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                                  EXHIBIT 23


Consent of Price Waterhouse LLP
Independent Accountants

We hereby consent to the incorporation by reference in the Registration
Statements on Form S-8 (numbers 33-86126, 33-86128 and 33-84584) of Integrity
Incorporated of our report dated February 14, 1997 appearing on page 14 of this
Form 10-K.




PRICE WATERHOUSE LLP

March 12, 1997