<ARTICLE> 5 <LEGEND> THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE FINANCIAL STATEMENTS OF IMAGICA ENTERTAINMENT, INC. FOR THE SIX MONTHS ENDED NOVEMBER 30, 1996 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS. </LEGEND> <PERIOD-TYPE> 6-MOS <FISCAL-YEAR-END> MAY-31-1997 <PERIOD-START> JUN-01-1996 <PERIOD-END> NOV-30-1996 <CASH> 76,108 <SECURITIES> 0 <RECEIVABLES> 364,708 <ALLOWANCES> 24,778 <INVENTORY> 143,971 <CURRENT-ASSETS> 2,544,730 <PP&E> 2,462,133 <DEPRECIATION> 1,767,648 <TOTAL-ASSETS> 3,502,847 <CURRENT-LIABILITIES> 1,917,791 <BONDS> 898,357 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 2,915 <OTHER-SE> 0 <TOTAL-LIABILITY-AND-EQUITY> 3,502,847 <SALES> 869,099 <TOTAL-REVENUES> 869,099 <CGS> 721,105 <TOTAL-COSTS> 1,330,761 <OTHER-EXPENSES> 0 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 46,046 <INCOME-PRETAX> (1,228,813) <INCOME-TAX> 0 <INCOME-CONTINUING> (1,228,813) <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> (1,228,813) <EPS-PRIMARY> (.39) <EPS-DILUTED> (.32)