe & Associates merger with Brown &
Brown, incurred in 1993, and subsequent improvements in operational 
efficiencies that resulted in decreases to most other operating expenses.


INTEREST AND AMORTIZATION
Interest and amortization decreased $580,000 and $553,000, or 10% and 9%, in
1995 and 1994, respectively, due primarily to a reduction in outstanding debt.


                 20  Poe & Brown, Inc.    1995 Annual Report


   5

INCOME TAXES    
The effective rate on income from operations was 36.6% in 1995, 34.3% in 1994
and 37.8% in 1993. The lower effective tax rates in 1995 and 1994 are
primarily due to the effect of recording a $451,000 and a $700,000 reduction,
respectively, to the general tax reserves, as a result of reaching a settlement
agreement with the Internal Revenue Service ("Service") on the Service's
outstanding examination issues (see below for detailed discussion of  this
adjustment).
     In 1992, the Service completed examinations of the Company's
federal income tax returns for tax years 1988, 1989 and 1990. As a result of
these examinations, the Service issued Reports of Proposed Adjustments
asserting income tax deficiencies which, by including interest and state income
taxes for the periods examined and the Company's estimates of similar
adjustments for subsequent periods through December 31, 1993, would have
totaled $6,100,000. The disputed items related primarily to the deductibility
of amortization of purchased customer accounts of approximately $5,107,000 and
of non-compete agreements of approximately $993,000. In addition, the Service's
report included a dispute regarding the time at which the Company's payments
made, pursuant to certain indemnity agreements, would be deductible for tax
reporting purposes.
     During 1994 and 1995, the Company reached settlement agreements with the
Service with respect to all of the disputed items. In 1994, a partial
settlement was reached. Payments made under this partial settlement
resulted in a $400,000 reduction to the previously established tax reserves.
During 1994, after considering this reduction, the Company reduced the
remaining general tax reserves by $700,000. This decrease was recorded as a
reduction to the 1994 income tax provision.
     In March of 1995, the Company reached an agreement with the Service on all
remaining items. This agreement resulted in payments that reduced the reserve
by approximately $349,000. After considering these reductions, the Company
recorded a $451,000 reduction in the general tax reserve, which was recorded as
a reduction to the 1995 income tax provision.


Liquidity and Capital Resources

The Company's cash and cash equivalents of $28,350,000 at December 31, 1995
increased $5,165,000 from the December 31, 1994 balance of $23,185,000. During
1995, primary sources of cash were $21,208,000 from operating activities,
$1,469,000 from sales of fixed assets and customer accounts and $106,000 from
the exercise of stock options and issuances of common stock. Cash was used
during 1995 primarily for payments on long-term debt of $2,132,000, additions to
fixed assets of $5,321,000, purchases of investments of $1,208,000,
acquisitions of businesses of $6,005,000 and payments of dividends of
$4,149,000.
     The Company's cash and cash equivalents of $23,185,000 at December 31,
1994 decreased $3,947,000 from the December 31, 1993 balance of $27,132,000.
During 1994, primary sources of cash were $10,396,000 from operating activities,
$2,346,000 from sales of investments and $1,687,000 from the exercise of stock
options and issuances of common stock. Cash was used during 1994 primarily for
payments on long-term debt of $12,004,000 and payments of dividends of
$3,542,000.
     The Company's cash and cash equivalents of $27,132,000 at December 31,
1993 increased


                 21  Poe & Brown, Inc.    1995 Annual Report


   6


MANAGEMENT'S DISCUSSION AND ANALYSIS
OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS


$8,326,000 from the December 31, 1992 balance of $18,806,000. During 1993,
primary sources of cash were $20,709,000 from operating activities, $427,000
from the sale of fixed assets and customer accounts and $3,833,000 from bank
borrowings. Cash was used during 1993 primarily for payments required under
acquisition-related contingency agreements and for purchases of fixed assets
totaling $3,935,000, repayment of long-term debt of $11,090,000 and payments of
dividends of $2,971,000.
     The Company's working capital ratio was 1.13 to 1.0, 1.10 to 1.0 and 1.03
to 1.0 as of December 31, 1995, 1994 and 1993, respectively. The increase in
the ratio at December 31, 1995 was primarily the result of higher net cash
flows from operations.
     In 1993, the Company entered into a long-term credit facility with a
national banking institution that consisted of two secured term loans
aggregating $7,500,000 that carried interest at the LIBOR rate plus 2%. These
bank term loans were used to replace approximately $3,750,000 of 8.5% notes
held by an insurance company and to fund acquisition contingency payments
finalized in 1993. As of December 31, 1993, all acquisition contingency
agreements had been finalized. This debt was fully retired during 1994.
     The Company has had available an unsecured line of credit with a national
banking institution totaling $3,500,000 since 1991, but that line of credit was
reduced to $2,000,000 in conjunction with the credit facility referred to
above. During 1994, in connection with the repayment of the long-term credit
facility referred to above, the $2,000,000 line of credit was terminated.
     In November 1994, the Company entered into a revolving credit facility
with a national banking association that provides for borrowings of up to
$10,000,000. On borrowings under this facility of less than $1,000,000, the
interest rate is the higher of the prime rate or the federal funds rate plus
 .50%. On borrowings under this facility equal to or in excess of $1,000,000,
the interest rate is LIBOR plus .50% to 1.25%, depending on certain financial
ratios. A commitment fee is assessed in the amount of .25% per annum on the
unused balance. The facility expires in November 1997. No borrowings were
outstanding against this line of credit as of December 31, 1995. Borrowings 
would be secured by substantially all of the assets of the Company, subject to
existing or permitted liens.
     The Company has a credit agreement with a major insurance company under
which $6,000,000 (the maximum amount available for borrowings) was outstanding
at December 31, 1995, at an interest rate equal to the prime rate plus 1%. The
amount available under this facility decreases by $1,000,000 each August,
through the year 2001, when it will expire.
     The Company believes that its existing cash, cash equivalents, short-term
investment portfolio, funds generated from operations and the availability of
the bank line of credit will be sufficient to satisfy its normal financial
needs through at least the end of 1996.




                 22  Poe & Brown, Inc.    1995 Annual Report


   7


CONSOLIDATED STATEMENTS OF INCOME




                                                               YEAR ENDED DECEMBER 31,
                                                             ---------------------------
(in thousands, except per share data)                             1995     1994     1993
- ----------------------------------------------------------------------------------------
                                                                        
REVENUES
Commissions and fees                                          $101,998  $95,852  $94,420
Investment income                                                3,733    5,126    2,061
Other income                                                       634      602    1,340
                                                              --------  -------  -------
    Total revenues                                             106,365  101,580   97,821
                                                              --------  -------  -------
EXPENSES
Employee compensation and benefits                              55,073   52,554   52,699
Other operating expenses                                        22,951   22,848   25,930
Interest and amortization                                        5,012    5,592    6,145
                                                              --------  -------  -------
    Total expenses                                              83,036   80,994   84,774
                                                              --------  -------  -------

Income before income taxes                                      23,329   20,586   13,047
Income taxes                                                     8,530    7,067    4,929
                                                              --------  -------  -------
Net income                                                     $14,799  $13,519   $8,118
                                                              ========  =======  =======
Net income per share                                             $1.70    $1.56    $0.95
                                                              ========  =======  =======
Weighted average number of shares outstanding                    8,699    8,670    8,571
                                                              ========  =======  =======



See notes to consolidated financial statements.


                 23  Poe & Brown, Inc.    1995 Annual Report


   8


CONSOLIDATED BALANCE SHEETS




                                                                   DECEMBER 31,
                                                                   ----------------------
(in thousands, except per share data)                                      1995      1994
- -----------------------------------------------------------------------------------------
                                                                           
ASSETS
Cash and cash equivalents                                              $ 28,350  $ 23,185
Short-term investments                                                    1,308       787
Premiums, commissions and fees receivable, less allowance
    for doubtful accounts of  $100 at 1995 and $69 at 1994               56,553    56,784
Other current assets                                                      6,336     6,779
                                                                       --------   -------
    Total current assets                                                 92,547    87,535

Fixed assets, net                                                        10,412     8,330
Intangibles, net                                                         36,613    32,973
Investments                                                               8,473     9,274
Other assets                                                              3,076     2,868
                                                                       --------  --------
    Total assets                                                       $151,121  $140,980
                                                                       ========  ========

LIABILITIES
Premiums payable to insurance companies                                $ 64,588  $ 63,195
Premium deposits and credits due customers                                6,070     6,970
Accounts payable and accrued expenses                                     9,417     8,302
Current portion of long-term debt                                         1,768     1,434
                                                                       --------  --------
    Total current liabilities                                            81,843    79,901

Long-term debt                                                            7,023     7,430
Deferred income taxes                                                     1,502     3,778
Other liabilities                                                         6,341     5,765
                                                                       --------  --------
    Total liabilities                                                    96,709    96,874
                                                                       --------  --------

SHAREHOLDERS' EQUITY
Common stock, par value $.10 per share; authorized 18,000 shares;
    issued 8,682 shares at 1995 and 8,635 shares at 1994                    868       864
Additional paid-in capital                                                2,614     2,241
Retained earnings                                                        46,094    35,660
Net unrealized appreciation of available-for-sale securities,
    net of tax effect of $3,027 at 1995 and $3,344 at 1994                4,836     5,341
                                                                       --------  --------
    Total shareholders' equity                                           54,412    44,106
                                                                       --------  --------
    Total liabilities and shareholders' equity                         $151,121  $140,980
                                                                       ========  ========



See notes to consolidated financial statements.


                 24  Poe & Brown, Inc.    1995 Annual Report


   9


CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY






                                        --------------------------------------------------------------------------------------
                                         COMMON STOCK  ADDITIONAL             NET UNREALIZED        TREASURY STOCK
                                                        PAID-IN    RETAINED    APPRECIATION
(in thousands, except per share data)   SHARES  AMOUNT  CAPITAL    EARNINGS   (DEPRECIATION)      SHARES       AMOUNT    TOTAL
- -------------------------------------------------------------------------------------------------------------------------------
                                                                                                 

BALANCE, JANUARY 1, 1993                8,539   $ 854   $1,125     $20,736      $       -          161         $(1,483)  $21,232

Net income                                                           8,118                                                 8,118

Issued for stock option plans                                                           
  and employee stock purchase plans        11       1       13                                    (116)            677       691

Tax benefit from sale of option                                                         
  shares by employees                                      176                                                               176

Cash dividends paid ($.40 per share)                                (2,971)                                               (2,971)
                                        -----   -----   ------     -------      ---------          ----        -------   -------
                                                                                        
BALANCE, DECEMBER 31, 1993              8,550     855    1,314      25,883              -           45            (806)   27,246

Net income                                                          13,519                                                13,519

Issued for stock option plans                                                           
  and employee stock purchase plans        85       9      872                                     (45)            806     1,687

Tax benefit from sale of option                                                         
  shares by employees                                       55                                                                55

Cumulative effect of change in                                                          
  accounting principle (see Note 1)                                                    23                                     23

Net increase in unrealized appreciation                                                 
  of available-for-sale securities                                                  5,318                                  5,318

Partnership distributions for                                                           
  Insurance West                                                      (200)                                                 (200)

Cash dividends paid ($.42 per share)                                (3,542)                                               (3,542)
                                        -----    -----  ------      ------      ---------         ----         -------    ------
                                                                                        
BALANCE, DECEMBER 31, 1994              8,635     864    2,241      35,660          5,341            -               -    44,106

Net income                                                          14,799                                                14,799

Acquired and issued for stock                                                           
  option plans and employee stock                                                       
  purchase plans                           47       4      318       (216)                                                   106

Tax benefit from sale of option                                                         
  shares by employees                                       55                                                                55

Net decrease in unrealized appreciation                                                 
  of available-for-sale securities                                                   (505)                                  (505)

Cash dividends paid ($.48 per share)                               (4,149)                                                (4,149)
                                       ------    ----   ------    -------       ---------         ----         -------    ------    

BALANCE, DECEMBER 31, 1995              8,682    $868   $2,614    $46,094        $  4,836            -         $     -   $54,412
                                       ======    ====   ======    =======       =========         ====         =======   =======



See notes to consolidated financial statements.





                 25   Poe & Brown, Inc.    1995 Annual Report


   10


CONSOLIDATED STATEMENTS OF CASH FLOWS




                                                                                          YEAR ENDED DECEMBER 31,
                                                                                        ---------------------------
(in thousands)                                                                             1995      1994      1993
- -------------------------------------------------------------------------------------------------------------------
                                                                                                    
CASH FLOWS FROM OPERATING ACTIVITIES

Net income                                                                              $14,799   $13,519    $8,118

Adjustments to reconcile net income to net cash
    provided by operating activities:
    Depreciation and amortization                                                         6,487     6,398     7,030
    Provision for doubtful accounts                                                          31        19       562
    Deferred income taxes                                                                (2,191)   (1,173)      499
    Net gains on sales of investments, fixed assets and
         customer accounts                                                                 (537)   (2,231)     (864)
    Premiums, commissions and fees receivable decrease (increase)                           200    (2,374)    1,982
    Other assets decrease (increase)                                                        235    (2,439)      805
    Premiums payable to insurance companies increase (decrease)                           1,393    (3,951)    4,657
    Premium deposits and credits due customers (decrease) increase                         (900)    1,919      (471)
    Accounts payable and accrued expenses increase (decrease)                             1,115      (683)   (2,821)
    Other liabilities increase                                                              576     1,392     1,212
                                                                                       --------   -------   -------
  Net cash provided by operating activities                                              21,208    10,396    20,709
                                                                                       --------   -------   -------
CASH FLOWS FROM INVESTING ACTIVITIES

Additions to fixed assets                                                                (5,321)   (2,400)   (1,815)
Payments for businesses acquired, net of cash acquired                                   (6,005)   (1,382)   (2,120)
Proceeds from sales of fixed assets and customer accounts                                 1,469     1,337       427
Purchases of  investments                                                                (1,208)     (187)      (93)
Proceeds from sales of investments                                                          642     2,346       709
Other investing activities, net                                                               -       (53)     (130)
                                                                                        -------   -------   -------
Net cash used in investing activities                                                   (10,423)     (339)   (3,022)
                                                                                        -------   -------   -------
CASH FLOWS FROM FINANCING ACTIVITIES

Payments on long-term debt                                                               (2,132)  (12,004)  (11,090)
Proceeds from long-term debt                                                                500         -     3,833
Exercise of stock options, issuances of stock and treasury stock sales                      106     1,687       691
Tax benefit from sale of option shares by employees                                          55        55       176
Partnership distributions                                                                     -      (200)        -
Cash dividends paid                                                                      (4,149)   (3,542)   (2,971)
                                                                                        -------   -------   -------
Net cash used in financing activities                                                    (5,620)  (14,004)   (9,361)
                                                                                        -------   -------   -------

Net increase (decrease) in cash and cash equivalents                                      5,165    (3,947)    8,326
Cash and cash equivalents at beginning of period                                         23,185    27,132    18,806
                                                                                       --------   -------   -------
Cash and cash equivalents at end of period                                              $28,350   $23,185   $27,132
                                                                                       ========   =======   =======



See notes to consolidated financial statements.


                 26  Poe & Brown, Inc.    1995 Annual Report


   11
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Note 1 - Summary of Significant Accounting Policies

NATURE OF OPERATIONS   Poe & Brown, Inc. (the "Company") is a diversified
insurance brokerage and agency that markets and sells primarily property and
casualty insurance products and services to its clients. The Company's business
is divided into four divisions: the Retail Division, which markets and sells a
broad range of insurance products to commercial, professional and individual
clients; the National Programs Division, which develops and markets proprietary
professional liability, property, casualty and life and health insurance
programs to members of various professional and trade groups through
independent agencies; the Service Division, which provides insurance-related
services, such as third-party administration and consultation for workers'
compensation and employee benefit self-insurance markets; and the Brokerage
Division, which markets and sells excess and surplus commercial insurance
primarily through independent agents and brokers.

PRINCIPLES OF CONSOLIDATION   The accompanying consolidated financial
statements include the accounts of Poe & Brown, Inc. and its subsidiaries.
All significant intercompany account balances and transactions have been
eliminated in consolidation.

REVENUE RECOGNITION   Commissions relating to the brokerage and agency
activity, whereby the Company has primary responsibility for the collection of
premiums from insureds, are generally recognized as of the latter of the
effective date of the insurance policy or the date billed to the customer.
Commissions to be received directly from insurance companies are generally
recognized when determined. Subsequent commission adjustments, such as policy
endorsements, are recognized upon notification from the insurance companies.
Commission revenues are reported net of sub-broker commissions. Contingent
commissions from insurance companies are recognized when received. Fee income
is recognized as services are rendered.

USE OF ESTIMATES   The preparation of financial statements in conformity with
generally accepted accounting principles requires management to make estimates
and assumptions that affect the reported amounts of assets and liabilities and
disclosures of contingent assets and liabilities at the date of the financial
statements and the reported amounts of revenues and expenses during the
reporting period. Actual results could differ from those estimates.

CASH AND CASH EQUIVALENTS   Cash and cash equivalents principally consist of
demand deposits with financial institutions and highly liquid investments
having maturities of three months or less when purchased. Premiums received
from insureds, but not yet remitted to insurance carriers, are held in cash and
cash equivalents in a fiduciary capacity.

PREMIUMS, COMMISSIONS AND FEES RECEIVABLE   In its capacity as an insurance
broker or agent, the Company typically collects premiums from insureds and,
after deducting its authorized commission, remits the premiums to the
appropriate


                 27  Poe & Brown, Inc.    1995 Annual Report

   12

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

insurance companies. In other circumstances, the insurance companies collect
the premiums directly from the insureds and remit the applicable commissions to
the Company. Accordingly, as reported in the Consolidated Balance Sheets,
"premiums" are receivable from insureds and "commissions" are receivable from
insurance companies. "Fees" are receivable primarily from customers of the
Service Division.

INVESTMENTS   Effective January 1, 1994, the Company adopted Statement of
Financial Accounting Standards ("SFAS") No. 115, "Accounting for Certain
Investments in Debt and Equity Securities." Under these rules, the Company's
marketable equity security investments have been classified as
"available-for-sale" and are reported at estimated fair value, with the
unrealized gains and losses, net of tax, reported as a separate component of
shareholders' equity. Realized gains and losses and declines in value judged to
be other-than-temporary on available-for-sale securities are included in
investment income. The cost of securities sold is based on the specific
identification method. Interest and dividends on securities classified as
available-for-sale are included in investment income.
     Nonmarketable equity securities and certificates of deposit having 
maturities of more than three months when purchased are reported at cost, 
adjusted for other-than-temporary market value declines. 
     Application of SFAS No. 115 resulted in net unrealized gains reported 
in shareholders' equity of $4,836,000 in 1995 and $5,341,000 in 1994, net of 
deferred income taxes of $3,027,000 and $3,344,000, respectively. The adoption 
of this Statement resulted in an increase of $23,000 to shareholders' equity 
as of January 1, 1994, net of $15,000 in deferred taxes.
     As of January 1, 1994, the Company owned 659,064 shares of common stock of
Rock-Tenn Company ("Rock-Tenn") with an aggregate cost of $565,000. As of that
date, the common stock of Rock-Tenn was not publicly traded and, therefore, had
no readily determinable market value. However, on March 3, 1994, the common
stock of Rock-Tenn was registered with the Securities and Exchange Commission
and began trading on the Nasdaq over-the-counter securities market at the
initial public offering price of $16.50 per share. As part of the initial
public offering of Rock-Tenn's common stock, the Company sold 150,000 shares of
its investment in this stock and reported a net after-tax gain of $1,342,000 in
the first quarter of 1994. The remaining 509,064 shares of Rock-Tenn common
stock held by the Company have been classified as non-current,
available-for-sale securities as of December 31, 1995 and 1994. The Company has
no current plans to sell these shares.

FIXED ASSETS   Fixed assets are stated at cost. Expenditures for improvements
are capitalized and expenditures for maintenance and repairs are charged to
operations as incurred. Upon sale or retirement, the cost and related
accumulated depreciation and amortization are removed from the accounts and the
resulting gain or loss, if any, is reflected in income. Depreciation has been
provided using principally the straight-line method over the estimated useful
lives of the related assets, which range from three to ten years. Leasehold
improvements are amortized on the straight-line method over the term of the
related leases.


                 28  Poe & Brown, Inc.    1995 Annual Report

   13

INTANGIBLES   Intangible assets are stated at cost less accumulated
amortization and principally represent purchased customer accounts, non-compete
agreements, purchased contract agreements and the excess of costs over the
fair value of identifiable net assets acquired (goodwill). Purchased customer
accounts, non-compete agreements and purchased contract agreements are being
amortized on a straight-line basis over the related estimated lives and
contract periods, which range from four to 15 years. Goodwill is being
amortized on a straight-line basis for periods ranging from 15 to 40 years.
Purchased customer accounts are records and files obtained from acquired
businesses that contain information on insurance policies and the related
insured parties that is essential to policy renewals. 
     The carrying value of intangibles, corresponding with each agency
division comprising the Company, is periodically reviewed by management to
determine if the facts and circumstances suggest that they may be impaired. In
the insurance brokerage and agency industry, it is common for agencies or
customer accounts to be acquired at a price determined as a multiple of the
corresponding revenues. Accordingly, the Company assesses the carrying value of
its intangibles by comparison to a reasonable multiple applied to corresponding
revenues and considers the operating cash flow generated by the corresponding
agency division. Any impairment identified through this assessment may require
that the carrying value of related intangibles be adjusted.

INCOME TAXES   The Company files a consolidated federal income tax return.
Deferred income taxes are provided for in the consolidated financial statements
and relate principally to expenses charged to income for financial reporting
purposes in one period and deducted for income tax purposes in other periods,
unrealized appreciation of available-for-sale securities and basis differences
of intangible assets.

NET INCOME PER SHARE   Net income per share is based on the weighted average
number of shares outstanding, adjusted for the dilutive effect of stock
options, which is the same on both a primary and fully-diluted basis.


Note 2 - Mergers

On April 28, 1993, Poe & Associates, Inc. ("Poe") issued 3,013,975 shares of
its common stock in exchange for all of the outstanding common stock of Brown &
Brown, Inc. ("Brown"), a closely-held general insurance agency headquartered in
Daytona Beach, Florida.  Subsequent to that transaction, the Company's name was
changed to Poe & Brown, Inc.
     On November 11, 1993, the Company issued 124,736 shares of its common
stock in exchange for all of the outstanding common stock of Arch-Holmes
Insurance, Inc. ("Arch-Holmes"), a closely-held general insurance agency
headquartered in Hollywood, Florida.
     Each of these transactions was accounted for as a pooling-of-interests
and, accordingly, the Company's consolidated financial statements have been
restated for all periods prior to the mergers to include the results of
operations, financial positions and cash flows of Brown and Arch-Holmes. To
conform to Poe's year end, the fiscal year ends for Brown and Arch-Holmes were
changed to December 31, effective on each of the respective merger dates.


                 29  Poe & Brown, Inc.    1995 Annual Report

   14

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

     The following table reflects the 1993 individual company operating results
of Poe, Brown and Arch-Holmes.  Amounts pertaining to Brown and Arch-Holmes for
1993 reflect their respective operating results up to their dates of merger.



                            -----------------------------------------------
      (in thousands)            POE        BROWN    ARCH-HOLMES    COMBINED
      ---------------------------------------------------------------------
                                                      
      1993
      Revenues              $ 81,099     $ 13,488      $ 1,265     $ 95,852
      Net income (loss)        7,012        1,145          (39)       8,118
                            ========     ========      =======     ========


Effective March 1, 1995, the Company issued 146,300 shares of its common stock
in exchange for all of the partnership interest in Insurance West, a Phoenix,
Arizona general insurance agency.  The merger has been accounted for as a
pooling-of-interests and, accordingly, the Company's consolidated financial
statements have been restated for all periods prior to the merger to include
the results of operations, financial positions and cash flows of Insurance
West.  The individual company operating results of Insurance West prior to the
date of the merger are not material to the Company's consolidated operating
results.


Note 3 - Acquisitions

During 1995, the Company acquired four general insurance agencies, an insurance
brokerage firm and several books of business (customer accounts) which were
accounted for as purchases.  The total cost of these acquisitions was
$7,250,000, including $5,715,000 of cash payments and notes payable of
$1,535,000.  The excess of the total purchase price over the fair value of net
tangible assets acquired of approximately $7,225,000 was assigned to purchased
customer accounts, goodwill and other intangible assets.
     During 1994, the Company acquired the assets of three insurance agencies
for an aggregate cost of $656,000.  Substantially all of this cost was assigned
to purchased customer accounts, non-compete agreements and goodwill.  The
Company had no acquisitions during 1993 accounted for as purchases.
     Additional or return consideration resulting from acquisition contingency
provisions are recorded as adjustments to intangibles when they occur. Certain
contingency payments relating to these acquisitions were finalized in 1993,
resulting in a net increase to the original combined purchase price of
$5,893,000.  The results of operations of the acquired companies have been
included in the consolidated financial statements from their respective
acquisition dates.  Pro forma results of operations of the Company for the
years ended December 31, 1995 and 1994, including 1995 and 1994 acquisitions as
though they occurred on January 1, 1995 and 1994, respectively, were not
materially different from the results of operations as reported.


                 30  Poe & Brown, Inc.    1995 Annual Report

   15

Note 4 - Investments

Investments at December 31 consisted of the following:




                                                                                 1995
                                                                            CARRYING VALUE
                                                                      ---------------------------
(in thousands)                                                         CURRENT        NON-CURRENT
- -------------------------------------------------------------------------------------------------
                                                                                    
Available-for-sale marketable equity securities                        $   287            $ 8,272

Nonmarketable equity securities and certificates of deposit              1,021                201
                                                                       -------            -------
   Total investments                                                   $ 1,308            $ 8,473
                                                                       =======            =======


                                                                                 1994
                                                                            CARRYING VALUE
                                                                      ---------------------------
(in thousands)                                                         CURRENT        NON-CURRENT
- -------------------------------------------------------------------------------------------------
                                                                                    
Available-for-sale marketable equity securities                       $   317             $ 9,163

Nonmarketable equity securities and certificates of deposit               470                 111
                                                                      -------             -------

    Total investments                                                 $   787             $ 9,274
                                                                      =======             =======


Available-for-sale securities at December 31 consisted of the following:



                                            -------------------------------------------------------
                                                              GROSS         GROSS
                                                            UNREALIZED    UNREALIZED     ESTIMATED
(in thousands)                                COST            GAINS         LOSSES       FAIR VALUE
- ---------------------------------------------------------------------------------------------------
                                                                                
Marketable Equity Securities:

1995                                        $  732          $ 7,855          $  28          $ 8,559

1994                                        $  795          $ 8,739          $  54          $ 9,480
                                            ======          =======          =====          =======


Proceeds from sales of available-for-sale securities totaled $329,000 in 1995,
resulting in gross realized gains and losses of $42,000 and $41,000
respectively. In 1994, the Company's proceeds from sales of available-for-sale
securities totaled $2,314,000, from which $2,185,000 of gross gains were
realized.
     Cash, cash equivalents, investments, premiums and commissions receivable,
premiums payable to insurance companies, premium deposits and credits
due customers, accounts payable and accrued expenses and long-term debt
are considered financial instruments. The carrying amount for each of these
items at December 31, 1995 approximates its fair value.


                 31  Poe & Brown, Inc.    1995 Annual Report

   16

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Note 5 - Fixed Assets

Fixed assets at December 31 are summarized as follows:


                                                              
                                                     ---------------------
(in thousands)                                         1995         1994
- --------------------------------------------------------------------------
                                                           
Furniture, fixtures and equipment                    $ 20,153     $ 17,180

Land, buildings and improvements                          672        1,349

Leasehold improvements                                    644        1,564
                                                     --------     --------

                                                     $ 21,469     $ 20,093

Less accumulated depreciation and amortization         11,057       11,763
                                                     --------     --------

                                                     $ 10,412     $  8,330
                                                     ========     ========


Depreciation and amortization expense amounted to $2,352,000 in 1995,
$2,132,000 in 1994 and $2,650,000 in 1993.


Note 6 - Intangibles

Intangibles at December 31 were comprised of the following:



                                                     --------------------
(in thousands)                                         1995         1994
- -------------------------------------------------------------------------
                                                           
Purchased customer accounts                          $ 32,244    $ 26,999

Non-compete agreements                                 10,996       9,706

Goodwill                                               20,358      19,431

Purchased contract agreements                           1,102         789
                                                     --------    --------

                                                       64,700      56,925

Less accumulated amortization                          28,087      23,952
                                                     --------    --------

                                                     $ 36,613    $ 32,973
                                                     ========    ========



Amortization expense amounted to $4,135,000 in 1995, $4,266,000 in 1994 and
$4,380,000 in 1993.


                 32  Poe & Brown, Inc.    1995 Annual Report

   17

Note 7 - Long-Term Debt

Long-term debt at December 31 consisted of the following:




                                                     -------------------
(in thousands)                                         1995        1994
- ------------------------------------------------------------------------
                                                           
Long-term credit agreement                           $ 6,000     $ 7,000

Notes payable from treasury stock purchases            1,422       1,662

Acquisition notes payable                              1,350           -

Other notes payable                                       19         202
                                                     -------     -------

                                                       8,791       8,864

Less current portion                                   1,768       1,434
                                                     -------     -------

Long-term debt                                       $ 7,023     $ 7,430
                                                     =======     =======


In 1991, the Company entered into a long-term credit agreement with a
major insurance company that made available $10,000,000 at an interest rate
equal to the prime rate plus 1% (9.5% at December 31, 1995). The amount of
available credit decreases by $1 million each August through the year 2001, when
it will expire. This credit agreement requires the Company to maintain certain
financial ratios and comply with certain other covenants. 
        In November 1994, the Company entered into a revolving credit facility
with a national banking association that provides for borrowings of up to
$10,000,000. On borrowings under this facility of less than $1,000,000, the
interest rate is the higher of the prime rate or the federal funds rate plus
 .50%. On borrowings under this facility equal to or in excess of $1,000,000, the
interest rate is LIBOR plus .50% to 1.25%, depending on certain financial
ratios. A commitment fee is assessed in the amount of .25% per annum on the
unused balance. The facility expires in November 1997. No borrowings were
outstanding against this line of credit as of December 31, 1995 and 1994.
Borrowings would be secured by substantially all of the assets of the Company,
subject to existing or permitted liens. 
        Treasury stock notes payable are due to various individuals for the
redemption of Brown & Brown, Inc. stock. These notes bear no interest and have
maturities ranging from calendar years ending 1997 to 2001. These notes have 
been discounted at effective yields ranging from 8.5% to 9.2% for presentation 
in the consolidated financial statements. 
        Acquisition notes payable represents debt incurred to former owners of
certain agencies acquired in 1995. These notes, including future contingent
payments, are payable in monthly and annual installments through 1998, including
interest ranging from 5% to 6%. 
        Maturities of long-term debt for succeeding years are $1,768,000 in
1996, $1,810,000 in 1997, $1,564,000 in 1998, $1,254,000 in 1999, $1,257,000 in
2000 and a total of $1,138,000 thereafter. 
        Interest expense included in the consolidated statements of income was
$877,000 in 1995, $1,326,000 in 1994 and $1,765,000 in 1993.


                 33  Poe & Brown, Inc.    1995 Annual Report

   18

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Note 8 - Commitments and Contingencies

The Company leases facilities and certain items of office equipment under
noncancelable operating lease arrangements expiring on various dates through
2005. These occupancy leases generally contain renewal options and escalation
clauses based on increases in the lessors' operating expenses and other charges.
The Company anticipates that most of these leases will be renewed or replaced
upon expiration. At December 31, 1995, the aggregate future minimum lease
payments under all noncancelable lease agreements are as follows:




YEAR ENDING DECEMBER 31,                    (in thousands)
- ----------------------------------------------------------
                                               
1996                                              $  3,633
1997                                                 3,573
1998                                                 3,346
1999                                                 3,330
2000                                                 2,997
Thereafter (2001-2005)                               8,258
                                                  --------

Total minimum future lease payments               $ 25,137
                                                  ========


Rental expense in 1995, 1994 and 1993 for operating leases totaled $4,785,000,
$4,269,000 and $4,594,000, respectively.
        The Company is not a party to any legal proceedings other than various
claims and lawsuits arising in the normal course of business. Management of the
Company does not believe that any such claims or lawsuits will have a material
effect on the Company's financial condition or results of operations.


Note 9 - Income Taxes

Effective January 1, 1993, the Company changed its method of accounting for
income taxes from the deferred method to the liability method required by
Financial Accounting Standards Board Statement No. 109, "Accounting for Income
Taxes." The cumulative effect of adopting Statement No. 109 as of January 1,
1993 was to increase net income by $119,000.
        At December 31, 1995, the Company had net operating loss carryforwards
of $850,000 for income tax reporting purposes that expire in the years 1996
through 2002. These carryforwards were derived from agency acquisitions by the
Company beginning in 1985. For financial reporting purposes, a valuation
allowance of $38,000 has been recognized to offset the deferred tax assets
related to these carryforwards.


                 34  Poe & Brown, Inc.    1995 Annual Report

   19

        Deferred income taxes reflect the net tax effects of temporary
differences between the carrying amounts of assets and liabilities for financial
reporting purposes and the corresponding amounts used for income tax reporting
purposes. Significant components of the Company's deferred tax liabilities and
assets as of December 31, were as follows:



                                                                                               ------------------------------
(in thousands)                                                                                   1995                   1994
- -----------------------------------------------------------------------------------------------------------------------------
                                                                                                                    
Deferred tax liabilities:

    Fixed assets                                                                               $   577                $   444

    Net unrealized appreciation of available-for-sale securities                                 3,027                  3,344

    Installment sales                                                                              204                    296

    Prepaid insurance and pension                                                                  769                    666

    Intangible assets                                                                               32                    628

    General tax reserves                                                                             -                    800

    Other                                                                                            -                    239
                                                                                               -------                -------

Total deferred tax liabilities                                                                   4,609                  6,417
                                                                                               -------                -------

Deferred tax assets:

    Deferred compensation                                                                        1,269                  1,062

    Accruals and reserves                                                                        1,376                  1,250

    Net operating loss carryforwards                                                               327                    327

    Other                                                                                          173                     38

    Valuation allowance for deferred tax assets                                                    (38)                   (38)
                                                                                               -------                -------

Total deferred tax assets                                                                        3,107                  2,639
                                                                                               -------                -------

Net deferred tax liabilities                                                                   $ 1,502                $ 3,778
                                                                                               =======                =======


Significant components of the provision (benefit) for income taxes are as 
follows:



                                                                          ---------------------------------------------------
(in thousands)                                                            1995                   1994                   1993
- -----------------------------------------------------------------------------------------------------------------------------
                                                                                                            
Current:

    Federal                                                            $  9,374               $  7,237               $  3,728

    State                                                                 1,347                  1,003                    702
                                                                       --------               --------               --------

Total current provision                                                  10,721                  8,240                  4,430
                                                                       --------               --------               --------
Deferred:

    Federal                                                              (2,037)                (1,076)                   419

    State                                                                  (154)                   (97)                    80
                                                                       --------               --------               --------

Total deferred (benefit) provision                                       (2,191)                (1,173)                   499
                                                                       --------               --------               --------

Total tax provision                                                    $  8,530               $  7,067               $  4,929
                                                                       ========               ========               ========



                  35  Poe & Brown, Inc.    1995 Annual Report
   20


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
   

        A reconciliation of the differences between the effective tax
rate and the federal statutory tax rate is as follows:




                                                 --------------------------
                                                 1995       1994       1993
                                                              
- ---------------------------------------------------------------------------
           Federal statutory tax rate            35.0%      35.0%      34.2%

           State income taxes, net of federal
               income tax benefit                 3.5        2.8        3.6

           Interest exempt from taxation
               and dividend exclusion            (0.4)      (0.3)      (0.3)

           Non-deductible goodwill amortization   0.7        0.7        1.2

           Internal Revenue Service examination  (1.9)      (3.4)         -

           Other, net                            (0.3)      (0.5)      (0.9)
                                                 -----      -----      -----
           Effective tax rate                    36.6%      34.3%      37.8%
                                                 =====      =====      =====


        
        Income taxes payable as of December 31, 1995 were $425,000 and are
reported as a component of accounts payable and accrued expenses. Income taxes
receivable as of December 31, 1994 were $894,000 and were reported as a
component of other current assets. 

        In 1992, the Internal Revenue Service ("Service") completed 
examinations of the Company's federal income tax returns for tax years 1988, 
1989 and 1990. As a result of its examinations, the Service issued Reports of
Proposed Adjustments, asserting income tax deficiencies which, by including
interest and state income taxes for the periods examined and the Company's
estimates of similar tax adjustments for subsequent periods through December 31,
1993, would total $6,100,000. The disputed issues related primarily to the
deductibility of amortization of purchased customer accounts of approximately 
$5,107,000 and of non-compete agreements of approximately $993,000. In 
addition, the Service's report included a dispute regarding the timing at 
which the Company's payments made, pursuant to certain indemnity agreements, 
would be deductible for tax reporting purposes. 

        During 1994, the Company reached a settlement with the Service with
respect to certain of the disputed amortization items and the indemnity
agreement payment issue. This settlement reduced the total remaining asserted
income tax deficiencies to approximately $2,800,000. Based on this settlement
and review of the remaining unsettled items, the Company reduced its general
income tax reserves to $800,000, which was sufficient to cover its ultimate
liability resulting from the settlement of the remaining items. Accordingly,
after taking into consideration a $400,000 reduction of the reserve resulting
from payments under the partial settlement agreement, during 1994 the Company
recorded a $700,000 adjustment to decrease the originally established reserves
of $1,900,000. This decrease was recorded as a reduction to the current income
tax provision.                                              



                  36 Poe & Brown, Inc.    1995 Annual Report



   21


        In March of 1995, the Company reached a settlement with  the Service on
all remaining items. The settlement resulted in   payments of approximately
$349,000 that reduced the recorded  reserve. With all disputed items settled,
the Company recorded  a $451,000 reduction in the general tax reserve, which is 
recorded as a reduction to the 1995 income tax provision. 
                                                                               
                                                                               
Note 10 - Employee Benefit Plans                                               
                                                                               
The Company maintains a defined benefit pension plan covering  substantially
all previous Poe & Associates, Inc. employees  with one or more years of
service. The benefits are based on  years of service and compensation during
the period of  employment. Annual contributions are made in conformity with 
minimum funding requirements and maximum deductible  limitations. On April 1,
1995, the defined benefit pension  plan was amended to freeze the accrual of
further benefits.  The impact of this amendment on the defined benefit pension 
plan's liabilities was not material.  
        The plan's funded status and amounts recognized in the  Company's 
consolidated balance sheets are as follows: 




                                                                  DECEMBER 31,
                                                                  -----------------------------
(in thousands)                                                        1995             1994
- ----------------------------------------------------------------------------------------------- 
                                                                                       
Actuarial present value of benefit obligations:                                                 

Accumulated benefit obligations, including vested benefits                                      
    of $2,322 in 1995 and $3,642 in 1994                          $  (2,326)         $  (3,793) 
                                                                  ==========         ==========     
                                                                                                
Projected benefit obligations for service rendered to date        $  (2,326)         $  (3,808) 
                                                                                                
Plan assets at fair value, principally consisting of a group                                    
    annuity contract                                                  2,237              3,787  
                                                                  ----------         ----------     
Excess (deficit) of plan assets over (under) projected                                          
    benefit obligations                                                 (89)               (21) 
                                                                                                
Unrecognized net excess of plan assets under previously                                         
    accrued but unfunded pension costs, to be amortized                 255                583  
                                                                  ----------         ----------     
Net prepaid pension costs                                         $     166          $     562  
                                                                  ==========         ==========     





The following assumptions were used in determining the actuarial present value 
of the benefit obligations and pension costs: 




                                           
                                           YEAR ENDED DECEMBER 31,
                                           ------------------------------------------
                                               1995               1994           1993
- -------------------------------------------------------------------------------------
                                                                          
 Discount rate                                 7.5%               7.5%           7.5% 

 Long-term rate for compensation increase      3.5%               3.5%           3.5% 

 Long-term rate of return on plan assets       8.0%               8.0%           8.0% 
                                            -------             ------         ------



                  37 Poe & Brown, Inc.    1995 Annual Report



   22


Pension costs included in the Company's consolidated statements of income are 
comprised of the following:                  
                                                                      




                                                YEAR ENDED DECEMBER 31,
                                         -----------------------------------
      (in thousands)                       1995         1994          1993
      ----------------------------------------------------------------------
                                                           
      Service cost                       $    63      $    91       $   221

      Interest cost                          215          304           232

      Actual return on assets               (318)         113          (284)

      Net amortization and deferral          166         (407)          (39)
                                         -------      -------       -------
      Net pension cost                   $   126      $   101       $   130
                                         =======      =======       =======



During 1994, the defined benefit pension plan was converted to a cash balance
plan. The impact of this change on the plan costs and plan liabilities was not
material.                      
                                                                
The Company has an Employee Stock Purchase Plan, under which all eligible
employees may subscribe to purchase shares of the Company's common stock at 85%
of the lesser of the market value of such shares at the beginning or the end of
the subscription period. Payment is made through payroll deductions, not to
exceed 10% of base pay, over the 12-month subscription period. The common 
shares are issued at the end of the purchase period. During 1995, the 
shareholders approved the authorization of 150,000 additional shares of common
stock to be used for issuance under this program. Accordingly, at 
December 31, 1995, a total of 115,534 shares were authorized and reserved for
future issuance relating to this program.        

The Company has a Deferred Savings and Profit Sharing Plan (401(k)) covering
substantially all employees with one year of service. Under this plan, the
Company makes contributions equal to that of the participants', subject to a
maximum of 2.5% of a participant's salary. Further, the Company provides for a
discretionary profit sharing contribution for all eligible employees. The
Company's contributions to the plan totaled $1,334,000 in 1995, $1,208,000 in
1994 and $1,085,000 in 1993.


                  38 Poe & Brown, Inc.    1995 Annual Report



   23


Note 11 - Stock Option Plans

The Company has adopted stock option plans which provide for the granting to
key employees options to purchase shares of its common stock. The following
schedule summarizes the transactions from 1993 through 1995 pertaining to these
plans:




                                 -----------------------------------------     
                                   NUMBER OF             PER SHARE
                                OPTION SHARES        OPTION PRICE RANGE
- --------------------------------------------------------------------------      
                                                           
Outstanding, January 1, 1993        299,640        $6.00     -      $14.75

    Exercised                      (129,462)        6.00     -        9.45  
    Canceled                         (9,936)        7.60
                                   --------        -----------------------
Outstanding, December 31, 1993      160,242         6.00     -       14.75

    Exercised                       (65,173)        6.00     -       14.75  
    Canceled                         (8,689)        7.60     -       14.75
                                   --------        -----------------------
Outstanding, December 31, 1994       86,380         7.60
                                             
    Exercised                       (60,399)        7.60                     
    Canceled                        (10,601)        7.60
                                   --------        -----------------------
Outstanding December 31, 1995        15,380        $7.60
                                   ========        =======================
                                                              
                                                   


All options outstanding as of December 31, 1995 are exercisable. At December
31, 1995, a total of 285,745 shares of common stock were reserved for future
issuance relating to these plans.                    
                                                                               
                                                                               
Note 12 - Supplemental Disclosures of Cash Flow Information                    
                                                                               
The Company's significant non-cash investing and financing activities and cash
payments for interest and income taxes are as follows:                





                                                 YEAR ENDED DECEMBER 31,
                                                 ------------------------------------------
(in thousands)                                          1995         1994           1993
- -------------------------------------------------------------------------------------------
                                                                         
Unrealized appreciation (depreciation)
    of available-for-sale securities net of tax
    effect of ($317) for 1995 and $3,344                                             
    for 1994                                          $ (505)      $5,341         $   -         

Notes payable issued for purchased                                                      
    customer accounts                                  1,535            -         3,862         

Notes received on the sale of fixed assets                                              
    and customer accounts                                  -          266         1,532         

Cash paid during the year for:                                                          

    Interest                                             896        1,462         1,944         

    Income taxes                                       9,107        9,597         3,978         
                                                      ======       ======         =====



                  39 Poe & Brown, Inc.    1995 Annual Report



   24

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS



Note 13 - Business Concentrations                                              
                                                                               
Substantially all of the Company's premiums receivable from customers and
premiums payable to insurance companies arise from policies sold on behalf of
insurance companies. The Company, as broker and agent, typically collects
premiums, retains its commission and remits the balance to the insurance 
companies. A significant portion of business written by the Company is for
customers located in Florida. Accordingly, the occurrence of adverse economic
conditions or an adverse regulatory climate in Florida could have a material
adverse effect on the Company's business, although no such conditions have
been encountered in the past.                            
        For the years ended December 31, 1995 and 1994,  approximately 24% and
22%, respectively, of the Company's revenues were from insurance policies
underwritten by one insurance company. Should this carrier seek to terminate
its arrangement with the Company, the Company believes alternative insurance
companies are available to underwrite the business, although some additional
expenses and loss of market share would at least initially result. No other
insurance company accounts for as much as five percent of the Company's 
revenues.                                                                      
                                                                               
                                                                               
Note 14 - Reinsurance Indemnity                                                
                                                                               
Whiting National Insurance Company ("Whiting"), the Company's risk-bearing
subsidiary, ceased underwriting operations in early  1985 and, in 1988, entered
into liquidation by the New York State Insurance Department ("Department").
Since then, the handling of  Whiting's affairs has been the responsibility of
the Department.


In 1979, the Company agreed to indemnify a ceding insurer, should Whiting 
fail to perform under a reinsurance contract. As a result, the Company is
directly responsible for the management and adjudication of claims outstanding
under that indemnification contract. The Company has historically estimated 
that certain recoveries related to the indemnity were available to it from the
Whiting liquidation. While none of the underlying  facts or operations of law
as to the Company's rights or creditor priority had changed, the liquidation
activities proceeded more slowly than anticipated, making realization of those
recoveries uncertain. As a result, in 1992, those estimated recoveries were
written off and reserves associated with the underlying indemnity obligation
were bolstered because of adverse loss developments. Reserves are revised based
on developments to date, the Company's estimates of the outcome of this matter
and its experience of contesting and settling claims related to this matter. As
the scope of the liability or recovery becomes better defined, there may be
changes in the estimates of future costs or recoveries. Management of the
Company does not believe that any such changes will have a material effect on
the Company's financial condition or results of operations.    


                  40 Poe & Brown, Inc.    1995 Annual Report




   25

REPORTS OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS

To the Board of Directors
of Poe & Brown, Inc.


We have audited the accompanying consolidated balance sheet of Poe & Brown,
Inc. and subsidiaries as of December 31, 1995, and the related consolidated
statements of income, shareholders' equity and cash flows for the year then
ended. These financial statements are the responsibility of the Company's
management. Our responsibility is to express an opinion on these financial
statements, based on our audit.
     We conducted our audit in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of
material misstatement. An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements. An audit
also includes assessing the accounting principles used and significant
estimates made by management, as well as evaluating the overall financial
statement presentation. We believe that our audit provides a reasonable basis
for our opinion.
     In our opinion, the financial statements referred to above present fairly,
in all material respects, the financial position of Poe & Brown, Inc. and
subsidiaries as of December 31, 1995, and the results of their operations and
their cash flows for the year then ended, in conformity with generally accepted
accounting principles.

                                       Arthur Anderson LLP

Orlando, Florida
January 29, 1996


To the Board of Directors
of Poe & Brown, Inc.

We have audited the accompanying consolidated balance sheet of Poe & Brown,
Inc. and subsidiaries as of December 31, 1994, and the related consolidated
statements of income, shareholders' equity and cash flows for each of the two
years in the period ended December 31, 1994. These financial statements are the
responsibility of the Company's management. Our responsibility is to express an
opinion on these financial statements based on our audits.
     We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audits to
obtain reasonable assurance about whether the financial statements are free of
material misstatement. An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements. An audit
also includes assessing the accounting principles used and significant
estimates made by management, as well as evaluating the overall financial 
statement presentation.  We believe that our audits provide a reasonable basis 
for our opinion.
     In our opinion, the financial statements referred to above present fairly,
in all material respects, the consolidated financial position of Poe & Brown,
Inc. and subsidiaries at December 31, 1994, and the consolidated results of
their operations and their cash flows for each of the two years in the period
ended December 31, 1994, in conformity with generally accepted accounting
principles.

                                       Ernst & Young LLP

Tampa, Florida
January 28, 1995, except for the last paragraph of Note 2,
as to which the date is March 1, 1995.



                 41 Poe & Brown, Inc.    1995 Annual Report