<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
FINANCIAL STATEMENTS OF IMAGICA ENTERTAINMENT, INC. FOR THE SIX MONTHS ENDED
NOVEMBER 30, 1996 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>
       
                             
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          MAY-31-1997
<PERIOD-START>                             JUN-01-1996
<PERIOD-END>                               NOV-30-1996
<CASH>                                          76,108
<SECURITIES>                                         0
<RECEIVABLES>                                  364,708
<ALLOWANCES>                                    24,778
<INVENTORY>                                    143,971
<CURRENT-ASSETS>                             2,544,730
<PP&E>                                       2,462,133
<DEPRECIATION>                               1,767,648
<TOTAL-ASSETS>                               3,502,847
<CURRENT-LIABILITIES>                        1,917,791
<BONDS>                                        898,357
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                         2,915
<OTHER-SE>                                           0
<TOTAL-LIABILITY-AND-EQUITY>                 3,502,847
<SALES>                                        869,099
<TOTAL-REVENUES>                               869,099
<CGS>                                          721,105
<TOTAL-COSTS>                                1,330,761
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              46,046
<INCOME-PRETAX>                             (1,228,813)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                         (1,228,813)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                (1,228,813)
<EPS-PRIMARY>                                     (.39)
<EPS-DILUTED>                                     (.32)