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                                                                    EXHIBIT 10.8

1996 LANCE ANNUAL INCENTIVE PLAN

            The primary purposes of the 1996 Lance Annual Incentive Plan are to:

                                  -        Foster within the Company a
                                           discipline of setting goals and
                                           measuring performance against them,

                                  -        Emphasize a "pay-for performance"
                                           philosophy and clarify the link
                                           between performance and pay,

                                  -        Clearly communicate to all
                                           participants the Company's key goals
                                           and strategies, and the rewards they
                                           will receive when these goals are
                                           achieved,

                                  -        Encourage teamwork across
                                           departmental lines by measuring
                                           performance that each participant
                                           can influence but not directly
                                           control,

                                  -        Broaden each participant's sense of
                                           ownership of all Lance activities
                                           and results, and

                                  -        Improve the competitive
                                           opportunities of Lance's pay program
                                           for executives and middle managers.

                                  For 1996, participants will be eligible to
                                  earn incentive awards based on Company per-
                                  formance in Earnings per Share (EPS).

                                  To achieve the maximum motivational impact,
                                  plan goals and the rewards that will be
                                  received for meeting those goals will be
                                  communicated to participants as soon as
                                  practical after the 1996 plan is approved by
                                  the Compensation/Stock Option Committee of
                                  the Board of Directors.

                                  Each participant will be assigned a Target
                                  Incentive Award, stated as a percent of Base
                                  Salary.  The Target Incentive Award, or a
                                  greater or lesser amount based on Attachment
                                  B, will be earned at the end of the plan year
                                  based on the attainment of predetermined
                                  goals.

                                  Following year-end, 100% of the awards earned
                                  will be paid to participants in cash.
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Plan Year                         The period over which performance will be
                                  measured is the Company's fiscal year.


Eligibility and                   Eligibility in the Plan is limited to
Participation                     employees who are key to Lance's success. 
                                  The Compensation/Stock Option Committee 
                                  of the Board of Directors will review and 
                                  approve participants nominated by the 
                                  President and CEO. Participation in one year
                                  does not guarantee participation in a
                                  following year, but instead will be 
                                  reevaluated and determined on an annual basis.

                                  Participants in the Plan may not participate
                                  in any other annual incentive plan (e.g.,
                                  sales incentives, etc.) offered by Lance or
                                  its affiliates.

                                  Attachment A includes the list of 1996
                                  participants approved by the
                                  Compensation/Stock Option Committee at its
                                  April 19, 1996 meeting.


Target Incentive                  Each participant will be assigned a "Target
Awards                            Incentive Award" expressed as a percentage 
                                  of his or her Base Salary. Participants may 
                                  be assigned Target Incentive Awards by 
                                  position by salary level or based on other 
                                  factors as determined by the President and 
                                  CEO.

                                  Target Incentive Awards will be reevaluated
                                  at least every other year, if not annually.
                                  If the job duties of a position change during
                                  the year, or base salary is increased
                                  significantly, the Target Incentive Award
                                  shall be revised as appropriate.

                                  Attachment A lists the Target Incentive Award
                                  for each participant for the 1996 plan year.
                                  These Awards will be reviewed and adjusted
                                  annually by the Compensation/Stock Option
                                  Committee.  Target Incentive Awards will be
                                  communicated to each participant as close to
                                  the beginning of the year as practicable, in
                                  writing.  Final awards will be calculated by
                                  multiplying each participant's Target
                                  Incentive Award by the appropriate percentage
                                  (based on financial performance for the year,
                                  as described below).





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Performance Measures              The 1996 financial performance measure will
and Weightings                    be Earnings Per Share. Specific goals and 
                                  related possible payouts are shown below.



                                      1996 Goals and Related Payouts
                                -----------------------------------------------------
                                           Payout as Percent
Performance Measure             Goal       of Target Award
- -------------------------------------------------------------------------------------
                                     
 Financial: Corporate EPS
 Threshold                       *         50% (if both goals met at threshold)

                                           If neither goal met, or if only one goal
                                           met, no payouts will be earned

 Target                          *         100% (if both goals met at target)

 Maximum                         *         150% (if both goals met at maximum)
- -------------------------------------------------------------------------------------


                                  [*Target level goals not required to be 
                                  disclosed.]

                                  The matrix for determining payouts for 1996
                                  is Attachment B, showing all levels of
                                  percent of payout.

                                  The performance measure, specific numerical
                                  goals, and role of individual performance
                                  (when and if applicable) in determining final
                                  payouts will be communicated to each
                                  participant at the beginning of the year.
                                  Final performance awards will be calculated
                                  after the Committee has reviewed the
                                  Company's audited financial statements for
                                  1996 and determined the performance level
                                  achieved.

                                  Threshold, Target and Maximum performance
                                  levels will be defined at the beginning of
                                  each year for each performance measure.

                                  The following definitions for the terms
                                  Maximum, Target and Threshold should help
                                  Lance set the goals for each year, as well as
                                  evaluate the payouts:

                                  -        Maximum:  Excellent; deserves an
                                           above-market bonus

                                  -        Target:  "Normal" or expected
                                           performance; deserves market
                                           level bonus





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                                  -        Threshold: Lowest level of
                                           performance deserving payment above
                                           base salary; deserves below market
                                           bonus

                                  -        Below threshold: Deserves no
                                           additional pay beyond base salary


Form and Timing of                Final award payments will be made in cash as
Payments                          soon as practicable after award amounts are 
                                  approved by the Compensation/Stock Option 
                                  Committee of the Board of Directors. All 
                                  awards will be rounded to the nearest $100.


Change In Status                  In the event that a participant changes
                                  positions during the plan year, whether due
                                  to promotion, demotion or lateral move, at
                                  the discretion of the President and CEO,
                                  awards may be prorated for the year based on
                                  the length of time in each position.

                                  An employee hired into an eligible position
                                  during the year may participate in the plan
                                  for the balance of the year on a pro rata
                                  basis.


Certain Terminations of           In the event a participant voluntarily
Employment                        terminates employment or is terminated 
                                  involuntarily before the end of the year, 
                                  any award will be forfeited.  In the event 
                                  of death, permanent disability, or normal 
                                  or early retirement, the award will be
                                  paid on a pro rata basis after the end of the
                                  plan year.  Awards otherwise will be
                                  calculated on the same basis as for other
                                  participants, except that any adjustment for
                                  individual performance will be based on
                                  performance prior to the termination of
                                  employment.


Change In Control                 In the event of a Change in Control, pro rata
                                  payouts will be made at the greater of (1)
                                  Target or (2) actual results for the
                                  year-to-date, based on the number of days in
                                  the plan year preceding the Change in
                                  Control.  Payouts will be made within 30 days
                                  after the relevant transaction has been
                                  completed.

                                  For this purpose, a Change in Control is
                                  defined as when any person, corporation or
                                  other entity and its affiliates (excluding
                                  members of the Van Every Family and any
                                  trust, custodian or fiduciary for the benefit
                                  of any one or more members of the Van Every
                                  Family) acquires or contracts to acquire or
                                  otherwise controls in excess of 35% of the
                                  then outstanding equity securities of the
                                  Company.  For the purposes of this





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                                  plan, the Van Every Family shall mean the
                                  lineal descendants of Salem A. Van Every,
                                  Sr., whether by blood or adoption, and their
                                  spouses.


Withholding                       The Company shall withhold from award
                                  payments any Federal, foreign, state, or
                                  local income or other taxes required to be
                                  withheld.


Communications                    Progress reports, should be made to
                                  participants quarterly, showing the
                                  year-to-date performance results, and the
                                  percentage of target awards that would be
                                  earned if results remain at that level for
                                  the entire year.


Executive Officers                Notwithstanding any provisions to the
                                  contrary above, participation, Target
                                  Incentive Awards and prorations for executive
                                  officers, including the President and CEO,
                                  shall be approved by the Compensation/Stock
                                  Option Committee.


Governance                        The Compensation/Stock Option Committee of
                                  the Board of Directors of Lance, Inc. is
                                  ultimately responsible for the administration
                                  and governance of the Plan.  Actions
                                  requiring Committee approval include final
                                  determination of plan eligibility and
                                  participation, identification of performance
                                  goals and final award determination.  The
                                  decisions of the Committee shall be
                                  conclusive and binding on all participants.





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                                                                    Attachment A


[Target Incentive Awards omitted for participants as target levels not required
to be disclosed.]









                                                                    Attachment B

                        1996 Lance Annual Incentive Plan

                            1996 Performance Matrix



                         Percent of Target Award Earned

                                     
                      *     0%    100%    125%   150%
                            0%    75%     100%   125%
                            0%    50%     75%    100%
                            0%     0%      0%     0%

                             *

_________________________

[*Target levels not required to be disclosed.]





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