1


                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                   FORM 10-Q

          [X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                        SECURITIES EXCHANGE ACT OF 1934

                For the quarterly period ended November 30, 1996
                                               -----------------

                                       OR

          [ ] TRANSITION REPORT PURSUANT TO SECTION 12 OR 15(d) OF THE
                        SECURITIES EXCHANGE ACT OF 1934

              For the transition period from                   to
                                             ------------------   ------------

                         Commission File Number 0-21884
                                                -------

                              REXALL SUNDOWN, INC.
                              --------------------
             (Exact Name of Registrant as Specified in its Charter)



          FLORIDA                                             59-1688986
          -------                                             ----------
(State or Other Jurisdiction of                            (I.R.S. Employer
Incorporation or Organization)                             Identification No.)



            851 Broken Sound Parkway, NW, Boca Raton, Florida 33487
            -------------------------------------------------------
            (Address of Principal Executive Offices)     (Zip Code)

       Registrant's Telephone Number, Including Area Code (561) 241-9400
                                                          --------------


Indicate by check mark whether Registrant has (1) filed all reports to be filed
by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the
preceding 12 months (or for such shorter period that Registrant was required
to file such reports), and (2) has been subject to such filing requirements for
the past 90 days.  X  Yes     No
                  ----    ----

As of January 10, 1997, the number of shares outstanding of the Registrant's
Common Stock was 33,207,611.

   2


                              REXALL SUNDOWN, INC.

                               TABLE OF CONTENTS





                                                                                             PAGE NO.
                                                                                             --------
                                                                                            
PART I.  FINANCIAL INFORMATION                                                            
                                                                                          
         Item 1. Financial Statements                                                     
                                                                                          
         Consolidated Balance Sheets                                                                                        
         November 30, 1996 and August 31, 1996  .........................................       3      
                                                                                                                            
         Consolidated Statements of Operations                                                                              
         Three Months Ended November 30, 1996 and 1995 ..................................       4                   
                                                                                                                            
         Consolidated Statements of Cash Flows                                                                              
         Three Months Ended November 30, 1996 and 1995 ..................................       5                   
                                                                                                                            
         Notes to Consolidated Financial Statements .....................................       6           
                                                                                                                            
         Item 2.  Management's Discussion and Analysis                                                                      
         of Financial Condition and Results of Operations ...............................       8             
                                                                                                                            
                                                                                                                            
PART II. OTHER INFORMATION ..............................................................      10             
                                                                                          
                                                                                          
SIGNATURES ..............................................................................      11







                                      -2-



   3
PART I. FINANCIAL INFORMATION
    ITEM 1. FINANCIAL STATEMENTS

                    REXALL SUNDOWN, INC. AND SUBSIDIARIES
                         CONSOLIDATED BALANCE SHEETS
                           (Dollars in thousands)
                                 (Unaudited)




                                                                  November 30,            August 31, 
                                                                      1996                   1996
                                                                ---------------         --------------
                                                                                  
                                             ASSETS 
Current assets:
   Cash and cash equivalents                                    $        77,084         $       13,450
   Restricted cash                                                           92                    278
   Marketable securities                                                  2,000                  7,988
   Trade accounts receivable, net                                        15,998                 11,410
   Inventory                                                             27,683                 28,179
   Prepaid expenses and other current assets                              5,769                  5,018
   Net current assets of discontinued operations                          3,927                  3,855
                                                                ---------------         --------------
        Total current assets                                            132,553                 70,178
Property, plant and equipment, net                                       25,020                 24,078
Other assets                                                              9,013                  8,839
                                                                ---------------         --------------
        Total assets                                            $       166,586         $      103,095
                                                                ===============         ==============

                                     LIABILITIES AND SHAREHOLDERS' EQUITY

Current liabilities:
   Accounts payable                                             $         5,087         $        5,599
   Accrued expenses and other current liabilities                        13,600                 10,100
   Current portion of long-term debt                                        352                    346
                                                                ---------------         --------------
        Total current liabilities                                        19,039                 16,045  

Long-term debt                                                               27                    105
Other liabilities                                                           232                    253
                                                                ---------------         --------------
        Total liabilities                                                19,298                 16,403
                                                                ---------------         --------------
Shareholders' equity:
   Preferred stock, $.01 par value; authorized 5,000,000
       shares, no shares outstanding                                          -                      -
   Common stock, $.01 par value; authorized 100,000,000 shares,
       shares issued: 32,764,521 and 30,660,128, respectively               328                    307
   Capital in excess of par value                                       106,991                 53,563
   Retained earnings                                                     40,185                 32,943  
   Cumulative translation adjustment                                       (216)                  (121)
                                                                ---------------         --------------
        Total shareholders' equity                                      147,288                 86,692
                                                                ---------------         --------------
        Total liabilities and shareholders' equity              $       166,586         $      103,095
                                                                ===============         ==============



                            See accompanying notes
                                     -3-
   4
                     REXALL SUNDOWN, INC. AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF OPERATIONS
                (Dollars in thousands, except per share amounts)
                                  (Unaudited)




                                                                Three Months Ended
                                                                    November 30,
                                                           -----------------------------
                                                                1996            1995
                                                           -------------    ------------
                                                                      
Net sales                                                  $      56,070    $     40,679
Cost of sales                                                     20,679          16,383
                                                           -------------    ------------
            Gross profit                                          35,391          24,296
Selling, general and administrative expenses                      24,455          18,756
                                                           -------------    ------------
            Operating income                                      10,936           5,540
Other income (expense):
    Interest income                                                  569              94
    Other income                                                       -              10
    Interest expense                                                  (9)             (5)
                                                           -------------    ------------
Income before income tax provision                                11,496           5,639
Income tax provision                                               4,254           2,083
                                                           -------------    ------------

Net income                                                 $       7,242    $      3,556
                                                           =============    ============


Income per common share                                    $        0.22    $       0.12
                                                           =============    ============

Weighted average common shares outstanding                    32,422,107      30,025,115
                                                           =============    ============



                             See accompanying notes

                                      -4-
   5
                    REXALL SUNDOWN, INC. AND SUBSIDIARIES
                    CONSOLIDATED STATEMENTS OF CASH FLOWS
                           (Dollars in thousands)
                                 (Unaudited)


                                                                                Three Months Ended              
                                                                                    November 30,                
                                                                        -------------------------------------   
                                                                            1996                    1995        
                                                                        -------------            ------------   
                                                                                                       
Cash flows provided by (used in) operating activities:                                                          
  Net income                                                            $       7,242            $      3,556   
  Adjustments to reconcile net income to net cash                                                               
     provided by operating activities:                                                                          
     Depreciation                                                                 754                     610   
     Amortization                                                                 482                      40   
     Gain on sale of property and equipment                                         -                     (10)  
     Deferred income taxes                                                         44                   1,802   
     Foreign exchange translation adjustment                                      (95)                    (16)  
     Changes in assets and liabilities:                                                                         
        Trade accounts receivable                                              (4,588)                 (3,000)  
        Inventory                                                                 496                   1,040   
        Prepaid expenses and other current assets                                (751)                 (2,282)  
        Other assets                                                             (656)                  1,770   
        Accounts payable                                                         (512)                   (815)  
        Accrued expenses and other current liabilities                          4,436                   2,190   
        Other liabilities                                                         (21)                    100   
         Discontinued operations - non cash charges                                                             
               and changes in assets and liabilities                              (72)                  1,679   
                                                                        -------------            ------------   
        Net cash provided by operating activities                               6,759                   6,664   
                                                                        -------------            ------------   
                                                                                                                
Cash flows provided by (used in) investing activities:                                                          
    Acquisition of property, plant and equipment                               (1,712)                   (736)  
    Proceeds from sale of marketable securities                                 5,988                       -   
    Proceeds from sale of fixed assets                                             16                      13   
    Other                                                                         186                       -   
                                                                        -------------            ------------   
        Net cash provided by (used in) investing activities                     4,478                    (723)
                                                                        -------------            ------------

Cash flows provided by (used in) financing activities:
    Net proceeds from offering                                                 51,870                       - 
    Principal payments on long-term debt                                          (72)                    (81)
    Exercise of options to purchase common stock                                  599                   2,612 
                                                                        -------------            ------------ 
        Net cash provided by financing activities                              52,397                   2,531 
                                                                        -------------            ------------ 
                                                                                                              
Net increase in cash and cash equivalents                                      63,634                   8,472 
Cash and cash equivalents at beginning of period                               13,450                   1,154 
                                                                        -------------            ------------ 
                                                                                                              
Cash and cash equivalents at end of period                              $      77,084            $      9,626 
                                                                        =============            ============ 


                             See accompanying notes

                                      -5-

   6

                     REXALL SUNDOWN, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             (Dollars in thousands)
                                  (Unaudited)


1. BASIS OF PRESENTATION AND OTHER MATTERS

          The accompanying unaudited consolidated financial statements, which
     are for interim periods, do not include all disclosures provided in the
     annual consolidated financial statements.  These unaudited consolidated
     financial statements should be read in conjunction with the consolidated
     financial statements and the footnotes thereto contained in the Rexall
     Sundown, Inc. (the "Company") Annual Report on Form 10-K for the year
     ended August 31, 1996, as filed with the Securities and Exchange
     Commission.  The August 31, 1996 balance sheet was derived from audited
     financial statements, but does not include all disclosures required by
     generally accepted accounting principles.

          In the opinion of the Company, the accompanying unaudited
     consolidated financial statements contain all adjustments (which are of a
     normal recurring nature) necessary for a fair presentation of the
     financial statements.  The results of operations for the interim periods
     are not necessarily indicative of the results to be expected for the full
     year.

          Certain prior period amounts have been reclassified to conform with
     the fiscal 1997 presentation.

2. NET INCOME PER COMMON SHARE

          Net income per common share is calculated by dividing net income by
     weighted average shares outstanding, giving effect to common stock
     equivalents (common stock options).

3. INVENTORY

     The components of inventory as of November 30, 1996 and August 31, 1996
     are as follows:




                                NOVEMBER 30, 1996  AUGUST 31, 1996
                              -------------------  ---------------
                                                       (Audited)
                                                  
             Raw materials          $13,782             $11,609
             Work in process            794               1,732
             Finished products       13,107              14,838
                                    -------             -------
                                    $27,683             $28,179
                                    =======             =======



4. SALES TO A MAJOR CUSTOMER

          The Company had sales to a national retailer which represented
     approximately 13% and 3% of net sales for the three months ended November
     30, 1996 and 1995, respectively.  Trade accounts receivable from this
     customer amounted to approximately $2,083 and $615 at November 30, 1996
     and August 31, 1996, respectively.

5. CONTINGENCIES

          The Company believes that it is not presently a party to any
     litigation the outcome of which would have a material adverse effect on
     the Company.


                                      -6-





   7

                     REXALL SUNDOWN, INC. AND SUBSIDIARIES
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, CONTINUED
                             (Dollars in thousands)
                                  (Unaudited)


6. SUPPLEMENTAL DISCLOSURE OF NON-CASH FINANCING ACTIVITIES

          The Company realized a tax benefit related to the exercise of stock
     options of $981 and $980 for the three months ended November 30, 1996 and
     1995, respectively.

7. COMMON STOCK TRANSACTIONS

          On November 5, 1996, the Company consummated a public offering of
     4,000,000 shares of common stock.  Of those shares, 2,000,000 were sold by
     the Company and 2,000,000 were sold by certain shareholders of the
     Company.  On December 3, 1996, the underwriters' over-allotment option to
     purchase an additional 600,000 shares was exercised.  Of those 600,000
     shares, 400,000 were sold by the Company and 200,000 were sold by a
     shareholder of the Company.  The Company intends to use the net proceeds
     of approximately $62.3 million  (of which $51.9 million is reflected in
     this quarter) primarily to acquire complementary products, product lines
     or businesses, to provide working capital and for general corporate
     purposes.

8. EVENTS SUBSEQUENT TO FISCAL YEAR END

          In December 1996, the Company entered into a new line of credit with
     a financial institution with a borrowing amount of $20 million, subject to
     annual extensions.  Borrowings under the line of credit bear interest at
     LIBOR plus 1.5 percent.  The line of credit is collateralized by accounts
     receivable and inventory and is subject to compliance with certain
     financial covenants and ratios.











                                      -7-



   8

ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
        OF OPERATIONS.


GENERAL

     Rexall Sundown, Inc. (the "Company") develops, manufactures, markets and
sells vitamins, nutritional supplements and consumer health products.  The
Company distributes its products using three channels of distribution: sales to
retailers; direct sales through independent distributors; and mail order.

     On November 5, 1996, the Company consummated a public offering (the
"Offering") of 4,000,000 shares of Common Stock.  Of those shares, 2,000,000
were sold by the Company and 2,000,000 were sold by certain shareholders of the
Company.  On December 3, 1996, the underwriters' over-allotment option to
purchase an additional 600,000 shares was exercised.  Of those 600,000 shares,
400,000 were sold by the Company and 200,000 were sold by a shareholder of the
Company.  The Company intends to use the net proceeds of approximately $62.3
million (of which $51.9 million is reflected in this quarter) primarily to
acquire complementary products, product lines or businesses, to provide working
capital and for general corporate purposes.

RESULTS OF CONTINUING OPERATIONS

Three Months Ended November 30, 1996 Compared to Three Months Ended November
30, 1995

     Net sales for the three months ended November 30, 1996 were $56.1 million,
an increase of $15.4 million or 37.8% over the comparable period in fiscal
1996.  Of the $15.4 million increase, sales to retailers accounted for $10.6
million, an increase of 55.3% over the comparable period in fiscal 1996.  The
gain in sales to retailers was attributable to the benefit from re-orders from
new customers added in the second half of fiscal 1996 as well as an increase in
the Company's base business.  Net sales of the Company's direct sales
subsidiary, Rexall Showcase International, Inc. ("Rexall Showcase"), increased
by $4.9 million, an increase of 27.8% over the comparable period in fiscal
1996. The increase in direct sales was partially due to the commencement of
Rexall Showcase's operations in Mexico in February 1996 and South Korea in
April 1996.  Net sales of the Company's mail order division, SDV, decreased by
$100,000 or 2.5% over the comparable period in fiscal 1996.  The increase in
net sales to retailers and for Rexall Showcase was primarily due to increased
unit sales.

     Gross profit for the three months ended November 30, 1996 was $35.4
million, an increase of $11.1 million or 45.7% over the comparable period in
fiscal 1996.  As a percentage of net sales, gross profit increased from 59.7%
for the three months ended November 30, 1995 to 63.1% for the three months
ended November 30, 1996.  The increase in gross margin was due, in part, to
improved margins as a result of manufacturing efficiencies achieved from higher
volume at the Company's vitamin manufacturing facility as well as a favorable
product mix.

     Selling, general and administrative expenses for the three months ended
November 30, 1996 were $24.5 million, an increase of $5.7 million or 30.4% over
the comparable period in fiscal 1996.  As a percentage of net sales, such
expenses decreased from 46.1% for the three months ended November 30, 1995 to
43.6% for the comparable period in fiscal 1997, primarily as a result of
increased net sales and the relatively fixed nature of such expenses except for
the commission expense of Rexall Showcase, which is variable and comprises the
majority of Rexall Showcase's selling, general and administrative expenses.








                                      -8-



   9


     Interest income for the three months ended November 30, 1996 was $569,000,
as compared to $94,000 for the comparable period in fiscal 1996.  Such increase
was primarily a result of investment of the Company's available cash balances,
which were higher in the first quarter of fiscal 1997 than the comparable
period in fiscal 1996 primarily due to the investment of the net proceeds of
$51.8 million received in November 1996 from the Offering.

     Income before income tax provision was $11.5 million for the three months
ended November 30, 1996, an increase of $5.9 million or 103.9% over the
comparable period in fiscal 1996.  As a percentage of net sales, income before
income tax provision increased from 13.9% for the three months ended November
30, 1995 to 20.5% for the comparable period in fiscal 1997. Net income was $7.2
million for the current fiscal quarter, an increase of $3.7 million or 103.7%
from the prior year's comparable quarter due to the reasons described above.

SEASONALITY

     The Company believes that its business is not subject to significant
seasonality based on historical trends, with the exception of Rexall Showcase,
which typically experiences lower revenues in the second and fourth fiscal
quarters due to winter and summer holiday seasons, respectively.

LIQUIDITY AND CAPITAL RESOURCES

     The Company had working capital of $113.5 million as of November 30, 1996,
compared to $54.1 million as of August 31, 1996.  This increase was principally
the result of increased cash and cash equivalents from the Offering.

     Net cash provided by operating activities for the three months ended
November 30, 1996 was $6.8 million compared to $6.7 million for the comparable
period in fiscal 1996.  Net cash provided by investing activities was $4.5
million for the three months ended November 30, 1996 compared to net cash used
in investing activities of $723,000 for the comparable period in fiscal 1996.
Net cash provided by investing activities increased primarily due to the sale
of marketable securities in the three months ended November 30, 1996.  Net cash
provided by financing activities was $52.4 million for the three months ended
November 30, 1996 compared to $2.5 million for the comparable period in fiscal
1996 reflecting $51.9 million of net proceeds received from the Offering in the
fiscal 1997 quarter.

     The Company believes that its existing cash balances, internally generated
funds from operations and its available bank line of credit will provide the
liquidity necessary to satisfy the Company's working capital needs, including
the purchase and maintenance of inventory and the financing of the Company's
accounts receivable, as well as to finance anticipated capital expenditures.

INFLATION

     Inflation has not had a significant impact on the Company in the past
three years nor is it expected to have a significant impact in the foreseeable
future.






                                      -9-





   10



PART II - OTHER INFORMATION



ITEM 1.           LEGAL PROCEEDINGS.
                
                  Not applicable.
                
ITEM 2.           CHANGES IN SECURITIES.
                
                  Not applicable.
                
ITEM 3.           DEFAULTS UPON SENIOR SECURITIES.
                
                  Not applicable.
                
ITEM 4.           SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.
                
                  Not applicable.
                
ITEM 5.           OTHER INFORMATION.
                
                  Not applicable.
                
ITEM 6.           EXHIBITS AND REPORTS ON FORM 8-K.

                  (a)  Exhibits:

                          10.1  Business Loan Agreement dated December 13, 
                                1996 between the Company and Barnett Bank, N.A.
                          11    Earnings Per Share Computation
                          27    Financial Data Schedule (for SEC use only).


                  (b)  Reports on Form 8-K:

                       None












                                      -10-



   11



                                   SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                              REXALL SUNDOWN, INC.



Date:  January 13, 1997      By: /s/ Carl DeSantis
                                 ------------------------------------------
                                 Carl DeSantis, Chairman of the Board and
                                 Chief Executive Officer


Date:  January 13, 1997      By: /s/ Geary Cotton
                                 ------------------------------------------
                                 Geary Cotton, Vice President-Finance,
                                 Chief Financial Officer, Treasurer and
                                 Chief Accounting Officer






                                      -11-



   12


                                 EXHIBIT INDEX





                                                          SEQUENTIALLY
                                                            NUMBERED
EXHIBIT NUMBER            DESCRIPTION                         PAGE
- --------------            ------------------------------  ------------
                                                    
     10.1                 Business Loan Agreement dated
                          December 13, 1996 between the
                          Company and Barnett Bank, N.A.
                
     11                   Earnings Per Share Computation
                
     27                   Financial Data Schedule 
                          (for SEC use only).







                                      -12-