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                                                                EXHIBIT 23


                     CONSENT OF INDEPENDENT ACCOUNTANTS


We consent to the incorporation by reference in the registration statements of
Rexall Sundown, Inc. on Form S-8 (Registration Statement Nos. 33-66282,
33-96906 and 333-34684) of our report dated October 4, 1996, on our audits of
the consolidated financial statements and financial statement schedule of Rexall
Sundown, Inc. as of August 31, 1995 and 1996, and for each of the three years
in the period ended August 31, 1996 appearing in the Form 10-K of Rexall
Sundown, Inc. filed with the Securities and Exchange Commission pursuant to the
Securities Act of 1934.



COOPERS & LYBRAND L.L.P.

Fort Lauderdale, Florida
October 4, 1996